When it comes to marketing your small business to consumers, promoting business to business to get new clients or using social media marketing to advance engagement; understanding and planning for how future technology will revolutionize the customer experience is critical.
As mentioned in previous video podcasts, machine learning and artificial intelligence partnering with the Cloud will have a sizable impact on managing business in general.
And it may be happening sooner than we think (UPS just purchased 150 self-driving semi’s from Elon Musk this week.
But with over 6700 retail stores closing in 2017 (up from 6300 a year earlier)–this will leave a huge impact on retail.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Video Podcast #64, host John D. Verlin discusses his take on How AI Will Impact The Future of Retail.
This is from a great post by Veronika Sonsev at Women At Forbes.
It gives us an idea of how important knowing the customer and their needs, wants, purchases, etc will be crucial.
And engaging them early on with your business vs. the competition will be more urgent (as lines blur where a product comes from, in the race to get it to the customer the same day).
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Enjoy The Video Podcast
(To see transcript, click on “CC” in the “gear” in above player)
All podcasts are recorded by Verlin Studios / Gardner, Kansas
Copyright, John D. Verlin 2017