On Demand Advertising Solutions Weekly Video Podcast: Marketing Your Small Business; What Media Should I Use To Promote My Business? Podcast #55

When it comes to marketing your small business, which media should you use to promote it?

Facebook ads? Google Adwords? Radio? TV? Print? The decisions aren’t easy–particularly in light of the shifting of media channels and content that prospects are consuming.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Podcast #55, host John D. Verlin discusses What Media Should I Use To Promote My Business?

He discusses the various media options today–the pro’s and con’s and refers to the below quote from British advertising influencer, Thomas Euler–with regards to advertising in today’s on-demand economy.

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It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Blog: Marketing Trends For 2018–How To Take Your Brand To The Next Level, Melding Your Business Brand Into Heartfelt Emotion, Podcast #43

For business owners, 2018 may be a disruptive year in marketing trends.

In podcast #43, John D. Verlin talks about how customer engagement may be enhanced by melding your brand into experiences–causing emotional connections with prospects.

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Podcasts and animated videos are surefire elements to enhance both.  This is based upon an article in Forbes by Billee Howard, published November 12, 2017.

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It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and success information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow–sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner, FOR FREE!

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Now, enjoy the video podcast!

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Marketing Your Business;  Marketing Trends For 2018–How To Take Your Brand To The Next Level, Melding Your Business Brand Into Heartfelt Emotion, Podcast #43!

Host: John D. Verlin

Transcript:

A pleasant good afternoon to you.

This is John Verlin with On Demand Advertising Solutions and another Digital Marketing Update.

I want to talk to you today about some cool new trends for next year, 2018 from a marketing standpoint.

This was in Forbes last week, written by Billee Howard.

She kind of hits on some trends for next year to be thinking about.

As far as moving your business ahead and what you should be looking at.

One of the concepts she comes off with is, you know it used to be you’d focus on your brand.

And it…I guess you could call it cause marketing. To some degree.

But you want to tie your brand into it. Good corporate responsibility perhaps.

This notion of it’s, it’s more than buying something and come up with a price point.

It has something of relevance to make the world a better place.

The brand purpose needs to be thought out about what is it trying to accomplish.

But she is saying that the cause marketing idea, for marketers particularly, it focused on this corporate responsibility.

You give back to the community. That sort of thing.

And it’s this idea that an organization comes up with a mission statement.

Today, that needs to be tied to your day to day offerings.

In other words, it’s the experiential, the experiences that your brand can offer, to make the world a better place.

Is sort of the central part of the marketing strategy.

Moving forward.

Be thinking about how your brand an be tied in to make something more than just we have a cheap price.

This will change your life.

This will make your experience with our brand so much more meaningful. And for the greater good of society.

That kind of concept. These should be, all of these experiences, again the word is experience.

Not just price point. These are all going to tie in to a customer experience.

And we’ve talked about it in the past, the customer engagement is the new marketing.

This whole idea of engaging customers.

And this is becoming more important as baby boomers age and value –and this has been known years.

People over say sixty–they start traveling.

The value these cruises, these new experiences.

It seems as you get older you don’t need the things as much–you want the experience.

I know I’m more mature. I like a nice cup of coffee on a beautiful morning. And I appreciate that more.

Stop and smell the roses.

That’s experiences.

The wafting of the cinnamon roll on this trip to the bed and breakfast to enjoy that leisurely experience. With our coffee, our cinnamon rolls, with the beautiful mountains in the background.

Come to our bed and breakfast. That kind of thing.

So, they’re tying in an experience with the brand in with a better, enjoyable part of your life as well as, when you come to our bed and breakfast, we believe in helping nature.

The environment–so we’re going to donate ten percent of your bill to the Nature Conservancy.

Because we want to keep our mountains, our streets beautiful.

And our rivers, gorgeous. That kind of thing. So it’s tying in social consciousness to make the world a better place.

But tying your brand in with that experience on a regular basis.

She indicates that this brand purpose, putting that at the fore of the brand strategy, can be a lever of growth to both internal and external audiences (customers and employees, vendors, etc)

This is also, the second point she makes is a drive to the engagement of the heart.

Emotional engagement, is a sister to rational engagement. And the rational stimulates the mind–whereas the emotional engagement is based on stimulation of the heart.

Today with the brand experiences we have.

The emotional engagements are proving to be more critical than just winning results and effective storytelling and digital marketing.

They’re actually at the heart of this whole idea.

Think of it as, when I was in radio–this is huge.

This is the reason many times people purchased products and services from our clients, because of the emotion they felt from the radio ad.

I think of a number of contractors we had advertise at the Christmas season.

And the ads were almost like Andy Griffith. Looking back on the year, how thankful they were.

This time of year, I encourage to help the children getting clothes and coats. Support the coats for kids project. That kind of thing.

Tapping the emotion. Radio has always done a great job of that.

Because of the emotion of the voice. As with podcasts and other types of communication.

You get that emotional feeling.

So, it’s tying in your brand with an emotional element--and not just a rational element.

But emotional.

And the reason I think this-is what she’s referring to, is that the focus we’ve talked about is more on interacting with your customer.

The social media interactions, the brand interaction.

This focus–if you haven’t thought about this in your business. I think a lot of this has to do with the Millennial generation and younger people, where they value not things as much perhaps, as experiences.

The emotional connection through technology of these brand experiences is a good thing.

So to woo those younger people, plus in general, our society is tied in more with all of this technology.

But, the emotional engagement of the heart so to speak just may get them want to buy or feel better about your brand, is what the key to this is in stimulating it.

And it’s all because of these interactions with customers. It’s a unique thing that we’re switching technology–but we cannot forget how people feel.

So, engaging your brand, tying it in to your marketing to get an emotional response, and that’s a big thing.

Think about ways, how to do that moving forward for next year.

Because you can’t just be complacent. It’s also tied in to storytelling.

These are effective ways and one reason we like doing these podcasts. Are the fact that you can tell stories.

That’s becoming–the storytelling concept, the tying into the emotion–all that is becoming the new marketing.

Engaging with your customers. So, if you have a direct mail piece, an email, whatever it is–somehow getting an emotional element in them.

And that’s why I like podcasting–because it can bring those emotions out.

As you describe the benefits of your products and the organizations you’re going to be working with.

This year, who you will donate to on behalf of your brand.

And maybe even having a representative on a podcast talking about this and why they’re so thankful that you’re brand is helping them out.

They can transform through emotion through storytelling those benefits, to get people to feel good about your brand.

And finally, and again we just mentioned this–the customer doesn’t really buy into things anymore, they buy into stories that are kind of brought to life with a mix of creativity and technology.

I just kind of pointed this out a minute ago because these whole story things are becoming a big influence in business, she says.

And it’s, it’s been that way in radio for years.

That has sort of been the secret–that and repetition to getting businesses to get results. It’s the emotional connection.

Because the listeners feel, that’s the key word, they feel like the know the brand.

Whether they do or not, totally different story.

It’s hard to feel for something that’s in writing perhaps.

Unless you really read it.

And today, we know attention spans are small, many times they don’t.

But, it’s creating emotion. A feeling–this is nothing real new that she’s pointing out.

In the marketing–to be thinking along these lines, and this all ties into what I talk about using various marketing elements.

Like animated videos–you might chuckle and get your attention.

Podcasts–again, ties into the emotion. You hear it. You feel it.

And then part of–making your brand part of that emotional experience for your prospects and customers.

John Verlin, On Demand Advertising Solutions. Great to have you with us.

Email me at johnverlin12@att.net. Website is www.OnDemandAdvertisingSolutions.com.

We’ll talk to you next week!

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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From the Blog: Digital Marketing Update, Podcast #19, 4 Reasons Why Podcasting and Video Are The Future Of Small Business Customer Engagement and Marketing.

There are basically four reasons why I believe podcasting and video promotion are the future of small business customer engagement and marketing.

on-demand-advertising-solutions-newsletter-card-image1In podcast #19, I’ll discuss why I believe this–compared historically to how small business were marketed years ago, and what opportunities this affords today’s small businesses to grow their business.

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Today’s marketing channels are no longer a dream for small business owners to consistently engage their prospects and customers.

Listen to all of our strictly podcast audio here.

It all starts with our three-point strategy of creating and implementing content that highlights your expertise.

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Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Now, enjoy today’s video podcast!

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4 Reasons Podcasting and Video Are The Future of Small Business Marketing.
Podcast #19

Host: John D. Verlin

TRANSCRIPT:

And a pleasant good afternoon to you, John Verlin with On Demand Advertising Solutions, with another Digital Marketing Update, podcast #19.

Today, I’m going to call it 4 reasons podcasts and video are the future of small business marketing. We could reverse that question and say, are they?

And I’m going to tell you why. Let’s consider thirty years ago. If you’re old enough to remember back then. If you had a small business, what you did to market back then.

Let’s say you had a jewelry store, in a shopping center, or strip mall type of thing. And you were going to have a grand opening. You might do a post card mailer. A letter or direct mail piece. A flyer. Inviting people to your grand opening.

And you might do that in an eight to ten mile trade area of your business. So, you have direct mail, you might take out a quarter page ad in the newspaper, which backed then they ruled. And in a majority of cities, they were the dominate media.

You probably spent good money to be listed in the Yellow Pages. I don’t know who many times I had clients put aside a good budget for the Yellow Pages. I’ve got to be listed in the Yellow Pages. Much like today, it would be like I’ve got to be listed on Yelp.

But back then, you had to be listed in the Yellow Pages to be considered a viable business among small business owners.

You had TV, you still have TV. You had radio, you still have radio. Cable was breaking into the scene back then. Cheap, very…a lot of cable channels. Very diverse. Questionable effectiveness because it was so diverse, where you’re reaching often enough. Even though it was cheap, cheap didn’t matter if you didn’t get anything back, so to speak.

So, those primarily are the options you had back then. And today, these are the four reasons I think podcasting and video will be the future of marketing for small business, at least for the for seeable future.

Because we know that virtual reality, automation, robotics—all of these things are coming into the fore.

But that will take some time to develop, just as everything else did over the last five to ten years.

Here’s four reasons why. We just talked about the typical media that small business had back then. Today, those platforms and channels have changed. I’m talking about Twitter, Facebook, Pinterest, Instagram.

These were things that were a dream, weren’t even thought of back then, that small businesses can use to pinpoint and target customers—of varied interests to connect with a communicate with them.

And the platform today are smartphones. Obviously you still have desktops, tablets. Didn’t have those years ago.

That’s changed everything for small business. Using those channels to communicate. Compared to the traditional thirty years ago.

Now, the second reason I believe that podcasts and video are the future of small business marketing are because of the nature of what they are and how they communicate.

They can engage customers and prospects…and they can do it with fun content. Video content even audio content can be creative and it can highlight your expertise. Five minutes, ten minutes…a half hour podcast.

Thirty minute video. Thirty second video. Thirty second podcast. You have a range of ways to communicate. Because of the ways in which you can communicate, you can engage people.

For example, I have a large scooter. I saw a new model—futuristic of a scooter, concept scooter, the other day it was on a Youtube video. Really cool. And they were showing what this was going to look like. And guess what? That piece of content got my interest. I showed it to several people. I’d even call to see if it’s available.

That’s because it caused me to be interested. It got my attention with a concept video, about a concept scooter that’s not even been built yet, but I’m interested.

They engaged me as a prospect, just because I happened to see it on the scooter website of what’s upcoming. That’s an example of how they’re engaging with a video—a prospect that could go out and buy it tomorrow.

So they’re using that to get people’s interest. The same thing could be said for small businesses today. By using podcasts and videos to connect with your customers.

The third reason I believe these are the future is that they’re accessible. Podcasts and videos, you can listen and watch at ten at night or three in the morning. Twenty-four, seven, this content is available.

And particularly when you’re talking about your expertise or your business. For example, looking at that video, I wanted to know more about it. It got my interest. Well, your prospects and customers want to know more about you.

You’ve got their attention because of your product or service, and they want to know more, so naturally you should tell them more.

To get them and engage to do business with you, as your competition is out there, walking around and stalking like a lion waiting to devour any customer they can.

So, doesn’t it make sense, that you have the capabilities today to further your brand, further your expertise by informing prospects and customers about what you do? And not everyone may be interested in a three quarter karat diamond and how it’s made.

But if you’re going to spend ten grand on one, you just might want to know, because they “feel” like they know you better once they see that or hear about it.

And that sure may beat the competition who’s not doing anything like that. So, it’s accessible twenty-four seven.

And finally, the fourth reason—these platforms and these engaged pieces of creative content, videos and podcasts, allow you to use them in a promotional capacity.

It allows you to keep your name in front of them, so it’s on-going, everyday. You don’t have to buy a radio ad ten times a day, that costs a fortune to get your name out there.

You can do this on a regular basis through social media, utilizing those videos and podcasts on posts to promote your blog. And you do that on a regular basis.

My question is, are you using podcasts and videos to share your expertise with your prospects and customers on a regular basis on a blog to tie people to lure them into your website?

That’s how you can build your business. It doesn’t happen overnight. But you’re not having “sales” every night either. So, you’re getting to use tools that thirty years ago were a pipe dream. And cost a lot of money to build a customer base.

And I know this because I worked with a radio background in announcing, writing commercials, producing them. And I did this for clients.

The very things I’m doing for clients today, and offering, podcasting, videos…blogging, social media, I did that for my clients thirty years ago in a round about way, because they were spending a lot of money to market themselves. And I found out what they did because I did it for them.

So that’s why I know this. And that’s why I’m telling you a podcast is a great way to highlight your expertise, cost-effectively. Posting it on a blog and promoting it with video and posts on different social media.

That’s what I call the marketing platform, that’s the basic thing. But these are four reasons why I believe this is the future of small business marketing. Because not all small businesses are doing this right now.

But they know, particularly with video that it’s the upcoming thing, but they’re just not doing it. My guess is they’re a little intimidated. They don’t know how to do it. They don’t want to take the time to do it or have the time to do it.

They’re going to delegate it to their son or daughter who are familiar with social media. But they may or may not take the time to do this everyday and connect on a regular basis.

It’s familiarity. If you got a memo from someone, you might say oh yeah, I kind of know that person. But if you got it everyday for a week, you would get to know them a little more. But if you got that for a month, you’d feel like you knew them. You might say I’ve seen that person, I know how that person is because you see that memo from them all the time.

It’s the same deal. Repetition. So those are the four reasons I believe podcasting and videos are the future of small business marketing because, again—all these platforms and channels have changed and accessible on a small phone that fits in your pocket.

It engages prospects and customers with creative content highlighting your expertise, answering questions, whatever your prospects or customers need.

It’s accessible twenty four seven, they can learn about you day or night. And they allow you to have a marketing platform with on-going promotions. To be able to keep your name out in front of your prospects and customers on a regular basis.

It’s all coming down to the customer experience.

And that’s why I believe at the end of the day, podcasting and videos are a way to create a full filled customer experience. Because they’re learning all of this and once they feel good about you, guess what? They’re going to do business with you.

So, if you’re not doing those, I’ll be happy to answer any questions you might have about them. It’s what we do to help our clients, and I think it would be well worth your while because they’re cost-effective, and yet they give you a base from which to work from on all of your other marketing.

Direct mail you may be doing, email marketing, radio, TV ads, print, whatever—you can lead them back to your blog and your content to access your website to get to know you.

That’s what it’s all about.

jverlin1@yahoo.com is my email. John Verlin is my name.

Website is www.OnDemandAdvertisingSolutions.com.

Would love to hear from you. Next week we’re going to have another podcast—and I’m going to delve more into..well—you just tune in and find out!

Have a great day, we’ll see you next week.

All podcasts are produced by Verlin Studios / Gardner, Kansas

Copyright, 2017, by John D. Verlin

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From the Blog: On Demand Advertising Solutions, Promotional Video #9 TOO!

One thing we love to do is record podcasts for our blog content, then promote them with videos. The preceding link is to our podcast page (which is another searchable platform) but you may find our podcasts throughout this blog.

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This is allows prospects to learn about our services effectively via social media in :30 with an engaging video.

We drive them to our blog podcasts–which in turn, they can share with others. More traffic comes to our website via our blog and social media posts.

We can do the same for our clients–which is why we’re in business! Here’s a revision of one of our favorite promotional videos!

You can learn more about our three-point strategy using these tools here. You may also learn more about our free offer, here!

 

From the Blog: Innovative marketing expertise for small business!

Not every new product or service is rocket science. Apple, Inc. under Steve Jobs was very innovative in design and launch of new products. But as of late–their creativity and innovation has stalled and they have relied on new markets to launch older iphone models (ok–who am I to criticize Apple, lol).

Many ideas for innovation maybe doing something a little better or different–not re-inventing the wheel (unless you’re Henry Ford and create a whole new way of assembly).

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At On Demand Advertising Solutions–we were determined to innovate ways in which many marketing firms worked with small business–which also played into our strengths.

By creating animated video’s and podcasts for ourselves and clients–in addition to utilizing them as content for blogs and social media, we hoped to put a “twist” on the typical small business marketing practice featuring a three-point strategy.

The following cartoon video #4 kind of summarizes our approach and method of innovation. Plus–it was fun to create!

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Enjoy the video!