On Demand Advertising Solutions Video Podcast #82, Eight Reasons Why Businesses Fail And How To Minimize The Risk

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; learning from others mistakes can help you minimize the risks of failing.

This is one reason having a mentor–someone experienced with running a business and knows the way around building and sustaining it is so important at the beginning.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #82, host John D. Verlin discusses Four Reasons Why Businesses Fail And How To Minimize The Risk.

He comments on a post by writer Matt Ruley with wereallpoorhere.com.

We can be fooled into thinking critically about our new idea or product but getting another set of eyes upfront can offer ways to maneuver growth and pitfalls along the way.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • You have to look long-term and be consistent with your marketing.
  • Establish a business and marketing plan and work your plan, making minor adjustments along the way.
  • Consistently strive to get feedback from prospects and customers. They see your business for what it is.
  • Invest the majority of your time marketing and networking to grow your business.
  • Amazon has set the bar on great customer service and customers will expect the same from your business. Stay on top of it.
  • While it might seem too early to see your idea or hobby as a business early on (prior to getting any real customers), take it seriously and believe in yourself.
  • Give your self a time frame to succeed–and then fold up rather than repeating something that’s not working.
  • Realize that getting your online marketing platform is just the first step in establishing your brand image–networking, farmer’s markets, traditional and digital media all work TOGETHER to create success. One isn’t inclusive of the other.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #78, Recent Changes In SEO That Can Make Your Business Better

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how search engine optimization works and how you can custom-form your site and content to take advantage of it to your businesses benefit.

This can help in establishing higher relevant listings and rankings which will impact your online brand and reputation with your prospects.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #78, host John D. Verlin discusses Recent Changes In SEO That Can Make Your Business Better.

John’s comments are from a Manta post by entrepreneur, Joshua Althauser.

As social media platforms change their algorithm’s and ranking of relevant content, every small business owner needs to get on board with factors they can control, namely their content.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Utilize the power of original content to build the base of your marketing platform.
  • Target content that engages and activates the prospects imagination and drive to learn more.
  • Promote your expertise vs. your competition.
  • Invite clients, customers and other experts to “guest” interview or post on your blog.
  • Pay attention to the overall “image” or aesthetics of your posts and website. This is part of the brand image.
  • Check out new content tools like IdeaFlip which helps in brainstorming new ideas and maintain a consistent “voice” to build your brand.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #83, Six Questions All Entrepreneurs Need To Answer Prior To Launch

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; answering these basic questions prior to launching your venture are critical to success.

Too many of us jump into starting a side-gig or business without thoroughly answering key questions about what you’ll be offering and who will be buying–and how they’ll do it.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #83, host John D. Verlin discusses Six Questions All Entrepreneurs Need To Answer Prior To Launch.

He comments on a post by Brian Roberts in Entrepreneur.

Finding a niche (like making home-baked pastries and selling at farmers markets, etc) and having enough cash to see you through hard times are sometimes an afterthought that can put the venture in peril.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • First and foremost–determine who will be buying your product/service and why will they want it.
  • Determine your market size and price points.
  • Break down your marketing demographic (men, women, age, etc)
  • What is the need of the market? (Critical. Survey’s, customer/prospect feedback, talking to people, etc)
  • Where are the market communities? (Facebook groups, flower clubs, farmers markets, etc)
  • Who are your market competitors? 
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #74; 3-Steps To Increasing Your Online Business Listings And Rankings, Bigly

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; building out your marketing platform towards more listings and rankings becomes imperative for your online presence.

As more prospects turn to the web seeking out information about your business–it will affect your credibility, expertise and relevance.

All other advertising directs prospects to this platform that showcases your brand currency.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #74, host John D. Verlin discusses 3-Steps To Increasing Your Online Business Listings And Rankings, Bigly

Choosing to either pay to play with Google, Facebook, Instagram, etc or creating your own relevant brand via content and posts–the fact remains that the ownership of your content keeps you in charge of your platform.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • All small business owners must weigh investment in advertising vs. content and posting costs.
  • Regardless of “how” you get prospects to your site–relevance and value will be psychologically determined by your brand image and supportive content.
  • Invest in “stuff” people really want (Thomas Euler).
  • Increasing your online search listings will also increase your rank in search engines.
  • Rich media content is favored in search and social media engagement.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #75, Is Your Business Marketing All-In For Growth This Year?

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; staying focused and committed to your marketing plan will reap rewards as you move forward this year.

In staying ahead of your competition–too many businesses cut back or change plans in the middle of the stream which affects brand image and currency with prospects.

Testing messaging, platforms and ads should have a predetermined time frame without knee jerk changes.

You never know when a prospect is in the market for your product or service–and that’s a major reason why allowing enough time to build trust and consistency is important.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #75, host John D. Verlin discusses Is Your Business Marketing All-In For Growth This Year?

Getting everyone on-board can help as you pursue your marketing objectives moving forward.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Getting all members involved in signing off on the marketing plans is crucial.
  • Marketing strategies and goals should be researched and thought out in advance–same with financial goals.
  • Predetermined test time frames should be a part of the overall plan.
  • Utilizing rich media content should be an critical part of the plan with on-going promotion.
  • Content gives you something of value to promote to customers and prospects on a regular basis.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions, Video Podcast #71; 7 Powerful Value-Adding Ideas To Get More Customers

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; continually providing value to your customers can help solidify your value proposition against the competition.

This fight is even evident among giants, McDonalds, Burger King and Wendy’s. Between Wal-Mart and Amazon–it’s the little things that add up to take market share.

Making sure your business does the same will keep you in the game of via your marketing efforts.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #71, host John D. Verlin discusses 7 Powerful Value-Adding Ideas To Get More Customers.

He discusses points made by training guru, Brian Tracy in this great Entrepreneur post.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Providing your products or service faster to customers bests competitors.
  • Offering higher or better quality than the competition.
  • Consistently look for ways to add more value.
  • Make it ever more convenient for customers to do business with you.
  • Continually improve customer service always adds to the customer experience.
  • Recognize changing lifestyles and demographics of your prospects to customize your products or services.
  • Offer discounts or bonuses vs. the competition.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #81, Seven Critical Steps To Achieving A Successful Startup Or New Venture

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; there are seven critical steps you need to keep in mind when launching a startup or new venture.

Back in 1983, I had the opportunity to start a new publishing business called Christendom Publishing.

I recruited my brother to assist as we put together a new product called Listen & Color Bible Stories for Children. 

We felt there was a clear market for 110 Bible stories 3-5 minutes in length and re-created with coloring pictures and over 22 actor voices on stereo cassette tapes.

As a Bible teacher at my church–and coming from a radio background–I remembered my mother reading me Bible stories as a child–and knew that combining the audio with tactile functions was a great way to help children learn the Bible stories.

We began from scratch and wrote the scripts, recruited the talent and secured a recording facility.

Next up was getting the funding.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #81, host John D. Verlin discusses Seven Critical Steps To Achieving A Successful Startup Or New Venture. 

As an original startup, this venture was originally narrated by William Conrad (the actor who played TV’s Cannon).

bible pic.jpg

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy And Share The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Do as much test-market research as you can afford prior to sinking money into the funding aspect.
  • The results of this market research should be included in your business plan to convince investors you’ve discovered a niche or market.
  • While even large companies mess up their market research and launch a failed product–it will help you minimize risks.
  • Include in your business and marketing plans several Plan B or C options that will show investors you’ve thought through the concept and plan.
  • Include visual steps and even renderings (architectural drawings, etc) to demonstrate a long-term vision of growth.
  • Put your initial personal money and sweat equity into market research, sample product and prospect feedback.
  • Don’t short-cut funding upfront–as you may need more money than you think to give it a fair shot.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #80, SpaceX And Elon Musk Showed Us How To Do Marketing Right

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; using out of this world content, engaging prospects and customers is what great marketing is all about–and Elon Musk just showed us how to do a stellar job.

Creating great content is half the challenge in the battle for the mind. The rest of it is getting repetitive media coverage and PR for your brand.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #80, host John D. Verlin discusses SpaceX And Elon Musk Showed Us How To Do Marketing Right.

When we thought we had seen an epic launch of his Falcon Heavy test rocket blast off and two booster rocket re-landings, Elon Musk pulled a Steve Jobs, “one more thing” and showed us eye-popping shots of Starman in his Tesla in space.

This is textbook (and one for the record books) marketing at it’s best.

Talk about enhancing his SpaceX and Tesla brands, his use of rich media content and social media were the talk of news organizations and social media platforms.

starman

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast


(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Create unique content highlighting your expertise. In the case of SpaceX, their ability to create a huge rocket and have re-usable booster rockets.
  • The use of rich media content allows for prospects to watch and share video over and over. This increases eyeball visits. 
  • Allows use of social media and website to promote event and engagement.
  • Content placed on blog or website allow backlinks for others to view from different news organization sites, blogs (like this) and other formats.
  • Images and video enhances cross-brand currency online and word of mouth. Viewers of SpaceX launch may become interested in buying a Tesla.
  • This unique expertise can become a beacon of future promotions that is also searchable on search engines.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #73, Will Smith’s Advice On Failure Made Me See My Business Differently, And It Might Help You Too

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; putting a perspective on how we deal with failure in our journey can motivate us forward towards success.

This learning process is necessary to not only show us what isn’t working–but building fortitude and character to better deal with what the future holds.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #73, host John D. Verlin discusses Will Smith’s Advice On Failure Made Me See My Business Differently, And It Might Help You Too.

Failure is something we all face and getting a handle on perspective can make all the difference.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Will Smith’s advice: Fail Often, Fail Fast, Fail Forward.
  • With each failure we learn to adapt–and adapting to change leads to survival.
  • Many times we see failure as an end–rather than a step to the next beginning.
  • Success doesn’t equal happiness or more success. Perspective is the key.
  • Enjoying the “experiences” along the journey are what makes it memorable.
  • Pursuing what you’re led to or called to do is what makes your journey worthwhile.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #69; Keys To Getting ROI With Social Media

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; many businesses use social media as an add-on to other advertising, rather than tracking it’s own return on investment.

While social media is a part of the marketing platform–there are some ways to help measure it’s effectiveness other than, likes, follows and shares.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #69, host John D. Verlin discusses Keys To Getting ROI With Social Media.

He references an article in the Harvard Business Review by Keith Quesenberry.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Target most likely social media platforms that your customers will be using–not a broad reach.
  • Create a social media strategy that is in line with your business goals, not just measurement of follows, shares and likes.
  • Utilize other measurement platforms like Google Analytics to measure “conversion” rates and cost per conversion.
  • Track web traffic flow from social media posts/ads to further factor ROI.
  • Create a value for social media customer interaction that may lead to sales.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth