On Demand Advertising Solutions Video Podcast #89, Shades Of A Twitter Fit! How To Lower Your Bills Via Tirades, Rants And Shaming, The Power Of Social Media.

Ever had a cell phone bill, internet fee or bank fee just show up out of the blue? Then you check your statements and find that you have been charged this for a number of months without warning?

This can cause a real breach of trust between provider and customer–and can effect the relationship moving forward.

As we experience this with our personal accounts, think about how your decisions for your business may affect your customers and prospects, and what preparations you need to provide to make it a smooth transition.

Because of the continued growth and power of social media and technology; utilizing the power of social media can do wonders to not only build your business, but cause unjust vendors to rethink they’re policies and upset customers to continue doing business with you.

Last September, I was upset with my cell phone provider for raising a monthly bill with no explanation!

I talked about it in video podcast #32, which a number of listeners made comments about.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

As an update to that podcast, in today’s On Demand Advertising Solutions, Digital Marketing Update, Video Podcast #89, host John D. Verlin discusses Shades Of A Twitter Fit! How To Lower Your Bills Via Tirades, Rants And Shaming, The Power Of Social Media!

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Shaming has been used by religious groups over the years to prompt members to conform to standards their group values (Amish, church denominations, etc.)
  • Large businesses have seen loss of advertisers through social media boycotts in recent #metoo and gun safety movements.
  • Businesses can no longer just ignore dissatisfied customers as a “no response” to their requests which can add more fuel to the fire.
  • This is why it’s imperative for businesses to start and monitor their social media accounts on a daily basis.
  • Calling into question the ethics of a business can lead to greater issues–such as legal and community standing.
  • Using and online chat feature or email can allow you to document the discussion for future use and proof.
podcast cover

Need a 15-minute podcast, male voice narration for video or weekly social media post creation/promotion? Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2018

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #91, Is Podcasting The Next Frontier Of Marketing?

So you responded to a marketing firm’s ad for a free “website analysis”. Paid them to do a complete SEO review.

Were overwhelmed with the idea and costs of fixing links, keywords, meta tags, etc.

Then came the Google Adwords and Facebook video ads. More expense. More hand wringing. Email marketing campaigns…and this on top of direct mail, print ads and a quarterly newsletter.

At some point, every business owner has to ask, “Is there a more cost-effective way to be found online with a proven strategy?”

Thankfully, the answer is “yes”. And it can be supported with the above forms of advertising.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #91, host John D. Verlin discusses Is Podcasting The Next Frontier Of Marketing?

He comments a post by Aj Agrawal in Entrepreneur.

podcasting marketing frontier

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Podcasting is a cost-effective way to provide content to your “audience”. 
  • Video podcasting (what we suggest) gives the best of both video and audio worlds–a listenable feature with visual imaging.
  • Your investment in it provides on-going, promotion content that is mobile-friendly (accessible on millions of smartphones).
  • Radio stations have been podcasting their content and guests for years to drive traffic to their websites–and it can do the same for yours.
  • Podcasts feature your expertise in an easy-to-use format that prospects enjoy.
  • Builds brand impression and recognition as having your own “radio show”. A great separator from the competition.
  • Most businesses aren’t doing podcasting–so it makes you unique.
  • Podcasts inspire conversation–not just thought as a written blog post does.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #90; Want Your Business To Stand Out On Local Searches? Then Do This!

Small businesses have a real challenge in today’s online environment.

Standing out becomes imperative when prospects make assumptions based on platform results, even after talking and meeting you at networking events.

Perception is reality.

Search and social media platforms have conditioned us to trust their authority (to a degree!), make it easy to click and learn and share results with others.

This has a profound effect on how you market your business.

In the quest to standing out from the competition and being found online–a number of marketing techniques may be used with varying degrees of success.

Search engine optimization, direct mail, email marketing, banner/display and digital ads play a role but can get very expensive quickly.

This is in addition to TV, print, radio or other “traditional” methods of advertising.

At some point, every business owner has to ask, “Is there a more cost-effective way to be found online with a proven strategy?”

Thankfully, the answer is “yes”. And it may be supported with the above forms of advertising.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #90, host John D. Verlin discusses Want Your Business To Stand Out On Local Searches? Then Do This!

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

video podcast full screenshot mode

video podcasts in search screenshot
Take a look at the above two screenshots of my business name on Google. This is page 1 out of 4.2 million listings. Notice the video podcasts from Youtube? This is a side benefit as they rank well with other platforms I’m on!
Key Podcast Take Aways
  • Most small businesses need instant brand identity with a new prospect when they search their business name online.
  • Video podcasts are a great way to get content in a video format to place on Youtube and other search engines for rankings and listings. (As are animated videos–that in another post).
  • Video podcasts highlight your expertise in a mobile-friendly manner (prospects can listen at will and be impressed with your offerings vs. competitors.)
  • Video podcasts add a visual element of fun, offering viewers/listeners a glimpse into your business. (images of store, customers, employees, etc.)
  • Video podcasts help elevate blog engagement/followers thereby enhancing brand perception.
  • Makes your business unique from a marketing perspective as few businesses use video podcasts. (Didn’t Warren Buffet say, “do what others don’t?”) They may also be shared, followed, etc.
  • Investing in creating this rich media content continues to pay–now and forever (just as all content has from 3000 B.C. until today) as something you own and may be linked/shared to build search listings.
podcast cover

Need a 15-minute podcast, male voice narration for video or weekly social media post creation/promotion? Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth