On Demand Advertising Solutions Video Podcast #96, Seven Signs Your Client Won’t Pay Your Invoice!

As more people start new businesses or sidegigs and their clients are new and/or out of market, getting paid for your work can be a tricky proposition.

Gone are the days when businesses knew each other and their bond was trust. With online services and electronic payments–getting paid should be easier. However, there are definite signs to look for when deciding to take on a project or not.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #96, host John D. Verlin discusses Seven Signs Your Client Won’t Pay Your Invoice!

He comments a post by JT Ripton in Manta.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Freelancers now have a variety of platforms to operate sidegigs–from Airbnb, Uber, Lyft, Taskrabbit, Fiverr, etc that provide billing and payment protections.
  • These types of platforms make it easier to offer a service and get paid in real-time.
  • If not using a platform like the above, be wary of clients who refuse to sign an agreement or contract (which acts much like a trial close).
  • Haggling over rates or becoming aggressive in discussing rates could be an indicator of problems to come.
  • Using dismissive language or undervaluing your work is a red flag as well. A client is hiring you as a specialist and should be willing to pay a fair price.
  • Be wary of clients that aren’t responsive to emails, phone calls, etc. This again could be a sign of wasting your time.
  • Not being respectful of your time is an indicator–whether they nitpick or are constantly calling you complaining. They need to respect your time and efforts and not badger you.
  • They won’t pay online. Most business use Paypal, Square, etc for payments and in today’s digital age are becoming a normal method of payments. Explaining up front how to be paid is crucial that they understand and expect this.
  • They demand upfront delivery before they pay. This can be tricky as many freelance workers need to balance trusting the client with the realities of getting paid. Agree to provide part of your work upfront with the balance of it when full payment is received. Again, this is something that needs to be discussed upfront to get as much in writing as possible.
  • Again, using an established platform like Fiverr, etc that manages services, payments and ratings is a great way to prevent client abuse. 
  • Offering a bonus or incentive for advance payment is always appreciated by clients.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #94, The Future Gig Is Freelance, Optimizing Independent Worker Output

A recent Upwork study found that about 47 percent of millennials engage in freelance work, compared to 36 percent of the entire workforcewith more than half expected to do so by 2027.

This work force impact demands a discussion whether you are a freelancer trying to build a business, or an employer wanting to cut costs and hire a freelancer.

What should be expected in this new relationship and how can freelancers more forward in creating a more secure working environment?

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #94, host John D. Verlin discusses The Future Gig Is Freelance, Optimizing Independent Worker Output.

He comments a post by Michael Burdick, Paro CEO in Entrepreneur.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Freelancers choose this lifestyle to have more autonomy and independence.
  • As much as they want to take a break from corporate culture–they want a steady income.
  • Freelancers withdraw savings 3x more than corporate workers.
  • Businesses hiring freelancers much demonstrate they value their contributions and offer bigger opportunities to prove themselves.
  • Determine how many hours they want to work and when–then find a middle ground.
  • In a PayPal survey, 38% of freelancers desire a steady work stream. Provide that for them to retain them.
  • Build relationships between freelancers and staff to optimize output and long-term turnover.
  • Provide regular feedback as the project moves forward to give the freelancer clarifications of expectations.
  • 44 percent of business leaders indicate that the changing nature of work is the driving force in their companies. Treat freelancer like a part of the team.
  • In marketing your freelance business–reach out to past customers or clients to offer your services. Expect to start small and cheap to grow it.
  • Begin a website and consistent content as this will build your online professional brand identity.
  • Promote your business and content via networking, social media, traditional advertising and speaking/PR.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #91, Is Podcasting The Next Frontier Of Marketing?

So you responded to a marketing firm’s ad for a free “website analysis”. Paid them to do a complete SEO review.

Were overwhelmed with the idea and costs of fixing links, keywords, meta tags, etc.

Then came the Google Adwords and Facebook video ads. More expense. More hand wringing. Email marketing campaigns…and this on top of direct mail, print ads and a quarterly newsletter.

At some point, every business owner has to ask, “Is there a more cost-effective way to be found online with a proven strategy?”

Thankfully, the answer is “yes”. And it can be supported with the above forms of advertising.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #91, host John D. Verlin discusses Is Podcasting The Next Frontier Of Marketing?

He comments a post by Aj Agrawal in Entrepreneur.

podcasting marketing frontier

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Podcasting is a cost-effective way to provide content to your “audience”. 
  • Video podcasting (what we suggest) gives the best of both video and audio worlds–a listenable feature with visual imaging.
  • Your investment in it provides on-going, promotion content that is mobile-friendly (accessible on millions of smartphones).
  • Radio stations have been podcasting their content and guests for years to drive traffic to their websites–and it can do the same for yours.
  • Podcasts feature your expertise in an easy-to-use format that prospects enjoy.
  • Builds brand impression and recognition as having your own “radio show”. A great separator from the competition.
  • Most businesses aren’t doing podcasting–so it makes you unique.
  • Podcasts inspire conversation–not just thought as a written blog post does.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #90; Want Your Business To Stand Out On Local Searches? Then Do This!

Small businesses have a real challenge in today’s online environment.

Standing out becomes imperative when prospects make assumptions based on platform results, even after talking and meeting you at networking events.

Perception is reality.

Search and social media platforms have conditioned us to trust their authority (to a degree!), make it easy to click and learn and share results with others.

This has a profound effect on how you market your business.

In the quest to standing out from the competition and being found online–a number of marketing techniques may be used with varying degrees of success.

Search engine optimization, direct mail, email marketing, banner/display and digital ads play a role but can get very expensive quickly.

This is in addition to TV, print, radio or other “traditional” methods of advertising.

At some point, every business owner has to ask, “Is there a more cost-effective way to be found online with a proven strategy?”

Thankfully, the answer is “yes”. And it may be supported with the above forms of advertising.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #90, host John D. Verlin discusses Want Your Business To Stand Out On Local Searches? Then Do This!

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

video podcast full screenshot mode

video podcasts in search screenshot
Take a look at the above two screenshots of my business name on Google. This is page 1 out of 4.2 million listings. Notice the video podcasts from Youtube? This is a side benefit as they rank well with other platforms I’m on!
Key Podcast Take Aways
  • Most small businesses need instant brand identity with a new prospect when they search their business name online.
  • Video podcasts are a great way to get content in a video format to place on Youtube and other search engines for rankings and listings. (As are animated videos–that in another post).
  • Video podcasts highlight your expertise in a mobile-friendly manner (prospects can listen at will and be impressed with your offerings vs. competitors.)
  • Video podcasts add a visual element of fun, offering viewers/listeners a glimpse into your business. (images of store, customers, employees, etc.)
  • Video podcasts help elevate blog engagement/followers thereby enhancing brand perception.
  • Makes your business unique from a marketing perspective as few businesses use video podcasts. (Didn’t Warren Buffet say, “do what others don’t?”) They may also be shared, followed, etc.
  • Investing in creating this rich media content continues to pay–now and forever (just as all content has from 3000 B.C. until today) as something you own and may be linked/shared to build search listings.
podcast cover

Need a 15-minute podcast, male voice narration for video or weekly social media post creation/promotion? Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions, Video Podcast #87, 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising

More and more businesses today are caught between traditional media and the new digital sources in reaching new customers; utilizing social media marketing is becoming a mainstay of businesses in hopes of promoting unique content and prospect engagement and end result sales.

Social media can no longer be viewed as the teen’s messenger of choice. From customer service to answering questions–even brand image–it’s here for now in all it’s morphing glory.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #87, host John D. Verlin discusses 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising.

He comments on a post by Jonathan Long on Manta.

Social media has gone beyond personal use to transform customer service and engagement for all types of businesses.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • In choosing which platforms to use–be careful to match the right platform with your target audience.
  • Make it a habit to consistently engage with your followers. This demonstrates availability, being connected and stability in your brand.
  • Test organic posts with paid (promoted/boosted) posts. This is the kind of tracking and targeting capabilities advertisers have wanted for years.
  • Stand out from competitors with your brand personality. Adding humor or attitude may help further define your niche.
  • Optimize your social profiles with a focus on sales. The whole of the marketing platform is promote your expertise and personality to gain customers to trust and do business with you.
  • Always test and review all post and demographic data to further scale your campaigns.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #78, Recent Changes In SEO That Can Make Your Business Better

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how search engine optimization works and how you can custom-form your site and content to take advantage of it to your businesses benefit.

This can help in establishing higher relevant listings and rankings which will impact your online brand and reputation with your prospects.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #78, host John D. Verlin discusses Recent Changes In SEO That Can Make Your Business Better.

John’s comments are from a Manta post by entrepreneur, Joshua Althauser.

As social media platforms change their algorithm’s and ranking of relevant content, every small business owner needs to get on board with factors they can control, namely their content.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Utilize the power of original content to build the base of your marketing platform.
  • Target content that engages and activates the prospects imagination and drive to learn more.
  • Promote your expertise vs. your competition.
  • Invite clients, customers and other experts to “guest” interview or post on your blog.
  • Pay attention to the overall “image” or aesthetics of your posts and website. This is part of the brand image.
  • Check out new content tools like IdeaFlip which helps in brainstorming new ideas and maintain a consistent “voice” to build your brand.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #83, Six Questions All Entrepreneurs Need To Answer Prior To Launch

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; answering these basic questions prior to launching your venture are critical to success.

Too many of us jump into starting a side-gig or business without thoroughly answering key questions about what you’ll be offering and who will be buying–and how they’ll do it.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #83, host John D. Verlin discusses Six Questions All Entrepreneurs Need To Answer Prior To Launch.

He comments on a post by Brian Roberts in Entrepreneur.

Finding a niche (like making home-baked pastries and selling at farmers markets, etc) and having enough cash to see you through hard times are sometimes an afterthought that can put the venture in peril.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • First and foremost–determine who will be buying your product/service and why will they want it.
  • Determine your market size and price points.
  • Break down your marketing demographic (men, women, age, etc)
  • What is the need of the market? (Critical. Survey’s, customer/prospect feedback, talking to people, etc)
  • Where are the market communities? (Facebook groups, flower clubs, farmers markets, etc)
  • Who are your market competitors? 
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #74; 3-Steps To Increasing Your Online Business Listings And Rankings, Bigly

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; building out your marketing platform towards more listings and rankings becomes imperative for your online presence.

As more prospects turn to the web seeking out information about your business–it will affect your credibility, expertise and relevance.

All other advertising directs prospects to this platform that showcases your brand currency.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #74, host John D. Verlin discusses 3-Steps To Increasing Your Online Business Listings And Rankings, Bigly

Choosing to either pay to play with Google, Facebook, Instagram, etc or creating your own relevant brand via content and posts–the fact remains that the ownership of your content keeps you in charge of your platform.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • All small business owners must weigh investment in advertising vs. content and posting costs.
  • Regardless of “how” you get prospects to your site–relevance and value will be psychologically determined by your brand image and supportive content.
  • Invest in “stuff” people really want (Thomas Euler).
  • Increasing your online search listings will also increase your rank in search engines.
  • Rich media content is favored in search and social media engagement.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #75, Is Your Business Marketing All-In For Growth This Year?

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; staying focused and committed to your marketing plan will reap rewards as you move forward this year.

In staying ahead of your competition–too many businesses cut back or change plans in the middle of the stream which affects brand image and currency with prospects.

Testing messaging, platforms and ads should have a predetermined time frame without knee jerk changes.

You never know when a prospect is in the market for your product or service–and that’s a major reason why allowing enough time to build trust and consistency is important.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #75, host John D. Verlin discusses Is Your Business Marketing All-In For Growth This Year?

Getting everyone on-board can help as you pursue your marketing objectives moving forward.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Getting all members involved in signing off on the marketing plans is crucial.
  • Marketing strategies and goals should be researched and thought out in advance–same with financial goals.
  • Predetermined test time frames should be a part of the overall plan.
  • Utilizing rich media content should be an critical part of the plan with on-going promotion.
  • Content gives you something of value to promote to customers and prospects on a regular basis.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions, Video Podcast #76, Valuable Life Lessons Business Owners Should Emulate For Success

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; applying basic life lessons to your business can help you make wiser decisions and enhances your well-being for future successes.

Most businesses will fail.

In fact, USA Today says that 20% survive their first year. Fifty percent after five years and only 30% survive ten years.

This is a fact of life that as entrepreneurs we must accept in order to mentally and emotionally move forward.

With that being said, it also helps us focus more realistically on our dreams in working to achieve them.

There is no success without risk–your goal is to understand this and minimize the risks.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #76, host John D. Verlin discusses 6 Valuable Life Lessons Business Owners Should Emulate For Success.

Applying these lessons may go counter to popular advice–but in doing so may guarantee a rewarding spiritual and life balance entrepreneurial experience.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Regardless of how you earn income, saving at least 10% in a vehicle on a regular basis (index mutual fund, etc) will insure some form of retirement income when you can’t work.
  • Set a personal budget and track monthly expenses. The majority of people have no clue where their money is going or how much they need.
  • Listening to customers’ concerns will help you not only produce a better resolution experience but prevent future hardships down the road.
  • Pride, arrogance and greed almost always lead to hardship, failure and misery.
  • Be wary of loaning or borrowing money from friends and family. The relationships will change at that point.
  • In a disagreement, as the Apostle Paul says in his letter to the Corinthian church, (I Corinthians 6:7-8): You are already totally defeated because you have lawsuits against each other. Why don’t you accept the fact that you have been wronged? Why don’t you accept that you have been cheated? Why not suffer loss? We may not be able to control events–but our reaction to them says much about our beliefs and character.
  • Always keep the Golden Rule front and center in your dealings: Do to others what you would have them do to you.
  • Remember the Law Of The Harvest: “you reap what you sow, you reap more than you sow and you reap later than you sow.”
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth