On Demand Advertising Solutions Video Podcast #92, Protecting And Growing A Service Business Brand

If you own a service business like mine–selling and branding yourself needs to focus on a different tack than just selling a product.

While word of mouth is always the best form of credibility–online searches provide a whole new venue for prospects to learn about you, and in may cases–are more believed.

The question is what is your business doing to protect your brand and develop it to get new customers?

ubrecht sword total image
The famed Ubrecht swordsmith logo from Viking fame. Known as the earliest found “logo”.

Above is an example of an early method a Viking-era sword smith used in defining his or her brand in the service of sword making (stamping a “logo” on the blade).

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #92, host John D. Verlin discusses Protecting And Growing A Service Business Brand.

He comments a post by Chidike Samuelson in Entrepreneur.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Service businesses can be open to legal and customer complaints and requirement consistent monitoring of customer behavior (think social media posts, etc)
  • Since you don’t have a product involved–you become the product/brand and reputation in the eyes of prospects becomes crucial (word of mouth, reviews, perceived image).
  • Because of online venues to provide good or bad feedback–consistently seeking followup customer response is imperative to stay on top of their opinions.
  • Setting up a system of gauging this response may help in future purchases, litigation, etc.
  • Treat data like gold. Your customers trust you to keep their data private (Yahoo data breach, Facebook, etc) and will be angered if not respected.
  • Focus your efforts on personal branding rather than corporate branding. People want to do business with people they trust–not a company image.
  • Humanize your brand (podcasting is one way to do this) as prospects want to know you are real.
  • Understanding the rules of customer attraction and retention (traditional advertising, social media advertising on content marketing).
  • Consistency of your efforts build online brand awareness, image and trust.
  • How you say something is more important than “what” you say (pay attention to tone and method of communication–the presentation).
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #88; Forget The Facebook Fracas, Five Ways To Get Prospects To Engage With Your Brand

There have been media reports about Facebook using customer data and messing up many business owners organic strategies of digital advertising on their platform.

Now we have to pay to play to effectively reach targeted prospects.

In the whole scheme of marketing things, it’s important to understand the main dynamic of your business marketing. There are many roads to Rome, and all will get you to your destination.

Some roads may have construction going on. Some may have potholes. Some may be washed out. But the persistence and testing of methods to get your prospects to engage your brand is at the heart of the matter.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #88, host John D. Verlin discusses Forget The Facebook Fracas, Five Ways To Get Prospects To Engage With Your Brand.

He comments on a post by Marty Weintraub in Inc.

As a part of the below infographic, social media is one avenue to small business advertising that makes up the marketing platform.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Broadcast like a TV or radio station to your audience. (Rich media content like podcasts or video) on social media.
  • Test with animated videos on Facebook, etc has cost has come way down (or hire someone to create/test).
  • Sharing your rich media content into your target audience results in more Google and Bing searches for your business. (basic top of funnel branding–people getting to know who you are).
  • Driving value beyond the brand = more inbound calls, queries, applications, etc.
  • Look past social media changes and leverage cheap production, targeting and crossover impact on Google and Youtube searches.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions, Video Podcast #87, 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising

More and more businesses today are caught between traditional media and the new digital sources in reaching new customers; utilizing social media marketing is becoming a mainstay of businesses in hopes of promoting unique content and prospect engagement and end result sales.

Social media can no longer be viewed as the teen’s messenger of choice. From customer service to answering questions–even brand image–it’s here for now in all it’s morphing glory.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #87, host John D. Verlin discusses 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising.

He comments on a post by Jonathan Long on Manta.

Social media has gone beyond personal use to transform customer service and engagement for all types of businesses.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • In choosing which platforms to use–be careful to match the right platform with your target audience.
  • Make it a habit to consistently engage with your followers. This demonstrates availability, being connected and stability in your brand.
  • Test organic posts with paid (promoted/boosted) posts. This is the kind of tracking and targeting capabilities advertisers have wanted for years.
  • Stand out from competitors with your brand personality. Adding humor or attitude may help further define your niche.
  • Optimize your social profiles with a focus on sales. The whole of the marketing platform is promote your expertise and personality to gain customers to trust and do business with you.
  • Always test and review all post and demographic data to further scale your campaigns.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #79, Six Compelling Reasons Why Creating Your Own Content Can Explode Your Brand

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; content creation should be practiced by more businesses to build their credibility and brand.

As competition increases day to day–a businesses’ perceived reputation and expertise can many times be summed up in what they say about themselves and how others’ reviews and testimonials agree with that.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #79, host John D. Verlin discusses Six Compelling Reasons Why Creating Your Own Content Can Explode Your Brand.

The whole notion of song writers and performers stealing others works is well-known in the music industry.

From Quincy Jones recently saying that Michael Jackson stole the Billie Jean riff from Donna Summers Independence Day to Steve Jobs accusing Bill Gates of stealing the Apple software that became Windows, there is nothing new under the sun.

Taking what existed before and changing it, tweaking it or creating a whole new idea, the end results is how your brand will be viewed and perceived by customers and prospects.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Creating your own content can simply be commenting on what other’s say or offering your perspective on it.
  • Raising common issues your customers may have and answering them indicates your expertise in solving their problems.
  • Providing your own answers and advice on a regular basis demonstrates your brand relevance and currency.
  • Featuring your customers or industry guests in your content promotes goodwill and credibility to prospects and customers. (How bad is that?)
  • Content is at the heart and soul of your online experience that can be promoted and shared.
  • Original content may be the “hit” song that will cause others to check out the whole “album” (website/blog).
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #83, Six Questions All Entrepreneurs Need To Answer Prior To Launch

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; answering these basic questions prior to launching your venture are critical to success.

Too many of us jump into starting a side-gig or business without thoroughly answering key questions about what you’ll be offering and who will be buying–and how they’ll do it.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #83, host John D. Verlin discusses Six Questions All Entrepreneurs Need To Answer Prior To Launch.

He comments on a post by Brian Roberts in Entrepreneur.

Finding a niche (like making home-baked pastries and selling at farmers markets, etc) and having enough cash to see you through hard times are sometimes an afterthought that can put the venture in peril.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • First and foremost–determine who will be buying your product/service and why will they want it.
  • Determine your market size and price points.
  • Break down your marketing demographic (men, women, age, etc)
  • What is the need of the market? (Critical. Survey’s, customer/prospect feedback, talking to people, etc)
  • Where are the market communities? (Facebook groups, flower clubs, farmers markets, etc)
  • Who are your market competitors? 
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #74; 3-Steps To Increasing Your Online Business Listings And Rankings, Bigly

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; building out your marketing platform towards more listings and rankings becomes imperative for your online presence.

As more prospects turn to the web seeking out information about your business–it will affect your credibility, expertise and relevance.

All other advertising directs prospects to this platform that showcases your brand currency.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #74, host John D. Verlin discusses 3-Steps To Increasing Your Online Business Listings And Rankings, Bigly

Choosing to either pay to play with Google, Facebook, Instagram, etc or creating your own relevant brand via content and posts–the fact remains that the ownership of your content keeps you in charge of your platform.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • All small business owners must weigh investment in advertising vs. content and posting costs.
  • Regardless of “how” you get prospects to your site–relevance and value will be psychologically determined by your brand image and supportive content.
  • Invest in “stuff” people really want (Thomas Euler).
  • Increasing your online search listings will also increase your rank in search engines.
  • Rich media content is favored in search and social media engagement.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #63; Marketing Your Business, 4 Ways To Get The Best Search Results On Google.

When it comes to marketing your small business to consumers, promoting business to business to get new clients or using social media marketing to advance engagement; taking the proper steps to being recognized online by prospects is crucial for future growth as mobile platforms and voice-search usage increases.

This is more than just looking good online. Rather, it’s having a complete marketing platform that is optimized with what search engines and customers are looking for when they search for your business category.

A bit like looking for a needle in a hay field of options.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #63, host John D. Verlin discusses 4 Ways To Get Top Search Results On Google.

He responds to a listener named Emily from south Kansas City, Missouri’s comment on  his animated video (Caught You Looking) on the website.

Rich content like animated videos and video podcasts are being ranked higher by Google and test well with prospects.

man with stats

This is from Manta Marketing Pro, from a recent post by Savannah Paver.

It combines synergies needed to be found, with bold marketing and a proven strategy.

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast

 (To see transcript, click on CC in “gear” above in player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Blog: Marketing Trends For 2018–How To Take Your Brand To The Next Level, Melding Your Business Brand Into Heartfelt Emotion, Podcast #43

For business owners, 2018 may be a disruptive year in marketing trends.

In podcast #43, John D. Verlin talks about how customer engagement may be enhanced by melding your brand into experiences–causing emotional connections with prospects.

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Podcasts and animated videos are surefire elements to enhance both.  This is based upon an article in Forbes by Billee Howard, published November 12, 2017.

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It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and success information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow–sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner, FOR FREE!

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Now, enjoy the video podcast!

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Marketing Your Business;  Marketing Trends For 2018–How To Take Your Brand To The Next Level, Melding Your Business Brand Into Heartfelt Emotion, Podcast #43!

Host: John D. Verlin

Transcript:

A pleasant good afternoon to you.

This is John Verlin with On Demand Advertising Solutions and another Digital Marketing Update.

I want to talk to you today about some cool new trends for next year, 2018 from a marketing standpoint.

This was in Forbes last week, written by Billee Howard.

She kind of hits on some trends for next year to be thinking about.

As far as moving your business ahead and what you should be looking at.

One of the concepts she comes off with is, you know it used to be you’d focus on your brand.

And it…I guess you could call it cause marketing. To some degree.

But you want to tie your brand into it. Good corporate responsibility perhaps.

This notion of it’s, it’s more than buying something and come up with a price point.

It has something of relevance to make the world a better place.

The brand purpose needs to be thought out about what is it trying to accomplish.

But she is saying that the cause marketing idea, for marketers particularly, it focused on this corporate responsibility.

You give back to the community. That sort of thing.

And it’s this idea that an organization comes up with a mission statement.

Today, that needs to be tied to your day to day offerings.

In other words, it’s the experiential, the experiences that your brand can offer, to make the world a better place.

Is sort of the central part of the marketing strategy.

Moving forward.

Be thinking about how your brand an be tied in to make something more than just we have a cheap price.

This will change your life.

This will make your experience with our brand so much more meaningful. And for the greater good of society.

That kind of concept. These should be, all of these experiences, again the word is experience.

Not just price point. These are all going to tie in to a customer experience.

And we’ve talked about it in the past, the customer engagement is the new marketing.

This whole idea of engaging customers.

And this is becoming more important as baby boomers age and value –and this has been known years.

People over say sixty–they start traveling.

The value these cruises, these new experiences.

It seems as you get older you don’t need the things as much–you want the experience.

I know I’m more mature. I like a nice cup of coffee on a beautiful morning. And I appreciate that more.

Stop and smell the roses.

That’s experiences.

The wafting of the cinnamon roll on this trip to the bed and breakfast to enjoy that leisurely experience. With our coffee, our cinnamon rolls, with the beautiful mountains in the background.

Come to our bed and breakfast. That kind of thing.

So, they’re tying in an experience with the brand in with a better, enjoyable part of your life as well as, when you come to our bed and breakfast, we believe in helping nature.

The environment–so we’re going to donate ten percent of your bill to the Nature Conservancy.

Because we want to keep our mountains, our streets beautiful.

And our rivers, gorgeous. That kind of thing. So it’s tying in social consciousness to make the world a better place.

But tying your brand in with that experience on a regular basis.

She indicates that this brand purpose, putting that at the fore of the brand strategy, can be a lever of growth to both internal and external audiences (customers and employees, vendors, etc)

This is also, the second point she makes is a drive to the engagement of the heart.

Emotional engagement, is a sister to rational engagement. And the rational stimulates the mind–whereas the emotional engagement is based on stimulation of the heart.

Today with the brand experiences we have.

The emotional engagements are proving to be more critical than just winning results and effective storytelling and digital marketing.

They’re actually at the heart of this whole idea.

Think of it as, when I was in radio–this is huge.

This is the reason many times people purchased products and services from our clients, because of the emotion they felt from the radio ad.

I think of a number of contractors we had advertise at the Christmas season.

And the ads were almost like Andy Griffith. Looking back on the year, how thankful they were.

This time of year, I encourage to help the children getting clothes and coats. Support the coats for kids project. That kind of thing.

Tapping the emotion. Radio has always done a great job of that.

Because of the emotion of the voice. As with podcasts and other types of communication.

You get that emotional feeling.

So, it’s tying in your brand with an emotional element--and not just a rational element.

But emotional.

And the reason I think this-is what she’s referring to, is that the focus we’ve talked about is more on interacting with your customer.

The social media interactions, the brand interaction.

This focus–if you haven’t thought about this in your business. I think a lot of this has to do with the Millennial generation and younger people, where they value not things as much perhaps, as experiences.

The emotional connection through technology of these brand experiences is a good thing.

So to woo those younger people, plus in general, our society is tied in more with all of this technology.

But, the emotional engagement of the heart so to speak just may get them want to buy or feel better about your brand, is what the key to this is in stimulating it.

And it’s all because of these interactions with customers. It’s a unique thing that we’re switching technology–but we cannot forget how people feel.

So, engaging your brand, tying it in to your marketing to get an emotional response, and that’s a big thing.

Think about ways, how to do that moving forward for next year.

Because you can’t just be complacent. It’s also tied in to storytelling.

These are effective ways and one reason we like doing these podcasts. Are the fact that you can tell stories.

That’s becoming–the storytelling concept, the tying into the emotion–all that is becoming the new marketing.

Engaging with your customers. So, if you have a direct mail piece, an email, whatever it is–somehow getting an emotional element in them.

And that’s why I like podcasting–because it can bring those emotions out.

As you describe the benefits of your products and the organizations you’re going to be working with.

This year, who you will donate to on behalf of your brand.

And maybe even having a representative on a podcast talking about this and why they’re so thankful that you’re brand is helping them out.

They can transform through emotion through storytelling those benefits, to get people to feel good about your brand.

And finally, and again we just mentioned this–the customer doesn’t really buy into things anymore, they buy into stories that are kind of brought to life with a mix of creativity and technology.

I just kind of pointed this out a minute ago because these whole story things are becoming a big influence in business, she says.

And it’s, it’s been that way in radio for years.

That has sort of been the secret–that and repetition to getting businesses to get results. It’s the emotional connection.

Because the listeners feel, that’s the key word, they feel like the know the brand.

Whether they do or not, totally different story.

It’s hard to feel for something that’s in writing perhaps.

Unless you really read it.

And today, we know attention spans are small, many times they don’t.

But, it’s creating emotion. A feeling–this is nothing real new that she’s pointing out.

In the marketing–to be thinking along these lines, and this all ties into what I talk about using various marketing elements.

Like animated videos–you might chuckle and get your attention.

Podcasts–again, ties into the emotion. You hear it. You feel it.

And then part of–making your brand part of that emotional experience for your prospects and customers.

John Verlin, On Demand Advertising Solutions. Great to have you with us.

Email me at johnverlin12@att.net. Website is www.OnDemandAdvertisingSolutions.com.

We’ll talk to you next week!

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Blog: 3 Reasons Why Your Brand Needs To Get Recognized On Multiple Platforms, Podcast #39

In today’s new digital world–it takes more effort for a business to gain credibility than just a phone book listing or ad in a newspaper.

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In today’s podcast, Host John D. Verlin discusses the reason why your business needs an online presence on not just a website (as a minimum) but multiple platforms as well.

He also discusses his conversation with a Google representative as to why this is crucial for search ranking.

b29 superfortress fly by
Think of exposure on additional platforms as heavy B-52 bomber support from Mustang fighters in WWII.

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and success information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow–sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner, FOR FREE!

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Now, enjoy the video podcast!

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Marketing Your Business; 3 Reasons Why Your Brand Needs To Get Recognized On Multiple Platforms, Podcast #39!

Host: John D. Verlin

Transcript:

[Music]

Good afternoon once again John Verlin with On-Demand Advertising Solutions

and Digital Marketing Update podcast.

Today I would like to talk about a topic that I think is really important because small businesses in general have a limited budget obviously for marketing and advertising and a lot do not recognize in my opinion,  the importance of not only social media but even an online presence a website, a Facebook business page, any type of presence.

And its most likely because a they may be a little older and have not been brought up with the Internet as readily–so they are more focused on building their business through connections local media meetings events things of that nature.

Well 20 years ago, let’s say you had a brick and mortar store and you would go in and buy newspaper ads, Direct Mail, and coupons. Have some in-store signage to register to win something or to get on their mailing list.

You know traditional media type of ways to bring customers in. And my gut instincts telling me just people I’ve met they’re kind of still operating

in that environment of how to build their business. Problem is the world’s changed. Everything’s changed. We’ve talked about this in previous podcasts but it’s all moving online.

It’s all moving to the digital mobile devices not all but a lot of course you’ve got every type of industry is panicking including clothing,  furniture, pharmaceuticals—all from Amazon which is an online platform.

So it stands to reason that we need to kind of wake up and pay attention to this to stay in business and not only that because customers, and this is the most important factor, customers are now going online and their behavior has changed because of new technologies.

The new thousand dollar Apple iPhone 10 is an example now how many people over the age of 40 are going to run out and buy one.

Well technically hey’re more fluent than anybody and they can afford it.  Now, will they buy that?

I don’t know but if they do they’re doing it for a reason.

It’s not necessarily just to be a techie and be cool but because they’re using it more in their everyday lives and we all are doing that with phones. 96% of the world has phones now.

Of course cellular phones–our behavior has changed over the years to searching and this one aspect has has changed everything when it comes to small business marketing.

Because you no longer have to pay attention to your customers in the neighborhood or even in the surrounding five 10-mile trade area. You’ve got to pay attention to the online presence and in my opinion a lot of small business owners haven’t even really given that much of a thought.

And if they’ve done that, they’ve done it in a very cheap manner. Well, that has to change because times have changed.

People’s behavior has changed and this is the crux of it–because of that behavioral change and their view of you whether you have a presence or not on the internet.

How that presence looks. Does it have any kind of weakness compared to your competition image-wise? Does it have broken links?

All of this online presence is really important from an image standpoint.

Forget the fact that there’s the back end reasons which I’ll mention here in a second. Just the image factor can make or break somebody wanting to do business with you you know.

Go ahead and Google I don’t know, whatever the business. Look them over kind of compare.

Say it’s a veterinarian or hardware store,  whatever is in your area nd where you live and just see how they look online. How they rank in the Google earch engine.

Are they way at the bottom?

Do they not even show up or do they have a presence up front on the front page? Those are the factors that are in the back of your mind.

You may not realize it but you’re adding up all those images, positioning all those factors to decide if you even want to take your time to call the phone number–much less drive over there.  Now think about that.

Probably your behavior is like that whether you know it or not.

Because we’re all changing because of that and because of smart phones and the capability to check businesses out before we waste our time and money.

Much less avoiding the brick and mortar altogether and just going online to Amazon and whatever you want.

I just did that today. before I’d go to a hardware store for this.

I bought it for five bucks on Amazon with free shipping in two days.  So that has changed everything. This is why, from a an online presence standpoint–small businesses and businesses in general,  I don’t care how big you are or how small you are it’s a level playing field as Steve Jobs said about the Internet.

You’re just as good as the next guy and they’re just as good as you. Well, you may have a unique product. But it doesn’t matter.

Competition is gonna jump all over that. I drive a Hyundai Sonata. I think it’s a 2012. Never had a Hyundai before. I really care for them. But guess what, they came up copying BMW Volvo,  Lexus,  Honda and put it all together and created a new brand.

With it’s free-flowing design. Now everybody is copying them.

It looks good after what four or five years I’ve owned it. But they copied some of the top-ranking automobile models out there and brands with individual little things that were cool.

The Lexus look of the back end perhaps or a BMW 5-series whatever. And they took the best of—put them together, redesigned it.

And still has a fairly hot selling car in the Sonata and other whole line. But that’s an example of change and how they copied a successful formula from other brands and created a whole new brand.

So this is why all of this is important because the constant change and the fact that competitors will be constantly changing and they will be recognized whether you are or not by your prospects. So that’s why this is important.

So I’m entitling this the importance of getting I guess I want to call it your brand recognized on multiple platforms on Google or just multiple platforms in general. And what do I mean by that? Well first of all a platform I’m defining that as LinkedIn,

Facebook,  Facebook business pages maybe even your neighborhood Facebook pages. Twitter, Pinterest, Instagram.

These are all platforms and you can be on a Facebook business page but you’re missing out on other prospects viewing platforms.

For example, I got a text from a gentleman today on LinkedIn.

Now I’ve been on LinkedIn for a number of years. He recognized some things I was doing is interested in getting together and that was through that platform.

I didn’t get it through Facebook or Twitter it was through LinkedIn. But I’m engaged in all of those regularly.  Why? Because you never know where you’re gonna get your next lead, your next customer referral who can then link forward it to people they know and it’s like a chain reaction effect.

So the first reason you need to be on multiple platforms with your brand is to reach more targeted prospects that are using those platforms.

Okay, the second point I want to make is that by being found on multiple platforms, it’s easier for people to recognize you because they may be using various platforms and seeing your brand listed over and over and over.

When I was in radio–we called it a medium mix. You know you have a customer or client that might be using radio, TV, print and they’re targeting different demographics on different types of media or in this case platforms.

Because people might read the paper that morning, see their ad,  hear their ad on radio in the afternoon driving.

Then maybe get a direct mail or they’ve put under a paperweight.

But now they’ve heard it on radio going out that afternoon and remember the ad. The radio brought the ad o mind that’s sitting under a paper weight oh, I got to get over there and buy that. It’s on sale.

It all works together. There’s no bad.

All of these platforms and all marketing you do work together for the greater good. You have to have that medium mix, I’m gonna call it, approach.

So the second point is,  if you’re found on multiple platforms it’s easier for your brand to be found by having a mix of different platforms. And finally– I talked to a gentleman from Google the other day about this.

The Google algorithms  read all of those platforms.

So the more content and linking you have with any kind of content you have or posts on social media, Google’s going to rank you higher in the search engines because of those multiple platforms and multiple links between the platforms.

So those are three reasons you need to really consider using multiple platforms to get ranked higher on Google and get prospects to respond because they’re all using multiple platforms nowadays.

Or there’s a really good chance for it and John Verlin, you can reach me at Johnverlin12@att.net. or  ondemandadvertising solutions com.

Check out the website I’ll talk to you again next week

[Music]

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Blog: 4 Ways A Brand Ambassador Can Help Your Business, Podcast #37

You’re the CEO or President of your company. You know you need to be active in the business or trade community you belong to to build your business to business brand.

on-demand-advertising-solutions-newsletter-card-image1You can’t motivate or expect your sales force to attend on a regular basis.

Who Ya Gonna Call? Your recently hired Brand Ambassador.

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Today’s podcast discusses 4 Ways A Brand Ambassador Can Help Your Business.

More than a sales person–a lifeline to your prospects beginning the customer experience.

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It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

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Now, enjoy the video podcast!

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Marketing Your Business; 4 Ways A Brand Ambassador Can Help Your Business, Podcast #37!

Host: John D. Verlin

Transcript:

Good afternoon. John Verlin once again with On Demand Advertising Solutions and another Digital Marketing Update. This is our 37th podcast.

Today I want to talk about something that we just recently introduced into our marketing—and it’s the idea of a brand ambassador.

If you’re talking about a sales person—a brand ambassador as I see it is more than just a salesperson. They are the person that can fill in the blanks that the sales person can or won’t do.

So four ways a brand ambassador can help your business if you have not even thought about it. Obviously you’d probably want a seasoned sales person. Or somebody that has experience talking to people.

Enjoys going to things, events—trade shows, chamber coffees and luncheons. They have to enjoy this and they’re good with people. Because you can’t force people to like people!

In my experience, there are businesses—and they could be small businesses, they could be fairly large.

They can’t get the salespeople to go to things, to be honest.

How many salespeople want to get up at six in the morning to go to a 7:30am chamber breakfast? And they’re on commission.

Or go after hours to an event? Yeah, they may offer food and drinks and stuff—but it’s at 6 o’clock and they want to get home.

These are some dilemma’s I’ve seen over the years that might cause your business to maybe want to consider a brand ambassador.

But having a marketer on top of that can really enhance things. So, what four ways can a brand ambassador help your business?

First of all—they’re a visible prescense at business events.

For your company, your industry. Chamber events. Fund-raisers. Whatever that is—typically CEO’s and presidents should be going to these things.

Because the other people who are in attendance at these things are going to be management and above.

And you would want to hob-knob with them you think to build relationships.

But unfortunately, a lot of them don’t have time or take the time or can’t take the time to go to these things.

So, a brand ambassador can fill in—fill the shoes so to speak. To do the things that people can’t do or won’t do or don’t want to do.

So they have a physical presence at important events on a regular basis.

OK, fifty-two weeks a year, the chamber breakfast, they attend. Or an after hours. Or multiple chamber events. Think about that.

The brand ambassador now is filling in your shoes.

Constantly to get to the events you’d like to but don’t have time.

Suddenly, somebody is there with a presence, with a logo on a shirt perhaps. Possibly handing out items, brochures, whatever.

And that is a physical connection with guess what, your prospects. And who are the prospects? The people you’re having the brand ambassador go visit, or meet with or engage with on a regular basis.

Now doesn’t that make sense?

Otherwise, that group of people, whatever it is…a chamber, a trade or industry event or group, you need to be in front of them all of the time.

Besides taking out an ad in a program. This is an engagement that starts the customer relationship, number one.

And number two—and this is above and beyond the relationship.

They will engage these prospects. Hob-knobing, whatever you want to call it and they do it on a regular basis. And they become friends.

In my experience, this can be really powerful.

Just had an example the other day with the mayor of the town I live in. I started chatting him up about some things. He recommended somebody I should talk to.

How did I do that? Well, I have known him for several years. Why? Because I belong to the chamber.

I would go to the chamber events and I saw him all of the time. Connected with him on Facebook. Suddenly, now we have a prospect or a connection to other businesses.

So it’s engaging the prospects that a brand ambassador can help your business start a warm market so to speak with people. On a regular basis.

The third thing—and I mentioned this earlier—handing out a brochure or a business card. Or any kind of fun, promotional items when they go to these events.

Maybe you have ten thousand key chains made and they’re just sitting in a box.

Well, they give them out. As a matter of fact, they can work with the chamber or whatever group they’re going to.

Say, hey—I’ve got some stuff, some mugs—could we put things in the things that we give away for a drawing?

So they can use promotional items. brochures, to further tell your story at these special events, on a regular basis.

I keep throwing that in because this is so important, for businesses to have a presence on a regular basis.

Not just for the brand ambassador—but this ties in to all the media that you’re doing.

Your social media, your digital ads—your tv, radio, print, email marketing. Everything ties together. And this is one more element a lot of businesses may not have thought about or just don’t have the luxury of having.

And this is why considering hiring a brand ambassador maybe a good idea.

And finally, the fouth reason—the fourth way it can help your business, they can take pictures, videos, audio recordings.

Whatever that is, and then bring it back and post it on your social media. Your website. Send it out on an email blast to customers, prospects—on your Facebook page.

That says, today you were at this business luncheon, for the chamber—thrilled with guest speaker so and so. With a picture of the guest speaker at the luncheon.

They’re highlighted and the chambers’ highlighted from your company that the brand ambassador did on your behalf.

And now they, meaning the chamber and the people that you mentioned in that post that were at the event, begin to see that, because you highlighted them in your Facebook post.

They see it and they forward it to people they know and they like it.

And now other people through the chamber and everywhere else knows that your business was at that event.

You’re using the social media to further that image and impression. Four reasons why a brand ambassador can help.

And you know what? It’s fun. It’s fun to engage prospects.

A lot of people go to these things occasionally, but if you have a client party—or a customer party,and they are at it—and known by a number of prospects and customers.

Why, because they have a face of your business for people who don’t take the time or have the time to engage them on a regular basis.

So four reasons a brand ambassador can help your business. I’ll be happy to take any questions if you want to email: johnverlin12@att.net.

Visit: www.OnDemandAdvertisingSolutions.com website and we’ll talk to you again next week!

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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