When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; staying focused and committed to your marketing plan will reap rewards as you move forward this year.
In staying ahead of your competition–too many businesses cut back or change plans in the middle of the stream which affects brand image and currency with prospects.
Testing messaging, platforms and ads should have a predetermined time frame without knee jerk changes.
You never know when a prospect is in the market for your product or service–and that’s a major reason why allowing enough time to build trust and consistency is important.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Video Podcast #75, host John D. Verlin discusses Is Your Business Marketing All-In For Growth This Year?
Getting everyone on-board can help as you pursue your marketing objectives moving forward.
On Demand Advertising Solutions Three-Part Strategy
It’s all a part of our services and three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!
The Extended Marketing Platform
We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.
I talked to you about this last week, but I want to talk about the power of the blog. Maybe it’s not a good analogy.
But it’s like nuclear fuel for growing a small business on down the road.
I want to talk to you about why this is so important. First of all, let’s look back—three things have happened this past week that reinforces why this is so important for small busines to have, a blog that is.
Facebook recently announced that they were going to focus more on the group experience, on Facebook.
For example, I belong to two groups on Facebook. One is a citizens group or a neighborhood group that has about 8000 members. As well as a high school reunion group that has, maybe a couple of hundred.
And we stay in touch on facebook. Ok, every week I see posts on the neighborhood group about, does anybody on this dog?
Or about a restaurant that serves whatever—they give a shout out to a business that did a good job, that’s pretty powerful stuff. Particularly if you’re complaining about a business or praising a business.
Those neighborhood groups, you’ve got 8000 in mine. That can do some damage. For local business.
That’s number one, Facebook announced that they’d focus more on groups. The second thing Google announced they were going to start having Google My Business posts capability.
So basically you have a Google My Business showing your business on a Google map, you’ll be able to make a post, kind of like a little Tweet. Although I think it’s something like 320 characters. You can have an offer, like fifty percent off lunch today. It will show up on people’s phones when they search for a restaurant in the area.
It’s another way Google is trying to engage prospects to do business with their customers.
And then, finally, the big, big news—is that Amazon bought Whole Foods, but they’ve also introduce Prime Wardrobe for clothing and Echo Alexa—or something like that. (Actually called Echo Look). It’s a camera. It looks like Echo but it has cameras on it.
You can order it for a couple hundred bucks. I guess you put it up and try on outfits. And Alexa the artificial intelligence will recommend what you should wear.
And I’m sure it turns right around and brings up things you can buy from Amazon wardrobe. Ship it to you.
Try it on, you don’t like it you can send it back. Suddenly Amazon is not only cutting in to food and grocers, but clothiers as well. Now how is this important?
Well, if you make hand made dresses let’s say, locally as a small business. Now, people can buy them on Amazon at a cheaper price than say a department store. Because it’s why some of these are going under.
So what are you going to do to differentiate?
Well, you could sell them on Amazon. But let’s say you’ve invested a lot of money in your local community. You’re a member of the chamber. Everyone knows you as the person who makes unique dresses.
You go to the farmers market, or the trade shows.
This is why a blog is so important, to add nuclear fuel to compete against the big giants, as best we can.
Because they’re coming in and doing things with all this technology.
So, three reasons why I believe all of this is so critical.
Number one, it’s obviously going to increase search engine optimization.
Think of the blog as a mini-website that’s attached to your website. It’s a platform that’s attached to your website. It’s not just a diary of what you do. This is bigger than that.
This is allowing your platform through either audio like this podcast you’re listening to, through video or through written information about you.
About your expertise that you can share with prospects and customers on a regular basis.
And because you’re doing it on a regular basis, this is fresh content of which Google search engine loves it and will rank you higher.
So it provides search engine optimization. As well if you tie in topics, categories and keywords that tie-in to your business. Ideally, that’s what you’d want to do. Because Google searches all of that.
But just because you’re providing fresh content is what they really, really are looking for that ranks you higher.
So, that’s what a blog will do—it will make you more searchable in the search engines. If you think about it, when you check out something—what do you first do?
You search in the search engine for reviews or ratings, things like that. That’s what people will do for your business. That’s why this is so important to make an impression on your brand.
Ok, that’s number one, it’s searchable.
Number two, you can provide information and entertainment with a podcast, with a written page, a post or a video, to engage them. To get them to want to learn about you.
This isn’t just bland information, they’re wanting something that they’re looking for. Now, you’re helping them by providing engaging content.
And finally, it’s promotable.
Promotable in that now you can direct people back to that blogpost. Just like I do with this podcast. I send it out on my social media.
You may have seen one of my tweets or posts, promoting this particular podcast about why you need nuclear fuel to grow your small business.
This is part of that nuclear fuel that you have the ability to use this platform to send that information out to get people to come back to learn more about you.
Do you see how that works? Hand in hand, you’re promoting your business, and you can promote your blogpost with direct mail, radio ads, TV ads, whatever.
Learn all about how we make jewelry. How we make dressses. Learn everything at our website and check out all of our blogposts. A number of ways you can promote this.
Those are mainly the three reasons why a blog is so critical.
Not to mention what the technology giants are doing to engage their customers with better experiences and technology.
This will help make your small business stand out from the competition if you adapt a blog and these ideas.
Because it’s all perception, as well as searches and links and things like that on Google.
So, a number of things that I think, it was really interesting but the bottom line is that it influences the customer experience. The user experience. That’s what everybody talks about. That’s the bottom line.
Because, now when they come to your website, they see your blog, they see your interactions. They think, these guys are really on top.
When they compare that to a competitor who’s not doing this, that forms a perception. And that’s part of your brand. The idea is to get your brand to stand out, get it relevant, and remind people on-going. That it’s relevant. And that’s what a blog will help do.
John Verlin’s my name. I know I’m talking fast, I’m trying to get all of this done within ten minutes, because I like to keep these short and sweet.
Next week, how would you like your business to be a rock star? Well, I grew up with a rock band, and I’m going to share with you some of the things I do…that I’ve learned you can do to become a rock star with your prospects and customers.
Because that’s what separates you again, from your competition.
And don’t close a blind eye to the competition. It’s there. And it’s watching you. Whether you like it or not, I read a couple of blog pieces this past week about how much competition is going to be fighting for market share.
What we talked about earlier with Facebook and Amazon are the big players, but small busineses are vying for each other too. And this will help you stand out. So be listening next week.
Learn about John D. Verlin, the founder of On Demand Advertising Solutions background in his first Digital Marketing Update podcast–designed to not only inform you–but demonstrate how his podcast specialties can help your small business grow!
He has put them together as a video to view while you listen–and also to show how posting them on Youtube will help your small business drive traffic from the second largest search engine in the world (owned by Google)!
You can also listen to all of his podcasts in strictly audio form, here!
Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!
Enjoy the podcast!
JOHN D. VERLIN’S BACKGROUND AND HOW HIS EXPERIENCE AND CAPABILITIES HELP YOUR SMALL BUSINESS GROW.
HOST: John D. Verlin
I want to welcome everyone today to the inagural podcast of On Demand Advertising Solutions, Digital Marketing Update—podcast number one.
My name is John Verlin, I’m president of the firm. And I thought I’d start out our first podcast, talking a little bit about my background and why I got into the content marketing and digital marketing arena.
So you can get a better idea of what I can offer your small business. My background basically is I started out as a copywriter for a radio station and I ended up getting into advertising sales.
I was with a classical station in the Kansas City market. I wrote and produced literally hundreds of radio ads for small businesses.
And for thirty two years I worked with classical, smooth jazz and newsradio stations. And have worked with literally hundreds of small business owners—in helping them with their advertising.
So much so, that from a scriptwriting, sales and production background, many of them asked me to be like their mini-ad agency—and they would consult with me not only about radio but other media.
So, I got to know small businesses really well. And I myself am a small business. What I’m able to offer small business owners, primarily in the Kansas City market—are the capabilities to do production, social media—to do cartoon videos, podcasts—things that maybe other agencies or firms do not do or they’re too expensive.
When I started in radio advertising, this whole concept of things like websites were kind of a luxury. A lot of small businesses, primarily brick and mortar—didn’t really need one. Even today—there may be small businesses that don’t even have a Facebook business page.
Probably most have a website—but I want you to consider why this is so important. Today, if you were to look up a veterinarian for example—and you were to search for them on Google. And you found one and clicked it on—maybe five miles from your house. And if the website wasn’t completed—or there were some broken links—what kind of perception would that form in your mind about that vet?
How comfortable would you be taking your pet to them? And that’s why this has become really important. Because, most small businesses in my experience don’t need thousands of results. You don’t need to be number one in the search engine. All lot of times, digital marketing firms focus on search engine optimization, which is important—but it’s not the end of all things to be number one in the search engine.
Because—again–your website forms a perception. I call it a marketing platform and a brand perception. Those two things are so important for a small business. Not just being ranked number one in a search engine.
I want to be able to step in and help small businesses create that marketing platform. Through techniques and elements I know are effective because I use them myself. I test them myself.
And I’m basing my perceptions and my recommendations on working with small businesses over the years and seeing what does and doesn’t work. They’ve done the testing—they’ve invested the money—and I want to be able to share those things with my clients.
So that’s my purpose in doing what I’m doing. Podcasts are a part of that—and i’ll be doing more podcasts that you’ll be able to listen to them and try to glean some information from them, as well blogging, cartoon video’s…these are some techniques that I know can get results.
And you don’t need—as far as most small businesses I’ve talked to…they don’t need a thousand people a month. If they can get ten to twenty new customers or clients—that’s what is important.
I understand and I get that. So that’s what I want to be able to offer small businesses are the capabilities to create content, produce it creatively and implement it, track it and be able to bring results. And have it be cost-effective. That’s my purpose in this business.
Part of this comes back from the production elements I’ve worked with small businesses over the years. A lot of ad agencies and marketing firms don’t have really good content and creative writing. But that is really important. And being able to come up with creative concepts is important too…because every business is different.
One client may not need one thing…but another one does. And being able to see the whole picture is really important. So that’s my background. If I can help your small business…feel free to visit my website: http://www.ondemandadvertisingsolutions.com, call at 816-223-2105. You can also email me at email@example.com.
I also have a form you can fill out to sign up for our monthly Digital Marketing Update newsletter. I’ll be glad to send you. It’s going to be discussing a lot of these ideas. Things to help build your marketing platform and build your perception. Because that’s critical.
Again, my name is John Verlin, On Demand Advertising Solutions…let me know if I can help you—and feel free to send me an email with any questions you may have We’ll be answering questions from the digital mail so to speak.