On Demand Advertising Solutions Video Podcast #66; Small Business Marketing Trends for 2018

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how tools and technology that can boost your online engagement is vital.

This becomes more apparent as media companies merge to offer new content and engagement options for it’s customers.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #66, host John D. Verlin discusses Small Business Marketing Trends for 2018.

Implementing the latest digital tools into traditional media options continue to fuel small business growth for prospect engagement and is not going away anytime soon.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Rich media content continues to be at the heart of a good marketing strategy, as more searches and rankings will be based on it.
  • Pricing for Facebook, Google and Twitter will continue to increase as usage of their platforms grow.
  • Social media engagement and promotion continues to build as relevant content is shared.
  • Websites, blogs, social media exposure are becoming a must-have for businesses to compete online for attention.
  • Emotional engagement continues to drive prospect response.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

From The Blog: Social Media-Tidbits on The Business Use of Twitter

How your business can use Twitter

Twitter is a social media site that allows users to “connect” and communicate in “real-time” their opinions, ideas, thoughts, etc.

Most business-related users on Twitter are learning about and interested in new products, services, experiences, etc. They can get immediate recommendations, suggestions, pricing from other Twitter followers of the given business.

Businesses can reach out and connect/communicate with current or new customers promotions, pricing, events, etc. It’s Twitter’s “immediacy” in a given business category that makes it appealing to small business owners. Here are some ways your business can leverage Twitter.

  • Discover what is going on in “real-time” in the Twittersphere.
    Twitter gives you the ability to see happenings in your business trade, events and even worldwide communications. Use Twitter search to check out conversations that show relevance to your small business where you can contribute and add value.
  • Small business can increase the “awareness” of their brand.
    Elevate your business and increase the power of your marketing efforts by using Twitter to consistently message with those who “follow” you.
  • Provide timely customer service
    The immediacy of Twitter makes it a great platform for customer service. In fact, 85% of SMB Twitter users said that it’s important that businesses provide customer support on Twitter (Twitter) You can respond quickly to customer questions/concerns and build long-term relationships with your base.
  • Connect with potential customers, brand advocates, and influencers
    Twitter allows you to follow and interact with people that are not a part of your personal network. This can establish new conversations and build valuable connections.
Social Media Logotype Background
Kiev, Ukraine – October 17, 2012 – A logotype collection of well-known social media brand’s printed on paper. Include Facebook, YouTube, Twitter, Google Plus, Instagram, Vimeo, Flickr, Myspace, Tumblr, Livejournal, Foursquare and more other logos.

 Below is re-printed from Twitter outlining the proper methods and definitions of their terminology. Small businesses should allocate an in-house social media person or outsource to a professional to get the most out of their efforts:

The building blocks of Twitter

You’ll need to understand the language and terminology used so that you’re able to interact with customers and engage in conversations seamlessly. Here are some definitions to get you started:

Basic Tweet
  1. Tweet

    A Tweet is a message posted on Twitter that can contain text, photos, links and videos.

  2. Reply

    Click ‘reply’ to respond to anyone’s Tweet. Replying to a Tweet is a way to show you’re listening and provide helpful answers.

  3. Retweet

    A Retweet is sharing a Tweet from someone else with your followers. Click the Retweet button to share the Tweet as is, or quote the Tweet to add a comment of your own.

  4. Like

    A like is a simple way to acknowledge a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again. Tap the heart icon to like a Tweet and the author will see that you appreciate it.

  5. Hashtag

    A hashtag is any word, or phrase without spaces, beginning with the # symbol. People use hashtags to organize conversations and make it easier to find all content related to a given topic. Click on a hashtag to go directly to the search results for that term. Hashtagged words that become very popular are often Trending Topics.

  6. Mention

    Bring a Tweet to another person’s attention by including their @username in your message. You could use it to ask someone a question, to thank them, or simply to highlight a piece of content.

    twitter capture b52

    Using Twitter in conjunction with other marketing platforms on a regular basis promoting your expertise will help your small business build a marketing platform that helps bring in prospects via your blog to your website.

    As more and more consumers use social media–this traditional media and social media presence will continue to grow in importance for the small business owner.

    We suggest a three-part strategy that combines the immediacy of Twitter to reach out to prospects on a regular basis.

    Learn more about our strategy and how it can successfully build your business using creative content and social media by contacting us for a free consultation with a special offer!

     

From the Blog: How do we know Social Media works for small business? It’s all Relative!

 

Our Small Business Market Background, Strategy, Services and Pricing 

For many small business owners, understanding and utilizing digital elements and social media can be time consuming and frustrating.

More importantly, we want results and we want them now!

This post will demonstrate how we can measure results via the analytics of both Facebook and Twitter.

Both of these digital platforms–in addition to perhaps Linkedin are the current social media drivers to promote your marketing brand platform.

These posts of content will allow your business to engage customers and prospects, direct them to your website and provide a brand perception online and in your other marketing efforts.

But it will take time to develop these engagements as will they grow organically for search engines to discover.

light-coffee-pen-working

When you review options for marketing today–it is really a layered combination of marketing platform (website) image and function, social media outreach (which engages and promotes image) and other marketing venues like email, TV, print, etc.

It’s all relative for the investment and ROI.

What used to be effective with cable TV…is now so segmented it’s difficult to reach enough people engaged with programming.

The same is true with TV and in some cases radio (although it’s always been segmented due to station programming) print, newspapers, etc.

coffee-smartphone-working-technology

We live in a digital world that gives us the freedom to measure results which advertisers begged for just a decade ago. It’s all accessible on phones, tablets and laptops wherever we may be at a moments notice.

Below are some measurable results from my own Facebook and Twitter accounts which are less than 60 days old.

You can see a breakout of the past 28 days for both platforms.

For example, having started a Facebook business page for On Demand Advertising Solutions less than 60 days ago–and making 3-4 content posts per week, over the past 28 days, we saw the following (I was also testing various cartoon video and static Facebook ads for less than $20 each).

There were 17 page views, 8 likes, 1,022 post engagements and 215 video views.

The goal of Facebook is to get people to “like” your page so that they’re added to your viewer/engagement database so to speak.

Whenever you post content after that–they will be exposed to it:

on_demand_advertising_solutions_facebook_analytic_page1-resized

In evaluating these numbers…one must realize that I had just started posting a little over a month earlier. I have spent less than $20 so far in testing various paid ads.

This page was started from scratch and currently has 48 “likes”. It will continue to grow each month.

As far as ROI–my goal is to get 4 new clients this year. If I get more–so be it, although it could get hard to manage and I’d have to hire someone.

For my Twitter account over the pat 28 days–I posted 81 Tweets, impressions of the Tweets were up 89% over the previous month (the account is less than 90 days old), there were 236 profile visits to my Twitter page, 8 mentions and 44 new followers:

john_verlin_twitter_analytic_page1-resized

Now, let’s compare our results to one of our clients.

Here are the past 28 day analytics on their Facebook page. For 3-4 posts per week, they had 39 page views, 78 post engagements and 24 “likes”.

facebook-analytics

On their Twitter page (past 28 days)–their primary driver for social media reveals 701 Twitter profile visits (up 53% over previous month), 9 mentions and 42 new followers.

 

twitter-analytics-page

What’s more–this client also spends in excess of $100k/year on a Google Adwords campaign that also sends prospects to their website.

I ask you–how many small businesses have $100k to spend each year? And yet–this client sees the value in using both Facebook and Twitter to supplement their investment and build/promote their marketing platform. 

I repeat–it’s all RELATIVE to what channels you have to work with, your business goals and the overall investment you’re willing to make.

These results were achieved strictly through daily/weekly content media posts (without any Facebook or Twitter ads).

The main question most small business owners have to answer is how much time and effort can they afford to use in building out their marketing platform with social media?

Would it be better to hire a full-time employee and have them trained (all people have to be trained on social media as it is constantly changing). Or is it better to freelance to an experienced marketer?

Finding good content, preparing effective content, monitoring feeds with relevant content for your target customer and posting it each week is an on-going challenge for any business owner.

crowd-of-people

Over the past several years, we’ve witnessed the power of social media in uprisings, protests, marches and elections.

There is no longer any doubt as to the necessity for small businesses to be engaged via social media channels. That is where your prospects and customers will be expecting you! From product reviews to questions or complaints, social media plays a role that small businesses can no longer ignore.

Case in point, have you ever read a negative review on a Facebook post about a business you patronized? How did it make you feel?

One negative review can spread rapidly on social media. It’s that important!

At On Demand Advertising Solutions, we strive to provide valuable, creative and innovative content and effective customer engagement for our clients.

This, in the end is what our clients want, need and expect to help grow their businesses.

We have developed a three-point strategy to help our clients achieve cost-effective results–knowing their limitations and expectations.

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!