On Demand Advertising Solutions Video Podcast #95, Getting A First Page Listing In Spite of “60 Minutes” Google Interview About Control Of The Internet

In a war of words and growing concern by small businesses about their place on the internet search giant, Google, 60 Minutes latest report gives pause as accusations fly over their control of the internet–and favoring businesses they control.

It’s not the first time Google has come up in anti-trust charges by Congress of being too big to fairly allow competition with small businesses they don’t control.  The staggering amount of businesses they own (like YouTube, Android, etc) provides leveraging lobbying representation in Congress to virtually provide nothing to happen.

In order to get first page exposure in a Google search of business–virtually all businesses are forced to pay-to-play in the online game.

This illustrates the importance of an online presence for every business to be seen as a “real” business, since nobody goes to page 4 of listings to do business with those companies listed (according to Yelp CEO during interview).

In spite of these concerns, is there anything a small business can do to level the playing field at this time?

In addition to possibly buying online ads–the ONE THING all businesses have control over is their online image (website), presence (social media posting) and content (blog posts)!

Each of these elements are measured for relevant content for Google’s search users–and their stated goal is to provide the best user experience they can.

Thus, providing your prospects with the best relevant content about your business (which is great anyway) can increase your rankings and listings with Google’s platform (ideally).

This is why an on-going investment in rich media content (which is favored by Google, Facebook, etc, such as video’s and podcasts) should be a part of every business marketing plan since you create it, own it and share it!

video podcasts in search screenshot

The above shows a partial first page search listing of my consultancy using video podcasts as content on my blog and multiple platform exposure.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #95, host John D. Verlin discusses Getting A First Page Listing In Spite of “60 Minutes” Google Interview About Control Of The Internet.

He comments after a 60 Minutes Profile about Google’s scale and control of the internet.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • The fact remains that every business has a responsibility to control their marketing plan and figure the best way affordable to get new customers and prospects.
  • Platforms and media may change–but “owned and created content” is timeless.
  • From the first cave painting in France to today’s blog posts–content has always been King, and should be invested in and promoted.
  • Businesses need to quit fighting the weekly blog post idea and embrace it with the rest of their marketing efforts (it’s not too slow–it shows to online visitors through paid advertising that you’re consistent and relevant to their interests)!
  • Once content (ideally in the form of rich media–as Google and Facebook favor them) is created–it can constantly be promoted via social media, email marketing, digital marketing, etc.
  • Don’t fear the beast–feed it!
  • Facebook possibly working on new platform to link business owners with content creators for targeted prospects engaged in said content/influencer (thus the importance of good content).
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #89, Shades Of A Twitter Fit! How To Lower Your Bills Via Tirades, Rants And Shaming, The Power Of Social Media.

Ever had a cell phone bill, internet fee or bank fee just show up out of the blue? Then you check your statements and find that you have been charged this for a number of months without warning?

This can cause a real breach of trust between provider and customer–and can effect the relationship moving forward.

As we experience this with our personal accounts, think about how your decisions for your business may affect your customers and prospects, and what preparations you need to provide to make it a smooth transition.

Because of the continued growth and power of social media and technology; utilizing the power of social media can do wonders to not only build your business, but cause unjust vendors to rethink they’re policies and upset customers to continue doing business with you.

Last September, I was upset with my cell phone provider for raising a monthly bill with no explanation!

I talked about it in video podcast #32, which a number of listeners made comments about.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

As an update to that podcast, in today’s On Demand Advertising Solutions, Digital Marketing Update, Video Podcast #89, host John D. Verlin discusses Shades Of A Twitter Fit! How To Lower Your Bills Via Tirades, Rants And Shaming, The Power Of Social Media!

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Shaming has been used by religious groups over the years to prompt members to conform to standards their group values (Amish, church denominations, etc.)
  • Large businesses have seen loss of advertisers through social media boycotts in recent #metoo and gun safety movements.
  • Businesses can no longer just ignore dissatisfied customers as a “no response” to their requests which can add more fuel to the fire.
  • This is why it’s imperative for businesses to start and monitor their social media accounts on a daily basis.
  • Calling into question the ethics of a business can lead to greater issues–such as legal and community standing.
  • Using and online chat feature or email can allow you to document the discussion for future use and proof.
podcast cover

Need a 15-minute podcast, male voice narration for video or weekly social media post creation/promotion? Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2018

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #91, Is Podcasting The Next Frontier Of Marketing?

So you responded to a marketing firm’s ad for a free “website analysis”. Paid them to do a complete SEO review.

Were overwhelmed with the idea and costs of fixing links, keywords, meta tags, etc.

Then came the Google Adwords and Facebook video ads. More expense. More hand wringing. Email marketing campaigns…and this on top of direct mail, print ads and a quarterly newsletter.

At some point, every business owner has to ask, “Is there a more cost-effective way to be found online with a proven strategy?”

Thankfully, the answer is “yes”. And it can be supported with the above forms of advertising.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #91, host John D. Verlin discusses Is Podcasting The Next Frontier Of Marketing?

He comments a post by Aj Agrawal in Entrepreneur.

podcasting marketing frontier

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Podcasting is a cost-effective way to provide content to your “audience”. 
  • Video podcasting (what we suggest) gives the best of both video and audio worlds–a listenable feature with visual imaging.
  • Your investment in it provides on-going, promotion content that is mobile-friendly (accessible on millions of smartphones).
  • Radio stations have been podcasting their content and guests for years to drive traffic to their websites–and it can do the same for yours.
  • Podcasts feature your expertise in an easy-to-use format that prospects enjoy.
  • Builds brand impression and recognition as having your own “radio show”. A great separator from the competition.
  • Most businesses aren’t doing podcasting–so it makes you unique.
  • Podcasts inspire conversation–not just thought as a written blog post does.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #90; Want Your Business To Stand Out On Local Searches? Then Do This!

Small businesses have a real challenge in today’s online environment.

Standing out becomes imperative when prospects make assumptions based on platform results, even after talking and meeting you at networking events.

Perception is reality.

Search and social media platforms have conditioned us to trust their authority (to a degree!), make it easy to click and learn and share results with others.

This has a profound effect on how you market your business.

In the quest to standing out from the competition and being found online–a number of marketing techniques may be used with varying degrees of success.

Search engine optimization, direct mail, email marketing, banner/display and digital ads play a role but can get very expensive quickly.

This is in addition to TV, print, radio or other “traditional” methods of advertising.

At some point, every business owner has to ask, “Is there a more cost-effective way to be found online with a proven strategy?”

Thankfully, the answer is “yes”. And it may be supported with the above forms of advertising.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #90, host John D. Verlin discusses Want Your Business To Stand Out On Local Searches? Then Do This!

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

video podcast full screenshot mode

video podcasts in search screenshot
Take a look at the above two screenshots of my business name on Google. This is page 1 out of 4.2 million listings. Notice the video podcasts from Youtube? This is a side benefit as they rank well with other platforms I’m on!
Key Podcast Take Aways
  • Most small businesses need instant brand identity with a new prospect when they search their business name online.
  • Video podcasts are a great way to get content in a video format to place on Youtube and other search engines for rankings and listings. (As are animated videos–that in another post).
  • Video podcasts highlight your expertise in a mobile-friendly manner (prospects can listen at will and be impressed with your offerings vs. competitors.)
  • Video podcasts add a visual element of fun, offering viewers/listeners a glimpse into your business. (images of store, customers, employees, etc.)
  • Video podcasts help elevate blog engagement/followers thereby enhancing brand perception.
  • Makes your business unique from a marketing perspective as few businesses use video podcasts. (Didn’t Warren Buffet say, “do what others don’t?”) They may also be shared, followed, etc.
  • Investing in creating this rich media content continues to pay–now and forever (just as all content has from 3000 B.C. until today) as something you own and may be linked/shared to build search listings.
podcast cover

Need a 15-minute podcast, male voice narration for video or weekly social media post creation/promotion? Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #88; Forget The Facebook Fracas, Five Ways To Get Prospects To Engage With Your Brand

There have been media reports about Facebook using customer data and messing up many business owners organic strategies of digital advertising on their platform.

Now we have to pay to play to effectively reach targeted prospects.

In the whole scheme of marketing things, it’s important to understand the main dynamic of your business marketing. There are many roads to Rome, and all will get you to your destination.

Some roads may have construction going on. Some may have potholes. Some may be washed out. But the persistence and testing of methods to get your prospects to engage your brand is at the heart of the matter.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #88, host John D. Verlin discusses Forget The Facebook Fracas, Five Ways To Get Prospects To Engage With Your Brand.

He comments on a post by Marty Weintraub in Inc.

As a part of the below infographic, social media is one avenue to small business advertising that makes up the marketing platform.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Broadcast like a TV or radio station to your audience. (Rich media content like podcasts or video) on social media.
  • Test with animated videos on Facebook, etc has cost has come way down (or hire someone to create/test).
  • Sharing your rich media content into your target audience results in more Google and Bing searches for your business. (basic top of funnel branding–people getting to know who you are).
  • Driving value beyond the brand = more inbound calls, queries, applications, etc.
  • Look past social media changes and leverage cheap production, targeting and crossover impact on Google and Youtube searches.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions, Video Podcast #87, 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising

More and more businesses today are caught between traditional media and the new digital sources in reaching new customers; utilizing social media marketing is becoming a mainstay of businesses in hopes of promoting unique content and prospect engagement and end result sales.

Social media can no longer be viewed as the teen’s messenger of choice. From customer service to answering questions–even brand image–it’s here for now in all it’s morphing glory.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #87, host John D. Verlin discusses 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising.

He comments on a post by Jonathan Long on Manta.

Social media has gone beyond personal use to transform customer service and engagement for all types of businesses.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • In choosing which platforms to use–be careful to match the right platform with your target audience.
  • Make it a habit to consistently engage with your followers. This demonstrates availability, being connected and stability in your brand.
  • Test organic posts with paid (promoted/boosted) posts. This is the kind of tracking and targeting capabilities advertisers have wanted for years.
  • Stand out from competitors with your brand personality. Adding humor or attitude may help further define your niche.
  • Optimize your social profiles with a focus on sales. The whole of the marketing platform is promote your expertise and personality to gain customers to trust and do business with you.
  • Always test and review all post and demographic data to further scale your campaigns.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #86, How Is Your Business Building Ratings And Shares?

With changes in algorithms and credibility with consumers–social media changes affect how small business will build new prospects and leads.

The burden is shifting more to the small business owner to be seen in an online world; getting customers to provide positive ratings and reviews as well as shareable content is booming in online branding.

What we use to do with testimonials and word of mouth is now front and center in prospects minds in making decisions.

Small business owners need to have a grasp of how to make this shift and enhance their brand to get more customers and reviews of their experience.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #86, host John D. Verlin discusses How Is Your Business Building Ratings And Shares?

He comments on a ratings post by Nellie Akalp in Forbes Magazine.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Make sure your content is targeted to what users will expect to find when they get to your site.
  • With algorithms getting smarter, make sure you hire ethical SEO’s to help you. Gaming the system will no longer work.
  • Improve your site speed and limit errors.
  • Focus on highly researched, rich media content expertise that provides great value to your prospects.
  • Establish customer review sites (Yelp, Angie’s List, Google Local, Yahoo Local, etc).
  • Ask customers to provide reviews and consider a gift card in exchange.
  • Thank your reviewers.
  • Make reviews a part of your process to build your online brand and gain valuable customer feedback.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #85, Six Skills & Truths Necessary To Survive In The Gig Economy

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; it’s no longer just having a college degree that will help entrepreneurs survive the gig economy. It’s the skills we develop and use along the way.

This shift of economic reality moves the apprentice-like idea into more of an owner mindset.

Individuals wanting to build additional income streams are needing to be responsible for all aspects of building a business, as job security and loyalty are leaving.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #85, host John D. Verlin discusses Four Skills Necessary To Survive In The Gig Economy.

He comments on a post by Stephanie Vozza in FastCompany.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Understand that today’s economy typically requires additional income streams for most younger workers to survive.
  • Having the ability for critical thinking will be essential. Not just being able to answer questions (as our current education system focuses on) but being able to grasp the concept of experimentation and what that teaches you. Being comfortable with uncertainty.
  • Since gig workers are independent contractors, understanding what a good employee looks like is imperative. Being on time, responsible for output, etc mindset to emulate.
  • Gig workers need to understand finance and taxes. To be able to look at monthly capital and revenue statements to see if they’re profitable or not. Understanding personal burn rate and cash flow management.
  • Freelancers need to be able to understand what their customers want and be able to communicate benefits to them. They have to not only develop their product or service but be in charge of sales, branding, marketing, and new product development.
  • We need to adjust from an employee mindset to one who outsources professional development, sense of security and financial stability to the employer mind-set where you manage all that yourself.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #82, Eight Reasons Why Businesses Fail And How To Minimize The Risk

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; learning from others mistakes can help you minimize the risks of failing.

This is one reason having a mentor–someone experienced with running a business and knows the way around building and sustaining it is so important at the beginning.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #82, host John D. Verlin discusses Four Reasons Why Businesses Fail And How To Minimize The Risk.

He comments on a post by writer Matt Ruley with wereallpoorhere.com.

We can be fooled into thinking critically about our new idea or product but getting another set of eyes upfront can offer ways to maneuver growth and pitfalls along the way.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • You have to look long-term and be consistent with your marketing.
  • Establish a business and marketing plan and work your plan, making minor adjustments along the way.
  • Consistently strive to get feedback from prospects and customers. They see your business for what it is.
  • Invest the majority of your time marketing and networking to grow your business.
  • Amazon has set the bar on great customer service and customers will expect the same from your business. Stay on top of it.
  • While it might seem too early to see your idea or hobby as a business early on (prior to getting any real customers), take it seriously and believe in yourself.
  • Give your self a time frame to succeed–and then fold up rather than repeating something that’s not working.
  • Realize that getting your online marketing platform is just the first step in establishing your brand image–networking, farmer’s markets, traditional and digital media all work TOGETHER to create success. One isn’t inclusive of the other.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #78, Recent Changes In SEO That Can Make Your Business Better

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how search engine optimization works and how you can custom-form your site and content to take advantage of it to your businesses benefit.

This can help in establishing higher relevant listings and rankings which will impact your online brand and reputation with your prospects.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #78, host John D. Verlin discusses Recent Changes In SEO That Can Make Your Business Better.

John’s comments are from a Manta post by entrepreneur, Joshua Althauser.

As social media platforms change their algorithm’s and ranking of relevant content, every small business owner needs to get on board with factors they can control, namely their content.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Utilize the power of original content to build the base of your marketing platform.
  • Target content that engages and activates the prospects imagination and drive to learn more.
  • Promote your expertise vs. your competition.
  • Invite clients, customers and other experts to “guest” interview or post on your blog.
  • Pay attention to the overall “image” or aesthetics of your posts and website. This is part of the brand image.
  • Check out new content tools like IdeaFlip which helps in brainstorming new ideas and maintain a consistent “voice” to build your brand.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth