On Demand Advertising Solutions, Video Podcast #87, 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising

More and more businesses today are caught between traditional media and the new digital sources in reaching new customers; utilizing social media marketing is becoming a mainstay of businesses in hopes of promoting unique content and prospect engagement and end result sales.

Social media can no longer be viewed as the teen’s messenger of choice. From customer service to answering questions–even brand image–it’s here for now in all it’s morphing glory.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #87, host John D. Verlin discusses 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising.

He comments on a post by Jonathan Long on Manta.

Social media has gone beyond personal use to transform customer service and engagement for all types of businesses.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • In choosing which platforms to use–be careful to match the right platform with your target audience.
  • Make it a habit to consistently engage with your followers. This demonstrates availability, being connected and stability in your brand.
  • Test organic posts with paid (promoted/boosted) posts. This is the kind of tracking and targeting capabilities advertisers have wanted for years.
  • Stand out from competitors with your brand personality. Adding humor or attitude may help further define your niche.
  • Optimize your social profiles with a focus on sales. The whole of the marketing platform is promote your expertise and personality to gain customers to trust and do business with you.
  • Always test and review all post and demographic data to further scale your campaigns.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Blog: 3 Reasons Why Your Brand Needs To Get Recognized On Multiple Platforms, Podcast #39

In today’s new digital world–it takes more effort for a business to gain credibility than just a phone book listing or ad in a newspaper.

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In today’s podcast, Host John D. Verlin discusses the reason why your business needs an online presence on not just a website (as a minimum) but multiple platforms as well.

He also discusses his conversation with a Google representative as to why this is crucial for search ranking.

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Think of exposure on additional platforms as heavy B-52 bomber support from Mustang fighters in WWII.

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and success information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow–sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner, FOR FREE!

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Now, enjoy the video podcast!

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Marketing Your Business; 3 Reasons Why Your Brand Needs To Get Recognized On Multiple Platforms, Podcast #39!

Host: John D. Verlin

Transcript:

[Music]

Good afternoon once again John Verlin with On-Demand Advertising Solutions

and Digital Marketing Update podcast.

Today I would like to talk about a topic that I think is really important because small businesses in general have a limited budget obviously for marketing and advertising and a lot do not recognize in my opinion,  the importance of not only social media but even an online presence a website, a Facebook business page, any type of presence.

And its most likely because a they may be a little older and have not been brought up with the Internet as readily–so they are more focused on building their business through connections local media meetings events things of that nature.

Well 20 years ago, let’s say you had a brick and mortar store and you would go in and buy newspaper ads, Direct Mail, and coupons. Have some in-store signage to register to win something or to get on their mailing list.

You know traditional media type of ways to bring customers in. And my gut instincts telling me just people I’ve met they’re kind of still operating

in that environment of how to build their business. Problem is the world’s changed. Everything’s changed. We’ve talked about this in previous podcasts but it’s all moving online.

It’s all moving to the digital mobile devices not all but a lot of course you’ve got every type of industry is panicking including clothing,  furniture, pharmaceuticals—all from Amazon which is an online platform.

So it stands to reason that we need to kind of wake up and pay attention to this to stay in business and not only that because customers, and this is the most important factor, customers are now going online and their behavior has changed because of new technologies.

The new thousand dollar Apple iPhone 10 is an example now how many people over the age of 40 are going to run out and buy one.

Well technically hey’re more fluent than anybody and they can afford it.  Now, will they buy that?

I don’t know but if they do they’re doing it for a reason.

It’s not necessarily just to be a techie and be cool but because they’re using it more in their everyday lives and we all are doing that with phones. 96% of the world has phones now.

Of course cellular phones–our behavior has changed over the years to searching and this one aspect has has changed everything when it comes to small business marketing.

Because you no longer have to pay attention to your customers in the neighborhood or even in the surrounding five 10-mile trade area. You’ve got to pay attention to the online presence and in my opinion a lot of small business owners haven’t even really given that much of a thought.

And if they’ve done that, they’ve done it in a very cheap manner. Well, that has to change because times have changed.

People’s behavior has changed and this is the crux of it–because of that behavioral change and their view of you whether you have a presence or not on the internet.

How that presence looks. Does it have any kind of weakness compared to your competition image-wise? Does it have broken links?

All of this online presence is really important from an image standpoint.

Forget the fact that there’s the back end reasons which I’ll mention here in a second. Just the image factor can make or break somebody wanting to do business with you you know.

Go ahead and Google I don’t know, whatever the business. Look them over kind of compare.

Say it’s a veterinarian or hardware store,  whatever is in your area nd where you live and just see how they look online. How they rank in the Google earch engine.

Are they way at the bottom?

Do they not even show up or do they have a presence up front on the front page? Those are the factors that are in the back of your mind.

You may not realize it but you’re adding up all those images, positioning all those factors to decide if you even want to take your time to call the phone number–much less drive over there.  Now think about that.

Probably your behavior is like that whether you know it or not.

Because we’re all changing because of that and because of smart phones and the capability to check businesses out before we waste our time and money.

Much less avoiding the brick and mortar altogether and just going online to Amazon and whatever you want.

I just did that today. before I’d go to a hardware store for this.

I bought it for five bucks on Amazon with free shipping in two days.  So that has changed everything. This is why, from a an online presence standpoint–small businesses and businesses in general,  I don’t care how big you are or how small you are it’s a level playing field as Steve Jobs said about the Internet.

You’re just as good as the next guy and they’re just as good as you. Well, you may have a unique product. But it doesn’t matter.

Competition is gonna jump all over that. I drive a Hyundai Sonata. I think it’s a 2012. Never had a Hyundai before. I really care for them. But guess what, they came up copying BMW Volvo,  Lexus,  Honda and put it all together and created a new brand.

With it’s free-flowing design. Now everybody is copying them.

It looks good after what four or five years I’ve owned it. But they copied some of the top-ranking automobile models out there and brands with individual little things that were cool.

The Lexus look of the back end perhaps or a BMW 5-series whatever. And they took the best of—put them together, redesigned it.

And still has a fairly hot selling car in the Sonata and other whole line. But that’s an example of change and how they copied a successful formula from other brands and created a whole new brand.

So this is why all of this is important because the constant change and the fact that competitors will be constantly changing and they will be recognized whether you are or not by your prospects. So that’s why this is important.

So I’m entitling this the importance of getting I guess I want to call it your brand recognized on multiple platforms on Google or just multiple platforms in general. And what do I mean by that? Well first of all a platform I’m defining that as LinkedIn,

Facebook,  Facebook business pages maybe even your neighborhood Facebook pages. Twitter, Pinterest, Instagram.

These are all platforms and you can be on a Facebook business page but you’re missing out on other prospects viewing platforms.

For example, I got a text from a gentleman today on LinkedIn.

Now I’ve been on LinkedIn for a number of years. He recognized some things I was doing is interested in getting together and that was through that platform.

I didn’t get it through Facebook or Twitter it was through LinkedIn. But I’m engaged in all of those regularly.  Why? Because you never know where you’re gonna get your next lead, your next customer referral who can then link forward it to people they know and it’s like a chain reaction effect.

So the first reason you need to be on multiple platforms with your brand is to reach more targeted prospects that are using those platforms.

Okay, the second point I want to make is that by being found on multiple platforms, it’s easier for people to recognize you because they may be using various platforms and seeing your brand listed over and over and over.

When I was in radio–we called it a medium mix. You know you have a customer or client that might be using radio, TV, print and they’re targeting different demographics on different types of media or in this case platforms.

Because people might read the paper that morning, see their ad,  hear their ad on radio in the afternoon driving.

Then maybe get a direct mail or they’ve put under a paperweight.

But now they’ve heard it on radio going out that afternoon and remember the ad. The radio brought the ad o mind that’s sitting under a paper weight oh, I got to get over there and buy that. It’s on sale.

It all works together. There’s no bad.

All of these platforms and all marketing you do work together for the greater good. You have to have that medium mix, I’m gonna call it, approach.

So the second point is,  if you’re found on multiple platforms it’s easier for your brand to be found by having a mix of different platforms. And finally– I talked to a gentleman from Google the other day about this.

The Google algorithms  read all of those platforms.

So the more content and linking you have with any kind of content you have or posts on social media, Google’s going to rank you higher in the search engines because of those multiple platforms and multiple links between the platforms.

So those are three reasons you need to really consider using multiple platforms to get ranked higher on Google and get prospects to respond because they’re all using multiple platforms nowadays.

Or there’s a really good chance for it and John Verlin, you can reach me at Johnverlin12@att.net. or  ondemandadvertising solutions com.

Check out the website I’ll talk to you again next week

[Music]

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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From the Blog: Digital Marketing Update Podcast #5, The blunt truth about marketing.

Recent employments figures from the Department of Labor indicate that jobs had a surge of growth from the private-sector in January, 2017 vs. December, 2016.

By all appearances–it seems that wages would follow in a tight job market. But that hasn’t happened.

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At the same time, we’re seeing more folks starting new gigs or side businesses. Recent articles in Inc. and Bloomberg have indicated freelancing and outsourcing are becoming more common with multiple jobs becoming a the norm, particularly for Millennials.

With this increase in small business or micro business owners–Podcast #5 provides some insight into the realities of marketing a business–and why On Demand Advertising Solutions came up with a sure-fire three-point strategy to produce measurable results, real fast!

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

You can listen to all of our podcasts here!

Enjoy the video podcast!

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The Blunt Truth About Marketing
Podcast #5

Host: John D. Verlin

TRANSCRIPT:

Welcome back to another podcast from On Demand Advertising Solutions—Digital Marketing Update, podcast number 5.John Verlin here—and it’s good to have you back.

I kind of had a disturbing article I read in Inc. magazine by Kevin Riley. I say it’s disturbing because it’s talking about artificial intelligence replacing jobs.

We’ve been hearing about this. I talked a little bit about this last week—the Millennial shift. How a lot of these things are shifting now with new technologies.

He refers to a Japanese insurance company that replaced thirty-four claims adjusters with an IBM Watson type of artificial intelligence to do the random tasks of claims adjusting.
And for their customers—quick payments and resolutions to the claims for customer service. And the question is—is this going to be something good for the end result for the customer.

The article focused on this. It talked about those types of jobs where there’s random interaction with customers on a surface level which you can replace those things. Which is disturbing because people can get laid off.

Like in banking where they have ATM’s that start replacing tellers. Like the new ITM inter-teller video conference where a customer goes through a drive through and talks to a teller at another branch. It’s a machine doing things—even though there’s a live teller at the other branch.

So, these are things that we’re facing. You may or may not have lost a job—but your hours have been cut back…maybe you’re looking for other ways to make income since you’re not making as much.

The end result is—you started a business. Or you’re attempting to start a small business, like house cleaning or maybe you’re cutting hair out of your home…whatever that is—this is kind of where we may be headed.

Today I wanted to talk about, if that sounds like you—and you’re starting up a new business. Or you have a small business and you’re kind of between a rock and a hard place between traditional media you’ve used and the new digital media and it’s so confusing, etc. And you’re hearing about all these new things and not sure what to do and what to invest in.

Well, I want to kind of give you my take on a lot of this just so you can have some take-aways.

Most of the small businesses I have worked with over the years were trying to find a mix of media to use. A mix that would be cost-effective and and also produce results.

And of course, you had radio, magazine, TV, cable, print…new digital platforms were just starting. And many of them would ask me to assist—what is the best mix, what kind of creative to use, things of that nature.

Here’s some take-aways I want to give you with not only traditional media but the new digital media. Some are common sense and some you need to know about.

Before you splurge in spending marketing money—obviously the best thing to do is marketing research for your product or service. I know that can be hard. Maybe you’ve had people in the past that you’ve done things for. Maybe you’ve cut their hair and they’re willing to pay you.

You can use gut instinct…you can do survey’s…things of this nature. I personally queried people I met at social media functions—as to what needs there might be with someone like a background like I had as well as digital media…

And I kind of got response based on in-direct questions I asked them. What kind of needs they had in marketing. And these are typically people over 35 that maybe had a website—but didn’t use social media or they didn’t know how. That kind of gave me an open as to what I can do tp dovetail into helping small businesses with their marketing and social media.

You can do a type of test once you determine what type of marketing you’re going to do—whether it’s Facebook or Twitter, traditional media—whatever.

Give it a three-month test. You kind of tip-toe in before you spend a lot of money.

Obviously these things have track ability. You can use analytics to see what kind of results you’re getting. Again, kind of determine what results you’ll need. Don’t be misled by the thousands of downloads you see people get that you read about online. As far as success other people have had.

Determine your own success—as far as what you need to be successful. Maybe it’s just going to a trade show twice a year with a booth. And you’ll create some buzz and people talk about you, your brand and your product or service. And you’ll get enough sales to justify doing it.

Remember, marketing is a combination of testing, luck, art, science. Being at the right place at the right time. I do know that getting referrals and that’s the best way to do it, testimonials—things like that.

Like I say, doing this with an objective and getting the results when it comes to a point is really important because—a lot of small businesses particularly if you’ve been squeezed out of a job are running by the seat of their pants—and they don’t really think about this. But this is important to kind of judge this.

This really should be a part of a business plan. How many results do you need to be profitable? How many sales do you need?

A lot of people are starting micro businesses. They may only need three clients per month. In addition—and I mentioned this earlier—consider networking at a local chamber of commerce. I do that. Think about—I have a logo on a shirt. I wear it as a part of my “uniform” so to speak. It engages people asking me about my business because they see the logo on my shirt when I’m at chamber coffees—and things like that.

I can give them my business card that has the pain bullets on it—key benefits of what small businesses are looking for. And that engages a conversation. Maybe you have a mini-brochure you hand out.

Maybe you join a Rotary club, a sales business club. Keep the messaging consistent on all of these different items and platforms. Because if the get your business card and go to your website—and they see it looks good—this forms the perception that I’ve been talking about in another podcast—which is really important because that’s what this is all about.

Getting that impact and image for the prospect that you need.

And then of course their public relations. Send a quarterly press release out to the local media. Post it on your blog—link it and send it out. Maybe it’s a new customer you got or a new invention you made, etc. Media is always looking for new stories. Take advantage of that because that is more content for your blog.

You can also email it to your customers, the media and you might get it picked up in a story somewhere. Or at least a mention somewhere. Any of this exposure—and it’s free. And that’s why a lot of personalities say outrageous things because they know they’re going to get extended exposure.

Like Kim Kardashian is now coming out to a social media event and she gets all of these people mentioning her on different platforms and things like that.

So you’re regurgitating messaging for the media to get exposure. And for any marketing to succeed-you need a strategy. We have a three part strategy customer feedback, message development and message implementation that we like to do for our clients. It’s on our website .

We like to be able to put together a program for you that makes sense and is cost-effective.

Any questions you have for me, jverlin1@yahoo.com or visit our website: www.OnDemandAdvertisingSolutions.com

We’ll see you next week and talk more about digital content marketing.