On Demand Advertising Solutions Video Podcast #96, Seven Signs Your Client Won’t Pay Your Invoice!

As more people start new businesses or sidegigs and their clients are new and/or out of market, getting paid for your work can be a tricky proposition.

Gone are the days when businesses knew each other and their bond was trust. With online services and electronic payments–getting paid should be easier. However, there are definite signs to look for when deciding to take on a project or not.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #96, host John D. Verlin discusses Seven Signs Your Client Won’t Pay Your Invoice!

He comments a post by JT Ripton in Manta.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Freelancers now have a variety of platforms to operate sidegigs–from Airbnb, Uber, Lyft, Taskrabbit, Fiverr, etc that provide billing and payment protections.
  • These types of platforms make it easier to offer a service and get paid in real-time.
  • If not using a platform like the above, be wary of clients who refuse to sign an agreement or contract (which acts much like a trial close).
  • Haggling over rates or becoming aggressive in discussing rates could be an indicator of problems to come.
  • Using dismissive language or undervaluing your work is a red flag as well. A client is hiring you as a specialist and should be willing to pay a fair price.
  • Be wary of clients that aren’t responsive to emails, phone calls, etc. This again could be a sign of wasting your time.
  • Not being respectful of your time is an indicator–whether they nitpick or are constantly calling you complaining. They need to respect your time and efforts and not badger you.
  • They won’t pay online. Most business use Paypal, Square, etc for payments and in today’s digital age are becoming a normal method of payments. Explaining up front how to be paid is crucial that they understand and expect this.
  • They demand upfront delivery before they pay. This can be tricky as many freelance workers need to balance trusting the client with the realities of getting paid. Agree to provide part of your work upfront with the balance of it when full payment is received. Again, this is something that needs to be discussed upfront to get as much in writing as possible.
  • Again, using an established platform like Fiverr, etc that manages services, payments and ratings is a great way to prevent client abuse. 
  • Offering a bonus or incentive for advance payment is always appreciated by clients.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Video Podcast #93, Business Need To Expand? Powerful Strategies To Enter A New Market!

Your business has been growing to the point that you’ve decided to expand or move into other markets.

What information do you or your team need to gather to make profitable decisions?

Similar tactics are typically used when you set up your original marketing plan for your business.

This is a crucial step as unless a foundation is laid with marketing/competitive data–the venture may fail.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #92, host John D. Verlin discusses Business Need To Expand? Powerful Strategies To Enter A New Market!

He comments a post by Jeremy Diamond in Entrepreneur.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Spend time and money in research and development. This is a crucial step to determine what market, if any you have vs. competitors.
  • Perform market research. Learn about consumers, competitors and the effectiveness of your marketing programs. You can gauge interest in your product as well as industry and economic trends.
  • Conduct customer surveys (via Survey Monkey) , interviews and phone calls. 
  • Query your customers to get their opinions about your products’ strengths and weaknesses.
  • This research will give you an idea about how you may perform in this new market.
  • Evaluate your competitors strengths and weaknesses. You can make offerings to improve upon or counter what they’re doing.
  • Determine the market share you’ll achieve once you enter the new market. This is an important step to get an idea of how successful you may be. Your goal may not only be to increase sales but to reach or take from the competition some share points.
  • Once you’ve evaluate your chances of success–determine how much you’re willing to risk by talking to specialists and attorney’s to find out if the risk is worth taking.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #95, Getting A First Page Listing In Spite of “60 Minutes” Google Interview About Control Of The Internet

In a war of words and growing concern by small businesses about their place on the internet search giant, Google, 60 Minutes latest report gives pause as accusations fly over their control of the internet–and favoring businesses they control.

It’s not the first time Google has come up in anti-trust charges by Congress of being too big to fairly allow competition with small businesses they don’t control.  The staggering amount of businesses they own (like YouTube, Android, etc) provides leveraging lobbying representation in Congress to virtually provide nothing to happen.

In order to get first page exposure in a Google search of business–virtually all businesses are forced to pay-to-play in the online game.

This illustrates the importance of an online presence for every business to be seen as a “real” business, since nobody goes to page 4 of listings to do business with those companies listed (according to Yelp CEO during interview).

In spite of these concerns, is there anything a small business can do to level the playing field at this time?

In addition to possibly buying online ads–the ONE THING all businesses have control over is their online image (website), presence (social media posting) and content (blog posts)!

Each of these elements are measured for relevant content for Google’s search users–and their stated goal is to provide the best user experience they can.

Thus, providing your prospects with the best relevant content about your business (which is great anyway) can increase your rankings and listings with Google’s platform (ideally).

This is why an on-going investment in rich media content (which is favored by Google, Facebook, etc, such as video’s and podcasts) should be a part of every business marketing plan since you create it, own it and share it!

video podcasts in search screenshot

The above shows a partial first page search listing of my consultancy using video podcasts as content on my blog and multiple platform exposure.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #95, host John D. Verlin discusses Getting A First Page Listing In Spite of “60 Minutes” Google Interview About Control Of The Internet.

He comments after a 60 Minutes Profile about Google’s scale and control of the internet.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • The fact remains that every business has a responsibility to control their marketing plan and figure the best way affordable to get new customers and prospects.
  • Platforms and media may change–but “owned and created content” is timeless.
  • From the first cave painting in France to today’s blog posts–content has always been King, and should be invested in and promoted.
  • Businesses need to quit fighting the weekly blog post idea and embrace it with the rest of their marketing efforts (it’s not too slow–it shows to online visitors through paid advertising that you’re consistent and relevant to their interests)!
  • Once content (ideally in the form of rich media–as Google and Facebook favor them) is created–it can constantly be promoted via social media, email marketing, digital marketing, etc.
  • Don’t fear the beast–feed it!
  • Facebook possibly working on new platform to link business owners with content creators for targeted prospects engaged in said content/influencer (thus the importance of good content).
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #91, Is Podcasting The Next Frontier Of Marketing?

So you responded to a marketing firm’s ad for a free “website analysis”. Paid them to do a complete SEO review.

Were overwhelmed with the idea and costs of fixing links, keywords, meta tags, etc.

Then came the Google Adwords and Facebook video ads. More expense. More hand wringing. Email marketing campaigns…and this on top of direct mail, print ads and a quarterly newsletter.

At some point, every business owner has to ask, “Is there a more cost-effective way to be found online with a proven strategy?”

Thankfully, the answer is “yes”. And it can be supported with the above forms of advertising.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #91, host John D. Verlin discusses Is Podcasting The Next Frontier Of Marketing?

He comments a post by Aj Agrawal in Entrepreneur.

podcasting marketing frontier

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Podcasting is a cost-effective way to provide content to your “audience”. 
  • Video podcasting (what we suggest) gives the best of both video and audio worlds–a listenable feature with visual imaging.
  • Your investment in it provides on-going, promotion content that is mobile-friendly (accessible on millions of smartphones).
  • Radio stations have been podcasting their content and guests for years to drive traffic to their websites–and it can do the same for yours.
  • Podcasts feature your expertise in an easy-to-use format that prospects enjoy.
  • Builds brand impression and recognition as having your own “radio show”. A great separator from the competition.
  • Most businesses aren’t doing podcasting–so it makes you unique.
  • Podcasts inspire conversation–not just thought as a written blog post does.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #79, Six Compelling Reasons Why Creating Your Own Content Can Explode Your Brand

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; content creation should be practiced by more businesses to build their credibility and brand.

As competition increases day to day–a businesses’ perceived reputation and expertise can many times be summed up in what they say about themselves and how others’ reviews and testimonials agree with that.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #79, host John D. Verlin discusses Six Compelling Reasons Why Creating Your Own Content Can Explode Your Brand.

The whole notion of song writers and performers stealing others works is well-known in the music industry.

From Quincy Jones recently saying that Michael Jackson stole the Billie Jean riff from Donna Summers Independence Day to Steve Jobs accusing Bill Gates of stealing the Apple software that became Windows, there is nothing new under the sun.

Taking what existed before and changing it, tweaking it or creating a whole new idea, the end results is how your brand will be viewed and perceived by customers and prospects.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Creating your own content can simply be commenting on what other’s say or offering your perspective on it.
  • Raising common issues your customers may have and answering them indicates your expertise in solving their problems.
  • Providing your own answers and advice on a regular basis demonstrates your brand relevance and currency.
  • Featuring your customers or industry guests in your content promotes goodwill and credibility to prospects and customers. (How bad is that?)
  • Content is at the heart and soul of your online experience that can be promoted and shared.
  • Original content may be the “hit” song that will cause others to check out the whole “album” (website/blog).
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #78, Recent Changes In SEO That Can Make Your Business Better

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how search engine optimization works and how you can custom-form your site and content to take advantage of it to your businesses benefit.

This can help in establishing higher relevant listings and rankings which will impact your online brand and reputation with your prospects.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #78, host John D. Verlin discusses Recent Changes In SEO That Can Make Your Business Better.

John’s comments are from a Manta post by entrepreneur, Joshua Althauser.

As social media platforms change their algorithm’s and ranking of relevant content, every small business owner needs to get on board with factors they can control, namely their content.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Utilize the power of original content to build the base of your marketing platform.
  • Target content that engages and activates the prospects imagination and drive to learn more.
  • Promote your expertise vs. your competition.
  • Invite clients, customers and other experts to “guest” interview or post on your blog.
  • Pay attention to the overall “image” or aesthetics of your posts and website. This is part of the brand image.
  • Check out new content tools like IdeaFlip which helps in brainstorming new ideas and maintain a consistent “voice” to build your brand.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #75, Is Your Business Marketing All-In For Growth This Year?

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; staying focused and committed to your marketing plan will reap rewards as you move forward this year.

In staying ahead of your competition–too many businesses cut back or change plans in the middle of the stream which affects brand image and currency with prospects.

Testing messaging, platforms and ads should have a predetermined time frame without knee jerk changes.

You never know when a prospect is in the market for your product or service–and that’s a major reason why allowing enough time to build trust and consistency is important.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #75, host John D. Verlin discusses Is Your Business Marketing All-In For Growth This Year?

Getting everyone on-board can help as you pursue your marketing objectives moving forward.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Getting all members involved in signing off on the marketing plans is crucial.
  • Marketing strategies and goals should be researched and thought out in advance–same with financial goals.
  • Predetermined test time frames should be a part of the overall plan.
  • Utilizing rich media content should be an critical part of the plan with on-going promotion.
  • Content gives you something of value to promote to customers and prospects on a regular basis.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #69; Keys To Getting ROI With Social Media

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; many businesses use social media as an add-on to other advertising, rather than tracking it’s own return on investment.

While social media is a part of the marketing platform–there are some ways to help measure it’s effectiveness other than, likes, follows and shares.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #69, host John D. Verlin discusses Keys To Getting ROI With Social Media.

He references an article in the Harvard Business Review by Keith Quesenberry.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Target most likely social media platforms that your customers will be using–not a broad reach.
  • Create a social media strategy that is in line with your business goals, not just measurement of follows, shares and likes.
  • Utilize other measurement platforms like Google Analytics to measure “conversion” rates and cost per conversion.
  • Track web traffic flow from social media posts/ads to further factor ROI.
  • Create a value for social media customer interaction that may lead to sales.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #66; Small Business Marketing Trends for 2018

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how tools and technology that can boost your online engagement is vital.

This becomes more apparent as media companies merge to offer new content and engagement options for it’s customers.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #66, host John D. Verlin discusses Small Business Marketing Trends for 2018.

Implementing the latest digital tools into traditional media options continue to fuel small business growth for prospect engagement and is not going away anytime soon.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Rich media content continues to be at the heart of a good marketing strategy, as more searches and rankings will be based on it.
  • Pricing for Facebook, Google and Twitter will continue to increase as usage of their platforms grow.
  • Social media engagement and promotion continues to build as relevant content is shared.
  • Websites, blogs, social media exposure are becoming a must-have for businesses to compete online for attention.
  • Emotional engagement continues to drive prospect response.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #62, Marketing Your Business; AI’s Impact On Business In 2018.

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; getting the best data and customer information will help you provide the best products and services for your customers.

Artificial Intelligence is moving in that direction to offer best outcomes for business. And no, it hasn’t become the computer Hal from 2001 A Space Odyssey ready to take over your business ( or spacecraft)!

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #62, host John D. Verlin discusses his take on AI’s Impact On Business In 2018.

This comes from a great breakout from a tech standpoint from Rehan Ijaz in Entrepreneur on December 14, 2017.

How will AI impact businesses for the future? And what effect might it have on jobs?

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-freeoffer!

Check out our strictly audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

 

podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth