On Demand Advertising Solutions Blog: Marketing Your Small Business; A Brilliant Idea To Drive Search Rankings, Web Traffic and Credibility, Your Own Podcast Radio Show, Podcast #50

When it comes to marketing a small business, there’s a new reality. It’s getting incredibly more expensive and difficult for small business owners to make their brand standout from the competition.

This challenge dates back to my earlier days in radio, when I would consult with small business owners about how they can exceed the exposure of their competitors.

In many cases–the idea of sponsored radio show or :60 radio vignette featuring the owner hit a nerve.

I had many clients love the idea–but were mic shy. But we persisted and they soon began being known for their business.

This was a unique branding situation–because never before had a prospect commented on their ads, their voice or recognize them in grocery stores (after hearing them talking to someone–which actually happened) etc.

Today, with online streaming and podcasting–hosting your own weekly radio show is a brilliant idea whose time has come.

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In today’s Digital Marketing Update, podcast #50, host John D. Verlin discusses why doing a weekly podcast show is no different than the old radio shows of bygone years. With his focus on rich content and engaging interview questions–customers get quick answers and get to know the business owner like in a dive deep reality!

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It’s all a part of our three-part strategy to drive SEO and web traffic and to make your business exceed the profile and exposure of your competitors!

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

You may learn more about us and get our risk-free offer!

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  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Now, enjoy the video podcast!

(To read closed-caption transcript, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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From the Blog: Digital Marketing Update Newsletter, April 2017!

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Copyright, John D. Verlin 2017
Verlin Studios mock up sharp and smooth
Copyright, John D. Verlin 2017

New Podcast Services Logos

After months of debating, we decided to go ahead and brand our Verlin Studios recording and production services with two new logos.

These will be used on our website, podcast blogposts, client presentations and marketing materials.

It’s all designed to better identify our association with the services we provide our clients.

Check it out here!

The Millennial Shift

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There was a great article today in USA Today by author, Steve Strauss.

He discussed primarily what is going on today, not with just the advances of technology—and automation, those kinds of things—but we’re seeing it with the Baby Boomers getting older and the Millennials are coming to the fore.

They’re buying up the baby boomer businesses…starting their own businesses due to the economic shift.

Maybe not like they thought it was going to be, college and all of that—starting new businesses on the side. We really need to pay attention to what’s going on from a marketing standpoint.

It used to be that you had traditional media choices—but now you have all the digital options.

(From Podcast #4 blogpost. Listen to the whole show, here.)

At On Demand Advertising Solutions–our goal is to provide small business owners with tools, experience and knowledge in meeting their customers demands to insure business growth.

Our three-point strategy is designed to provide relevant content that comes from your customers–engaging them in creative ways to meet these new expectations.

Learn more about how our small business three-point strategy and services can grow your business–by by signing up for our free monthly newsletter or scheduling a FREE CONSULTATION!

From the President

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We’re happy to hear results that all of our customers receive as they implement our strategies for their business. Learn more about us!

Please let us know what successes you’ve had so we can feature you on our blog and newsletter!

You may download a pdf of this newsletter here:

Digital Marketing Update-April, 2017 2

Questions? Call 816-223-2105
email: jverlin1@yahoo.com

Copyright, John D. Verlin
On Demand Advertising Solutions, 2017