On Demand Advertising Solutions Video Podcast #89, Shades Of A Twitter Fit! How To Lower Your Bills Via Tirades, Rants And Shaming, The Power Of Social Media.

Ever had a cell phone bill, internet fee or bank fee just show up out of the blue? Then you check your statements and find that you have been charged this for a number of months without warning?

This can cause a real breach of trust between provider and customer–and can effect the relationship moving forward.

As we experience this with our personal accounts, think about how your decisions for your business may affect your customers and prospects, and what preparations you need to provide to make it a smooth transition.

Because of the continued growth and power of social media and technology; utilizing the power of social media can do wonders to not only build your business, but cause unjust vendors to rethink they’re policies and upset customers to continue doing business with you.

Last September, I was upset with my cell phone provider for raising a monthly bill with no explanation!

I talked about it in video podcast #32, which a number of listeners made comments about.

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Today’s Digital Marketing Update

As an update to that podcast, in today’s On Demand Advertising Solutions, Digital Marketing Update, Video Podcast #89, host John D. Verlin discusses Shades Of A Twitter Fit! How To Lower Your Bills Via Tirades, Rants And Shaming, The Power Of Social Media!

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Shaming has been used by religious groups over the years to prompt members to conform to standards their group values (Amish, church denominations, etc.)
  • Large businesses have seen loss of advertisers through social media boycotts in recent #metoo and gun safety movements.
  • Businesses can no longer just ignore dissatisfied customers as a “no response” to their requests which can add more fuel to the fire.
  • This is why it’s imperative for businesses to start and monitor their social media accounts on a daily basis.
  • Calling into question the ethics of a business can lead to greater issues–such as legal and community standing.
  • Using and online chat feature or email can allow you to document the discussion for future use and proof.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2018

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On Demand Advertising Solutions, Video Podcast #87, 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising

More and more businesses today are caught between traditional media and the new digital sources in reaching new customers; utilizing social media marketing is becoming a mainstay of businesses in hopes of promoting unique content and prospect engagement and end result sales.

Social media can no longer be viewed as the teen’s messenger of choice. From customer service to answering questions–even brand image–it’s here for now in all it’s morphing glory.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #87, host John D. Verlin discusses 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising.

He comments on a post by Jonathan Long on Manta.

Social media has gone beyond personal use to transform customer service and engagement for all types of businesses.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • In choosing which platforms to use–be careful to match the right platform with your target audience.
  • Make it a habit to consistently engage with your followers. This demonstrates availability, being connected and stability in your brand.
  • Test organic posts with paid (promoted/boosted) posts. This is the kind of tracking and targeting capabilities advertisers have wanted for years.
  • Stand out from competitors with your brand personality. Adding humor or attitude may help further define your niche.
  • Optimize your social profiles with a focus on sales. The whole of the marketing platform is promote your expertise and personality to gain customers to trust and do business with you.
  • Always test and review all post and demographic data to further scale your campaigns.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #86, How Is Your Business Building Ratings And Shares?

With changes in algorithms and credibility with consumers–social media changes affect how small business will build new prospects and leads.

The burden is shifting more to the small business owner to be seen in an online world; getting customers to provide positive ratings and reviews as well as shareable content is booming in online branding.

What we use to do with testimonials and word of mouth is now front and center in prospects minds in making decisions.

Small business owners need to have a grasp of how to make this shift and enhance their brand to get more customers and reviews of their experience.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #86, host John D. Verlin discusses How Is Your Business Building Ratings And Shares?

He comments on a ratings post by Nellie Akalp in Forbes Magazine.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Make sure your content is targeted to what users will expect to find when they get to your site.
  • With algorithms getting smarter, make sure you hire ethical SEO’s to help you. Gaming the system will no longer work.
  • Improve your site speed and limit errors.
  • Focus on highly researched, rich media content expertise that provides great value to your prospects.
  • Establish customer review sites (Yelp, Angie’s List, Google Local, Yahoo Local, etc).
  • Ask customers to provide reviews and consider a gift card in exchange.
  • Thank your reviewers.
  • Make reviews a part of your process to build your online brand and gain valuable customer feedback.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #78, Recent Changes In SEO That Can Make Your Business Better

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how search engine optimization works and how you can custom-form your site and content to take advantage of it to your businesses benefit.

This can help in establishing higher relevant listings and rankings which will impact your online brand and reputation with your prospects.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #78, host John D. Verlin discusses Recent Changes In SEO That Can Make Your Business Better.

John’s comments are from a Manta post by entrepreneur, Joshua Althauser.

As social media platforms change their algorithm’s and ranking of relevant content, every small business owner needs to get on board with factors they can control, namely their content.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Utilize the power of original content to build the base of your marketing platform.
  • Target content that engages and activates the prospects imagination and drive to learn more.
  • Promote your expertise vs. your competition.
  • Invite clients, customers and other experts to “guest” interview or post on your blog.
  • Pay attention to the overall “image” or aesthetics of your posts and website. This is part of the brand image.
  • Check out new content tools like IdeaFlip which helps in brainstorming new ideas and maintain a consistent “voice” to build your brand.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #69; Keys To Getting ROI With Social Media

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; many businesses use social media as an add-on to other advertising, rather than tracking it’s own return on investment.

While social media is a part of the marketing platform–there are some ways to help measure it’s effectiveness other than, likes, follows and shares.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #69, host John D. Verlin discusses Keys To Getting ROI With Social Media.

He references an article in the Harvard Business Review by Keith Quesenberry.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Target most likely social media platforms that your customers will be using–not a broad reach.
  • Create a social media strategy that is in line with your business goals, not just measurement of follows, shares and likes.
  • Utilize other measurement platforms like Google Analytics to measure “conversion” rates and cost per conversion.
  • Track web traffic flow from social media posts/ads to further factor ROI.
  • Create a value for social media customer interaction that may lead to sales.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #67; Key Ingredients For Sizzling Content And Engagement

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; using authentic content on your website and blog are critical elements to the success of promoting your expertise and value.

This will help separate your business from competitors and give prospects a reason to learn more about your business. It also promotes your brand and brand image in your industry.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #67, host John D. Verlin discusses Key Ingredients For Sizzling Content And Engagement.

Something every business needs to stay fresh and relative.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • The website and blog combo are a prime part of the extended marketing platform.
  • Focusing the content and keeping it simple are a must.
  • Utilizing a blog with regular content updates says you’re engaged, alive and responsive.
  • Provide a reason for prospects to pay attention and engage your content, offering a value that your competition isn’t.
  • Rich media and a blog provide optimal source for you to promote your expertise and value.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #66; Small Business Marketing Trends for 2018

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how tools and technology that can boost your online engagement is vital.

This becomes more apparent as media companies merge to offer new content and engagement options for it’s customers.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #66, host John D. Verlin discusses Small Business Marketing Trends for 2018.

Implementing the latest digital tools into traditional media options continue to fuel small business growth for prospect engagement and is not going away anytime soon.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Rich media content continues to be at the heart of a good marketing strategy, as more searches and rankings will be based on it.
  • Pricing for Facebook, Google and Twitter will continue to increase as usage of their platforms grow.
  • Social media engagement and promotion continues to build as relevant content is shared.
  • Websites, blogs, social media exposure are becoming a must-have for businesses to compete online for attention.
  • Emotional engagement continues to drive prospect response.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #58: Marketing Your Small Business; 6 MORE Ways To Cut Costs For 2018

When it comes to marketing your small business, it’s always good this time of year to review areas where you can find cost savings in planning for next year.

Following up on our last video podcast, here are six more ways small business owners may want to cut costs for next year.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #58, host John D. Verlin discusses 6 MORE Ways For Cutting Costs in 2018. 

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He discusses some additional points that Rhonda Abrams brings up in a USA Today post from December, 2017 about ways businesses can save in 2018.

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On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Blog: Marketing Your Small Business; When Are My Ads Going To Work? Every Business Owners Nightmare! Part 2, Podcast #54

When it comes to marketing your small business, do you invest your hard-earned money in a new website? Blog? Content producer? Paid advertising? Business memberships?

The decisions of getting it right can be daunting for business owners.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Podcast #54, host John D. Verlin discusses When Will My Ads Begin To Work? Every Business Owners Nightmare! Part 2.

He finishes his discussion on building out the marketing platform and how to use paid advertising to optimize results.

Which investments make the most sense–and which are fluff.

What should your expectations be from real-world experience, and which are media-driven pipe dreams?

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Blog: Marketing Trends For 2018–How To Take Your Brand To The Next Level, Melding Your Business Brand Into Heartfelt Emotion, Podcast #43

For business owners, 2018 may be a disruptive year in marketing trends.

In podcast #43, John D. Verlin talks about how customer engagement may be enhanced by melding your brand into experiences–causing emotional connections with prospects.

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Podcasts and animated videos are surefire elements to enhance both.  This is based upon an article in Forbes by Billee Howard, published November 12, 2017.

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It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and success information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow–sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner, FOR FREE!

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Now, enjoy the video podcast!

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Marketing Your Business;  Marketing Trends For 2018–How To Take Your Brand To The Next Level, Melding Your Business Brand Into Heartfelt Emotion, Podcast #43!

Host: John D. Verlin

Transcript:

A pleasant good afternoon to you.

This is John Verlin with On Demand Advertising Solutions and another Digital Marketing Update.

I want to talk to you today about some cool new trends for next year, 2018 from a marketing standpoint.

This was in Forbes last week, written by Billee Howard.

She kind of hits on some trends for next year to be thinking about.

As far as moving your business ahead and what you should be looking at.

One of the concepts she comes off with is, you know it used to be you’d focus on your brand.

And it…I guess you could call it cause marketing. To some degree.

But you want to tie your brand into it. Good corporate responsibility perhaps.

This notion of it’s, it’s more than buying something and come up with a price point.

It has something of relevance to make the world a better place.

The brand purpose needs to be thought out about what is it trying to accomplish.

But she is saying that the cause marketing idea, for marketers particularly, it focused on this corporate responsibility.

You give back to the community. That sort of thing.

And it’s this idea that an organization comes up with a mission statement.

Today, that needs to be tied to your day to day offerings.

In other words, it’s the experiential, the experiences that your brand can offer, to make the world a better place.

Is sort of the central part of the marketing strategy.

Moving forward.

Be thinking about how your brand an be tied in to make something more than just we have a cheap price.

This will change your life.

This will make your experience with our brand so much more meaningful. And for the greater good of society.

That kind of concept. These should be, all of these experiences, again the word is experience.

Not just price point. These are all going to tie in to a customer experience.

And we’ve talked about it in the past, the customer engagement is the new marketing.

This whole idea of engaging customers.

And this is becoming more important as baby boomers age and value –and this has been known years.

People over say sixty–they start traveling.

The value these cruises, these new experiences.

It seems as you get older you don’t need the things as much–you want the experience.

I know I’m more mature. I like a nice cup of coffee on a beautiful morning. And I appreciate that more.

Stop and smell the roses.

That’s experiences.

The wafting of the cinnamon roll on this trip to the bed and breakfast to enjoy that leisurely experience. With our coffee, our cinnamon rolls, with the beautiful mountains in the background.

Come to our bed and breakfast. That kind of thing.

So, they’re tying in an experience with the brand in with a better, enjoyable part of your life as well as, when you come to our bed and breakfast, we believe in helping nature.

The environment–so we’re going to donate ten percent of your bill to the Nature Conservancy.

Because we want to keep our mountains, our streets beautiful.

And our rivers, gorgeous. That kind of thing. So it’s tying in social consciousness to make the world a better place.

But tying your brand in with that experience on a regular basis.

She indicates that this brand purpose, putting that at the fore of the brand strategy, can be a lever of growth to both internal and external audiences (customers and employees, vendors, etc)

This is also, the second point she makes is a drive to the engagement of the heart.

Emotional engagement, is a sister to rational engagement. And the rational stimulates the mind–whereas the emotional engagement is based on stimulation of the heart.

Today with the brand experiences we have.

The emotional engagements are proving to be more critical than just winning results and effective storytelling and digital marketing.

They’re actually at the heart of this whole idea.

Think of it as, when I was in radio–this is huge.

This is the reason many times people purchased products and services from our clients, because of the emotion they felt from the radio ad.

I think of a number of contractors we had advertise at the Christmas season.

And the ads were almost like Andy Griffith. Looking back on the year, how thankful they were.

This time of year, I encourage to help the children getting clothes and coats. Support the coats for kids project. That kind of thing.

Tapping the emotion. Radio has always done a great job of that.

Because of the emotion of the voice. As with podcasts and other types of communication.

You get that emotional feeling.

So, it’s tying in your brand with an emotional element--and not just a rational element.

But emotional.

And the reason I think this-is what she’s referring to, is that the focus we’ve talked about is more on interacting with your customer.

The social media interactions, the brand interaction.

This focus–if you haven’t thought about this in your business. I think a lot of this has to do with the Millennial generation and younger people, where they value not things as much perhaps, as experiences.

The emotional connection through technology of these brand experiences is a good thing.

So to woo those younger people, plus in general, our society is tied in more with all of this technology.

But, the emotional engagement of the heart so to speak just may get them want to buy or feel better about your brand, is what the key to this is in stimulating it.

And it’s all because of these interactions with customers. It’s a unique thing that we’re switching technology–but we cannot forget how people feel.

So, engaging your brand, tying it in to your marketing to get an emotional response, and that’s a big thing.

Think about ways, how to do that moving forward for next year.

Because you can’t just be complacent. It’s also tied in to storytelling.

These are effective ways and one reason we like doing these podcasts. Are the fact that you can tell stories.

That’s becoming–the storytelling concept, the tying into the emotion–all that is becoming the new marketing.

Engaging with your customers. So, if you have a direct mail piece, an email, whatever it is–somehow getting an emotional element in them.

And that’s why I like podcasting–because it can bring those emotions out.

As you describe the benefits of your products and the organizations you’re going to be working with.

This year, who you will donate to on behalf of your brand.

And maybe even having a representative on a podcast talking about this and why they’re so thankful that you’re brand is helping them out.

They can transform through emotion through storytelling those benefits, to get people to feel good about your brand.

And finally, and again we just mentioned this–the customer doesn’t really buy into things anymore, they buy into stories that are kind of brought to life with a mix of creativity and technology.

I just kind of pointed this out a minute ago because these whole story things are becoming a big influence in business, she says.

And it’s, it’s been that way in radio for years.

That has sort of been the secret–that and repetition to getting businesses to get results. It’s the emotional connection.

Because the listeners feel, that’s the key word, they feel like the know the brand.

Whether they do or not, totally different story.

It’s hard to feel for something that’s in writing perhaps.

Unless you really read it.

And today, we know attention spans are small, many times they don’t.

But, it’s creating emotion. A feeling–this is nothing real new that she’s pointing out.

In the marketing–to be thinking along these lines, and this all ties into what I talk about using various marketing elements.

Like animated videos–you might chuckle and get your attention.

Podcasts–again, ties into the emotion. You hear it. You feel it.

And then part of–making your brand part of that emotional experience for your prospects and customers.

John Verlin, On Demand Advertising Solutions. Great to have you with us.

Email me at johnverlin12@att.net. Website is www.OnDemandAdvertisingSolutions.com.

We’ll talk to you next week!

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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