On Demand Advertising Solutions Video Podcast #91, Is Podcasting The Next Frontier Of Marketing?

So you responded to a marketing firm’s ad for a free “website analysis”. Paid them to do a complete SEO review.

Were overwhelmed with the idea and costs of fixing links, keywords, meta tags, etc.

Then came the Google Adwords and Facebook video ads. More expense. More hand wringing. Email marketing campaigns…and this on top of direct mail, print ads and a quarterly newsletter.

At some point, every business owner has to ask, “Is there a more cost-effective way to be found online with a proven strategy?”

Thankfully, the answer is “yes”. And it can be supported with the above forms of advertising.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #91, host John D. Verlin discusses Is Podcasting The Next Frontier Of Marketing?

He comments a post by Aj Agrawal in Entrepreneur.

podcasting marketing frontier

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Podcasting is a cost-effective way to provide content to your “audience”. 
  • Video podcasting (what we suggest) gives the best of both video and audio worlds–a listenable feature with visual imaging.
  • Your investment in it provides on-going, promotion content that is mobile-friendly (accessible on millions of smartphones).
  • Radio stations have been podcasting their content and guests for years to drive traffic to their websites–and it can do the same for yours.
  • Podcasts feature your expertise in an easy-to-use format that prospects enjoy.
  • Builds brand impression and recognition as having your own “radio show”. A great separator from the competition.
  • Most businesses aren’t doing podcasting–so it makes you unique.
  • Podcasts inspire conversation–not just thought as a written blog post does.
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Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #88; Forget The Facebook Fracas, Five Ways To Get Prospects To Engage With Your Brand

There have been media reports about Facebook using customer data and messing up many business owners organic strategies of digital advertising on their platform.

Now we have to pay to play to effectively reach targeted prospects.

In the whole scheme of marketing things, it’s important to understand the main dynamic of your business marketing. There are many roads to Rome, and all will get you to your destination.

Some roads may have construction going on. Some may have potholes. Some may be washed out. But the persistence and testing of methods to get your prospects to engage your brand is at the heart of the matter.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #88, host John D. Verlin discusses Forget The Facebook Fracas, Five Ways To Get Prospects To Engage With Your Brand.

He comments on a post by Marty Weintraub in Inc.

As a part of the below infographic, social media is one avenue to small business advertising that makes up the marketing platform.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Broadcast like a TV or radio station to your audience. (Rich media content like podcasts or video) on social media.
  • Test with animated videos on Facebook, etc has cost has come way down (or hire someone to create/test).
  • Sharing your rich media content into your target audience results in more Google and Bing searches for your business. (basic top of funnel branding–people getting to know who you are).
  • Driving value beyond the brand = more inbound calls, queries, applications, etc.
  • Look past social media changes and leverage cheap production, targeting and crossover impact on Google and Youtube searches.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #78, Recent Changes In SEO That Can Make Your Business Better

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how search engine optimization works and how you can custom-form your site and content to take advantage of it to your businesses benefit.

This can help in establishing higher relevant listings and rankings which will impact your online brand and reputation with your prospects.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #78, host John D. Verlin discusses Recent Changes In SEO That Can Make Your Business Better.

John’s comments are from a Manta post by entrepreneur, Joshua Althauser.

As social media platforms change their algorithm’s and ranking of relevant content, every small business owner needs to get on board with factors they can control, namely their content.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Utilize the power of original content to build the base of your marketing platform.
  • Target content that engages and activates the prospects imagination and drive to learn more.
  • Promote your expertise vs. your competition.
  • Invite clients, customers and other experts to “guest” interview or post on your blog.
  • Pay attention to the overall “image” or aesthetics of your posts and website. This is part of the brand image.
  • Check out new content tools like IdeaFlip which helps in brainstorming new ideas and maintain a consistent “voice” to build your brand.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #74; 3-Steps To Increasing Your Online Business Listings And Rankings, Bigly

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; building out your marketing platform towards more listings and rankings becomes imperative for your online presence.

As more prospects turn to the web seeking out information about your business–it will affect your credibility, expertise and relevance.

All other advertising directs prospects to this platform that showcases your brand currency.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #74, host John D. Verlin discusses 3-Steps To Increasing Your Online Business Listings And Rankings, Bigly

Choosing to either pay to play with Google, Facebook, Instagram, etc or creating your own relevant brand via content and posts–the fact remains that the ownership of your content keeps you in charge of your platform.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • All small business owners must weigh investment in advertising vs. content and posting costs.
  • Regardless of “how” you get prospects to your site–relevance and value will be psychologically determined by your brand image and supportive content.
  • Invest in “stuff” people really want (Thomas Euler).
  • Increasing your online search listings will also increase your rank in search engines.
  • Rich media content is favored in search and social media engagement.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #59: Marketing Your Business; What’s The Big Deal About Content?

When it comes to marketing your small business, providing your prospects and customers with pro-active advice is one of the best ways to engage them, educate them and endear them.

And that can be done beautifully, through good content.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #59, host John D. Verlin answers, What’s The Big Deal About Content?

John answers a recent listeners’ question (Tammy) about the value of investing in content for their small business bakery.

Doesn’t it make sense to invest strictly in advertising with coupons, offers, specials, etc in local newspaper?

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-freeoffer!

Check out our strictly audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Weekly Video Podcast: Marketing Your Small Business; What Media Should I Use To Promote My Business? Podcast #55

When it comes to marketing your small business, which media should you use to promote it?

Facebook ads? Google Adwords? Radio? TV? Print? The decisions aren’t easy–particularly in light of the shifting of media channels and content that prospects are consuming.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Podcast #55, host John D. Verlin discusses What Media Should I Use To Promote My Business?

He discusses the various media options today–the pro’s and con’s and refers to the below quote from British advertising influencer, Thomas Euler–with regards to advertising in today’s on-demand economy.

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Blog: 4 Ways A Brand Ambassador Can Help Your Business, Podcast #37

You’re the CEO or President of your company. You know you need to be active in the business or trade community you belong to to build your business to business brand.

on-demand-advertising-solutions-newsletter-card-image1You can’t motivate or expect your sales force to attend on a regular basis.

Who Ya Gonna Call? Your recently hired Brand Ambassador.

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Today’s podcast discusses 4 Ways A Brand Ambassador Can Help Your Business.

More than a sales person–a lifeline to your prospects beginning the customer experience.

sales people

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

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Now, enjoy the video podcast!

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Marketing Your Business; 4 Ways A Brand Ambassador Can Help Your Business, Podcast #37!

Host: John D. Verlin

Transcript:

Good afternoon. John Verlin once again with On Demand Advertising Solutions and another Digital Marketing Update. This is our 37th podcast.

Today I want to talk about something that we just recently introduced into our marketing—and it’s the idea of a brand ambassador.

If you’re talking about a sales person—a brand ambassador as I see it is more than just a salesperson. They are the person that can fill in the blanks that the sales person can or won’t do.

So four ways a brand ambassador can help your business if you have not even thought about it. Obviously you’d probably want a seasoned sales person. Or somebody that has experience talking to people.

Enjoys going to things, events—trade shows, chamber coffees and luncheons. They have to enjoy this and they’re good with people. Because you can’t force people to like people!

In my experience, there are businesses—and they could be small businesses, they could be fairly large.

They can’t get the salespeople to go to things, to be honest.

How many salespeople want to get up at six in the morning to go to a 7:30am chamber breakfast? And they’re on commission.

Or go after hours to an event? Yeah, they may offer food and drinks and stuff—but it’s at 6 o’clock and they want to get home.

These are some dilemma’s I’ve seen over the years that might cause your business to maybe want to consider a brand ambassador.

But having a marketer on top of that can really enhance things. So, what four ways can a brand ambassador help your business?

First of all—they’re a visible prescense at business events.

For your company, your industry. Chamber events. Fund-raisers. Whatever that is—typically CEO’s and presidents should be going to these things.

Because the other people who are in attendance at these things are going to be management and above.

And you would want to hob-knob with them you think to build relationships.

But unfortunately, a lot of them don’t have time or take the time or can’t take the time to go to these things.

So, a brand ambassador can fill in—fill the shoes so to speak. To do the things that people can’t do or won’t do or don’t want to do.

So they have a physical presence at important events on a regular basis.

OK, fifty-two weeks a year, the chamber breakfast, they attend. Or an after hours. Or multiple chamber events. Think about that.

The brand ambassador now is filling in your shoes.

Constantly to get to the events you’d like to but don’t have time.

Suddenly, somebody is there with a presence, with a logo on a shirt perhaps. Possibly handing out items, brochures, whatever.

And that is a physical connection with guess what, your prospects. And who are the prospects? The people you’re having the brand ambassador go visit, or meet with or engage with on a regular basis.

Now doesn’t that make sense?

Otherwise, that group of people, whatever it is…a chamber, a trade or industry event or group, you need to be in front of them all of the time.

Besides taking out an ad in a program. This is an engagement that starts the customer relationship, number one.

And number two—and this is above and beyond the relationship.

They will engage these prospects. Hob-knobing, whatever you want to call it and they do it on a regular basis. And they become friends.

In my experience, this can be really powerful.

Just had an example the other day with the mayor of the town I live in. I started chatting him up about some things. He recommended somebody I should talk to.

How did I do that? Well, I have known him for several years. Why? Because I belong to the chamber.

I would go to the chamber events and I saw him all of the time. Connected with him on Facebook. Suddenly, now we have a prospect or a connection to other businesses.

So it’s engaging the prospects that a brand ambassador can help your business start a warm market so to speak with people. On a regular basis.

The third thing—and I mentioned this earlier—handing out a brochure or a business card. Or any kind of fun, promotional items when they go to these events.

Maybe you have ten thousand key chains made and they’re just sitting in a box.

Well, they give them out. As a matter of fact, they can work with the chamber or whatever group they’re going to.

Say, hey—I’ve got some stuff, some mugs—could we put things in the things that we give away for a drawing?

So they can use promotional items. brochures, to further tell your story at these special events, on a regular basis.

I keep throwing that in because this is so important, for businesses to have a presence on a regular basis.

Not just for the brand ambassador—but this ties in to all the media that you’re doing.

Your social media, your digital ads—your tv, radio, print, email marketing. Everything ties together. And this is one more element a lot of businesses may not have thought about or just don’t have the luxury of having.

And this is why considering hiring a brand ambassador maybe a good idea.

And finally, the fouth reason—the fourth way it can help your business, they can take pictures, videos, audio recordings.

Whatever that is, and then bring it back and post it on your social media. Your website. Send it out on an email blast to customers, prospects—on your Facebook page.

That says, today you were at this business luncheon, for the chamber—thrilled with guest speaker so and so. With a picture of the guest speaker at the luncheon.

They’re highlighted and the chambers’ highlighted from your company that the brand ambassador did on your behalf.

And now they, meaning the chamber and the people that you mentioned in that post that were at the event, begin to see that, because you highlighted them in your Facebook post.

They see it and they forward it to people they know and they like it.

And now other people through the chamber and everywhere else knows that your business was at that event.

You’re using the social media to further that image and impression. Four reasons why a brand ambassador can help.

And you know what? It’s fun. It’s fun to engage prospects.

A lot of people go to these things occasionally, but if you have a client party—or a customer party,and they are at it—and known by a number of prospects and customers.

Why, because they have a face of your business for people who don’t take the time or have the time to engage them on a regular basis.

So four reasons a brand ambassador can help your business. I’ll be happy to take any questions if you want to email: johnverlin12@att.net.

Visit: www.OnDemandAdvertisingSolutions.com website and we’ll talk to you again next week!

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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Digital Marketing Update; Marketing Your Business, Is Your Business Marketing Prepared For A Disaster? Podcast #30

As you pursue and plan the marketing of your business, ask yourself this question: is your business marketing prepared for a disaster?

In this weeks video podcast,  the week of Hurricane Harvey gives all business owners pause to play “what if” scenarios and how their business will respond to customers.

on-demand-advertising-solutions-newsletter-card-image1John Verlin discusses why this is so important with a case study of a financial institution facing a venting customer due to a systems upgrade fiasco.

Prevention and planning are the best medicine for keeping your prospects and customers aware and engaged.

It underscores the need to provide regular updated content, monitoring and engagement.

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors.

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

Now, enjoy the video podcast!

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Marketing Your Company; Is Your Business Marketing Prepared For A Disaster? Podcast #30

Host: John D. Verlin

Transcript:

Good afternoon, John Verlin with On Demand Advertising Solutions with another Digital Marketing Update, this is our thirtieth podcast.

And today I wanted to talk about, is your business marketing prepared for a disaster? Now I know that that is a pretty dismal subject, I touched on this idea about a month ago in another digital podcast.

Preparing for crisis and things like that. Today is the Friday before Labor Day. And last week, Hurricane Harvey hit Houston. Massive flooding, massive loss.

So I thought I would address this a little bit because several things I experienced this past week reiterate the importance of it.

I talked about in my last podcast about when Voyager I and Voyager II were sent out by the Jet Propulsion lab in Pasedena—they had to come up with a lot of “what if” scenarios in planning before they sent them out.

And this is part of planning. Every business as far as I’m concerned has to have some sort of plan. An evergency plan. OK, what do I do if such and such happens? Such as a flood, or a tornado? Or a natural disaster? Political uncertainty? Whatever.

This is important as you’ve got to have some sort of plan with your marketing. How are you going to respond? What’s going to happen if your database or customer accounts are breached? How do you respond to that?

A whole scenario of things could happen. But it’s good to have some basic rules to live by so to speak as far as how you’re going to respond in your marketing.

Now case in point, one of my clients, financial institution had an upgrade to their systems. They didn’t send out any heads up so to speak.

And unexpectedly I guess there was a two or three day delay and their online banking was down. While they’re an online bank and naturally customers were concerned because they couldn’t access their accounts.

Now this possibly could have been prevented with a little forsight in communicating with their customer base and prospects through not only with secure messaging, but emails and social media posts. But it was done after the fact.

And there were several negative comments on their Facebook page which were correctedly answered by their social media person and compliance person.

But one comment is all it takes indicating that this is unacceptable. And suddenly, you have people they are trying to get as customers by spending money, read that and form an impression and an opinion.

But that’s just one example of one issue that came up which wasn’t really planned for. Well now they have a complaint scenario when they get issues upfront that they may suspect might cause problems.

They can go ahead and make posts on social media, on their website, on their online banking, in secure messaging, through emails to their customer base. And pre-plan this in case something might happen.

Now, why do you need social media? And this is kind of what it’s coming back to. Because that’s real time communication. And you can get on it right away to get to your customers and prospects with updates. Now you may think, well millennials use a lot of social media.

When the Houston flood hit, my 73 year old cousin went on Facebook, thanked everyone he’s connected with about their concern for him. And he said “my back yard hasn’t flooded yet, but it doesn’t hold water well, but it could. And I’ll keep you updated.”

Perfect example of staying in touch, putting an update on social media in real time. And this is why businesses needs to be engaged now, before an issue arises that you have to do something.

See what I’m saying? And this is why I’m advocating for all small businesses to start a social media program, whether you see tangible results right now or on down the road. But you should.

Well, you might say—and I did get an email from a listener last week—and I’ll just call him George. George, I want to respond to your email.

He had asked me as a small business that he didn’t have money to spend even part-time to do his social media, etc. And that’s fine. If you have a referral base where you’re getting customers and doing well—there’s no point in changing anything unless you need to in making an investment.

But know that—and this was the point I was trying to make in several podcasts recently—it’s moving in this direction with smartphone techologies. More and more people are doing social media and responding to it.

It would behoove you to not put it off basically. And this hurricane situation is probably a really good example. A lot of people stayed in touch on social media. Letting relatives know how they were doing, asking for help. A lot of things like that.

So, it’s probably a good idea George to go ahead and make some investment, whether it’s your time, a family member just to get something going on whether it’s Facebook, Twitter, Instagram, Pinterest, etc. to have a presence.

Now, you may not have a website—and you can maybe do that ok for a while. But this is where kind of the rubber meets the road. And you have to make that decision.

Do I need to go there yet and start a program with social media? Or should I wait until something does happen? It’s kind of up to you.

I understand the investment issue and all of that. But this is a good example of what can happen—and there are businesses that have had damage done because they couldn’t respond quick enough to customer complaints on Facebook or perhaps Twitter.

That’s the point.Is to engage your customers and prospects prior to any issue happening.

And the moral of the story is that you’re going to build your business. That’s the whole point of it. To build your business by engaging consistantly with them.

Because we’ve never had this capability before without doing some sort of customer survey, phone calls or a party…or something to get in front of our customers.

Well now we can do it through social media.

So this whole idea of changes going on that could reflect your relationship with your customer. Whether you’re advertising in print right now, or radio, TV, direct mail. Great, keep doing it. This is all part of your marketing program.

It’s just one more element that you can access quickly. And change quickly if you have a person in-house handling your social media and content—or you’re doing it yourself or you freelance it or hire an agency of some sort. This can turn on a dime and that’s why it’s so important.

Because not only can you engage people on a regular basis, but when you really need it—and upgrade happens and you didn’t warn them and you get complaints. You can pre-empt this. A little planning, a little forethought and you continue to build your business without facing any damages so to speak.

So, that’s kind of the story I wanted to talk about today and that is the idea that preparing your business, your marketing or issues such as a disaster that come out of the blue.

Now once that passes, if you have an engaged platform—a marketing platform that I refer to—you can get back in touch with your customers, thank them for their business and I’m sure they will respond.

Glad to know your opening again soon. Felt terrible about the tornado that hit your area…thanking you for keeping in touch, that kind of thing.

That’s worth a lot. Because you’re still engaging your customers. You’re also staying ahead of the competition by letting your prospects and customers know through your social media platform that you’re still in business.

Because your competition can jump on this and say, we’re still open! And they can wreak some havoc if you’re not in touch with your prospects and customers.

So my point is, it’s just a good, common sense business decision. And from my perspective George, in answering your question, I know costs are involved, but pre-planning your marketing should be involved too.

And whether this is involved or you’re doing direct mail or whatever your planning is, I’m sure you’ve thought through that and made investments and budgets. Well, this is a great example that this probably should be included fairly soon.

Particularly as more and more people are moving to these smartphone devices to access websites, Facebook, Twitter, Instagram, Pinterest. More and more people are doing this. So, probably a good idea to do that.

John Verlin, On Demand Advertising Solutions. Email me like George did at johnverlin12@att.net. Website: www.onDemandAdvertisingSolutions.com.

We’ll talk to you next week!

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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From the Blog: Digital Marketing Update, The Last Referral, Podcast #21

From a traditional sense, most small businesses thrive on getting referrals as their main source of new prospects and customers.

Nothing beats a friend “referring” you to a business that they enjoyed and had a good experience with.

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But the times, they are a change’in! In podcast #21, we’ll discuss several examples of how today’s new digital media conversations are replacing the old referral-type of network–and how small businesses can stay on top of this change–and profit from it!

Check out our strictly audio content here.

Staying ahead of the curve for small businesses all start with understanding the dynamics of our three-part strategy and how it can work for your small business!

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Enjoy our video podcast!

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The Last Referral, Podcast #21

By John D. Verlin

Transcript:

Good afternoon, John Verlin with On Demand Advertising Solutions, with another Digital Marketing Update, podcast #21.

I’m excited to talk with you today, about “The Last Referral”.

That’s what I’m titling this, because several experiences this week as to why this entire social media, digital marketing platform is so important for small business owners.

I think I can speak for those over fifty, for example (because I am over 50!). From the traditional media standpoint to the new digital media and content marketing standpoint…why this shift is so important. Based on several experiences I had this past week.

The reason I wanted to do this with a podcast, rather than just write it down in a blogpost, is because I wanted to tell a story.

That is what podcasting does great—just like old radio shows. I can tell you my story with emotion and passion. I’m excited about it because I can show some examples I just experienced that I want to share with you.

Why all of this is important for small business owners to grasp. To understand why you need to get a marketing platform for their small business if they don’t have one already. And work it on-going, and this is why.

Recently, I was given the name of an eye doctor. The one I had been going to retired. My girlfriend got the name of a doctor at a place I used to go to years ago.

She was going to have a cataract removed. So she met with the doctor, had the cataract removed. Everything worked great. Told me about a procedure I needed, so I went to the doctor. Same thing, worked great.

Now I’m going to him from another doctor I had been going to for four years. She had retired and I was due to find someone new anyway.

My point being, this is the traditional referral, how most of us grew up with. Somebody who referred somebody, who referred somebody. So this doctor just got two new patients through one woman who was satisfied with the work he did. That’s the traditional way of doing it.

Another experience I had this week was going to a Farmers Market. Went to a couple of booths, one woman made soaps, hand-made soaps. Didn’t have any kind of marketing. We were just talking to her, at all.

Not much to really speak of. A lot of these farmers market vendors go to a number of these throughout the year. They need to get people there to let them know they can buy there product. The problem is I’m guessing, they don’t have much advertising in the marketing. They may rely on the city or promoter to advertise the event.

Another vendor had a catering business. Rather an extensive catering business. I checked online and they didn’t have much of a presence. And I’m thinking how are they going to promote the fact that they’re here, other than social media.

Maybe direct mail. But if they don’t have a program to do that, other than their own on-going way to stay in touch with their customers from previous farmers markets,

They’re just relying on the traction and they just want a piece of it. But they can be proactive to gather their fans who have bought from them before. Whether it’s their mailing list, email list…or whatever, and let them know they’re going to be at this new farmers market.

A bank I had worked for in the past, had sold a location and moved to a different one. Unbeknownst to us, there were a group of about 8000 local residents who formed a group on Facebook. Started announcing the fact that the bank had been sold, they thought. The sign had come down.

Almost in real time. Suddenly, we’re having people coming in canceling their bank accounts, thinking the bank was sold and going under. Which wasn’t true at all. It was the opposite. It was actually updating another branch to be more online friendly because a lot of these people wanted to do their banking in drive through or online. And they were upgrading.

But it doesn’t matter, the damage had been done because it had gotten on a Facebook group page of about 8000 people. And word just spread like wildfire.

Now this is another type, the new type of referral. And that didn’t work in a good way. That caused image issues. People assumed something based on one person’s post. And it went on and on and replicated throughout the community because of Facebook.

Now this is where this new referral thing is now happening. If you own a small business and you’re not actively engaged on Facebook or Twitter, in general with your prospects and customers. This kind of behavior will be going on and you may not even know about it.

The positive side of this is that you can be proactive. By on-going posts, every week, every day. To build your followers, your likes and all this kind of stuff. Yea, it takes time. It’s a slow, boring process. If you want to call it that. But, you never know, when you get that one prospect that gives you a referral, like in my case traditionally—then suddenly you get new business. That’s how it works.

Another person put on their recently that they had gone to a Taco Bell, they left some stuff out of the order…they called the Taco Bell. They were told that when it was convenient to come back. They doubled their order for free and gave them a coupon. And they gave them a call out on Facebook saying “thank you so much Taco Bell for doing what you did.”

And now 8000 people including myself saw that. And I thought, wow, that’s pretty powerful stuff. They did the right thing, and they understood the value of social media neighborhood group, which has grown a couple of thousand new members over the past year or two.

So this is why I call it the last referral. It’s moving online to Facebook referrals A new coffee shop, well it’s not new, the coffee shop has been around a number of years, opened a new drive through facility. Posted a couple of pictures of their new drive through. It went to 12,000 people.

Not just through their Facebook page, but people referring through the chamber and organizations in the local community.

And suddenly, boom they have all of these people knowing about their opening a drive through. Again, that’s how referrals are happening now.

That’s why this is so critical that you have a social media presence, linked to a blog with content, engaging content, I call it. And that’s why we recommend podcasts like this one, because you can tell your story and expertise on-going, every week, year round. And post it and promote it.

People learn, they’re educated and they’re entertained. Probably in the next week or two, I’m going to throughout some impersonations I used to do, like Jerry Lewis, Truman Capote…that I used to do in radio. Just to entertain you and make you happy. To get you coming back!

So, the last referral, it’s changing. It’s going online. A lot of talk fast and furious, good, bad and ugly. And you can help shape that discussion with your referral program. By giving bounce-back items, like us on Facebook, thirty percent your next purchase. Whatever that is, continue and start a program if you haven’t. Tie-in a blog.

That’s what features your content. It’s the base, the part of the marketing platform that does that.

We’re going to talk more about this in the future, but I wanted to get this out to you real-time today, because I just experienced this.

And this is why it’s so important. A lot of small businesses they dabble with likes—and they say “yeah, videos are good…and they don’t want to mess with it.” You could be doing it right now. I’m doing it. Helping others do it.

It gets you on the cutting edge of marketing. That’s the key. And that’s the perception people will have about you.

This business, it could be a little repair shop. Fixing lawnmower engines and trimmers and whatever. My gosh, they’ve got a post and a podcast last week from an interview. Being interviewed about, tips on getting your lawnmower ready for this spring and summer. How to change your oil effectively, the type of oil to use. These types of things. You may think, well, that’s easy—everybody knows that. Well, they don’t know it.

And guess what, they’re going to tune-in. They need to know these tips. For crying out loud, I tuned in to a video on how to clean a cat’s teeth of all things. Because I had a cat that had a tooth pulled and I wanted to learn.

Come to find out, I basically just had to use a certain type of food. But I tuned in and checked an online vet.

If I’m wanting to know how to clean a cat’s teeth, imagine how many people maybe looking locally for someone that knows how to fix a lawnmower engine or change a blade.

That’s where this marketing platform can really benefit your business. You build it. It’s slow growth. But it gives you a base from which to operate.

John Verlin is my name. OnDemandAdvertisingSolutions.com is the website. You can get hold of me, email is jverlin1@yahoo.com.

We will see you next week. Love to hear from you if you have questions or comments. Have a great day!

All podcasts are produced by Verlin Studios / Gardner, Kansas

Verlin Studios mock up sharp and smooth

Copyright 2017, John D. Verlin

From the Blog: Small Business Worried That Business May Drop Off…?

In spite of the fact that the current economic and unemployment rate numbers are moving in a positive direction, owners of small businesses can no longer rest on their laurels.

chinese restaurant counter

Disruption in various industries due to policies, automation, AI, etc. are no guarantee of the one element that feeds most small businesses–jobs, and consumer spending.

These small business concerns have always been there–as most have a minimal marketing program at best.

A marketing platform that is easy to promote via social media and complimentary advertising can help target key prospects…on an on-going basis each month and leverage marketing momentum in downturns.

This is especially important if the competition ramps up marketing dollars in hopes of stealing share.

Several innovative methods that are discussed in our latest cartoon video can help ease the disruption by providing on-going traffic and brand perception to your targeted customers.

It’s all a part of our three-point strategy in building your marketing platform!

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Enjoy the animated video!