On Demand Advertising Solutions Video Podcast #83, Six Questions All Entrepreneurs Need To Answer Prior To Launch

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; answering these basic questions prior to launching your venture are critical to success.

Too many of us jump into starting a side-gig or business without thoroughly answering key questions about what you’ll be offering and who will be buying–and how they’ll do it.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #83, host John D. Verlin discusses Six Questions All Entrepreneurs Need To Answer Prior To Launch.

He comments on a post by Brian Roberts in Entrepreneur.

Finding a niche (like making home-baked pastries and selling at farmers markets, etc) and having enough cash to see you through hard times are sometimes an afterthought that can put the venture in peril.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • First and foremost–determine who will be buying your product/service and why will they want it.
  • Determine your market size and price points.
  • Break down your marketing demographic (men, women, age, etc)
  • What is the need of the market? (Critical. Survey’s, customer/prospect feedback, talking to people, etc)
  • Where are the market communities? (Facebook groups, flower clubs, farmers markets, etc)
  • Who are your market competitors? 
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #67; Key Ingredients For Sizzling Content And Engagement

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; using authentic content on your website and blog are critical elements to the success of promoting your expertise and value.

This will help separate your business from competitors and give prospects a reason to learn more about your business. It also promotes your brand and brand image in your industry.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #67, host John D. Verlin discusses Key Ingredients For Sizzling Content And Engagement.

Something every business needs to stay fresh and relative.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • The website and blog combo are a prime part of the extended marketing platform.
  • Focusing the content and keeping it simple are a must.
  • Utilizing a blog with regular content updates says you’re engaged, alive and responsive.
  • Provide a reason for prospects to pay attention and engage your content, offering a value that your competition isn’t.
  • Rich media and a blog provide optimal source for you to promote your expertise and value.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth