On Demand Advertising Solutions Video Podcast #89, Shades Of A Twitter Fit! How To Lower Your Bills Via Tirades, Rants And Shaming, The Power Of Social Media.

Ever had a cell phone bill, internet fee or bank fee just show up out of the blue? Then you check your statements and find that you have been charged this for a number of months without warning?

This can cause a real breach of trust between provider and customer–and can effect the relationship moving forward.

As we experience this with our personal accounts, think about how your decisions for your business may affect your customers and prospects, and what preparations you need to provide to make it a smooth transition.

Because of the continued growth and power of social media and technology; utilizing the power of social media can do wonders to not only build your business, but cause unjust vendors to rethink they’re policies and upset customers to continue doing business with you.

Last September, I was upset with my cell phone provider for raising a monthly bill with no explanation!

I talked about it in video podcast #32, which a number of listeners made comments about.

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Today’s Digital Marketing Update

As an update to that podcast, in today’s On Demand Advertising Solutions, Digital Marketing Update, Video Podcast #89, host John D. Verlin discusses Shades Of A Twitter Fit! How To Lower Your Bills Via Tirades, Rants And Shaming, The Power Of Social Media!

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Shaming has been used by religious groups over the years to prompt members to conform to standards their group values (Amish, church denominations, etc.)
  • Large businesses have seen loss of advertisers through social media boycotts in recent #metoo and gun safety movements.
  • Businesses can no longer just ignore dissatisfied customers as a “no response” to their requests which can add more fuel to the fire.
  • This is why it’s imperative for businesses to start and monitor their social media accounts on a daily basis.
  • Calling into question the ethics of a business can lead to greater issues–such as legal and community standing.
  • Using and online chat feature or email can allow you to document the discussion for future use and proof.
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Need a 15-minute podcast, male voice narration for video or weekly social media post creation/promotion? Visit my Fiverr platform to purchase services NOW!

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2018

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On Demand Advertising Solutions Video Podcast #86, How Is Your Business Building Ratings And Shares?

With changes in algorithms and credibility with consumers–social media changes affect how small business will build new prospects and leads.

The burden is shifting more to the small business owner to be seen in an online world; getting customers to provide positive ratings and reviews as well as shareable content is booming in online branding.

What we use to do with testimonials and word of mouth is now front and center in prospects minds in making decisions.

Small business owners need to have a grasp of how to make this shift and enhance their brand to get more customers and reviews of their experience.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #86, host John D. Verlin discusses How Is Your Business Building Ratings And Shares?

He comments on a ratings post by Nellie Akalp in Forbes Magazine.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Make sure your content is targeted to what users will expect to find when they get to your site.
  • With algorithms getting smarter, make sure you hire ethical SEO’s to help you. Gaming the system will no longer work.
  • Improve your site speed and limit errors.
  • Focus on highly researched, rich media content expertise that provides great value to your prospects.
  • Establish customer review sites (Yelp, Angie’s List, Google Local, Yahoo Local, etc).
  • Ask customers to provide reviews and consider a gift card in exchange.
  • Thank your reviewers.
  • Make reviews a part of your process to build your online brand and gain valuable customer feedback.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #75, Is Your Business Marketing All-In For Growth This Year?

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; staying focused and committed to your marketing plan will reap rewards as you move forward this year.

In staying ahead of your competition–too many businesses cut back or change plans in the middle of the stream which affects brand image and currency with prospects.

Testing messaging, platforms and ads should have a predetermined time frame without knee jerk changes.

You never know when a prospect is in the market for your product or service–and that’s a major reason why allowing enough time to build trust and consistency is important.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #75, host John D. Verlin discusses Is Your Business Marketing All-In For Growth This Year?

Getting everyone on-board can help as you pursue your marketing objectives moving forward.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Getting all members involved in signing off on the marketing plans is crucial.
  • Marketing strategies and goals should be researched and thought out in advance–same with financial goals.
  • Predetermined test time frames should be a part of the overall plan.
  • Utilizing rich media content should be an critical part of the plan with on-going promotion.
  • Content gives you something of value to promote to customers and prospects on a regular basis.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #73, Will Smith’s Advice On Failure Made Me See My Business Differently, And It Might Help You Too

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; putting a perspective on how we deal with failure in our journey can motivate us forward towards success.

This learning process is necessary to not only show us what isn’t working–but building fortitude and character to better deal with what the future holds.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #73, host John D. Verlin discusses Will Smith’s Advice On Failure Made Me See My Business Differently, And It Might Help You Too.

Failure is something we all face and getting a handle on perspective can make all the difference.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Will Smith’s advice: Fail Often, Fail Fast, Fail Forward.
  • With each failure we learn to adapt–and adapting to change leads to survival.
  • Many times we see failure as an end–rather than a step to the next beginning.
  • Success doesn’t equal happiness or more success. Perspective is the key.
  • Enjoying the “experiences” along the journey are what makes it memorable.
  • Pursuing what you’re led to or called to do is what makes your journey worthwhile.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #64; Marketing Your Business, How AI Will Impact The Future of Retail

When it comes to marketing your small business to consumers, promoting business to business to get new clients or using social media marketing to advance engagement; understanding and planning for how future technology will revolutionize the customer experience is critical.

As mentioned in previous video podcasts, machine learning and artificial intelligence partnering with the Cloud will have a sizable impact on managing business in general.

And it may be happening sooner than we think (UPS just purchased 150 self-driving semi’s from Elon Musk this week.

But with over 6700 retail stores closing in 2017 (up from 6300 a year earlier)–this will leave a huge impact on retail.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #64, host John D. Verlin discusses his take on How AI Will Impact The Future of Retail.

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This is from a great post by Veronika Sonsev at Women At Forbes

It gives us an idea of how important knowing the customer and their needs, wants, purchases, etc will be crucial.

And engaging them early on with your business vs. the competition will be more urgent (as lines blur where a product comes from, in the race to get it to the customer the same day).

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On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast

(To see transcript, click on “CC” in the “gear” in above player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #60, Marketing Your Business; 5 Reasons Why Video Should Be A Part Of Your Marketing Game Plan In 2018

When it comes to marketing your small business, it’s never been easier to showcase your expertise than with video.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #60, host John D. Verlin discusses 5 Reasons Video Should Be A Part Of Your Marketing Game Plan in 2018.

He discusses points that Calvin Wayman brings up in an Entrepreneur post from February, 2017 about the increased popularity and future of video marketing.

Besides testing well, videos are the new rich content that search engines favor and customers love.

Beyond that–and one reason we use them is that they test well and act as a differentiater from competitors.

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On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #57: Marketing Your Small Business; 6 Ways To Cut Costs For 2018

When it comes to marketing your small business, it’s always good this time of year to review areas where you can find cost savings in planning for next year.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #57, host John D. Verlin discusses 6 Tips For Cutting Costs in 2018.

John reads comments from the president of a small manufacturing concern from Fairway, Kansas about their struggles with using Google pay per click several years ago when they changed their algorithms.

A business can only control their responses and costs no matter what a platform does to change (such as a radio station changing formats, etc.).

He discusses points that Rhonda Abrams brings up in a USA Today post from December, 2017 about ways businesses can save in 2018.

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Weekly Video Podcast: Marketing Your Small Business; What Media Should I Use To Promote My Business? Podcast #55

When it comes to marketing your small business, which media should you use to promote it?

Facebook ads? Google Adwords? Radio? TV? Print? The decisions aren’t easy–particularly in light of the shifting of media channels and content that prospects are consuming.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Podcast #55, host John D. Verlin discusses What Media Should I Use To Promote My Business?

He discusses the various media options today–the pro’s and con’s and refers to the below quote from British advertising influencer, Thomas Euler–with regards to advertising in today’s on-demand economy.

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Blog: Marketing Your Small Business; When Will My Ads Begin To Work? Every Business Owners Nightmare! Part 1, Podcast #53

When Will My Ads Begin To Work? Every Business Owners Nightmare! Part 1, Podcast #53

Marketing your small business. You’ve worked hard setting up your new side-gig business. You’ve researched, borrowed, purchased product, discussed distribution channels.

Everything is in place–except the marketing. Confusion. Questions remain. Too many notes! The nightmare begins!

Everyone is a genius marketer! $400 per month for this social media….$2000 per month for PR, web design–or at least $500 off our “normal” summertime advertising package special!

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Podcast #53, host John D. Verlin discusses When Will My Ads Begin To Work? Every Business Owners Nightmare!

He’ll attempt to answer that question and more as business owners struggle to get clients, customers and make profitable sales.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The business engine that could.
The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

 

Enjoy The Video Podcast
(To read closed-caption transcript, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
 

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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Digital Marketing Update; Marketing Your Business, As In Boxing–Can Your Business Go The Distance To Defeat The Competition? Podcast #29

When it comes to marketing your business, as in boxing–can it go the distance to defeat the competition? (on the aftermath of Mayweather vs. McGregor bout)

Today’s podcast discusses 3 questions you need to answer in planning for your victory:

  1. Do you have a game strategy to defeat or upend your competitors, or are you winging it month to month?  (Mayweather’s–use defensive tactics with jabs to wear out opponent then attack in later rounds)
  2. If price isn’t a valid differentiator–what will you do differently to stand out from the competition?
  3. Are you relentless in promoting your business with your value proposition?

on-demand-advertising-solutions-newsletter-card-image1It underscores the need to provide regular updated content, monitoring and engagement.

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors.

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

Now, enjoy the video podcast!

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Marketing Your Company; As In Boxing–Can Your Business Go The Distance To Defeat The Competition? Podcast #29

Host: John D. Verlin

Transcript:

Once again, good afternoon, John Verlin with On Demand Advertising Solutions and another Digital Marketing Update. This is podcast #29.

This is the day after the Mayweather-McGregor fight. I had several anologies come to mind that I was pondering thinking about the fight, the hype and everthing afterwards.

And that is this—and I’m entitling this, As In Boxing, Can Your Business Go The Distance? 3 Questions You Need To Identify To Defeat Your Competition. You need to answer.

And that is this—number one, do you have a strategy? A plan of attack? Mayweather’s was to be very defensive, wore out the opponent which is what happened and did happen in all of his fights.

But, do you have a strategy?

Have you actually sat down—and I say this because a lot of small businesses, when they go to get a loan have somewhat of a strategy.

The banks typically demand a pretty thorough market analysis, competitive analysis…things like that.

A lot of times that can get pushed aside in day to day situations. Do you have a strategy? Are you working it? Implementing it?

Another question is—ok, so what if price doesn’t really matter?

What are you going to do? If you’re competing say on price with your competition, what if the market says that price isn’t that much of a factor?

And the third one—and I’m going to give you some examples of these, how relentless are you in promoting yourself against your competition?

Or do you just give up? Or do you just assume the good times will continue to roll?

Ok, first one, do you have a strategy?

And as I’ve mentioned in other podcasts, a lot of small businesses I talk to and professionals, really don’t have—and I guess it comes down to is measuring the market. What the market is demanding?

Recently, there was a great post by Elon Musk’s ex-wife. She talked about what it takes to succeed (and be a billionaire). She really gave a great answer I think.

She said to find two areas that you’re really passionate about and good at. She mentioned business and engineering of her ex-husband I imagine.

And then in those categories you’re interested in—your expertise is in, find a missing area that people are in demand for. That they want passionately.

And then merge those two categories together to create new industries. And I guess that’s what Elon Musk has done.

Who would have thought or even planned on a new business and develop a new space suit to go to Mars?

Now that takes some vision in my opinion! How do you know there’s a market for that today in 2017? Or you just put some money behind a hobby because you have some interest—or you’re raising some.

So, do you have a strategy for your business? And put it in writing of course.

A lot of businesses, I saw recently an infographic that said that success is this vertical or this angular straight line upward. But it’s really a mish-mash of lines cris-crossed, etc.

And a strategy at least gives you a written plan of attack to to speak. Just like a boxer. They have to have a strategy as to how they’re going to go after this person’s weaknesses. How am I going to manipulate it? Work it, whatever.

Now, the second point I want to make here is that if price isn’t an issue, what are you going to do to be different?

A recent case in point—I bought a smartphone, a pre-paid smartphone because I was tired of paying for a lease that ran out. I just wanted to keep it simple.And I paid $100 for a new ZTE smartphone. One that I actually really like. Very functional just like my iphone.

But there was an LG, a little smaller for $50, half of what I paid for this new one. As I read the reviews which I saw on cnet and pcmag.com—I saw that it has an 8mg camera and 5mg front facing.

The one I have has a 13mg camera back facing and I think 5mg front facing. The review said that the camera shots were ok—but a little fuzzy. And the battery had some issues.

The one I have as a large one and the battery is great. So even though I contemplated spending half, $50 rather than $100—it doesn’t really matter if it’s not giving me what I want.

So, if you can’t really compete on price because you’re not giving the market what it really wants, the value, what good is it? So these things have to be thought out and thought through. Because price isn’t always an issue.

And a lot of businesses think, well, I’ll just offer a dollar off and get more business.

Not if you’re not meeting a need and offering value. Another thing to consider in trying to defeat your competition.

And finally, how relentless are you? Just like a boxer. Going in, weighing the situation. Having a strategy and going at it and not giving up.

They take a beating and get worn out and all that.

Again, it’s sort of a similar thing.They’re being scored on how many solid punches they’re getting. And their score can outscore the competition in the long run if they don’t knock them out, they can win by a better score.

It’s kind of that way with business. You may not defeat the competition, but you may get greater market share. Because of the strategy, how you’re implementing things. How relentless you are in going after business and promoting yourself to get that business.

So, it’s just interesting. And another thing I was watching over the weekend was a special on PBS about the Voayager mission.

And they had these rocket scientists say that once we send that Voyager spacecraft out to Jupitor, Saturn and Neptune—what happens if? Something does not work?

And they talked about these “what if” scenarios they were constantly contemplating.

What if this happens, what are we going to do? Well, they did face an issue—several actually.

And one of them was that in order to get out to Uranus—we have to go really close to Saturn.

But what if the radiation from Saturn burns out the electronics and wipes out the spacecraft, what do we do?

And these were what if scenarios before launch. Well they came up with a real simple fix and that was to buy a whole bunch of aluminum foil and wrap everything in aluminum foil.

And sure enough it worked and they didn’t fry out the systems. And they did go really close to Saturn.

But that’s just an example of running these “what ifs”.

What do I do if my competition does such and such? How am I going to…and the reason all of this is important is that and this just happened yesterday.

Whole Foods which is owned by Amazon is going to be cutting prices. Now you may say, well there’s only 500 of those stores, what difference does it make?

Well 38,000 grocers and Walmarts worry because of Amazon’s platform.

And they can not only put in their stores Amazon Prime lockers to pick up food or pick up items.

Couponing, whatever. But they have this huge internet platform to offer those products at a discount—organic food products on Amazon Pantry.

That’s what is worrying the 38,000 grocers because of Amazon’s huge web platform.

Again, that’s why this—having a strategy, being relentless and determining what to do differently to avoid a price issue to compete and defeat your competition.

I can tell you right now, I’ll bet you those grocers are real nervous because what do you do, your margins are already thin.

Amazon is moving in—what do we do? So, these are things to consider. Some questions to answer. A strategy. If price isn’t an issue, what are you going to do different? How relentless are you and I talk about being relentless in your marketing?

And I’ve mentioned this before but I’m amazed how many busineses don’t actually have a marketing plan.

They shoot from the hip. And the only reason I can think of that is because they already have business. They were an older business when they started. They’ve got a good referral network.

Whatever. But what happens when that changes?

And that can change drastically as we have seen with Amazon buying Whole Foods and who knows what they’ll do next?

Suddenly you have all of these grocers nationwide worrying. Did they contemplate that a year ago? Two years ago? Who would have thought?

So, these are some things to answer to compete and defeat your competition.

The relentlessness comes down to, and I’ve mentioned this over and over—targeting online prospects and customers using social media, email marketing. Test everything. And be relentless.

Why? Because your competition is out there like a lion ready to chew you up. And they will. So, be proactive. That’s the message I wanted to share and answer those three quesitons.

John Verlin, On Demand Advertising Solutions.

Great to have you along today. I have a new email: johnverlin12@att.net.

Or you can visit the website: www.OnDemandAdvertisingSolutions.com. to learn more about our solutions for your business!

Have a great week and we’ll talk to you next week!

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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