From the Blog: Digital Marketing Update Podcast #4, The Millennial Shift.

As baby boomers age and begin selling their businesses–many Millennials are buying them up, and both groups are starting micro businesses.

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This trend in one or two person business ownership is projected to enlarge as automation and robotics begin replacing employment for many Americans.

This segment of Digital Marketing Update, Podcast #4 discusses these trends and what this shift means for all working people–as these new businesses may replace employment income if successful.

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Listen to just the audio version here!

Now, enjoy the podcast video!

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THE MILLENNIAL SHIFT IN SMALL BUSINESS STARTUPS
Podcast #4

HOST: John D. Verlin

TRANSCRIPT:

It’s great to be back with you. We’ve received emails of questions you’ve had. Now, one thing I did wan to talk about…there was actually a great article today in USA Today by author, Steve Strauss.

He kind of summarized what I wanted to talk about. And that is the shift we’re seeing—and I’m calling it the Millennial shift. A new way of doing business as an entrepreneur.

And it’s really tied into the technology, robotics, automation, replacing humans—it’s really no different
than the turn of the century where you had the agricultural age shifting to the industrial revolution.

And all the people who were farmers, whatever—had to learn how to work in a factory. A new set of skills—things like that. And we’re seeing that now—not only with just the advances of technology—and automation, those kinds of things—but we’re seeing it with the Baby Boomers getting older and the Millennials are coming to the fore—buying up the baby boomer businesses…starting their own businesses due to the economic shift—maybe not like they thought it was going to be, college and all of that—starting new businesses on the side.

I used to work with a bank in their digital marketing—and we would open up checking accounts for small one or two person businesses all over the country. And you’d see everything from lawn services, pooper scoopers, somebody that would pick up your dirty baby diapers…consulting…you name it. Mobile anesthesiology? All sorts of businesses that were full time, part-time that have been started.

And this shift, of the economy—the point of it is—is something we really need to think about to see what’s going on. The point of it is—new ways of marketing have changed. Used to be the traditional. I used to have a client who I worked with for 20 years. He told me…he actually was like a mentor—he owned a deli. He was the typical Millionaire next door.

And he said, “you know John, I think you ought to do an online business. A consulting business for marketing.” And I said why do you think that? He said, “well…you’ve got 34 years of radio advertising, scriptwriting, radio production, digital marketing—I mean you’re a seasoned professional.

And there’s not a lot of them out their anymore that are still working, with your expertise—and I think you can make a go of it.” I said, aw—anybody can do this… He said, “no, they don’t know how or they don’t want to.. He said—I could do my own taxes—but I don’t want to. I’d rather pay someone who knows what they’re doing. You could offer your services—and charge half of what n MBA would charge–”

I said ok…so that was what really motivated me to start On Demand Advertising Solutions. Because he would say things like, this shift in business—people still need someone with sales experience….marketing understanding…having worked with a lot of businesses for years…understanding what they’re going through…”

He said “these are things all of us are going to want going through this “shift”. Millennials are maybe more familiar with the new digital marketing..and things like that..but you still have traditional marketers with this new media and you’re still going to need traditional while we’re in this shift right now.”

So that’s kind of what’s going on right now. And by the way—do you know who the most influential podcaster is? Today, in America? And maybe the world? No…not Kim Kardashian….President Obama.

So, if podcasting is so important that the President of the United States would use it. For the rest of us—it may be something we should consider too.

And—this is where I can help. If your small business needs some help with social media, blogging—any of this stuff. And you know—we may have to rely on traditional media too. Radio, TV, magazines, newspaper. Because—they don’t really talk about it—how many new businesses fail in the first year.

Things don’t always work like you’ll think they’ll work. And that’s true with the new digital marketing as well. Nothing’s guaranteed. Sometimes you have to back to what did work—but that’s what being an entrepreneur is all about..experimenting.

So, anyway…as we understand this Millennial shift—what’s in store for entrepreneurs now? And there are a lot of people doing these side gigs—freelancing, things like that. Which is great. It allows those of us to hire people when we don’t need a full time employee. Whether its a marketing expert, virtual assistant…an HR person…an accountant…a lawyer.

So there’s a lot of ways you can do things now—it’s just do you want to do it yourself or do you want to hire a professional? Especially for these small businesses starting out—with expenses and costs–what’s cost-effective.

So, that’s what’s kind of going on–I wanted to touch on this Steve Strauss article—a great article in USA Today—about all of this—this shift and understanding it. And to embrace the new digital technologies…marketing technologies.

Again, this is something we all have to deal with as this is where it’s headed. Just as we had these shifts with the Industrial and technology revolutions. Many new things and putting new things into practice.

John Verlin, On Demand Advertising Solutions—great to be with you. Questions, comments, whatever—you can visit www.OnDemandAdvertisingSolutions.com, email me, jverlin1@yahoo.com,

We will see you next week and talk more about digital marketing content and how that can impact and influence your business for success. Have a great day!

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

From the Blog: Increase your professionalism and image without paying MBA pricing!

Many small businesses have an image problem–not only in the office but online as well!

woman-playing-violinToo many times the cost for professional help can be expensive for a new business. On Demand Advertising Solutions can provide you with a seasoned marketing professional without the high costs involved for many start-ups.

Enjoy our latest animated video that can also be replicated (or one created) highlighting your issues and solutions at a fraction of the cost of many marketing firms.It begins with our three-point strategy.

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

From the Blog: Small business need a boost? Rock on!

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Discover how to increase website traffic and boost your small business prospect/customer engagement with On Demand Advertising Solutions cartoon video #2!

Utilizing our three-point strategy, we customize, target and promote proven elements and platforms to build out your marketing and brand perception.

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

From the Blog: Digital Marketing Update Podcast #1, John D. Verlin’s background.

Learn about John D. Verlin, the founder of On Demand Advertising Solutions background in his first Digital Marketing Update podcast–designed to not only inform you–but demonstrate how his podcast specialties can help your small business grow!

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He has put them together as a video to view while you listen–and also to show how posting them on Youtube will help your small business drive traffic from the second largest search engine in the world (owned by Google)!

You can also listen to all of his podcasts in strictly audio form, here!

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Enjoy the podcast!

 

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JOHN D. VERLIN’S BACKGROUND AND HOW HIS EXPERIENCE AND CAPABILITIES HELP YOUR SMALL BUSINESS GROW.
Podcast #1

HOST: John D. Verlin

TRANSCRIPT:

I want to welcome everyone today to the inagural podcast of On Demand Advertising Solutions, Digital Marketing Update—podcast number one.
My name is John Verlin, I’m president of the firm. And I thought I’d start out our first podcast, talking a little bit about my background and why I got into the content marketing and digital marketing arena.

So you can get a better idea of what I can offer your small business. My background basically is I started out as a copywriter for a radio station and I ended up getting into advertising sales.

I was with a classical station in the Kansas City market. I wrote and produced literally hundreds of radio ads for small businesses.

And for thirty two years I worked with classical, smooth jazz and newsradio stations. And have worked with literally hundreds of small business owners—in helping them with their advertising.

So much so, that from a scriptwriting, sales and production background, many of them asked me to be like their mini-ad agency—and they would consult with me not only about radio but other media.

So, I got to know small businesses really well. And I myself am a small business. What I’m able to offer small business owners, primarily in the Kansas City market—are the capabilities to do production, social media—to do cartoon videos, podcasts—things that maybe other agencies or firms do not do or they’re too expensive.

When I started in radio advertising, this whole concept of things like websites were kind of a luxury. A lot of small businesses, primarily brick and mortar—didn’t really need one. Even today—there may be small businesses that don’t even have a Facebook business page.

Probably most have a website—but I want you to consider why this is so important. Today, if you were to look up a veterinarian for example—and you were to search for them on Google. And you found one and clicked it on—maybe five miles from your house. And if the website wasn’t completed—or there were some broken links—what kind of perception would that form in your mind about that vet?

How comfortable would you be taking your pet to them? And that’s why this has become really important. Because, most small businesses in my experience don’t need thousands of results. You don’t need to be number one in the search engine. All lot of times, digital marketing firms focus on search engine optimization, which is important—but it’s not the end of all things to be number one in the search engine.

Because—again–your website forms a perception. I call it a marketing platform and a brand perception. Those two things are so important for a small business. Not just being ranked number one in a search engine.

I want to be able to step in and help small businesses create that marketing platform. Through techniques and elements I know are effective because I use them myself. I test them myself.

And I’m basing my perceptions and my recommendations on working with small businesses over the years and seeing what does and doesn’t work. They’ve done the testing—they’ve invested the money—and I want to be able to share those things with my clients.

So that’s my purpose in doing what I’m doing. Podcasts are a part of that—and i’ll be doing more podcasts that you’ll be able to listen to them and try to glean some information from them, as well blogging, cartoon video’s…these are some techniques that I know can get results.
And you don’t need—as far as most small businesses I’ve talked to…they don’t need a thousand people a month. If they can get ten to twenty new customers or clients—that’s what is important.

I understand and I get that. So that’s what I want to be able to offer small businesses are the capabilities to create content, produce it creatively and implement it, track it and be able to bring results. And have it be cost-effective. That’s my purpose in this business.

Part of this comes back from the production elements I’ve worked with small businesses over the years. A lot of ad agencies and marketing firms don’t have really good content and creative writing. But that is really important. And being able to come up with creative concepts is important too…because every business is different.

One client may not need one thing…but another one does. And being able to see the whole picture is really important. So that’s my background. If I can help your small business…feel free to visit my website: http://www.ondemandadvertisingsolutions.com, call at 816-223-2105. You can also email me at jverlin1@yahoo.com.

I also have a form you can fill out to sign up for our monthly Digital Marketing Update newsletter. I’ll be glad to send you. It’s going to be discussing a lot of these ideas. Things to help build your marketing platform and build your perception. Because that’s critical.

Again, my name is John Verlin, On Demand Advertising Solutions…let me know if I can help you—and feel free to send me an email with any questions you may have We’ll be answering questions from the digital mail so to speak.

Visit: www.OnDemandAdvertisingSolutions.com

Questions/Comments: jverlin1@yahoo.com

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!