On Demand Advertising Solutions Video Podcast #63; Marketing Your Business, 4 Ways To Get The Best Search Results On Google.

When it comes to marketing your small business to consumers, promoting business to business to get new clients or using social media marketing to advance engagement; taking the proper steps to being recognized online by prospects is crucial for future growth as mobile platforms and voice-search usage increases.

This is more than just looking good online. Rather, it’s having a complete marketing platform that is optimized with what search engines and customers are looking for when they search for your business category.

A bit like looking for a needle in a hay field of options.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #63, host John D. Verlin discusses 4 Ways To Get Top Search Results On Google.

He responds to a listener named Emily from south Kansas City, Missouri’s comment on  his animated video (Caught You Looking) on the website.

Rich content like animated videos and video podcasts are being ranked higher by Google and test well with prospects.

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This is from Manta Marketing Pro, from a recent post by Savannah Paver.

It combines synergies needed to be found, with bold marketing and a proven strategy.

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On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast

 (To see transcript, click on CC in “gear” above in player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #61; Marketing Your Business, Answers To Small Business Owners Questions, Part 2

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; getting the answers you need to most asked questions in advance, can smooth the way for your new venture.

From accounting, legal, marketing and security–all are areas many business owners ask about when starting to contemplate their new business.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #61, host John D. Verlin discusses Answers To Small Business Owners Questions, Part 2.

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He’s following up on an earlier video podcast answering most asked questions from small business owners, compiled from the Association of Specialized And Cooperative Library Agencies.

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

 

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Blog: 3 Reasons Why Your Brand Needs To Get Recognized On Multiple Platforms, Podcast #39

In today’s new digital world–it takes more effort for a business to gain credibility than just a phone book listing or ad in a newspaper.

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In today’s podcast, Host John D. Verlin discusses the reason why your business needs an online presence on not just a website (as a minimum) but multiple platforms as well.

He also discusses his conversation with a Google representative as to why this is crucial for search ranking.

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Think of exposure on additional platforms as heavy B-52 bomber support from Mustang fighters in WWII.

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and success information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow–sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner, FOR FREE!

Digital Marketing Update Tan Cover

Now, enjoy the video podcast!

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Marketing Your Business; 3 Reasons Why Your Brand Needs To Get Recognized On Multiple Platforms, Podcast #39!

Host: John D. Verlin

Transcript:

[Music]

Good afternoon once again John Verlin with On-Demand Advertising Solutions

and Digital Marketing Update podcast.

Today I would like to talk about a topic that I think is really important because small businesses in general have a limited budget obviously for marketing and advertising and a lot do not recognize in my opinion,  the importance of not only social media but even an online presence a website, a Facebook business page, any type of presence.

And its most likely because a they may be a little older and have not been brought up with the Internet as readily–so they are more focused on building their business through connections local media meetings events things of that nature.

Well 20 years ago, let’s say you had a brick and mortar store and you would go in and buy newspaper ads, Direct Mail, and coupons. Have some in-store signage to register to win something or to get on their mailing list.

You know traditional media type of ways to bring customers in. And my gut instincts telling me just people I’ve met they’re kind of still operating

in that environment of how to build their business. Problem is the world’s changed. Everything’s changed. We’ve talked about this in previous podcasts but it’s all moving online.

It’s all moving to the digital mobile devices not all but a lot of course you’ve got every type of industry is panicking including clothing,  furniture, pharmaceuticals—all from Amazon which is an online platform.

So it stands to reason that we need to kind of wake up and pay attention to this to stay in business and not only that because customers, and this is the most important factor, customers are now going online and their behavior has changed because of new technologies.

The new thousand dollar Apple iPhone 10 is an example now how many people over the age of 40 are going to run out and buy one.

Well technically hey’re more fluent than anybody and they can afford it.  Now, will they buy that?

I don’t know but if they do they’re doing it for a reason.

It’s not necessarily just to be a techie and be cool but because they’re using it more in their everyday lives and we all are doing that with phones. 96% of the world has phones now.

Of course cellular phones–our behavior has changed over the years to searching and this one aspect has has changed everything when it comes to small business marketing.

Because you no longer have to pay attention to your customers in the neighborhood or even in the surrounding five 10-mile trade area. You’ve got to pay attention to the online presence and in my opinion a lot of small business owners haven’t even really given that much of a thought.

And if they’ve done that, they’ve done it in a very cheap manner. Well, that has to change because times have changed.

People’s behavior has changed and this is the crux of it–because of that behavioral change and their view of you whether you have a presence or not on the internet.

How that presence looks. Does it have any kind of weakness compared to your competition image-wise? Does it have broken links?

All of this online presence is really important from an image standpoint.

Forget the fact that there’s the back end reasons which I’ll mention here in a second. Just the image factor can make or break somebody wanting to do business with you you know.

Go ahead and Google I don’t know, whatever the business. Look them over kind of compare.

Say it’s a veterinarian or hardware store,  whatever is in your area nd where you live and just see how they look online. How they rank in the Google earch engine.

Are they way at the bottom?

Do they not even show up or do they have a presence up front on the front page? Those are the factors that are in the back of your mind.

You may not realize it but you’re adding up all those images, positioning all those factors to decide if you even want to take your time to call the phone number–much less drive over there.  Now think about that.

Probably your behavior is like that whether you know it or not.

Because we’re all changing because of that and because of smart phones and the capability to check businesses out before we waste our time and money.

Much less avoiding the brick and mortar altogether and just going online to Amazon and whatever you want.

I just did that today. before I’d go to a hardware store for this.

I bought it for five bucks on Amazon with free shipping in two days.  So that has changed everything. This is why, from a an online presence standpoint–small businesses and businesses in general,  I don’t care how big you are or how small you are it’s a level playing field as Steve Jobs said about the Internet.

You’re just as good as the next guy and they’re just as good as you. Well, you may have a unique product. But it doesn’t matter.

Competition is gonna jump all over that. I drive a Hyundai Sonata. I think it’s a 2012. Never had a Hyundai before. I really care for them. But guess what, they came up copying BMW Volvo,  Lexus,  Honda and put it all together and created a new brand.

With it’s free-flowing design. Now everybody is copying them.

It looks good after what four or five years I’ve owned it. But they copied some of the top-ranking automobile models out there and brands with individual little things that were cool.

The Lexus look of the back end perhaps or a BMW 5-series whatever. And they took the best of—put them together, redesigned it.

And still has a fairly hot selling car in the Sonata and other whole line. But that’s an example of change and how they copied a successful formula from other brands and created a whole new brand.

So this is why all of this is important because the constant change and the fact that competitors will be constantly changing and they will be recognized whether you are or not by your prospects. So that’s why this is important.

So I’m entitling this the importance of getting I guess I want to call it your brand recognized on multiple platforms on Google or just multiple platforms in general. And what do I mean by that? Well first of all a platform I’m defining that as LinkedIn,

Facebook,  Facebook business pages maybe even your neighborhood Facebook pages. Twitter, Pinterest, Instagram.

These are all platforms and you can be on a Facebook business page but you’re missing out on other prospects viewing platforms.

For example, I got a text from a gentleman today on LinkedIn.

Now I’ve been on LinkedIn for a number of years. He recognized some things I was doing is interested in getting together and that was through that platform.

I didn’t get it through Facebook or Twitter it was through LinkedIn. But I’m engaged in all of those regularly.  Why? Because you never know where you’re gonna get your next lead, your next customer referral who can then link forward it to people they know and it’s like a chain reaction effect.

So the first reason you need to be on multiple platforms with your brand is to reach more targeted prospects that are using those platforms.

Okay, the second point I want to make is that by being found on multiple platforms, it’s easier for people to recognize you because they may be using various platforms and seeing your brand listed over and over and over.

When I was in radio–we called it a medium mix. You know you have a customer or client that might be using radio, TV, print and they’re targeting different demographics on different types of media or in this case platforms.

Because people might read the paper that morning, see their ad,  hear their ad on radio in the afternoon driving.

Then maybe get a direct mail or they’ve put under a paperweight.

But now they’ve heard it on radio going out that afternoon and remember the ad. The radio brought the ad o mind that’s sitting under a paper weight oh, I got to get over there and buy that. It’s on sale.

It all works together. There’s no bad.

All of these platforms and all marketing you do work together for the greater good. You have to have that medium mix, I’m gonna call it, approach.

So the second point is,  if you’re found on multiple platforms it’s easier for your brand to be found by having a mix of different platforms. And finally– I talked to a gentleman from Google the other day about this.

The Google algorithms  read all of those platforms.

So the more content and linking you have with any kind of content you have or posts on social media, Google’s going to rank you higher in the search engines because of those multiple platforms and multiple links between the platforms.

So those are three reasons you need to really consider using multiple platforms to get ranked higher on Google and get prospects to respond because they’re all using multiple platforms nowadays.

Or there’s a really good chance for it and John Verlin, you can reach me at Johnverlin12@att.net. or  ondemandadvertising solutions com.

Check out the website I’ll talk to you again next week

[Music]

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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From the Blog, Digital Marketing Update; Marketing Your Business, Are You Aware When Your Customers Vent? What Can Kill Your Business, Podcast #28

When it comes to marketing your business–it’s bad if a customer vents against your business.

It’s worse if you’re not aware (and don’t respond) and it’s on an open platform for thousands to see (like Facebook).

on-demand-advertising-solutions-newsletter-card-image1Podcast #28 discusses how a bad customer experience shared on social media can kill your business.

It underscores the need to provide regular updated content, monitoring and engagement.

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors.

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

Now, enjoy the video podcast!

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Marketing Your Company; Are You Aware When Your Customers Vent? What Can Kill Your Business, Podcast #28

Host: John D. Verlin

Transcript:

Once again, good afternoon. This is John Verlin with On Demand Advertising Solutions, with another Digital Marketing Update.

I’m calling this Are You Aware When Your Customers Vent? What Can Kill Your Business. A couple of observations here in general and then a major one.

This past weekend, now this is the first part of August, 2017. I attended a seminar for a Small Business Development Center at a local community college. It was about buying and selling a business. I talked to an attorney who was an instructor.

I asked him to tell me in general about how he’s seeing small businesses today and how they’re doing.

Are they doing well? Are they not dong well…so-so? And he said, well, they’re doing all right. But nothing to scream about. He talks to a lot of small business owners who coming to the college courses.

I talked to him about what I do and he pretty much agreed with me and said a lot of small business owners doing understand social media, content marketing, podcasting—they don’t understand a lot of it and they don’t use it.

But, he said they need to because its moving in that direction pretty quick.

And if they aren’t doing it, their competitors will. He pretty much agreed with everything in that statement. So it’s something to be aware of. This is from a community college that teaches small business courses on building a business.

And his observations of talking to people who are coming to those courses. So, it’s kind of a heads up on being aware of this. Either have someone freelance and do it for you. Or hire someone to do it for you. Because it is going to be impacting businesses large and small and already has and will continue to do so.

Now, another example I had over the weekend was a lady who lives in the town I live in does machine quilt making. And my girlfriends sister wanted to get a baby blanket made.

So, we ended up driving by, we found out from a yard sign that she did this, and we met with her. She was going to need measurements and everything. I asked her do you have a website?

She said no. Oh, ok. So do you just have the yard sign. And she said yea. I said I’m curious how that’s worked for you.

She said it’s worked OK, but the city is probably going to make me take it down. So in the back of my mind i’m thinking you don’t have a website. She obviously has some quilts made and probably getting business word of mouth I imagine.

And yet, what’s going to happen when she has to take the sign down? What is she going to do? And she doesn’t have a website.

This is kind of what I’m talking about, the dilemma. She’s probably getting referrals, which is great. She may continue to do that and she may not want anymore business too.

But this is a scenario I’m seeing time and time again, and they’re not prepared for when suddenly their market changes. Or a competitor comes in and does it better, or cheaper. These are things to be aware of.

One glaring example I wanted to talk about was a large national bank. Multi-billion dollar bank. I was talking to another social media person about some of the implications of social media impact.

Why business needs to be doing constant content marketing and engaging their prospects and customers.

This is a huge bank. Has been around over a hundred years. They have over 37,000 followers on Twitter and 16,000 likes on Facebook.

Quite a bit of activity. A lot of their posts were tied into community things they’re sponsoring or good things. But as I was reading through some of the posts, a couple of them stood out.

Basically, how dare you charge my elderly mother a fee because of blah blah blah. And it was pretty glaring. And they responded, we apologize we tried to call you numerous times. Please call us at this number. So at least they responded.

That was the first thing. And I was showing this to my girlfriend to get her opinion. And then we see a second post.

Somebody wrote in, you people went after my dying father…and we were behind because of medical bills, this and that and the other. How dare you charge us this and that and threaten to do this and that. And it was pretty cutting.

I was really shocked. And they responded, please call us, we’ll work through this together. But why do I mention this?

This is an example of what can happen and why social media in doing these things I’ve been suggesting in podcasts. Getting your content and expertise out in podcasting. Getting it online. Building relationships with your prospects and customers.

Because these are customers of this huge bank. That’s been around forever that are venting. In spite of all the other posts about the community service and other things they’re sponsoring. Suddenly, these two posts cut to the bone.

Made them look like a terrible, evil bank that’s going after their customers.

I looked at my girlfriend and she’s like, whoa! Now she’s never even seen that Facebook page or been exposed to that bank.

Let’s say she was a prospect. Suddenly read that on their Facebook page. Now they are aware because they’ve been doing social media for five years it looks like on their Facebook page.

This is my point in all of this. Your customers and prospects whether you know it or not, maybe venting on if you do have a Facebook business page.

If you have a personal business page or Yelp. Or Google +. Or any other social media platform whether you think you need to be involved or not.

They may be involved and they may be saying nasty things about you. So it’s critical that you’re aware and that you’re answering.

Now the bank did respond. Hopefully they’ll rectify everything that happened. But the point is this is why this is dangerous.

Social media is here and as that lawyer I talked to indicated, it’s moving in this direction. So much so that you can’t sit on your duff and not pay attention to it. But because people can now use it, it’s not a bad neighbor telling a neighbor something.

This is venting to thousands and thousands of people who are following or liking those posts, or pages.

And just remember, all marketing ties back in to the customer experience. Whether it’s Facebook posts, Twitter posts, blogging content, podcasting, you name it.

TV ads, radio ads, email marketing…all of this ties in to that end customer experience. That’s the critical thing, because that is where we are headed.

And it’s going to be mandated or dictated at some point through automated, not saying robotics but artificial intelligence.

It’s getting smarter and smarter to know what customers want. And providing that will be the differentiator between you and a competitor.

But getting a customer mad and not responding or not being aware and i’ve seen this happen quite a few times. Could be a black eye and it didn’t have to happen is what I’m saying.

So, this is why all of this is important of recognizing the online threat if you want to call it that, from a competitor or prospects or customers who are engaged.

And if you’re not. That’s a judgement call. That’s a judgement call to when they are searching and looking for who to do business with.

So anyway. I’ll get off my soapbox. Just some observations from this past week of people I’ve talked to, things I’ve witnessed.

To keep in mind when you’re growing your business. If you’re not doing social media, be thinking about that. Be understanding.

Your customers are critical. And they maybe engaged on social media one way or the other.

If you don’t have a website, again it’s all part of customer perception and branding of what I call the marketing platform of who you are and about your business.

John Verlin, I’m at jverlin1@yahoo.com. On Demand Advertising Solutions website: www.OnDemandAdvertisingSolutions.com.

Have a great weekend and we’ll talk to you next week!

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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From the Blog: Digital Marketing Update Newsletter, March 2017!

BONUS PACKAGEOn Demand Advertising Solutions Updates Microphone

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We recently upgraded our podcast and voiceover/interview microphone to a Rhode NT USB condenser microphone that provides greater clarity and low range capabilities

This will provide our customers with a better sounding podcast result for their content.

This “studio” quality sound is one more way to differentiate your image from competitors and is why we want to insure utmost quality for our clients.

Podcasts That Rock!

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When recording podcasts as content for your blog—keep in mind that they should be approximately eight-ten minutes in length with an open/close voiceover.

This gives the listener time to absorb what you have to say, yet not too long to bore them on all the details.

Remember—the podcast acts as “content” for the Google search engines to pick up, just like the written word. That is also why we create a Video Podcast for our clients on Youtube and provide a written “transcript” for each podcast blog post.

The podcast is positioned as a mini radio show and should feature a pic right above the mp3 for listeners to “see” what you look like. This is selling the sizzle of your knowledge and authority of your business.

It’s a Hollywood moment that has IMPACT in the mind of the customer.

Does your competition have a podcast? That alone can be the difference in the customer’s mind, subconsciously.

From the President

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We’re happy to hear results that all of our customers receive as they implement our strategies for their business. Learn more about us!

Discover out special BONUS PACKAGE for a limited time (you get it ALL at a substantially reduced rate! Click on above link, then scroll to bottom of page.)

Please let us know what successes you’ve had so we can feature you on our blog and newsletter (where you can also sign up)!

Want to quickly share this newsletter with friends and associates? You may download our PDF version and send or print, here:

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Questions? Call 816-223-2105
email: jverlin1@yahoo.com

Copyright, John D.Verlin / On Demand Advertising Solutions, 2017

From the Blog: Digital Marketing Update Podcast #7, Turning an angry prospect into a happy client!

Too many times in business, when we don’t have enough information our emotions can lash out at the most convenient target!

Be it partner, employee or business consultant!

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It’s this lack of information that causes many small business owners to feel stymied in moving forward with their plans.

This is one reason On Demand Advertising Solutions created our three-point strategy to get accurate information upfront from our client’s customers to better design effective messaging before we implement them.

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Listen to our strictly audio podcasts, here.

Enjoy the video podcast below!

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Angry Prospect Turns into Happy Client:

Podcast #7

Host: John D. Verlin

TRANSCRIPT:

I must have hit a nerve last week on the last podcast, about customer feedback. I’ve had like a 2000 percent increase in podcast listenership!

Greetings, welcome back. John Verlin with you On Demand Advertising Solutions, Digital Marketing Update. This is our 7th podcast.

Another reason why I love podcasts is that you have another platform that you can help leverage, market your services on and you get analytical and measurable results on.

Really wonderful to be able to do that—compared to thirty years ago when you didn’t have this capability.

I wanted to share a little story with you…is basically about a gentleman I met. I’m going to call him Bob. He has an equipment rental—well, let’s just say he has a small business. I met him through a woman at a chamber coffee—who I gave my business card to.

She somehow referred me—and he called me, and said he wanted to meet with me—to talk about how I might be able to help his small business.

I said sure…and we met. As he began to talk to me a little bit about it—we talked about what he had done…

He had a website. We went to it. It was not bad. He’d been in business ten years. But he couldn’t figure out why suddenly his print advertising wasn’t working like it used to. Of course, a lot of it now is online. I guess he was buying the print newspaper and they would match or coop that in the digital version.

So, as we talked about this—I asked to see his website. We went through it. I said, have you ever considered using a blog? He said, no—I don’t write much and I don’t really want to waste my time on that.

I said ok….have you ever done any social media? He really hadn’t to speak of. He didn’t have a Facebook business page, a Twitter account or a Linkedin account. It kind of reminded me of a chamber of commerce event I was at, several months ago, where a woman who did social media was speaking.

She did a little survey and asked everyone in the room—how many of you small business owners, have a website? Every hand went up. How many of you have a social media presence? Every hand went down.

And Bob reminded me of that typical profile of a small business owner. As we were talking—I said, OK, Bob, you haven’t put together a blog…you do no social media—or have a presence…you’ve just done print—and have done a little direct mail—which is difficult now a days since the post office almost went under. Their deliveries are down I guess.

As we were talking, he just seemed….you know John, I appreciate your time—but I really don’t see how you can help me.

I said—let me ask you something Bob. Have you seen my website? He said no. I said, so why did you call me?

The lady I talked to that gave me your card recommended you. She said you seemed very knowledgeable , etc.

So we went to my website. And I showed it to him. I said I want you to see this animated video that I’m doing for my business.

And he said…oh, OK. And I want you to see where I’m placing that on a blog I have. Oh, yea…OK, yea.

And I want you to see a podcast—and listen to this. And he listed to it—and yea…OK. But I don’t see how that can help me. I said, I want to show you something Bob. And we talked about a newsletter…we talked about surveying his customers. We talked about emails. And he was kind of clueless about a lot of this.

He didn’t really see why you do it, until I showed him how I’ve done it. And then, I showed him the podcast numbers. I showed him the spike in listenership. And then we went to my Twitter account. And then I showed him how I had been making Twitter posts for small business content—things like that.

Just retweeting them or occasional updates that I have done. Then I showed him the analytics from last month—I had over 500 profile visits to my Twitter account. And I showed it to him. I said, look at my Twitter profile. You see my company name, you see what I do…you see the link to my website.

He goes, wow…500 profile visits to your Twitter page? I said right. And the month before that, was 600. He said, really? I said, yea.

I said…well what do you think? He said…well, I’m impressed. He said, I didn’t know you could do that. I didn’t know much about that. I didn’t know about your podcasting…that’s kind of cool.

I said, guess what Bob? My website is not even posted yet. My Facebook business page isn’t posted yet. What you see is what I’ve been doing at random over the last month or two.

I haven’t really promoted myself much. I haven’t led anyone to a website to see what I do and this other content. He said, really?

He said, well—could you do something like that for me?

I said, Bob—what you have seen me do for me—I can replicate for you. He said, really? So what do you charge for this?

I said well here’s my rate card. I pulled out a sheet and showed him my rates. Social media…postings every week, per podcast production….per animated video…newsletter…survey…just broken down. And he kind of sat there with his mouth open.

He said…wow—you’re pretty expensive! I said Bob—I want you to take this home. Digest everything we’ve talked about. Make a few calls Call a couple of marketing firms. Let them know what you want to do. Then if you’re interested. Get back with me.

Nothing happened. The next day, about 4pm…I get a call. And it’s Bob. He said…hey John. I wanted to know if we could get together again and talk a little more about this. I might want to hiring you for your services.

I said fine. We met. We went over again what he wanted. He said…I want to do weekly posts on Facebook, Twitter….Linkedin….I want to do a cartoon video each week. I want you to put a blog together…for you to put that on it. He started rattling off things…and I said slow down…I’ve got to write all of this down.

We get done…and he says—I’ve just got one question for you. How can you….why are you—you’re like a third of what another marketing firm charges. How can you do this? You’re so cheap! I said Bob…ok, I’m semi-retired. It’s just me. I don’t have a staff. I don’t have a building. I just have knowledge and experience….and capabilities. That’s really what you’re buying with me. Isn’t it? He said, yeah.

And by the way—I told him. I expect to be paid on the first of each month, direct deposit into my checking account. He said, well—can we start out—maybe for three months. I said sure—we’ll do a three-month deal. I’ll show you the analytics and show you how it’s working for you.

And you know what Bob? What’s cool about this? The problem is—it’s not just that your print isn’t working well. If I go to your website…to research you before I come out to meet with you—if I need to lease equipment or whatever.

Your website is OK….but it doesn’t seem alive. It doesn’t have a presence. It’s an image problem. I don’t feel as good about you because it doesn’t seem complete. He said—yeah…ok. I said that’s what the difference is.

That’s what the blog will help with. Besides the fact we can promote content from it. That will make it appear that you are really knowledgeable and really engaged. Even though you are—because you’ve been in business ten years—if you don’t highlight that and promote it—people won’t know.

He said, well that makes sense. And I said you know the beauty of this is—worst case, you’re going to get more organic traffic from just people checking you out. And the more content we add…the more organic traffic that Google will show up through the search engines…because through that content we’ll be posting on your blog—that will optimize your site with fresh content.

Without having to go through a lot of time and effort. We’ll do this on a simple basis—and build it out and promote it. He said, that sounds great. Let’s do it.

So, he’s now a happy client. And I think that’s kind of a profile of a lot of small business owners .

They don’t have a complete package Because maybe they haven’t been told. Maybe it’s been so costly—they’re just, I can’t do this. And they’re scratching their heads…ok, my media I used before isn’t working as well. There’s more competition in the market. Things have changed. What can I do?

That’s what I’m here for. That’s what I shared with Bob…and I think he began to see the value in all of this because we can link the new digital media with the traditional media. To drive content and drive people to the website. To get them engaged…and get then to feel good perceptually about the business.

jverlin1@yahoo.com is my email with questions or comments Website is www.OnDemandAdvertisingSolutions.com .

I’m John Verlin. We’ll see you next week—I’m going to delve more into this podcasting thing and how they can really bring up your analytics. Not only on your blog—but wherever you post that podcast—like in my case. Have a great day!

From the Blog: Frustrated with your small business growth? Get engaged!

At some point in every small business growth cycle–or even startup, growth can slow and stagnate.

In many cases, competition, market conditions and the economy can take it’s toll.

In a few cases “successitis” can creep in and give the business owner(s) a false sense of security!

Depending on your stage of development–either as a new small business hoping to get sales or a more established firm–we can only control those factors that are at hand.

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At On Demand Advertising Solutions–we have ascertained that many small businesses lack a powerful “engaged marketing platform” of which to do business.

This doesn’t refer necessarily to e-commerce, but to a website platform that demonstrates and promotes their knowledge, expertise and authority to prospects visiting.

It’s the web-based “storefront” prospects usually will discover via supportive efforts, referrals or search engine listings.

But it is crucial in that in forms the initial and on-going “brand perception”.

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Thus–we have developed a proven three-point strategy to help small business build out this marketing platform–and also promote it via various targeted channels to get measurable results, real fast!

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Enjoy the short cartoon video!

From the Blog: Small business frustrated with opportunity growth? Build an engaged marketing platform!

Most small businesses stagnate and fail within the first five years of business. Cash-flow management can be one of the main factors. Lack of growth and stagnation due to competition, disruptions, etc. can wreak havoc as well.

Marketing can help differentiate a business and focus on it’s unique attributes–but time and budgets chip away at the success metrics.

On Demand Advertising Solutions, unlike many marketing firms–prepares our clients for more business opportunities and success by building an engaged marketing platform with all of the right tools, based on our three-point strategy.

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We don’t rely on just search engine optimization, content and email marketing–we go further and build out a platform with customer-based content that also enhances the business brand and perception. This platform is beautifully suited to online and traditional offline marketing as well (becomes in many cases–SEO isn’t enough)!

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Now, enjoy the show!

From the Blog: Digital Marketing Update Podcast #3, Why podcasting is a good idea!

Podcasting a podcast is a great tool for every small business owner to have in their marketing platform arsenal.

Digital Marketing Update, Podcast #3 lays out the reasons you should do podcasting–least of which they will provide an element of your business many prospects aren’t aware of–and that’s you and your personality!

You can listen to all of our podcasts from the web here!

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Now–sit back and enjoy the podcast!

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Podcasting a podcast:
Podcast #3

Host: John D. Verlin

TRANSCRIPT:

Well, good afternoon. Welcome to Digital Marketing Update! This is John Verlin with On Demand Advertising Solutions. We’re going to be talking about small business owners content. Basically we’re going to talk about podcasts.

I had a number of people—particularly on that last program asked me about this—and so I thought it would be a topic to talk about. By the way…if you do have a question or want to ask me a question about something you want to talk about—go ahead and email me at jverlin1@yahoo.com.

You can go to my website: www.OnDemandAdvertisingSolutions.com. With any questions we’re talking digital content for small business owners—but since I came from a radio background—should you supplement your digital content with radio, print, TV…the sky’s the limit here.

We want to do the best thing we can to help you with your business. Today, we’re going to be talking about podcasting. Again, people will say “why should I podcast”? With all the new digital things?

Years ago, when I was in radio—thank goodness today we have measurable statistics and analytics with not only video, with social media…blogging—everything can be measured.

And even today—people who are doing traditional media—they don’t have the tools—well, let me back up. They have the tools today that they didn’t have ten years ago to measure results.

But you know what? A lot of small business owners still don’t really know what works and what doesn’t work. But—as far as podcasting goes, why should you do it? Well, it’s kind of simple. There’s several good reasons why.

What I do for my clients—I come to them, in addition to the social media—implementing those for them on a daily basis—if not weekly. Doing blogging for them…cartoon videos…and podcasts—recording and producing them. Sending them to Youtube or Podmatic site for my clients.

All of these are content that will help you with your marketing platform. They are going to get you noticed…enhancing your credibility to improve your brand.

The branding is the crucial thing in all of this. For local business owners particularly. Because people will search you out…they don’t know anything about you. That adds to content for your marketing platform. To give you not only a national or worldwide profile—but primarily local. And that can be promoted locally.

But, here’s why I like podcasting. One—it’s an intimate medium. You can here my voice (softly) right now…I talk to you like a friend would talk to you. And that is something that ever since Orsen Welles and War of the Worlds broadcast—people have gotten emotionally engaged with audio.

Well, as far as small business owners and marketing—people can put this in the ipod, listen in a car, when they sleep….it can register in their subconscious These are really good touchpoints—emotionally to people.

And you can do as many of these as you want. They’re simpler to do than video obviously.

Less production—although I do these for most clients. You can do all of this stuff on your own—do you know how to do it? Do you want to do it? That’s why most people hire me to record and produce things.

And the fun part of this is—you can create your own radio show. We can…I can interview you! We interview your guests…your customers! Think about that! You call your top customers—and this is what I love about a podcast. “Would you mind—Bob, you know you spend a lot of money with me in my business—would you mind if I interviewed you on my weekly podcast? Who me? Really? You want to interview me? Believe me folks—they will love it!

You’re giving your clients a platform to be talked about! Guess what they’re going to do? “yeah—i’ll have my guy with On Demand Advertising Solutions get in touch with you Bob…. He’ll send you the mp3 of the interview. He’ll tell you how to “leverage” it for your customers—on your website, in your email blast!”

Now they’re getting excited Because you’re helping them promote their business. Through something that you’re doing on their behalf and it doesn’t cost them anything!

Believe me folks—this gets the excited. Now you’ve got something that’s an emotional connection and being featured—that they can promote on their website, and their emails to their customer base.

And they’ll ask you how you heard about this guy that you contacted from On Demand Advertising Solutions…etc.

This is all why podcasting is fun because you’re getting them (your customers) engaged in answering their questions that are important to them. That’s indirectly important to you.

So, it’s an intimate medium…it gets your customers involved…it’s less stressful than doing a video…you can re-purpose this content as we’ve mentioned. People tend to be more relaxed when they’re talking in interviews like this rather than video.

People tend to get kind of up tight when they’re being watched. The video takes longer to produce. It’s not as easy to produce. And video can be expensive. Particularly if you have to hire a producer. So podcasts are more portable, cost-effective for content marketing because you can put them on a blog post, tweet it, in white papers…you can actually create a video of a podcast like I do with mine and put it on Youtube.

It stands longer because really doesn’t have a shelf life. And video is really a visual medium. So people have to really watch it and pay attention. Whereas with audio—they can be in the car, taking a nap…and can listen to it.

So it’s for these reasons intimate, simplicity, feature your customers, provide really good content simply, sounds good and people get emotional.

So podcasting is another great way to leverage an arsenal in your toolbox of content marketing.
Again, contact me for anything you want to talk about….at jverlin1@yahoo.com or visit my website at www.OnDemandAdvertisingSolutions.com. I’m John Verlin, Have a great day!

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

From the Blog: Increase your professionalism and image without paying MBA pricing!

Many small businesses have an image problem–not only in the office but online as well!

woman-playing-violinToo many times the cost for professional help can be expensive for a new business. On Demand Advertising Solutions can provide you with a seasoned marketing professional without the high costs involved for many start-ups.

Enjoy our latest animated video that can also be replicated (or one created) highlighting your issues and solutions at a fraction of the cost of many marketing firms.It begins with our three-point strategy.

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!