On Demand Advertising Solutions Video Podcast #83, Six Questions All Entrepreneurs Need To Answer Prior To Launch

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; answering these basic questions prior to launching your venture are critical to success.

Too many of us jump into starting a side-gig or business without thoroughly answering key questions about what you’ll be offering and who will be buying–and how they’ll do it.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #83, host John D. Verlin discusses Six Questions All Entrepreneurs Need To Answer Prior To Launch.

He comments on a post by Brian Roberts in Entrepreneur.

Finding a niche (like making home-baked pastries and selling at farmers markets, etc) and having enough cash to see you through hard times are sometimes an afterthought that can put the venture in peril.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • First and foremost–determine who will be buying your product/service and why will they want it.
  • Determine your market size and price points.
  • Break down your marketing demographic (men, women, age, etc)
  • What is the need of the market? (Critical. Survey’s, customer/prospect feedback, talking to people, etc)
  • Where are the market communities? (Facebook groups, flower clubs, farmers markets, etc)
  • Who are your market competitors? 
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #81, Seven Critical Steps To Achieving A Successful Startup Or New Venture

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; there are seven critical steps you need to keep in mind when launching a startup or new venture.

Back in 1983, I had the opportunity to start a new publishing business called Christendom Publishing.

I recruited my brother to assist as we put together a new product called Listen & Color Bible Stories for Children. 

We felt there was a clear market for 110 Bible stories 3-5 minutes in length and re-created with coloring pictures and over 22 actor voices on stereo cassette tapes.

As a Bible teacher at my church–and coming from a radio background–I remembered my mother reading me Bible stories as a child–and knew that combining the audio with tactile functions was a great way to help children learn the Bible stories.

We began from scratch and wrote the scripts, recruited the talent and secured a recording facility.

Next up was getting the funding.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #81, host John D. Verlin discusses Seven Critical Steps To Achieving A Successful Startup Or New Venture. 

As an original startup, this venture was originally narrated by William Conrad (the actor who played TV’s Cannon).

bible pic.jpg

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy And Share The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Do as much test-market research as you can afford prior to sinking money into the funding aspect.
  • The results of this market research should be included in your business plan to convince investors you’ve discovered a niche or market.
  • While even large companies mess up their market research and launch a failed product–it will help you minimize risks.
  • Include in your business and marketing plans several Plan B or C options that will show investors you’ve thought through the concept and plan.
  • Include visual steps and even renderings (architectural drawings, etc) to demonstrate a long-term vision of growth.
  • Put your initial personal money and sweat equity into market research, sample product and prospect feedback.
  • Don’t short-cut funding upfront–as you may need more money than you think to give it a fair shot.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth