On Demand Advertising Solutions Video Podcast #62, Marketing Your Business; AI’s Impact On Business In 2018.

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; getting the best data and customer information will help you provide the best products and services for your customers.

Artificial Intelligence is moving in that direction to offer best outcomes for business. And no, it hasn’t become the computer Hal from 2001 A Space Odyssey ready to take over your business ( or spacecraft)!

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #62, host John D. Verlin discusses his take on AI’s Impact On Business In 2018.

This comes from a great breakout from a tech standpoint from Rehan Ijaz in Entrepreneur on December 14, 2017.

How will AI impact businesses for the future? And what effect might it have on jobs?

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On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-freeoffer!

Check out our strictly audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

 

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Blog: 9 Business Marketing Tips To Help Your Business Grow Online In 2018, Podcast #49

It’s a challenge that all businesses face as online credibility continues to affect brand image with new prospects, clients and patients.

Who would have thought just a few years ago that having a five-star rating would make any difference in the doctor you chose, the car dealership you went to or even the restaurant you dined at?

But more and more of us are using online ratings, social media comments and search rankings in our decisions as to what business we would do business with.

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In today’s Digital Marketing Update, podcast #49, host John D. Verlin discusses key marketing tips professionals and businesses need to use in order to grow their brand online in 2018 to stand out from the competition.

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It’s all a part of our three-part strategy to drive SEO and web traffic and to make your business exceed the profile and exposure of your competitors!

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

You may learn more about us and get our risk-free offer!

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

Now, enjoy the video podcast!

(To read closed-caption transcript, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

From the Blog: Digital Marketing Update Podcast #11, 5 Key Tips In Keeping Your Customers For Life (and away from the competition)!

Most small businesses fight to get new customers and invest big money in testing and refining marketing techniques.

The last thing they need is a flippant comment that makes them angry! With social media tools, angry customers can post ONE comment online–and it can cost a brand their business (think of groups boycotting a brand for political statements, etc).

In today’s video podcast–we discuss several key behaviors business owners must utilize to keep their customers happy–and away from the competition.

We’re in new territory as brick and mortar store give way to online shopping behemoths. Today’s customers are more savvy than ever and demand new ways to engage them.

At On Demand Advertising Solutions–our goal is to provide small business owners with tools, experience and knowledge in meeting their customers demands to insure business growth.

Our three-point strategy is designed to provide relevant content that comes from your customers–engaging them in creative ways to meet these new expectations.

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Listen to all of our strictly audio podcasts here!

Enjoy the video podcast!

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5 Tips That Will Help Your Small Business Keep Customers For Life:

Podcast #11

Host: John D. Verlin

TRANSCRIPT:

Good afternoon John Verlin with you On Demand Advertising Solutions with another Digital Marketing Update podcast.

I wanted to talk today about five key things–five key values that your business can use to get more customers. It’s from an article that Kenny Cline founder Jakk Solutions had in Inc. magazine last month, and reason I wanted to talk about it is he has some pretty good points you would think are common sense.

Because of today’s new digital technologies and expectations from customers with online sales and all that sort of thing it is something definitely worth repeating.

I actually was talking to a client about this several months ago.  We were talking about his marketing campaign how all this could tie in to benefit his customers and keep him up front and center in their minds.

Several things mentioned here–the first one is transparency.

He talks about a lot of buzz lately about how consumers want to know the background of the brand. They want to know the inner workings of  your products or services things like that.

That’s one reason I do this podcast. It’s sort of difficult to get behind the screen so to speak and get to know the personality of the owner or the leaders of the business and the products.

I recently saw a Amazon original called Harley-Davidson’s I’ve never been a Harley owner but I’ve known people who have been I thought was really interesting because I always wondered how the company got started, who  the owners were that kind of thing.

That’s really what this original series was about and you felt like you got to know them better. I know they’re gonna make sales from just from people being exposed to them but also getting to know them how they got started.

Another point that you think would go  hand-in-hand with that,  Mr. Cline talks about being honest.

This is something that you would think is obvious but you can’t misrepresent your brand or your product. Like the time you ordered something and it was a different color or whatever and you just thought you got ripped off.

You don’t have a good feeling for buying that–you’re not happy at all. You’re angry, just the opposite! So we need to be honest in our representations.

He also talked about empathy to customers.  Customers today want to feel more than a number and that’s why exceptional customer service, exceptional care of how we are being treated–basically can make or break the consumer relationship.  Matter fact, 68% of the customers will stop buying a brand,  due to poor customer service!

Think about that! They’re willing to pay more in remain brand loyal when they feel the brand delivers exceptional customer service.

Think about the last time you had an issue and you call customer service or chatted with someone…and it resulted and how good you felt.

I just had one recently.  I thought the issue was resolved, but it was passed down to somebody else–and I just gave upon it.

You know this so that empathy thing that’s important so we need to remember that because customers want to feel special but not just a number.  and the customer service we hear about it but it really is important I had a customer talk to years ago and we just talked about him

I had a customer one time–and we talked about a host so things, like sports, the weather, etc. And when we got done he said,  you know I really appreciate you being so open and sharing… I really feel like I know who I’m doing business with.

It made a big difference–it made my day!

Think about it.  It’s really important having a engaged conversation and of course it’s like they say, you know you treat one person well–they tell to another.

Another point that is  very important is consumer advocacy.

It really is utilized in sizing up the consumers needs and their pain points and providing real solutions to make a difference in their lives.

As example, a casket company gets called Willow and Worth and that instead of ripping people off with their emotions and buying a casket when a loved one died, offered lower-cost caskets.

They cut out the funeral directors, the middleman and it made people appreciate them as though they were fighting for the consumer.

Finally, ethical business practices.  You would think this would be a standard thing but Millennials today are really pushing this.

They want to know what kind of business practices  your business have,  more than just your financial gain. Do you support  workers rights,  invest in sustainability–inclusiveness when you’re hiring people with different backgrounds.  And if you fail to live up to that, they’ll  take their business elsewhere.

So these these values generate more more more customers and we have to be upfront.

Just getting to know you. And you have the tools, like this podcast for example. Customers can get to know you better, with videos and  things like that.  It really builds the brand even further. As I mentioned Harley Davidson,  and I never knew anything about the background of Harley-Davidson.

Now I do, and I was tempted to go buy one! I probably won’t but it shows the power that getting your business in front of your customers and let them get to know you from  behind-the-scenes.  You can do that with podcast videos  that communicate with them efficiently and quickly on social media. That is one of  the best ways to do it because it’s real-time.

So, those are some points from Inc. magazine that I wanted to share with you.

We incorporate some of the things  with social media. These are perfect platforms to be able to do this with your customer to engage that relationship–so keep these things in mind.

Next time we’ll talk more about some more ideas and things you can do to improve your communication with customers with social media.

This is another digital marketing update and if you need to get hold of me,

jverlin1@yahoo.com or you can call me at 816-223-2105 or go to www.OnDemandAdvertisingSolutions.com.

You have a great day and we’ll talk to you next week!

From the Blog: Digital Marketing Update Podcast #5, The blunt truth about marketing.

Recent employments figures from the Department of Labor indicate that jobs had a surge of growth from the private-sector in January, 2017 vs. December, 2016.

By all appearances–it seems that wages would follow in a tight job market. But that hasn’t happened.

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At the same time, we’re seeing more folks starting new gigs or side businesses. Recent articles in Inc. and Bloomberg have indicated freelancing and outsourcing are becoming more common with multiple jobs becoming a the norm, particularly for Millennials.

With this increase in small business or micro business owners–Podcast #5 provides some insight into the realities of marketing a business–and why On Demand Advertising Solutions came up with a sure-fire three-point strategy to produce measurable results, real fast!

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

You can listen to all of our podcasts here!

Enjoy the video podcast!

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The Blunt Truth About Marketing
Podcast #5

Host: John D. Verlin

TRANSCRIPT:

Welcome back to another podcast from On Demand Advertising Solutions—Digital Marketing Update, podcast number 5.John Verlin here—and it’s good to have you back.

I kind of had a disturbing article I read in Inc. magazine by Kevin Riley. I say it’s disturbing because it’s talking about artificial intelligence replacing jobs.

We’ve been hearing about this. I talked a little bit about this last week—the Millennial shift. How a lot of these things are shifting now with new technologies.

He refers to a Japanese insurance company that replaced thirty-four claims adjusters with an IBM Watson type of artificial intelligence to do the random tasks of claims adjusting.
And for their customers—quick payments and resolutions to the claims for customer service. And the question is—is this going to be something good for the end result for the customer.

The article focused on this. It talked about those types of jobs where there’s random interaction with customers on a surface level which you can replace those things. Which is disturbing because people can get laid off.

Like in banking where they have ATM’s that start replacing tellers. Like the new ITM inter-teller video conference where a customer goes through a drive through and talks to a teller at another branch. It’s a machine doing things—even though there’s a live teller at the other branch.

So, these are things that we’re facing. You may or may not have lost a job—but your hours have been cut back…maybe you’re looking for other ways to make income since you’re not making as much.

The end result is—you started a business. Or you’re attempting to start a small business, like house cleaning or maybe you’re cutting hair out of your home…whatever that is—this is kind of where we may be headed.

Today I wanted to talk about, if that sounds like you—and you’re starting up a new business. Or you have a small business and you’re kind of between a rock and a hard place between traditional media you’ve used and the new digital media and it’s so confusing, etc. And you’re hearing about all these new things and not sure what to do and what to invest in.

Well, I want to kind of give you my take on a lot of this just so you can have some take-aways.

Most of the small businesses I have worked with over the years were trying to find a mix of media to use. A mix that would be cost-effective and and also produce results.

And of course, you had radio, magazine, TV, cable, print…new digital platforms were just starting. And many of them would ask me to assist—what is the best mix, what kind of creative to use, things of that nature.

Here’s some take-aways I want to give you with not only traditional media but the new digital media. Some are common sense and some you need to know about.

Before you splurge in spending marketing money—obviously the best thing to do is marketing research for your product or service. I know that can be hard. Maybe you’ve had people in the past that you’ve done things for. Maybe you’ve cut their hair and they’re willing to pay you.

You can use gut instinct…you can do survey’s…things of this nature. I personally queried people I met at social media functions—as to what needs there might be with someone like a background like I had as well as digital media…

And I kind of got response based on in-direct questions I asked them. What kind of needs they had in marketing. And these are typically people over 35 that maybe had a website—but didn’t use social media or they didn’t know how. That kind of gave me an open as to what I can do tp dovetail into helping small businesses with their marketing and social media.

You can do a type of test once you determine what type of marketing you’re going to do—whether it’s Facebook or Twitter, traditional media—whatever.

Give it a three-month test. You kind of tip-toe in before you spend a lot of money.

Obviously these things have track ability. You can use analytics to see what kind of results you’re getting. Again, kind of determine what results you’ll need. Don’t be misled by the thousands of downloads you see people get that you read about online. As far as success other people have had.

Determine your own success—as far as what you need to be successful. Maybe it’s just going to a trade show twice a year with a booth. And you’ll create some buzz and people talk about you, your brand and your product or service. And you’ll get enough sales to justify doing it.

Remember, marketing is a combination of testing, luck, art, science. Being at the right place at the right time. I do know that getting referrals and that’s the best way to do it, testimonials—things like that.

Like I say, doing this with an objective and getting the results when it comes to a point is really important because—a lot of small businesses particularly if you’ve been squeezed out of a job are running by the seat of their pants—and they don’t really think about this. But this is important to kind of judge this.

This really should be a part of a business plan. How many results do you need to be profitable? How many sales do you need?

A lot of people are starting micro businesses. They may only need three clients per month. In addition—and I mentioned this earlier—consider networking at a local chamber of commerce. I do that. Think about—I have a logo on a shirt. I wear it as a part of my “uniform” so to speak. It engages people asking me about my business because they see the logo on my shirt when I’m at chamber coffees—and things like that.

I can give them my business card that has the pain bullets on it—key benefits of what small businesses are looking for. And that engages a conversation. Maybe you have a mini-brochure you hand out.

Maybe you join a Rotary club, a sales business club. Keep the messaging consistent on all of these different items and platforms. Because if the get your business card and go to your website—and they see it looks good—this forms the perception that I’ve been talking about in another podcast—which is really important because that’s what this is all about.

Getting that impact and image for the prospect that you need.

And then of course their public relations. Send a quarterly press release out to the local media. Post it on your blog—link it and send it out. Maybe it’s a new customer you got or a new invention you made, etc. Media is always looking for new stories. Take advantage of that because that is more content for your blog.

You can also email it to your customers, the media and you might get it picked up in a story somewhere. Or at least a mention somewhere. Any of this exposure—and it’s free. And that’s why a lot of personalities say outrageous things because they know they’re going to get extended exposure.

Like Kim Kardashian is now coming out to a social media event and she gets all of these people mentioning her on different platforms and things like that.

So you’re regurgitating messaging for the media to get exposure. And for any marketing to succeed-you need a strategy. We have a three part strategy customer feedback, message development and message implementation that we like to do for our clients. It’s on our website .

We like to be able to put together a program for you that makes sense and is cost-effective.

Any questions you have for me, jverlin1@yahoo.com or visit our website: www.OnDemandAdvertisingSolutions.com

We’ll see you next week and talk more about digital content marketing.