On Demand Advertising Solutions Video Podcast #95, Getting A First Page Listing In Spite of “60 Minutes” Google Interview About Control Of The Internet

In a war of words and growing concern by small businesses about their place on the internet search giant, Google, 60 Minutes latest report gives pause as accusations fly over their control of the internet–and favoring businesses they control.

It’s not the first time Google has come up in anti-trust charges by Congress of being too big to fairly allow competition with small businesses they don’t control.  The staggering amount of businesses they own (like YouTube, Android, etc) provides leveraging lobbying representation in Congress to virtually provide nothing to happen.

In order to get first page exposure in a Google search of business–virtually all businesses are forced to pay-to-play in the online game.

This illustrates the importance of an online presence for every business to be seen as a “real” business, since nobody goes to page 4 of listings to do business with those companies listed (according to Yelp CEO during interview).

In spite of these concerns, is there anything a small business can do to level the playing field at this time?

In addition to possibly buying online ads–the ONE THING all businesses have control over is their online image (website), presence (social media posting) and content (blog posts)!

Each of these elements are measured for relevant content for Google’s search users–and their stated goal is to provide the best user experience they can.

Thus, providing your prospects with the best relevant content about your business (which is great anyway) can increase your rankings and listings with Google’s platform (ideally).

This is why an on-going investment in rich media content (which is favored by Google, Facebook, etc, such as video’s and podcasts) should be a part of every business marketing plan since you create it, own it and share it!

video podcasts in search screenshot

The above shows a partial first page search listing of my consultancy using video podcasts as content on my blog and multiple platform exposure.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #95, host John D. Verlin discusses Getting A First Page Listing In Spite of “60 Minutes” Google Interview About Control Of The Internet.

He comments after a 60 Minutes Profile about Google’s scale and control of the internet.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • The fact remains that every business has a responsibility to control their marketing plan and figure the best way affordable to get new customers and prospects.
  • Platforms and media may change–but “owned and created content” is timeless.
  • From the first cave painting in France to today’s blog posts–content has always been King, and should be invested in and promoted.
  • Businesses need to quit fighting the weekly blog post idea and embrace it with the rest of their marketing efforts (it’s not too slow–it shows to online visitors through paid advertising that you’re consistent and relevant to their interests)!
  • Once content (ideally in the form of rich media–as Google and Facebook favor them) is created–it can constantly be promoted via social media, email marketing, digital marketing, etc.
  • Don’t fear the beast–feed it!
  • Facebook possibly working on new platform to link business owners with content creators for targeted prospects engaged in said content/influencer (thus the importance of good content).
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #85, Six Skills & Truths Necessary To Survive In The Gig Economy

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; it’s no longer just having a college degree that will help entrepreneurs survive the gig economy. It’s the skills we develop and use along the way.

This shift of economic reality moves the apprentice-like idea into more of an owner mindset.

Individuals wanting to build additional income streams are needing to be responsible for all aspects of building a business, as job security and loyalty are leaving.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #85, host John D. Verlin discusses Four Skills Necessary To Survive In The Gig Economy.

He comments on a post by Stephanie Vozza in FastCompany.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Understand that today’s economy typically requires additional income streams for most younger workers to survive.
  • Having the ability for critical thinking will be essential. Not just being able to answer questions (as our current education system focuses on) but being able to grasp the concept of experimentation and what that teaches you. Being comfortable with uncertainty.
  • Since gig workers are independent contractors, understanding what a good employee looks like is imperative. Being on time, responsible for output, etc mindset to emulate.
  • Gig workers need to understand finance and taxes. To be able to look at monthly capital and revenue statements to see if they’re profitable or not. Understanding personal burn rate and cash flow management.
  • Freelancers need to be able to understand what their customers want and be able to communicate benefits to them. They have to not only develop their product or service but be in charge of sales, branding, marketing, and new product development.
  • We need to adjust from an employee mindset to one who outsources professional development, sense of security and financial stability to the employer mind-set where you manage all that yourself.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #66; Small Business Marketing Trends for 2018

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how tools and technology that can boost your online engagement is vital.

This becomes more apparent as media companies merge to offer new content and engagement options for it’s customers.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #66, host John D. Verlin discusses Small Business Marketing Trends for 2018.

Implementing the latest digital tools into traditional media options continue to fuel small business growth for prospect engagement and is not going away anytime soon.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Rich media content continues to be at the heart of a good marketing strategy, as more searches and rankings will be based on it.
  • Pricing for Facebook, Google and Twitter will continue to increase as usage of their platforms grow.
  • Social media engagement and promotion continues to build as relevant content is shared.
  • Websites, blogs, social media exposure are becoming a must-have for businesses to compete online for attention.
  • Emotional engagement continues to drive prospect response.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #63; Marketing Your Business, 4 Ways To Get The Best Search Results On Google.

When it comes to marketing your small business to consumers, promoting business to business to get new clients or using social media marketing to advance engagement; taking the proper steps to being recognized online by prospects is crucial for future growth as mobile platforms and voice-search usage increases.

This is more than just looking good online. Rather, it’s having a complete marketing platform that is optimized with what search engines and customers are looking for when they search for your business category.

A bit like looking for a needle in a hay field of options.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #63, host John D. Verlin discusses 4 Ways To Get Top Search Results On Google.

He responds to a listener named Emily from south Kansas City, Missouri’s comment on  his animated video (Caught You Looking) on the website.

Rich content like animated videos and video podcasts are being ranked higher by Google and test well with prospects.

man with stats

This is from Manta Marketing Pro, from a recent post by Savannah Paver.

It combines synergies needed to be found, with bold marketing and a proven strategy.

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

Enjoy The Video Podcast

 (To see transcript, click on CC in “gear” above in player)

podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Blog: Marketing Your Small Business; When Will My Ads Begin To Work? Every Business Owners Nightmare! Part 1, Podcast #53

When Will My Ads Begin To Work? Every Business Owners Nightmare! Part 1, Podcast #53

Marketing your small business. You’ve worked hard setting up your new side-gig business. You’ve researched, borrowed, purchased product, discussed distribution channels.

Everything is in place–except the marketing. Confusion. Questions remain. Too many notes! The nightmare begins!

Everyone is a genius marketer! $400 per month for this social media….$2000 per month for PR, web design–or at least $500 off our “normal” summertime advertising package special!

on-demand-advertising-solutions-newsletter-card-image1

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Podcast #53, host John D. Verlin discusses When Will My Ads Begin To Work? Every Business Owners Nightmare!

He’ll attempt to answer that question and more as business owners struggle to get clients, customers and make profitable sales.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform dynamics infograph smoothed
The business engine that could.
The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

 

Enjoy The Video Podcast
(To read closed-caption transcript, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
 

podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Blog: How To Drive Small Business Traffic Using The Latest Search Engine Change, Podcast #48

Once again, we go down that magical entrepreneurial road into the Emerald Forest. Only to discover, lurking behind the trees are more changes in how Google analyze’s relevant search content.

Regardless of how much marketing investment you’ve made–these changes affect how your business listing will show up in the search engines.

What do you do?

on-demand-advertising-solutions-newsletter-card-image1

In today’s Digital Marketing Update, podcast #48, host John D. Verlin discusses the latest changes that Google has made to focus on “voice-requested”, rich-content methods in achieving favorable rankings for small business owners.

business couple

It’s all a part of our three-part strategy to drive SEO and web traffic and to make your business exceed the profile and exposure of your competitors!

We do this through an extended marketing platform–the perfect compliment to current marketing campaigns!

You may learn more about us and get our risk-free offer!

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

Now, enjoy the video podcast!

(To read closed-caption transcript, please click on the “gear” icon, then turn on “CC” for in the above Youtube player)

podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Blog: 7 Things Small Business Owners Want From Marketing Technology, Podcast #42

New digital technology is making the shift of marketing resources more apparent for small business owners. Particularly when it comes to future growth and reaching Millennials.

man with phone laptop

In podcast #42, John D. Verlin discusses 7 Things Small Business Owners Want From Marketing Technology. 

on-demand-advertising-solutions-newsletter-card-image1These insights were summarized and commented on, originally published in April, 2015, from an interview in Streetfight Daily by Liz Taurasi and the vice president of public affairs for the National Small Business Administration, Molly Day.

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and success information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow–sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner, FOR FREE!

Digital Marketing Update Tan Cover

Now, enjoy the video podcast!

podcast cover

Marketing Your Business; 7 Things Small Business Owners Want From Marketing Technology, Podcast #42!

Host: John D. Verlin

Transcript:

Good afternoon, once again John Verlin with On Demand Advertising Solutions, Digital Marketing Update.

This is the 42nd podcast.

And today, a great, great article in Streetfight Daily, from April of 2015.

Actually, a couple of years old.

But it’s very pertinent today. If you own a small business, you’re going to want to hear this.

Liz Taurasi wrote this, she interviewed Molly Day, the vice president of public affairs for the National Small Business Association.

And she’s talking…basically she’s talking about seven things small business owners want from marketing technology.

And that stands to reason.

She says there’s over $50 billion being spent, two years ago in 2015 in local media.

Now, if you’re using local magazine, TV, radio or whatever, that’s what she’s talking about.

And small business contributes one out of every three dollars in local marketing.

Now, she’s talking to Molly Day about the still mixed relationship with the tech industry.

What they are looking for in marketing products, for small business merchants are looking for in the tech end.

The first question she asks is help us understand the psychographic, demographic shifts that are happening in the small business community.

Some argue that small business owners are getting younger as the older generation retire. Are you seeing this?

And Molly says it’s real similar to some things I’ve commented on She says, yes–we’re definitely seeing a drop off in entrepreneurship.and new small businesses.

There’s definitely newer, younger businesses coming in to the market.

With those baby boomers aging in place so to speak and step out of it.

But it’s not what we’ve seen previously. And that’s just based she says, on births and deaths. And that’s just in the past two years.

And as the economy has been growing, I’m sure we’re going to see younger millennial and younger people starting businesses.

I know i worked with a bank for small businesses, and we had a lot of different people age thirty, thirty-five starting checking accounts for small businesses.

The second question that she has, small business has had a mixed relationship with the marketing tech industry–and given your research, how has that relationship evolved over the last ten years?

What’s driving the criticisms with Facebook, Yelp and others? Molly says, she thinks it’s two-fold.

A lot of business owners look to those companies to help get the word out for expanding their customer base.

But today, the majority of small businesses, even ones a little older, not always tech saavy are overwhelmingly joining Linkedin and more and more, Facebook and Twitter.

I see that too.

I’m older, over fifty let’s say–two weeks ago I had a seventy-three year old relative talking about a new smartphone he was going to get. He’s got a dated smartphone.

And he was looking at some of the latest models, asking my opinion. A seventy-three year old man wanting to get a smartphone.

Nothing crazy about that, but I thought that was interesting. Although, he admitted his use was primarily texting grandkids, Facebook, searching…for things.

Amazon’s changed everything when it comes to shopping on their smartphone.

And I keep pointing this out on these podcasts–the technology has changed, of what people are doing with the technology.

And businesses, particularly small businesses need to be aware of this. That whole thing has shift. I call it the Millennial Shift.

Now, she–Molly also said that business owners were learning and that being engaged is really the best way to do this.

Perhaps if you get a negative review on Yelp or on Facebook, to respond back to that person.

She says I think learning if you’re going to be involved with these online tools on social media that you really have to commit to it.

You have to be all in or not at all. And I agree with that. That’s been my experience in talking to small businesses.

And a lot of them are just learning this, to be on social media.

Well, you’re either all in or all out.

But, what’s going to drive them to become all in?

I think it’s going to be the fact that customers are going to be saying something to them.

They’re saying, I couldn’t find you.

Or, I went to a Facebook page and you didn’t have one.

That again, comes down to the marketing platform we’ve talked about.

The perception, the brand perception.

All of the things I’ve been talking about on these podcasts. Talk about building that marketing platform and promoting it.

This is one of the major things. Particularly in getting future customers.

Millennial customers. They’re savvy to all of this. More savvy than I am. So this is why this all in on social media.

You need to rethink this if you’re not doing it.

Because it’s where it’s headed, it’s where it’s been going and it’s one way of insuring that you’ll have future customers.

The third question, small businesses evolve as buyers of technology and marketing tools.

And, she basically says it’s one of those areas where putting money into will make the business cost-effective.

But certainly putting money into it but not as much as hiring another person to do the marketing like they did twenty years ago.

She says this is another variant too. This is no different than using ecommerce, internet solutions, to expand their growth.

But, again this is one reason I started this business seeing that need for small businesses or businesses to expand or hire a marketing person just like they did twenty years ago.

It comes down to their experience, savvyiness with technology.

What I like to offer is to freelance it so they don’t have to commit to a long term plan unless they want to.

Because I can do that too.

That and one thing she said it is cost-effective if they’re considering various options, when it comes to the marketing, accounting, taxes.

What do small business owners want from technology? Is it easier to run their businesses? More customers? A better way to interact with their existing ones?

Molly basically indicates that bottom line total is important.

I think second is responsiveness, and that is a really key thing for small businesses.

Because they often don’t have people to take care of HR, somebody else for taxes, accounting.

It’s all on that one person, the business owner.

They want systems, they want responses that are quick and efficient, that doesn’t take a lot of their time.

As far as what is driving them to technology–yes, I think reaching out to their customers is certainly the biggest driver.

And again, this comes back to what I have been talking about. Getting involved in social media.

It’s, this is a whole new–you can see on my website on the bottom–Mr. Patel in Inc. magazine.

A quote from him saying that the customer experience is the new marketing. User experience, this is the new marketing.

Engagement of customers. This is the new marketing. I’ll repeat that. Customer engagement is the new marketing.

That’s what she’s talking about. You have to get engaged with your customers.

How are going to do that? Direct mail? Coupons? Social media?

This is why I’ve been talking about social media so much because this is where customers are engaged in.

You may have a neighborhood Facebook page.

My community has one. About 9000 members. And every day I’m seeing posts on Facebook about, I’ve lost my cat. I’m looking for a used mattress.

Used furniture. Or, has somebody tried the new Dairy Queen?

Or I want to shout out and thank, the Walmart locally for helping out when my car was stalled in the parking lot.

Whatever it is, is they’re engaging on my Facebook.

Good or bad and there have been some bad.

And some local businesses that if they had not known, and I know of a few, that were not engaged on that platform and there were some negative comments, which they found out about it after the fact.

You don’t want to be in that position.

So number five–do you believe technology in the internet has made small business more or less competitive to large brands from say a decade ago.

She says, technology has probably made small business brands more competitive, but it’s also made them more vulnerable.

Again, you’ve got one person doing HR, CEO, Accounting–all of that. It’s up to you that you assist with tech.

It’s kind of a middle ground with cyber security issues.

It’s made things a lot easier but again, it’s making sure that a cyber security investment is a good idea.

Number six, what are the biggest threats to the growth of small business today?

Well, she says the members of the Small Business Association says they’re most concerned with economic insecurity.

And this is two years ago.

Now, I doubt that’s changed.

There’s this looming fear based on the Great Recession that the economy could go that way again.

That biggest fear, some of it’s driven by policy makers, government shutdown. Whatever.

Lack of confidence in elected officials.

And she says that might have something to do with the economic insecurity.

There’s also the geopolitical situation. Today with China, it’s tied to elected officials. It’s also reality with trade. NAFTA, Pan Pacific trade agreement.

So, she says she’s seen some parallels a market drop off in new start ups, tax code is too complex. You get a tax break now. But two years from now it will go away.

Then it will pass retroactively. And you have two weeks to make a decision on a $25,000 purchase–and mountains of regulations.

It’s contributed to more hurdles which she thinks has contributed to the decline of startups.

Finally, the seventh question, the seventh thing that small business owners are wanting from marketing technology, what do you expect to see as contributing to small businesses in the next year or two?

She said, we’re going to see more and more small businesses looking to expand their social media interaction.

Right now, it’s about half that are actively engaged in social media, but we’re going to see an increase.

Plus, they’re going to focus on marketing to a younger generations.

Not only expand their customer base, but expand the continuity of that base.

As well as alternative financing options for small businesses to get loans.

Thirty-one percent cited they couldn’t get adequate financing, six months ago when this was taken.

I know the bank I worked at, they were starting to offer micro business loans for small businesses, for this very reason.

So, seven things that small business owners want to from marketing technology. I hope you’ve learned from that.

John Verlin, On Demand Advertising Solutions.com is the website.

Reach me at johnverlin12@att.net.

We’ll talk to you next week!

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

From The Blog: Digital Marketing Update; Marketing Your Business; 4 Reasons Why You Need Content To Own A Front Page Search, Podcast #27!

While most small businesses and professionals may be seeking local customers and clients, when it comes to marketing your business–image matters, particularly when it comes the a local search.

As we’ve noted in earlier podcasts, this shift of prospects moving to online searches and reviews makes brand perception more critical in the race against the competition.

athelte running
Businesses need every advantage they can get to exceed the profile and exposure of the competition.

As noted earlier, over half of small businesses fail to have a website and many don’t even have a Facebook business page.

This lack of online “real estate” can pack a punch in a prospects opinion of the business before they even engage you.

Podcast #27 discusses ways content can build out this important real estate for your business, whether through Facebook business pages, Google My Business, Google Posts, YP.com platform, local chamber of commerce pages, Linkedin business pages, Youtube, blogs, etc.

After five months of launching a website and beginning podcast/video content–the pic below shows how we “owned” the first page of our business search listing–out of 4,330,000 listings.

Google Search On Demand screenshot
Five months after launching a website and podcast/video content, we owned eight links on the first page of our search in Google.

If your local prospects were to search your business, how would it “look” in the listings? This is important because it is part of your branding and marketing platform.

Getting ownership of this page is just the beginning. Consistent and relentless promotion must continue to occur outside of searches to direct prospects to your blog content, which in turn a percentage will check out your website.

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors.

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

Now, enjoy the video podcast!

podcast cover

Marketing Your Company; 4 Reasons Why You Need Content To Own A Front Page Search, Podcast #27

Host: John D. Verlin

Transcript:

Once again, good afternoon. This is John Verlin with On Demand Advertising Solutions, with another Digital Marketing Update, Podcast #27.

I hope you’re having a great week. I was talking to gentleman who owns a digital marketing business this past week. We confer every week or so. He shares with me things about his clients.

He was telling me, he said it’s funny, but I have the same kinds of issues you have had, as far as people you talk to and how a lot of them are having a hard time understanding online presence. The need to have social media involved and things like that.

According to some recent surveys it seems that more and more businesses are realizing the importance of this. It’s a slow process. As we were talking I kept thinking, ok, let’s walk through this.

Let’s say you’ve got a business. You’re a small business owner or a professional. You’re trying to get referrals for new customers or prospects.

So you join a chamber, all right. You go to the chamber meeting. You might meet a few people. Give out a business card or two. Let’s say you meet somebody.

And maybe they are an accountant. And you might need accounting services someday. So you exchange business cards.

You go back to your office, and you’re kind of curious. The guys got what looks like a website. So you Google and search most likely I would imagine the name of that business.

And then, a few links pop up perhaps. You click one of them on, and it’s kind of a partial website you’re going to. The first impression you had of this person is at the chamber meeting. Probably noticed their dress but the business card. The image. Is it cheap? Does it look good? Do they look good? Are they sloppy?

These are all first impressions and that’s usually the first thing in direct contact like that. Now the second impression, you’re going online and you’re not finding a whole lot. And then when you do click through, broken links, not a lot of stuff, content on the website.

And you’re thinking this guy is an accountant, he ought to be good. But now, you have had several different impressions that have been formed, before you even call him.

This is what I call part of the marketing platform. It is the brand perception that is formed online even after you meet someone.

Because we no longer just get in the car and drive over to the office. We do research before we do things and over fifty percent use smartphones.

So doesn’t it make sense you’ve got to have some presence on the web. And yet I’m surprised how many professionals may have a blog post, a little blog and that’s it. You’re an attorney or whatever and you don’t have a proper online presence.

And this is like a comparision here. Let’s say you have a store. And you decide that you’ve got enough customers, I’m not going to fix up the display window. I’m just going to leave it open.Or just through a ladder in there or something.

You’re not too concerned about the image of the business or walk-in traffic, because you’re got enough traffic from direct mailers.

Would you take that approach to it? No, you’ve put some money into this. I highly doubt that you would not be concerned about your storefront and your display window.

Because you want more customers to be induced to come in and do business with you right? So this is the comparision I’m making to this online importance of the marketing platform, because this is where people are going to process and check people out. And seeing things and making decisions even before they even call you.

So I’m calling today’s podcast, 4 Reasons Why Content Will Allow You To Own the First Page of Google Search In Your Business. And this again is image.

Not to mention the content that might be there but the fact that the first thing that people see when they type in the name of your business, what’s going to come up?

Now typically, and there are a lot of people who buy links or paid links or ads, the first two or three might be another entity. And then you might have some show up.

So, here’s why this is so important to have content as a part of your blog and website. The content is going to give people a reason to visit your blog.We’ll, I don’t have a blog. I don’t have much content. Well you can now give people a reason to visit your blog to go to.

The content is searchable on Bing and Google and it will rank your blogpost higher and your website higher in searches. The more content you have, Google likes that and they’re going to rank you higher.

And by creating this content and owning that first page of searches—for example, there are businesses I’ve looked up in my hometown and they’ll have a Facebook business page, they might have a five star review which looks great—and that’s all wonderful.

Clicking on some of the links like a Yelp link show up. This can all come about to and one thing we stress is to have a Facebook business page, a Linkedin business page, every busniess page—a chamber association business page. Those business pages will rank because they’re already associated with Facebook, Linkedin or the chamber.

They’ll rank your name or business higher because they already have a platform established. So these are all things besides your website and blog that you should be involved in. And this is what I call the marketing platform. All of the different platforms, audio platforms for podcasts is a separate platform that’s going to rank you also.

So if you’re listening to this, you can see on this blogpost the first page rankings on my business I started five months ago. I started posting podcast content, video podcast content on Youtube. You’re going to see a Podimatic podcast platform I use for mp3’s only.

And these are all links, you can see some of the video links on Youtube. And that’s after five months. Launched the website five months ago.

You type the name of the business in and this is what people are going to see. Google My Business—all of these platforms because I’ve been doing it and promoting it on a regular basi, every day in five months.

Now there are some businesses I’ve searched in my local community. They have quite a few links. But from an image branding perspective. They’re ok. I’m not excited.

But when you have video content, audio content, you’ll see what I’m talking about if you’re looking right now at the Google My Business.

It makes a branding image difference. Nothing wrong with a lot of links and great reviews, that’s perfect. But when you add content to that mix, it rounds out the impressions is what I’m getting at—and your solid.

This is why it’s so mportant, whether you’re an accountant, or whatever—well I don’t need to have…

But these are impressions. This is marketing. This is…you know, you’re not H & R Block. You don’t have a huge brand presence. And this will help build that is what I’m getting at.

So these are four reasons why content will create a first page search brand impression that you can be proud of and you’re constantly adding to it to increase that impression.

Now, when they click through to those links and they listen to your video podcast and they hear the content—and read it and see the videos you’ve got on there—now they’re getting to know you.

Does this make sense? This is why the marketing platform is so important to get new business and supercharged and turbocharged referrals.

Because now, you’ve checked out this accountant, and seen all the stuff he’s got on there. Maybe he’s got all of these different things there, but now your impressed with him from day one. But now you’ve seen all of the stuff he’s got on there.

It adds a ton of credibility to someone you very well may want to do business with as opposed to a competitor.

The flip side of that is you go and search this person and other accounting firms come up locally—and they have more content and more brand image web real estate so to speak.

Suddenly you’re well…I might want to check these other people out.

See how that works?

It’s no different than a storefront really. It is your storefront. It’s your online storefront but it goes deeper than that because of all of the content to highlight your expertise and credibility.

And we didn’t have this twenty years ago. The capability to show off our capability.

But now they can do it and they are doing it and making judgments, comments on social media one way or the other.

And that you have no control over unless you answer some of those comments and you’re on that platform.

So, those are the four reaons it pays to have content. It pays to promote yourself through social media. And yes, have a credible website, with a blog all tied together.

Because you’re spending money on marketing and advertising or whatever else. And they get to that point from the radio or tv or magazine ads you’re spending money on. And they do some checking on you.

Background checking, research and they’re not impressed. You may have wasted all of that money.

Or at least an opportunity.

You’re going to give people a reason to visit your blog with content, the content is going to be searchable and rank you higher in the search engines they use.

It’s going to allow your first page search with eight or nine different links with content on them that look really good from a brand impression standpoint, and the content engagement standpoint when they click on it and go to it and check it out.

And it’s going to enhance and entertain those people who check it out. And it they like the content, they can forward to people they know.

And you’ve just expanded your influence to unknow people by having that content.

John Verlin, great to have you with us today. If I can help you with anything I’m at jverlin1@yahoo.com. Website: www.OnDemandAdvertisingSolutions.com.

Check out my website, check out this blogpost and see the first page rankings after five months. You can Google my business name, www.OnDemandAdvertisingSolutions.com and see what I’m talking about!

We’ll see you next week!

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

From the Blog: Digital Marketing Update Podcast #1, John D. Verlin’s background.

Learn about John D. Verlin, the founder of On Demand Advertising Solutions background in his first Digital Marketing Update podcast–designed to not only inform you–but demonstrate how his podcast specialties can help your small business grow!

on-demand-advertising-solutions-newsletter-card-image1

He has put them together as a video to view while you listen–and also to show how posting them on Youtube will help your small business drive traffic from the second largest search engine in the world (owned by Google)!

You can also listen to all of his podcasts in strictly audio form, here!

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Enjoy the podcast!

 

digital-marketing-update-podcasts-john-v-square1-1-700-pixel-large

JOHN D. VERLIN’S BACKGROUND AND HOW HIS EXPERIENCE AND CAPABILITIES HELP YOUR SMALL BUSINESS GROW.
Podcast #1

HOST: John D. Verlin

TRANSCRIPT:

I want to welcome everyone today to the inagural podcast of On Demand Advertising Solutions, Digital Marketing Update—podcast number one.
My name is John Verlin, I’m president of the firm. And I thought I’d start out our first podcast, talking a little bit about my background and why I got into the content marketing and digital marketing arena.

So you can get a better idea of what I can offer your small business. My background basically is I started out as a copywriter for a radio station and I ended up getting into advertising sales.

I was with a classical station in the Kansas City market. I wrote and produced literally hundreds of radio ads for small businesses.

And for thirty two years I worked with classical, smooth jazz and newsradio stations. And have worked with literally hundreds of small business owners—in helping them with their advertising.

So much so, that from a scriptwriting, sales and production background, many of them asked me to be like their mini-ad agency—and they would consult with me not only about radio but other media.

So, I got to know small businesses really well. And I myself am a small business. What I’m able to offer small business owners, primarily in the Kansas City market—are the capabilities to do production, social media—to do cartoon videos, podcasts—things that maybe other agencies or firms do not do or they’re too expensive.

When I started in radio advertising, this whole concept of things like websites were kind of a luxury. A lot of small businesses, primarily brick and mortar—didn’t really need one. Even today—there may be small businesses that don’t even have a Facebook business page.

Probably most have a website—but I want you to consider why this is so important. Today, if you were to look up a veterinarian for example—and you were to search for them on Google. And you found one and clicked it on—maybe five miles from your house. And if the website wasn’t completed—or there were some broken links—what kind of perception would that form in your mind about that vet?

How comfortable would you be taking your pet to them? And that’s why this has become really important. Because, most small businesses in my experience don’t need thousands of results. You don’t need to be number one in the search engine. All lot of times, digital marketing firms focus on search engine optimization, which is important—but it’s not the end of all things to be number one in the search engine.

Because—again–your website forms a perception. I call it a marketing platform and a brand perception. Those two things are so important for a small business. Not just being ranked number one in a search engine.

I want to be able to step in and help small businesses create that marketing platform. Through techniques and elements I know are effective because I use them myself. I test them myself.

And I’m basing my perceptions and my recommendations on working with small businesses over the years and seeing what does and doesn’t work. They’ve done the testing—they’ve invested the money—and I want to be able to share those things with my clients.

So that’s my purpose in doing what I’m doing. Podcasts are a part of that—and i’ll be doing more podcasts that you’ll be able to listen to them and try to glean some information from them, as well blogging, cartoon video’s…these are some techniques that I know can get results.
And you don’t need—as far as most small businesses I’ve talked to…they don’t need a thousand people a month. If they can get ten to twenty new customers or clients—that’s what is important.

I understand and I get that. So that’s what I want to be able to offer small businesses are the capabilities to create content, produce it creatively and implement it, track it and be able to bring results. And have it be cost-effective. That’s my purpose in this business.

Part of this comes back from the production elements I’ve worked with small businesses over the years. A lot of ad agencies and marketing firms don’t have really good content and creative writing. But that is really important. And being able to come up with creative concepts is important too…because every business is different.

One client may not need one thing…but another one does. And being able to see the whole picture is really important. So that’s my background. If I can help your small business…feel free to visit my website: http://www.ondemandadvertisingsolutions.com, call at 816-223-2105. You can also email me at jverlin1@yahoo.com.

I also have a form you can fill out to sign up for our monthly Digital Marketing Update newsletter. I’ll be glad to send you. It’s going to be discussing a lot of these ideas. Things to help build your marketing platform and build your perception. Because that’s critical.

Again, my name is John Verlin, On Demand Advertising Solutions…let me know if I can help you—and feel free to send me an email with any questions you may have We’ll be answering questions from the digital mail so to speak.

Visit: www.OnDemandAdvertisingSolutions.com

Questions/Comments: jverlin1@yahoo.com

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!