On Demand Advertising Video Podcast #93, Business Need To Expand? Powerful Strategies To Enter A New Market!

Your business has been growing to the point that you’ve decided to expand or move into other markets.

What information do you or your team need to gather to make profitable decisions?

Similar tactics are typically used when you set up your original marketing plan for your business.

This is a crucial step as unless a foundation is laid with marketing/competitive data–the venture may fail.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #92, host John D. Verlin discusses Business Need To Expand? Powerful Strategies To Enter A New Market!

He comments a post by Jeremy Diamond in Entrepreneur.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Spend time and money in research and development. This is a crucial step to determine what market, if any you have vs. competitors.
  • Perform market research. Learn about consumers, competitors and the effectiveness of your marketing programs. You can gauge interest in your product as well as industry and economic trends.
  • Conduct customer surveys (via Survey Monkey) , interviews and phone calls. 
  • Query your customers to get their opinions about your products’ strengths and weaknesses.
  • This research will give you an idea about how you may perform in this new market.
  • Evaluate your competitors strengths and weaknesses. You can make offerings to improve upon or counter what they’re doing.
  • Determine the market share you’ll achieve once you enter the new market. This is an important step to get an idea of how successful you may be. Your goal may not only be to increase sales but to reach or take from the competition some share points.
  • Once you’ve evaluate your chances of success–determine how much you’re willing to risk by talking to specialists and attorney’s to find out if the risk is worth taking.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #95, Getting A First Page Listing In Spite of “60 Minutes” Google Interview About Control Of The Internet

In a war of words and growing concern by small businesses about their place on the internet search giant, Google, 60 Minutes latest report gives pause as accusations fly over their control of the internet–and favoring businesses they control.

It’s not the first time Google has come up in anti-trust charges by Congress of being too big to fairly allow competition with small businesses they don’t control.  The staggering amount of businesses they own (like YouTube, Android, etc) provides leveraging lobbying representation in Congress to virtually provide nothing to happen.

In order to get first page exposure in a Google search of business–virtually all businesses are forced to pay-to-play in the online game.

This illustrates the importance of an online presence for every business to be seen as a “real” business, since nobody goes to page 4 of listings to do business with those companies listed (according to Yelp CEO during interview).

In spite of these concerns, is there anything a small business can do to level the playing field at this time?

In addition to possibly buying online ads–the ONE THING all businesses have control over is their online image (website), presence (social media posting) and content (blog posts)!

Each of these elements are measured for relevant content for Google’s search users–and their stated goal is to provide the best user experience they can.

Thus, providing your prospects with the best relevant content about your business (which is great anyway) can increase your rankings and listings with Google’s platform (ideally).

This is why an on-going investment in rich media content (which is favored by Google, Facebook, etc, such as video’s and podcasts) should be a part of every business marketing plan since you create it, own it and share it!

video podcasts in search screenshot

The above shows a partial first page search listing of my consultancy using video podcasts as content on my blog and multiple platform exposure.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #95, host John D. Verlin discusses Getting A First Page Listing In Spite of “60 Minutes” Google Interview About Control Of The Internet.

He comments after a 60 Minutes Profile about Google’s scale and control of the internet.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • The fact remains that every business has a responsibility to control their marketing plan and figure the best way affordable to get new customers and prospects.
  • Platforms and media may change–but “owned and created content” is timeless.
  • From the first cave painting in France to today’s blog posts–content has always been King, and should be invested in and promoted.
  • Businesses need to quit fighting the weekly blog post idea and embrace it with the rest of their marketing efforts (it’s not too slow–it shows to online visitors through paid advertising that you’re consistent and relevant to their interests)!
  • Once content (ideally in the form of rich media–as Google and Facebook favor them) is created–it can constantly be promoted via social media, email marketing, digital marketing, etc.
  • Don’t fear the beast–feed it!
  • Facebook possibly working on new platform to link business owners with content creators for targeted prospects engaged in said content/influencer (thus the importance of good content).
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #83, Six Questions All Entrepreneurs Need To Answer Prior To Launch

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; answering these basic questions prior to launching your venture are critical to success.

Too many of us jump into starting a side-gig or business without thoroughly answering key questions about what you’ll be offering and who will be buying–and how they’ll do it.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #83, host John D. Verlin discusses Six Questions All Entrepreneurs Need To Answer Prior To Launch.

He comments on a post by Brian Roberts in Entrepreneur.

Finding a niche (like making home-baked pastries and selling at farmers markets, etc) and having enough cash to see you through hard times are sometimes an afterthought that can put the venture in peril.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • First and foremost–determine who will be buying your product/service and why will they want it.
  • Determine your market size and price points.
  • Break down your marketing demographic (men, women, age, etc)
  • What is the need of the market? (Critical. Survey’s, customer/prospect feedback, talking to people, etc)
  • Where are the market communities? (Facebook groups, flower clubs, farmers markets, etc)
  • Who are your market competitors? 
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #69; Keys To Getting ROI With Social Media

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; many businesses use social media as an add-on to other advertising, rather than tracking it’s own return on investment.

While social media is a part of the marketing platform–there are some ways to help measure it’s effectiveness other than, likes, follows and shares.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #69, host John D. Verlin discusses Keys To Getting ROI With Social Media.

He references an article in the Harvard Business Review by Keith Quesenberry.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Target most likely social media platforms that your customers will be using–not a broad reach.
  • Create a social media strategy that is in line with your business goals, not just measurement of follows, shares and likes.
  • Utilize other measurement platforms like Google Analytics to measure “conversion” rates and cost per conversion.
  • Track web traffic flow from social media posts/ads to further factor ROI.
  • Create a value for social media customer interaction that may lead to sales.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #63; Marketing Your Business, 4 Ways To Get The Best Search Results On Google.

When it comes to marketing your small business to consumers, promoting business to business to get new clients or using social media marketing to advance engagement; taking the proper steps to being recognized online by prospects is crucial for future growth as mobile platforms and voice-search usage increases.

This is more than just looking good online. Rather, it’s having a complete marketing platform that is optimized with what search engines and customers are looking for when they search for your business category.

A bit like looking for a needle in a hay field of options.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #63, host John D. Verlin discusses 4 Ways To Get Top Search Results On Google.

He responds to a listener named Emily from south Kansas City, Missouri’s comment on  his animated video (Caught You Looking) on the website.

Rich content like animated videos and video podcasts are being ranked higher by Google and test well with prospects.

man with stats

This is from Manta Marketing Pro, from a recent post by Savannah Paver.

It combines synergies needed to be found, with bold marketing and a proven strategy.

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

Enjoy The Video Podcast

 (To see transcript, click on CC in “gear” above in player)

podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Weekly Video Podcast: Marketing Your Small Business; What Media Should I Use To Promote My Business? Podcast #55

When it comes to marketing your small business, which media should you use to promote it?

Facebook ads? Google Adwords? Radio? TV? Print? The decisions aren’t easy–particularly in light of the shifting of media channels and content that prospects are consuming.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Podcast #55, host John D. Verlin discusses What Media Should I Use To Promote My Business?

He discusses the various media options today–the pro’s and con’s and refers to the below quote from British advertising influencer, Thomas Euler–with regards to advertising in today’s on-demand economy.

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Blog: 8 Important Lessons To Learn In Marketing To Millennials, Podcast #47

Is your target prospect 18-34 years old? Has your business begun reaching out to them with your marketing–and if so, how are you doing it?

Millennials have changed the way business is being done via “side-gigs”, “ride-share” and renting vs. owning.

on-demand-advertising-solutions-newsletter-card-image1

In today’s Digital Marketing Update, podcast #47, host John D. Verlin discusses eight lessons to know about when you reach out to this coveted consumer group.

millennials

It’s all a part of our three-part strategy to drive SEO and web traffic and to make your business exceed the profile and exposure of your competitors!

We do this through an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and get our risk-free offer!

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and success information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

Now, enjoy the video podcast!

(To read transcript, please click on the “gear” icon, then turn on “CC” for closed-caption in the above Youtube player)

podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Blog: 3 Bizarre Business Marketing Lessons I Learned In Art Class, Podcast #45

I’m probably the worst artist I’ve ever seen. I’m not even able to pen a good signature.

on-demand-advertising-solutions-newsletter-card-image1

We all have various talents. However, I was determined to give the art side of my brain a workout.

art palette

I never really felt so much pressure on my brain, to render me into a semi-translucent haze.

In podcast #45, John D. Verlin discusses three bizarre business marketing lessons he learned from an art class the pushed him to the brink!

Thus began my journey into taking pastel art lessons at the Kansas City Art Institute in 2010.

kxtr logo
This was one of the later logo’s after it moved from 96.5 FM to 1660-AM.

While I advertising sales at Kansas City’s classical station, KXTR, I was always looking for a new idea or promotion to pitch to prospective sponsors.

I contacted the marketing director at the Kansas City Art Institute (Walt Disney was one of the founders), to see if they would be interested in a promotion.

kansas-city-art-institute.jpg

How one person views your brand may be something totally different to another. Some ideas on how to keep it on a growth trajectory.

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and success information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow–sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner, FOR FREE!

Digital Marketing Update Tan Cover

Now, enjoy the video podcast!

podcast cover

Marketing Your Business; 3 Bizarre Business Marketing Lessons I Learned in Art Class, Podcast #45!

Host: John D. Verlin

Transcript:

[Music]

And once again good afternoon,  John Verlin with On Demand

Advertising Solutions happy Thanksgiving. we’re doing this right before

Thanksgiving cutting out a little early today. I want to wish everybody

a happy and safe Thanksgiving.

Three bizarre business marketing lessons I learned in art class,  podcast

number 45.

I want to share with you a fun promotional story, this is all true by the

way I couldn’t make this up.

Years  ago, if you’re looking on this blog post you see a logo of a classical

radio station called kxtr in Kansas City.

I worked in advertising sales for 20 years there, got to be good

friends with the program director. His name is Patrick and we were

always goofing around and cutting jokes.  And you know I getting

involved in a lot of things in the community the arts things like that.

And I was always because I was in sales looking  for a sponsor of any

kind of promotion I could come up with some an angle a creative angle.

And I would use these for a lot of the small business owners

I worked with said you know what we did a promotion a

month agothat dah dah dah dah dah.

I like that idea,  let’s do that. And you never knew what would work

or wouldn’t.  Well,  one idea we had, this was actually kind of selfish

on my part.  Actually Patrick’s more so. Neither one of us could draw

worth beans.  I mean literally my handwriting

looked like a horror story.  And he couldn’t draw either.

So we decided, let’s contact the Kansas City Art Institute.

We had worked with them before.  A prominent art school in

Kansas City adjacent to the Nelson-Atkins Museum.

Walt Disney I believe was one of the founders of the Art Institute.

So we knew the marketing director called her up and had this idea.

And she loved it.  And here’s the idea.If she would let Patrick and I

take pastel classes for 13 weeks at the Art Institute and let us put

those up on our radio station website, we’ll talk about it the day

after in the morning show what we learned. And let listeners go

view what we did.

And at the end of 13 weeks, we’ll  have a contest we’ll have them

vote on who the better artist is. We’ll have them draw a name of

those who voted,  And they would end up winning pastel classes.

They loved the idea. But Patrick didn’t want just any old pastels no

he wanted Sommelier pastels.

These were the French pastel Sommelier,  whatever his name was,

that were in mahogany cases, like a suitcase.

Where there were 500 of them. Chalk, gorgeous silk everything.

And they’re $500. I said Patrick let’s just get 20.  I mean we’re

not Monet.Well no no I want  these these nice pastels.

So we go to Keith’s Coldsnow  art supplies.  They were leading

art supplier for years in Kansas City.

Told him the idea. He goes oh I love it. I’ll give you whatever

you need. So these two dufusses go to art class the  first night

carrying about $700 worth of art materials.

And they’re about ten other artists in this class. Some were sculptors,

some were oil painters some were just regular moms and dads.

And they told them what we were doing, you know what Patrick and

I were doing. And we had to look ridiculous. I mean,  we had no

clue what we’re doing.

We actually each bought handwriting 101 or drawing 101.

Might as well have been hand draw. I mean literally, I had no depth

perception.

I mean,  I could do photo you know,  poetry and photography

and writing and all that.

But this was way out of my league.

Same with Patrick. So it was a perfect stooge set up so to speak.

So, anyway we take these classes first night.  We draw a bowl of fruit.

And technically,  my brother said that was my best thing that I did

in the 13 week course.

But it was hard. I mean literally, this is this is like giving an elephant a paint

can and stepping all over a canvas and see what shows up.

Literally I mean I had no clue what I was doing. I had no depth perception.

no drawing experience. All my drawings and doodles were terrible.

They were geometric headaches.

I mean they were you know, nightmares actually.

So we did this class. We talked the next morning, on the morning show

about what we learned.

Had listeners go to the website to see what we posted there.

I was embarrassed to post them. But we did, and at the end of each

class we would put them up on the wall and critique each other,

which I didn’t expect. Well, they didn’t tell us by the way

we were gonna be doing nudes.

So we did one lady, very attractive.

Shocked me but this is an art institute. Right, it’s higher art.

So we did our nude. Several weeks later, we did a second nude.

Unfortunately,  this woman was rather large. And unfortunately I didn’t get

the perception quite right. I made her look like a gorilla actually.

I made her look like a local restaurant owner somebody

said that looked like a gorilla. I don’t know.  So we do these

things right,  in there every week we’re critiquing.

And, finally the thirteenth week I’m exhausted. I mean literally,

three hours a week in the evening of hard concentrated effort,

squeezing that side of my brain to try to be creative in that medium.

That realm. and by the way,  some of these other artists weren’t

that great either. Even though they were good in sculpting

or something.

So that taught me you don’t necessarily transfer one talent of a medium

to another. Now if you look at Paul McCartney and guys like that

who can do or John Lennon you know. Songwriting, singing, art

poets you know. They’ve got multi talents. They play instruments you

know.

But I could not draw okay so I thought okay now we’re getting to

the lessons. Here are the bizarre business marketing lessons I learned

in this art class.

Alright, so final night they had a bowl of cookies you

know with icing on them. And little faces on one.

I’s a yellow iced cookie and I drew that thing.

And I am telling you folks. I felt like a, it looked like a five-year-old

in kindergarten literally. I was so humiliated. I started to wad it

up and the teacher goes no no no no no don’t throw it away.

put it up put it up.

And I’m like,  ma’am I’m sorry but I am the worst artist in this room.

I’m humiliated. I just can’t finish I no no no no put it up so they

put it up  several of them liked it, really.  Well then it dawned on me

later, years later.

if an elephant can sell why can’t I?

You know. cause they sell these elephant paintings, stomping on whatever.

So we end up with 13 weeks over. We finished the deal. We

put all of our stuff up on the website.

We now have listeners vote. Now, before I tell you what the outcome

was I’m gonna go ahead and tell you the lessons I learned.

Three lessons, bazaar business marketing lessons I learned in this art

class.

Number one, beauty is definitely in the eye of the beholder.

Think about applying these quote lessons that I paid for in sheer

terror and sweat and exhaustion.

I’m just kidding. Well, I’m not kidding but think about these lessons

how you apply to your business in marketing because your perception

of what you think is something may be just the opposite to somebody

else.

So it’s definitely in the eye of the beholder.

Testing ideas, number two and retesting can possibly help confirm

your suspicions of what is good or what is bad.

What will work, what won’t work.

Marketers do this all the time. If you’re a new business or you’ve not

had a lot of marketing experience, the secret is testing you’re like a scientist.

You’re testing different combinations. Maybe if you put the word free in

that ad it’ll change everything. These are things I’ve learned over the

years.

That it could it could be a phrase, it could be an image

anything. Because if you have the best product or service in

the world and no one knows about it it doesn’t really matter.

That’s why marketing is so critical. It’s easier now in a way with

these new platforms to measure and to get the word

out to targeted audiences.

But just still got to go with the regular marketing principles of testing and

retesting and all.

And finally the third observation or lesson I learned in this class was that

gut instinct is still needed in spite of the data big data small

data artificial intelligence.

There is still that human gut instinct, the intuition something that

feels. That’s what I learned of my artwork in this class.

There was a feeling that was conveyed to people through that cookie

believe it or not.

And I didn’t know this. I didn’t guess it. I I presumed of what my

image of beauty was.

And believe me, it was bad. But okay the results of what happened

with the survey or the contest.

The listeners who judged our artwork at our website including some

wrote emails. I knew who had heard about us or

heard us talking about this and went to the website.

Said John, I figured I want to see what you guys did.

Because I figured if you guys could do that anybody

can do it. and he was right.

50/50 of who the better artist was right down the middle.

We counted the votes. I forgot. A hundred of them or so.

But a number of these listeners,  now these are this is a

classical music audience.

These guys these folks are sophisticated. They’re educated.

A number of them said quote I really like John’s whimsical

cookie. Whimsical cookie. I never thought of it that way.

I saw it as a five-year-old’s artwork in kindergarten or

an attempt at art and they liked it. They really liked it.

So three bizarre business marketing lessons I learned in that art

class.

And by the way,  they ended up they doubled the

size of the class the next semester from our promotion. They

loved it. The art people loved it.

Matter of fact the winner got 13 weeks plus free pastels and supplies

by Keith’s coldsnow.

And they have all had a great time with it and we did – now this was

three months long so it gave us some shelf space and some leverage

with the listeners.

Well I hope you got something out of this to apply towards your

marketing.

A true life experience with this that goes for

marketing as well. Gut instincts,  it’s still alive.  Beauty is

not always in the eye of the beholder, of what you may presume.

To keep testing and retesting ideas. That’s exactly what Thomas

Edison did.

All the great inventors. Nobody came walking out

of the box going oh I got this. Well maybe Steve Jobs did but

he had some experience I guess.

At any rate,  John Verlin On Demand advertising Solutions.

Get hold of me at JohnVerlin12@att.net, or go to our website

OnDemandAdvertisingSolutions.com

And by the way,  we’ve got a Digital Marketing Update

special newsletter you can sign up for to follow that

we’ll be sending to your inbox every month.

These are going to be a little bit different than these podcasts

as far as information, tips,  ideas entrepreneurial

thoughts of what has worked what will work suggestions

things like that.

That are coming from entrepreneurs I’m

talking to and also then gaining data things like that. Go ahead

and follow it.

We’ll talked again

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

From the Blog: Digital Marketing Update, Marketing Your Business; A Simple 3-Part Strategy For Professionals, Podcast #25

Most professional small businesses rely on referrals, and usually don’t need much hand-holding when it comes to marketing your business and promotion.

on-demand-advertising-solutions-newsletter-card-image1In fact, recent surveys show that over fifty don’t even have a website. But that may soon change as we begin to see store shelves in strip malls empty–and leases on buildings being posted.

The shift in online purchases and experiences redefines the customer experience and the relationship businesses have with their clients.

chinese restaurant counter

With a greater emphasis being put by the customer on reviews and online comments in Facebook groups, Yelp, etc., businesses can no longer ignore the impact social media plays in their marketing.

Podcast #25 discusses a simple strategy we developed for professional firms and small business to use in addressing these new relationships in building local business.

crowd shot.jpg

Influencing the customer experience begins with this communication and continues as the business grows.

It’s this three-part strategy that advances credibility and trust to the next level for our clients as we tell their story.

You may schedule a free consultation to see what services may be appropriate for your business.

You may listen to all of our strictly audio podcasts here.

Now, enjoy our video podcast!

podcast cover

Marketing Your Business; A Simple 3-Part Strategy For Professionals.
Podcast #25

Host: John D. Verlin

Transcript:

Another good afternoon, John Verlin with On Demand Advertising Solutions, with another Digital Marketing Update, podcast #25—we’ve hit a milestone in podcasts. I’ve hoped you’ve enjoyed listening to them.

Today, I’m going to jump right in to this. A couple of things happened this past week. And, by the way, today is the Fourth of July, I wanted to wish everyone a happy fourth! I decided to record this today. It’s a great day to do this earlier in the week. A little rainy where I’m at, but should clear off later for fireworks.

Today I want to talk about a simple three-part strategy for professionals to basically grow your business. Get referrals, thigs like that. It’s really, something every business typically grows from—in fact a recent survey showed that half of small businesses don’t even have a website.

So how are they existing? Well, referrals most likely. And you think about, how do you get them? Maybe it’s from a chamber meeting. A networking thing you have. Maybe you have a good network. An industry trade group. Maybe it’s church-related people and just word of mouth based on clients and customers.

And that’s great. But there’s a shift going on as I’ve talked about before in online purchases and experiences. Which are redefining the client and customer relationship. And the relationship a business has with it’s clients and customers.

And we know this because Amazon recently bought Whole Foods. My girlfriend was at a strip mall recently and noticed the buildings in the area that were leased. Some of the businesses she went into. Shelves were empty. Clothes from last winter were still there. And she told me it was like a ghost town.

She was kind of spooked, like what’s going on here? We talked about this and I said, well, hopefully we’re not preceding a recession. Six months in a row now they’ve announced that auto sales have been down.

But what is going on here? Is this the beginning of moving more retail online? But regardless if that’s happening, it’s addressing these new relationships in building a local business.

Because the consumer-client shift to online is re-defining the relationship. No where, when you first get a referral, where does that relationship begin? A new customer or client—where does that new communication begin?

Well, many times you meet them as I’ve mentioned before. But to realize this, to influence that communication after you meet them is critical for the growth of your business. Whether they buy now or you have them as a client five years from now. You still want them.

So what are you going to do between now and then to build that relationship? And that’s where this whole online relationship experience is moving to. Greater emphasis is being put on this by clients and customers, primarily because of reviews and online comments. From Facebook, on Facebook groups, maybe Yelp for local businesses.

We can no longer ignore the impact that social media is having for the market. I know first-hand, I’ve seen it from a client getting negative comments on Yelp and Facebook group—because of some venting. Some unhappy customers. And they were not even aware that it was going on.

They had kind of turned their back to it and suddenly it came to their attention. And that explained why some customers were leaving their business. It was the online thing going on. Communication between people, commenting about that business.

So this is, the consumer and the client and the customer have changed this. To the online research, commenting, reviews. All those kind of things.

So, a three part strategy we put together to advance your credibility and trust to the next level with new prospects and referrals where you can tell your story.

And that is, number one—doing a client survey is our first step, or a customer survey. We might glean from clients you currently have what’s important to them. (post note: I’ve recently received emails from Amazon and Walgreens to get a $50 gift card for taking a customer survey).

Recently, I was looking at a Nissan website. A Nissan national website for one of their cars. And I noticed in researching the car, that they were highlighting a lot of the new technology. Beeping when you go in the wrong lane. Slowing you down if you go too fast up ahead in front of somebody, or behind somebody.

And i’m thinking, wow, that’s pretty cool technology. When I read the reviews about what people thought about the car, a number of them may have mentioned the high tech stuff. But a number of them mentioned some things that weren’t even addressed on the website of the car company.

And that was, how comfortable the seats were and how smooth the ride was. So this kind of highlighted to me a lot of times the differences we have with our clients and customers. We think we know what they want, in many cases it’s the opposite. Or not even addressed.

I have witnessed that first-hand too with a client. Where the suvey we did that we put together for them for their customers, the answers came back just the opposite of what they thought they would be.

Now how does that happen? Well it’s marketing research. If you don’t believe me, look at what happened with Coke. When they introduced a new formula years ago, they thought, who knows how much they spent on research, they thought they were right and had a backlash.

People wanted the old flavor back. So, they switched. And that must have cost them a pretty penny. So, this is the first step, trying to get to know what your clients and customers want. It’s important so you can focus in on their needs.

Leading from that, the second part, is to create content addressing those needs. We do interview-style podcasts like this for a number of reasons, because of the number of platforms they can be placed on, because you can “feel” how people are to get to know them and feel like you know them because of those feelings and emotions involved in interview style podcasts.

You can also feature your clients and customers on them. And talk to them and they can promote that content as well. This is answering the content-related questions you have from your customers about your business or industry. And then as I mentioned, feature clients or customers on these as well.

This is the creating content part after we learn about what they want in answering their questions about your business.

And then, finally—promoting that content through social media. It can be done through a variety of means through a variety of platforms. Which is what we recommend and do.

To build that online experience and engagement with new prospects and new referrals. As a matter of fact, with Facebook Zuckerberg has already said that smartphones and TV screens will be gone.

He’s already projecting virtual reality and artificial intelligence are going to take over. Robotics and things like that.

So this three part strategy can work beautifully for professionals as well as small business. When I was in radio, we had a number of professional firms, from a couple of contractors who did great to financial service firms, we had a couple of medical related programs.

All of these work beautifully because they lend themselves to interviews. And interview-style podcasting.

Recently, a friend of mine who is the business manager for a couple of radio stations in Knoxville, TN told me that what they’re noticing is, when we talk about this online experience.

When we talk about podcasts for shows, their on air listeners start listening to podcasts—and their on-air listenership goes down. But their podcast audience increases.

When we talked about some of this strategy—he said you’re right on target, because he said we’re already seeing it on podcasts. The influence these new podcasts are having.

So doesn’t make sense, that if businesses ask this and recreate those answers in podcasts, doesn’t that make sense that you might engage referrals and prospects in an effective way, because that is shifting again to more online?

John Verlin is my name, my email is jverlin1@yahoo.com. Feel free to email me with comments or questions. Website: www.OnDemandAdvertisingSolutions.com.

Would love to hear from you. Next week I’m going to be doing some prep work about some of these small businesses I’m reading about and what they’re doing, good or bad, to share with you about how to overcome changes in the economy, etc.

Have a great week!

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

From the Blog: Digital Marketing Update, Weathering The Storms Of The Competition, Podcast #22

Few small business owners are thrilled when a competitor shows up and steal their thunder, much less their customers.

on-demand-advertising-solutions-newsletter-card-image1But competition is a way of life for any business owner.

From inventors to entrepreneurs, history is full of examples of others who have altered ideas to create new products, enhanced an already successful product or just flat out stole a patent or idea.

edsel
The Ford Edsel

If an idea has merit–it will probably be copied or stolen at some point, so getting used to the competition is a by-product of success. Then again, some ideas will just plain flop (like the above Ford Edsel).

Need an affordable marketing partner to weather the storms of the competition, build web traffic, new prospects and profits?

Podcast #22 discusses three main ways your small business can stay ahead of the competition.

athelte running
Your small business survival may rest on one thing–the marketing platform.

Listen to all of our strictly audio podcasts here.

Enjoy our video podcast!

podcast cover

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Weathering The Storms Of The Competition.
Podcast #22

Host: John D. Verlin

TRANSCRIPT:

Good afternoon to you. John Verlin with once again, another Digital Marketing Update from On Demand Advertising Solutions, podcast #22.

Today we’re going to talk about…and this is prompted by an email I got several weeks ago from a listener. His name is Don. And Don, I want to thank you for asking this question that prompted me to talk about all of this.

And by the way, if you do have questions or comments, feel free to email at jverlin1@yahoo.com. And will feature it perhaps on the podcast. And answer some of your questions.

The Storms of the Competition, is what I’m entitling this podcast. How to prevent or maintain your business in spite of the competitors. It changes, and storms crop up every ten or fifteen minutes you have a severe thunderstorm and a warning. And it could wipe out your business. Or wipe out anything if you’re not prepared.

So, consider this sort of a siren test, the weather sirens for your small business to prepare against the competition!

And I know a lot of small businesses will say, there is no competition. There is competition. The competition is what is in the mind of the prospect. And you many times can’t control it. So, if you think you’re safe, you’re not.

And just today, as an example, Amazon just bought Whole Foods Market for $13.7 billion. Now, and this has been talked about all day long on Twitter and social media. Stocks have gone up and gone down. Things happen because of this.

But, you don’t this is going to be a game-changer for Walmart or any grocer in the country? You don’t think this is a storm that could wipe them out? Prices at Whole Foods could go down because of Amazon’s platform and delivery systems.

There’s a whole list of things we could talk about. This is a storm on behalf of Walmart and grocers that maybe they saw coming, maybe they didn’t.

This is kind of thing, that of course it’s going to be on a smaller scale for small business. But these are the things you may or may not anticipate. So, what can you do?

Well, there’s three key things I want to talk about. And again, when you think about price, like a lower price for like insurance? A good example of what I want to talk about is if you look at it or if you’ve seen on Twitter, at least I have been following them on Twitter, is Progressive Insurance.

With Flo—that’s their brand mascot. Flo—I like her, she’s funny. And that’s the purpose by the user—to get you to like her. So, here’s Flo and she’ll show up on Twitter. Maybe our price isn’t the lowest..we’re happy for you. You may have seen that with a couple of other competitors. Like when she’s in a beauty pageant—and she’s crying because she didn’t beat the price and that kind of stuff.

Well, Liberty Mutual…I saw this after Progressive started doing this with little ads on Twitter. Liberty Mutual now has “combine your insurance and save $761.” Or Progressive would say, “you could save up to $629” .

But that’s price. OK. Now that’s a problem, because you’re going to compete head-on with price. But, they’re consistently talking about their brand. In spite of price—and Progressive, I like the way they did it.

Well, maybe our price isn’t the lowest. But guess what? They’ve got a presence out there with a memorable message. And it’s funny. And I remember the beauty pageant. Flo is crying, she didn’t win. The other two women are waving, like they’re happy, they won. But they’re communicating their brand and message in spite of price.

And they’re even having fun with it. They admit that they might not always be number 1, but they’re consistently talking to prospects and customers by in this case, Twitter. That’s point number one. Consistently be talking to your customers and prospects is a way to fend off competition. Why? Well, think about it.

Maybe they are going to do something different. But if you’re consistently out there, and this is why next week I’m going to go over and more into this on the power of the blog. As a part of your marketing platform. Why you need one and why it’s so powerful. But you can shift your message because you have a consistent platform.

In this case, Progressive vs Liberty Mutual. You can consistently be talking to them. Building that brand relationship. That is huge for small businesses. Because, guess what? Most small businesses are lazy. They’re not going to be doing this.

This is what I tell prospects when I meet with them and I go through a powerpoint explaining step by step the marketing platform. Why all of this is important. And this is one big reason. So you won’t get run over by the competition when a storm erupts. If they do something you don’t expect, what are you going to do?

Well, you’ve got a pattern of consistently talking to your prospects and customers. You can now alter your message to shift when the competition does something. First point.

The second point: consistently provide or offer value. Again, you’ve got a message that you’re doing, on-going with prospects and customers through social media, advertising, however you’re doing it. Now you can shift and offer something. Maybe, now through June 30th you get something.

Whatever the offer is, is to counter your competition. And this is small business marketing. This is the way it is.

But with these platforms, you can build an on-going presence with the brand. And you can alter and shift it as needed. So, that’s point number two—consistently providing an offer or a value to compete, to stand out.

The third point; consistently stay top of mind. It goes hand in hand with the other two. Basically the fact—and I’m seeing these in talking about Liberty Mutual and Progressive—I see their posts everyday.

It’s got to a point now, I can tell you about them. I remember them and they’re in my mind now. Cause I’ve seen them everyday. They’re consistently keeping their brand in front of prospects.

So this is why this marketing platform and consistency is so important. If you’re a small business and you’re not doing this on a regular basis. Well, I don’t have the budget…how could you NOT do it? That’s my question.

Because you’re leaving yourself vulnerable. They only way to beat the competition is to stay one step ahead of them. I won’t go into it all now, but it’s the reason we recommend podcasts and video on your marketing platform with a blog, to have the edge…cutting edge, the latest stuff.

Now when artificial intelligence takes over, I guess that will be a whole other thing. I probably won’t be around to see it, and you may not either!

At any rate, those three things: consistently talk to your customers and prospects, make this a part of your marketing plan.

Consistently offer or provide more value to zig and zag with the competition. To prevent that storm from developing. And, as part of that, to answer your customers questions, needs or wants or any issues.

That will help you build brand loyalty with them. And finally, consistently staying top of mind.

Those three things are some really good ways to control those storms from the competition. To keep them at bay.

Because the things I’m suggesting to you that I found over the years, most small businesses don’t do. Again, I don’t want to be critical, but people are lazy.

They don’t want to make the effort or the investment. Do you have someone on your staff that handles your social media on a regular basis?

Everyday, each week of the year? If you don’t you should consider that. Or hire someone, freelance it or what ever you need. This is how important it is.

If it’s so important for a big company like Progressive to be on Twitter…maybe it’s important for small business too.

Because those platforms that are available level the playing field between huge corporations and small mom and pop businesses.

You can see what Steve Jobs said about what the web does, it’s a level playing field now.

Next week, I’m going to talk about why the blog is like nuclear fuel for your small business long term existence.

Nuclear fuel—that’s pretty big stuff. Why that blog will provide that for your small business long term existence. Be listening next week for that.

John Verlin’s my name, jverlin1@yahoo.com is my email.

Website: www.OnDemandAdvertisingSolutions.com is the web address to visit. Love to hear from you with questions, answers, your thought, whatever!

See you next week and tell your friends about these podcasts, share it with them. They just need one idea that may improve their business. We’ll look forward to talking to you next week.

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth