On Demand Advertising Video Podcast #93, Business Need To Expand? Powerful Strategies To Enter A New Market!

Your business has been growing to the point that you’ve decided to expand or move into other markets.

What information do you or your team need to gather to make profitable decisions?

Similar tactics are typically used when you set up your original marketing plan for your business.

This is a crucial step as unless a foundation is laid with marketing/competitive data–the venture may fail.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #92, host John D. Verlin discusses Business Need To Expand? Powerful Strategies To Enter A New Market!

He comments a post by Jeremy Diamond in Entrepreneur.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Spend time and money in research and development. This is a crucial step to determine what market, if any you have vs. competitors.
  • Perform market research. Learn about consumers, competitors and the effectiveness of your marketing programs. You can gauge interest in your product as well as industry and economic trends.
  • Conduct customer surveys (via Survey Monkey) , interviews and phone calls. 
  • Query your customers to get their opinions about your products’ strengths and weaknesses.
  • This research will give you an idea about how you may perform in this new market.
  • Evaluate your competitors strengths and weaknesses. You can make offerings to improve upon or counter what they’re doing.
  • Determine the market share you’ll achieve once you enter the new market. This is an important step to get an idea of how successful you may be. Your goal may not only be to increase sales but to reach or take from the competition some share points.
  • Once you’ve evaluate your chances of success–determine how much you’re willing to risk by talking to specialists and attorney’s to find out if the risk is worth taking.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #95, Getting A First Page Listing In Spite of “60 Minutes” Google Interview About Control Of The Internet

In a war of words and growing concern by small businesses about their place on the internet search giant, Google, 60 Minutes latest report gives pause as accusations fly over their control of the internet–and favoring businesses they control.

It’s not the first time Google has come up in anti-trust charges by Congress of being too big to fairly allow competition with small businesses they don’t control.  The staggering amount of businesses they own (like YouTube, Android, etc) provides leveraging lobbying representation in Congress to virtually provide nothing to happen.

In order to get first page exposure in a Google search of business–virtually all businesses are forced to pay-to-play in the online game.

This illustrates the importance of an online presence for every business to be seen as a “real” business, since nobody goes to page 4 of listings to do business with those companies listed (according to Yelp CEO during interview).

In spite of these concerns, is there anything a small business can do to level the playing field at this time?

In addition to possibly buying online ads–the ONE THING all businesses have control over is their online image (website), presence (social media posting) and content (blog posts)!

Each of these elements are measured for relevant content for Google’s search users–and their stated goal is to provide the best user experience they can.

Thus, providing your prospects with the best relevant content about your business (which is great anyway) can increase your rankings and listings with Google’s platform (ideally).

This is why an on-going investment in rich media content (which is favored by Google, Facebook, etc, such as video’s and podcasts) should be a part of every business marketing plan since you create it, own it and share it!

video podcasts in search screenshot

The above shows a partial first page search listing of my consultancy using video podcasts as content on my blog and multiple platform exposure.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #95, host John D. Verlin discusses Getting A First Page Listing In Spite of “60 Minutes” Google Interview About Control Of The Internet.

He comments after a 60 Minutes Profile about Google’s scale and control of the internet.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • The fact remains that every business has a responsibility to control their marketing plan and figure the best way affordable to get new customers and prospects.
  • Platforms and media may change–but “owned and created content” is timeless.
  • From the first cave painting in France to today’s blog posts–content has always been King, and should be invested in and promoted.
  • Businesses need to quit fighting the weekly blog post idea and embrace it with the rest of their marketing efforts (it’s not too slow–it shows to online visitors through paid advertising that you’re consistent and relevant to their interests)!
  • Once content (ideally in the form of rich media–as Google and Facebook favor them) is created–it can constantly be promoted via social media, email marketing, digital marketing, etc.
  • Don’t fear the beast–feed it!
  • Facebook possibly working on new platform to link business owners with content creators for targeted prospects engaged in said content/influencer (thus the importance of good content).
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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On Demand Advertising Solutions Video Podcast #68; 6 Main Challenges Every Business Owner Faces And How To Prepare

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; recognizing issues you may face in advance can help prepare you with backup plans to stay competitive.

This is a critical review as you continue to move forward building your business.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #68, host John D. Verlin discusses 6 Main Challenges Every Business Owner Faces And How To Prepare.

He comments on a post from LeavingWorkBehind.com,  by Tom Ever of Hiveage.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Use software or online platforms to manage cashflow (Quickbooks, Hiveage, etc)
  • Delegate or freelance tasks to set time aside for yourself. 
  • Focus on your most profitable customers to maximize profits.
  • Work to keep employees happy to prevent turnover and boost output.
  • Trim excess costs consistently.
  • Stay on top of your industry or sector to keep competitive.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #57: Marketing Your Small Business; 6 Ways To Cut Costs For 2018

When it comes to marketing your small business, it’s always good this time of year to review areas where you can find cost savings in planning for next year.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #57, host John D. Verlin discusses 6 Tips For Cutting Costs in 2018.

John reads comments from the president of a small manufacturing concern from Fairway, Kansas about their struggles with using Google pay per click several years ago when they changed their algorithms.

A business can only control their responses and costs no matter what a platform does to change (such as a radio station changing formats, etc.).

He discusses points that Rhonda Abrams brings up in a USA Today post from December, 2017 about ways businesses can save in 2018.

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

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  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Blog: The Magic Of Entertaining Podcasts, I’m Finally Doing My Jimmy Stewart and Jerry Lewis Impersonations, Podcast #44

Ever since I was a DJ in college–I have always wanted to entertain people.

on-demand-advertising-solutions-newsletter-card-image1

That’s one reason I spent two years in theater at Abilene Christian University my freshman and sophomore years.

My theater director was Dr. Lewis Fulks, who himself studied under Cecil B. DeMille of Hollywood fame.

I originally was introduced to theater by my high school theater director, Gerald Snider to portray one of the three murders in Shakespeare’s MacBeth.

john v high school pic
John D. Verlin, high school senior pic.

After two years in theater–I went on to finish my BA-Mass Communications degree (Radio-TV specialty) at Abilene Christian.

I worked for a Christian radio station, KCAD (located in the basement of a shopping mall) at the Sunday morning (graveyard) shift, then eventually took over the all night slot at Top-40 leader, KRBC one year later.

cary-grant-rosalind-russell-ralph-bellamy-actor-53370
Cary Grant, Rosalind Russell, Ralph Bellamy–always loved theater and movies!

The life of a college all-night DJ did give me some exposure to fame (I had my share of groupies) as well as getting to meet KISS and other celebs.

But I began (out of being bored most of the night) doing some impersonations that I worked up.

After a while–I began to realize how powerful radio was–not only for information, music and entertainment, but in forming emotional connections to the audience.

In podcast #44,  John Verlin delves in to the magic of audio (one reason he does podcasts) and how they can emotionally connect with his audience.

And yes–he does do his Jimmy Stewart and Jerry Lewis impersonations!

jerry lewis.jpg
Jerry Lewis

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and schedule a free appointment.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and success information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow–sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner, FOR FREE!

Digital Marketing Update Tan Cover

You may listen to all of our exclusive audio podcasts here.

Now, enjoy the video podcast!

podcast cover

Marketing Your Business; The Magic Of Entertaining Podcasts, I’m Finally Doing My Jimmy Stewart and Jerry Lewis Impersonations, Podcast #44!

Host: John D. Verlin

Transcript:

[Music]

Once again good afternoon John Verlin, OnDemand Advertising Solutions and another

Digital Marketing Update. I’m gonna try to make it through this podcast today because

I’ve been looking forward to doing this. But I want to start out with a answer to an email

I got from a lady named Janine in Lenexa,  Kansas. She basically has some really good

questions here but I want to try to explain this quickly and then move on to today’s

podcasts about the Magic of Entertaining Podcasts and how you can do things

emotionally with them,  like do impersonations of Jimmy Stewart and

Jerry Lewis. Which I want to do and I will do that here in just a minute.

She says John,  I’ve been listening to some of your podcasts checked out your

website question I’ve had people in content marketing as well as search

engine optimization suggest various programs for me to do. It’s quite expensive to

optimize this that the other. Why do you use podcasts over blog post and why not

why shouldn’t I just put more money into other media that’s gonna draw quicker

response?  Good question. I need to thank you for asking it. Well,  I’ll give you

sort of a short answer here but basically if we go back to what I talked

about yesterday in the forty-third podcast about 2018 marketing and the

projections of how important it’s going to be to tap into Millennials for future

growth of businesses. What they are looking for. What they are engaged with

is the emotional connection and authenticity. This is something

that’s it’s it’s a pretty big deal. But basically it’s the experiences sharing,

expert experiences is what a lot of people now are saying you need to

really connect into for customer engagement. These are the buzz words

going on in marketing right now. But it’s really important now because there are so

many options as you know. But you got to engage the customer somehow.  Maybe

have a party. Maybe you know you know you’re doing. Maybe direct mail or whatever.

But how effectively are you engaging them? That’s kind of what it’s coming down to.

What I have found that by recording content as a podcast, you’re gonna stand out if you

make a video podcast out of it. Which is what we can do.  You can include pictures

about your business. You can include video but you can also include your

voice like I’m doing now. And that has emotion and this has all come about

primarily from my radio background. Seeing what I saw as a DJ back in

college. I worked at a Christian station that was 500 watts in the basement of

the mall–about his graveyard shift as you can get. Then went to a top 40 station.

Had an all-night radio show for a year and in Texas. And it was great. I

mean I learned a lot. I had a lot of people call in.  I got to go out and meet

people and you begin to see that engagement when they meet you for the

first time and they’re like wow you’re a star.  That kind of thing.

That only happens I mean it’s you can do that as an author and print may in a

definitely in television but there’s some magic there. And these are very

cost-effective. okay it is one reason. It engages emotionally. You can do

10-minute versions of podcasts and dive deep so to speak in them more than you

can do with a blog post. You know you can do that it and it just may be not as

engaging,  not as interesting. And by the way,  speaking of blog posts. We transcribe

these podcasts. If you look on my blog you see there’s written content

as well of what I’m saying. So that is a blog post. It’s doing

double-duty content but it allows people to access it 24/7. You can be

listening right now to me from my website and working out on a bicycle or

walking or whatever. So it’s engaging constantly. It’s very simple to

engage. By recording this content,  you do connect that 

emotional element and that’s hard to do. It’s just like old-time radio. If you

listen to the old radio shows you start laughing or whatever.  That’s the

entertainment side of this thing. It’s hard to entertain in,  in writing so to

speak to get the same effect with the content. Like I said,  you can be doing

other things and engage other activities while you’re listening and you may be

doing that right now.  You can do a combination of things. You could be

ironing,  walking, whatever you’re doing while you’re listening to this. I‘s why

people buy CDs and talk-related content you know for for learning and education.

Now basically,  what the whole deal is,  is that by using these you have

more flexibility to get your content. Engaged, I guess what I’m trying to say.

When you’re doing this with your employees or your prospects you have

your own little radio show. Guess what? You can interview them. Maybe you have a

loan officer you’re a bank president and you can put them on a podcast take

pictures of them being interviewed by you. Or you have your employees.  So you’re

engaging your prospects, during your little radio show. And doing

segments and getting the employees involved, your staff involved. All of this

is fun. That’s a key thing here. Not sitting,  writing laborious notes and

posting. This is engaging in various snippets of education, entertainment and

information.  So if you go to look at my website now. This is the front side of

this thing. The entertainment side. The education side of content. The

back end side if you google my business, On Demand Advertising Solutions you’re

most likely gonna see not only my Google my business site page. You’re gonna see

some links to my video podcasts. Now if I hadn’t done these, you probably

wouldn’t see those. Matter of fact, you probably may not see a lot of links

from other businesses if they don’t do a blog. They’ll just have your

yellow pages maybe. You’re linked to Facebook, Twitter maybe.  But this is read

by the search engines on YouTube. YouTube’s owned by Google. So this

is the back end benefit as you get ranked higher. It’s also something that I call part of

the marketing platform. You can promote this content. There’s a reason

now you can tell people to come to your website. Now think about that. If you

don’t have something for them to come see, what are they gonna do? Why would

they want to come see it? So what I do by doing these video podcasts for clients, I

give their prospects and customers reason to come to the site. And that’s

what this is all about. Getting people to your website. Having a first impression

to follow through and follow up and call you, or come into your store.

Does that make sense? I’m trying to do this in a hurry kind of because I want

to spend some time here. But that’s why this is going to be really

important for future growth of your business is engaging customers. Getting

emotionally involved with them somehow. And I found, through my experience in

radio, you can make these emotional connections through podcasts. You can hear my

expression. You can feel my passion or whatever. Well that’s the same thing when you do

podcasts discussing your expertise. People can listen and go wow I didn’t know that.

And guess what? They’re sucked into your podcast on your website, which is

linked to YouTube. All that’s being searched by Google and you’re

being ranked higher. Does that make sense? I hope it does. Because that’s the short

answer to all this. Now, I want to talk about the entertainment side of

podcasting to follow up on my podcast yesterday about connecting emotionally.

When I was in college, I got into theater and I was in a number of productions.

I learned an awful lot. It was a great experience. If you’ve ever been in

theater, to learn for public speaking. The first two years of college got in

theater at Abilene Christian University. Studied under a man named Dr. Lewis Fulks,

dr. Lewis fulks who actually studied under Cecille B DeMille or his brother

I believe, in Hollywood. So had a great experience. The last two year of college, got into

radio and did an all-night radio show at a top 40 station. Learned a lot. The key was–a lot

of times,  when I would go on remote broadcast and you know young girls would come

up and–I listen to you all the time! And they would get all excited and they’re just all

bent out of shape about this. So they would get all worked up over meeting me

because they had listened to me all the time. This is the emotional connection. They felt

like they knew me. They felt like they knew me. John, how are you?  Oh I’ve been

listening to you. You know, I’m their best friend. Well, that is the emotional connection

you can draw to your prospects and customers through these podcasts. How do I

know this? Well, I’ve experienced a bit at the same time when I was in radio. We had

advertisers, we had talk-show hosts, all post podcasts of ads they did by themselves or

that they were being interviewed during a radio show. And they would post those

podcasts on their website and their customers could go in to the website and listen to

them. And that formed a powerful impression. Not only that they heard them on a

radio station but they actually got to experience that on their website. Now,  if

you’re going to buy your product or service and I’m a customer and I go to

your website and I see and hear that, how is that going to compare that if I go to

a competitor and I don’t see that at all? Think about that. That’s what this does–

to separate you from your competition. And in the back end,  it elevates you in

the search engines because you’re providing good content, relevant content

and you’re having fun. you’re having fun. You can feel that excitement. That’s why

podcasts,  I love them because they’ve got so many multiple benefits to doing and

their transcribed just like a blog so you’re getting the benefits of pretty much

everything. Now, why do I offer this? Why do I focus in on this? Why am i pretty much

the only one doing this with animated videos? Well, animated videos, they test well. You

can get it in 30 seconds. You can put them on your Facebook page. You put them on all

platforms if you want. They’re fun. They’re different and unique. The same with

podcasts. Fun. Different and unique. And what are we looking for today to stand out

from the competition? What are we looking for to lure people into our web sites,  to our

content. To pay attention to us! That’s why I focus on them and because I produce all this

for you and promote it. I could charge really reasonable fees because it’s basically

my effort and my experience and that sort of thing. So entertaining podcasts,

they’re great to get engaged people. They’re one way to interview, as I

mentioned your staff or customers. Great clients. Say, I want to put you on my

podcast. Would you be willing? And they would be thrilled to have you interview them.

You then send them or I do the mp3. I tell them, go ahead and send this out to

all your customers. Let them know you’ve been interviewed by so-and-so. Now you’ve

got a whole another market of their customers getting exposed to your

podcast. Do you see how this builds out? It’s an extension of your marketing

platform. Okay,  so anyway I got into theater and loved acting. Loved all the

stuff. Started doing impersonations and radio because I was bored. I had a

midnight to 6:00 shift and by the way, if you haven’t noticed–I’m telling you a

story. Storytelling is one other aspect that’s going to be really important and

has been. But it’s becoming more so, because people want to hear

about somebody.  It’s like when your grandpa, grandma said,  let me tell you a

little story. Then, you would just be grandpa, how did this happen? Now you’re engaged.

It’s the same thing. So, I started doing impersonations because I

was bored in college. There, in the radio show playing American top 40. This is

actually about the time of the Bee Gees and Donna Summer and that sort of thing.

Actually, I judged a disco dance contest in a Methodist Church of all places. So, I

started doing impersonations and had a lot of fun doing it. I had listeners call up

laughing wanted me to do them again. Uh , you may or may not like them but here

we go. Alright here’s Jimmy Stewart as I promised. This is Jim, Jim… Jimmy

Stewart. You know,  John gets excited when he talks about don’t doing podcasts. And I

can see why he might because you can there’s so much you can do when you’re talking to

somebody like this. And you get right up on the mic like this and you can talk very softly

and get a lot of emotion. Like I did when I was in It’s a Wonderful Life. I yelled out

Merry Christmas you old building  and loan. That’s why I think what he’s talking

about makes some sense. Okay,  now I learned years ago how to

do Jerry Lewis through watching David Frye an impersonator on a TV interview.

He said the way he would do impersonations is, he would get in front

of a mirror and make facial expressions of that person and then suddenly the

voice would came. So what, I’m in junior high and I go in and I go to a mirror

and I start doing this. I know you can’t see this, but I’m imitating Jerry Lewis’ face and

the voice just came just like he said. And I would do it in junior high

and high school. Call people up. Get girls laughing at college. Whatever. So here’s my

Jerry Lewis. Oh hello. oh I’m  Jerry. Who’s your little whoesy? Who’s you

turtle dove? Who’s your little whose it?  Who do you love?  ha Oh,

John I don’t feel so good. Lady,  would you help me? Anyway,  you’re either gonna tell

people–you got to hear this guy,  he’s terrible! But it the key is– they’re listening!

John Verlin at johnverlin12@att.net My cats are coming up to me on

the table. Want to know what happened to me. They probably think I had a stroke or

something. johnverlin12@att.net or

visit www.OnDemandAdvertisingSolutions.com

we’ll see you again next week have a great day

[Music]

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Blog: How Your Content Will Make You King, Podcast #35

So many business owners invest in marketing to stand out from competitors– yet overlook a proven concept that’s been around forever.

And that is content. Ever since paintings were drawn in caves, man has used content to create, educate and inspire.

on-demand-advertising-solutions-newsletter-card-image1

Today’s podcast discusses three ways your creative content will make your business KING and rule over the competition!

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors with an extended marketing platform–the perfect compliment to a Google Adwords campaign!

You may learn more about us and schedule a free appointment.

You may listen to all of our exclusive audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and success information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow–sent to you inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner, FOR FREE!

Digital Marketing Update Tan Cover

Now, enjoy the video podcast!

podcast cover

Marketing Your Business; How Your Content Will Make You King, Podcast #35!

Host: John D. Verlin

Transcript:

Good afternoon. John Verlin once again with On Demand Advertising Solutions, podcast #35.

And today I want to talk to you about three ways your content can make you king.

And the reason I want to do this—and we’ve talked about this in the past, about how important content is.

Recently I’ve talked to a number of business owners, to have been hesitant to invest in good content.

Whether they pay someone or do it themselves, or whatever.

Now, if you’re listening to this. This is content, ok? I’m going to give you three reasons today why this is so important in your business.

And content has been around since cavemen were painting pictures of animals on caves. They’ve used it to educate, to entertain, the enlighten, to give insights. To promote themselves. To position themselves. All of this is why content is important.

You may think, we’ll I’m just relying on word of mouth. I don’t really need a website, or I don’t need a blog, I don’t need any of these things. And if I do have them, I don’t really need content. Well, you really do.

Here’s three reasons why.

And if you’re looking for ways to build your business.

We’re in a digital world, whether you like it or not. The web are the way things are getting done today. Whether you use your phone to make purchases, or searches or whatever you’re doing.

This is what the web is doing today. And so this is why it’s so important to have this online presence we’ve talked about and why content plays into this so well.

Because it didn’t used to be this way. Think about it. You used to have a store, you used to have to advertise in the paper for a sale, or whatever you were doing. You may have given out business cards or brochures.

You’ve got all of that now and more as an opportunity on the web to promote yourself, to form images, to provide offers to get people to come by, to call—to do whatever you need them to do. You have the tools today.

Now the question is—A–are you going to invest the time and money to do this? One reason I like podcasts, and I’ve mentioned this before—and if you’re listening to this—you’re seeing what I’m talking about.

You don’t have to go find tons of content to make you stand out. Podcasting allows you to just wing it. Like I’m doing, sort of. I have notes and I’ve done this for quite a while.

It allows you to state who you are and come across to your listeners, who you really are—and they get to know you! See the difference?

If I write something, you kind of get to know me after a while—but you don’t get to hear the inflections, the pauses, the nuances. And that’s what podcasting does.

Now, the beauty of this is—this is content! Believe it or not. And this is why I do this with clients—because, #1—a lot of people aren’t doing it. They don’t think about it. This is an extension of my radio background. This is a natural.

I kept thinking, why aren’t more people doing this? They’re coming of age now. We’re seeing more and more podcasting. Video—all of that. I’t one reason why I’m including it in what I do for my clients.

It’s sort of cutting edge even, because not everybody is doing it. And with businesses, small businesses—they don’t even have a website.

So do you see that website—all of this is an extension of your business.

Whether you’re doing it online, or you have a brick and mortar business. Or whatever. And just look at Amazon and what they’re doing. They’e wiping out brick and mortar right and left on the web. Through their platform.

This is why all of this is so important. Ok, three ways your content and make you king—and make your business king.

First of all—it highlights your expertise. Your knowledge. Your credibility. Your believability.

Whether you’re doing it like I’m doing it, I’m doing that right now as we speak. I’m doing it through a podcast. I could write this out. Which I will do in transcribing. So I can get found on the web.

But you can do this to—whether it’s a video or a podcast—or whatever it is. This will highlight your expertise.

It will separate you from your competitors. How do I know that? Because they’re probably not doing podcasting.

They haven’t thought of it, they don’t want to take the time. They don’t know how to do it. That’s what I’m finding in businesses that I work with and talk to. They like the idea. It’s different.

You can do that or you can go search the web for written content—or write your own four thousand word blogpost every week. But I don’t want to do that.

I like to talk and I like to do it in this format to highlight expertise. And transcribe it so it’s in written form. And it gets searchable, searched on the web.

Which leads me to number two—your content will be searchable on the web! It will rank you! If you don’t believe me-just put out some every week.

Fifty-two weeks a year, you’re going to have fifty-two podcasts, fifty-two posts. Whatever you’re doing and guess what—all of that new content is going to be seen by Google and Bing, the search engines. And they’re going to rank it.

And don’t get bogged down on finding keywords, and doing all of that sort of thing. You can do that, and pay a lot of money for it. It’s not that necessary like it used to be. The algorithms have changed. They are looking for a good customer experience—Google is, for their customers.

That’s all you have to worry about. Give good content basically—it will get ranked.

So the second point is, you will be searchable on the web. It’s going to highlight your expertise and credibility against the competition.

The third one is—it’s part of your website, on a blog.

Now, if you put together a website for your business, you may have different, what do I want to call it, products, services. And that’s fine.

But once you list all of that—it’s sort of static. I mean, how many qualifications do you need as a hygenist? Once you’ve listed that—it’s right there on the web. And that’s content. But if you have a blog—and every week you post something new about yourself.

Like I—I talk about experiences about myself that I’ve had with clients. About chamber people I meet. Things I read. Things I hear and watch.

You can do that too. Share your experiences. Share your insights. All of that is content which will make a difference in you vs. your competitors.

See how that makes you stand out? But it’s also part of, in a blog format, your website.

And that is all something I’m going to call a mechanism, a promotional mechanism.

It allows other media, if you’re doing radio, TV, print, direct mail, email marketing, whatever you’re doing. It allows you to direct that back to your website.

Your’e giving them a reason to come there. It’s not just a coupon, this is content that they can see everything you’ve done. And that forms impressions.

Ok, and it’s something of value.

Your content should be something your prospects or customers are looking for or want to know about. Just like I’m doing write now.

If you’re listening to this—you’re doing exactly what I want you to do and why I’m doing it this way.

Because, I want you to come to my site, my blog, listen to my podcast.

And you probably know about it through something I sent on social media. Or a link somewhere. Or you were on my WordPress website and found a link to it.

Something intrigued you to want to find out more.

That, is what all content will do to make you king!

You’ll stand head and shoulders above your competition. Because a lot of them aren’t doing it. And how do I know that?

They don’t want to invest the money as I’ve mentioned or the time.

A lot of businesses, they don’t see value in this. You can get a high search ranking by buying tons of ads, but just putting out good content—it’s automatically going to happen.

It takes time—but it’s a great way to accomplish three or four things with one thing.

And make you stand out and make your content king. So try that. If you have questions, I’ll be happy to answer them.

Once again, you can email me: johnverlin12@att.net or visit our website: www.OnDemandAdvertisingSolutions.com.

We’ll talk to you next week. Have a great week!

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

 

From the Blog: Digital Marketing Update, Why We Recommend Video, Our Testing On Facebook Boost, Podcast #20

As a part of our three-part strategy for small business marketing, we recommend including video promotion on social media as an element in the mix of marketing bridge.

on-demand-advertising-solutions-newsletter-card-image1Specifically, animated videos that we create for our clients as they’re inexpensive, fun and memorable which equals, effective (at least in theory).

Today, in Digital Marketing Update, Podcast #20,  we set out to test our own promotional video’s of On Demand Advertising Solutions

Most of these are between thirty-five for fifty-five seconds in length. We know that attention spans on Facebook our quite short.

youtube #2
“Post It On A Blog Or Just Call Us” animated video

But we anticipated that our target “small business owners/CEO’s” might take thirty seconds to see a video that automatically begins running on their Facebook newsfeed.

You can listen to our strictly audio podcasts here. Also, get our special first-time client offer!

Enjoy the video podcast!

digital-marketing-update-podcasts-john-v-square1-1-700-pixel-large

We tested these over a three day period, May 30th-June 3, 2017. Our target again were “small business owners/CEO’s” in a 30 mile radius of Overland Park, Kansas (near our Gardner, Kansas studio.

We pitted “Opportunities Abound-An Engaged Marketing Platform” with “Post Them On A Blog And Just Call Us”.

Here they are below:

After a three day test, we found the cost-effectiveness startling. We also monitored how many “Facebook” referrals came in to our site from the video’s.

This, after all is our goal for prospects to see our site and view/listen to our videos and podcasts (to sample what we can do for their small business). 

We know that like any service business, these can be produced and promoted by small business owners…but we also know that not everyone has the time, experience and capabilities to do so on a regular basis.

Much like an accountant doing your taxes–this is our goal to be a freelance marketing compliment to their overall marketing and advertising function. Providing not just social media promotion on-going, but innovative content that builds SEO, unlike other firms.

That, to us equates with real value to build fresh content and creatively promote it. That seems to be a major element many small businesses are not doing to showcase their expertise to new prospects.

As you can see below, the “Opportunities Abound–An Engaged Marketing Platform” video reached 401 people in our target, costing just $.02 per 3-second video view.

The second video, “Post Them On A Blog And Just Call Us”, reached 39 people in our target costing $.05 per 3-second video view.

During that three day test, we had 333 people reached in our target, with 132 :03 video views and 22 Facebook referrals from this $15, investment. 

So, let’s just say the video’s produced approximately 20% new Facebook referrals to our website (or $.68 per referral). 

And this paid video content is really a bonus to using these video’s on our blog, Facebook page, etc.

Our goal really is to get 2 clients per year, investing $1000/month (a One Day Offer package of services that includes customer surveys, monthly emails, podcast & video content creation, social media promotion year-round).

facebook video ads screenshot, may 29-31

Obviously, if we continued with these videos compared with straight Facebook posts (and we have tested a number of them, which averaged $.50+ per click were the most efficient.

But they didn’t come close to the animated videos. Thus, why we recommend them as an overall part of a winning strategy along with podcasts (just like you’re listening to now).

Another reason we recommend animated videos (although we have done actual video’s as well), is the fact that you can tell a story in less than sixty seconds. It is also a simple story, so prospects can “get it” and have good recall, much like a short jingle.

Animated videos allow you to place them on your Facebook business page, Linkedin business page, etc–in full view of new prospects that refer from your posts and tweets, as such:

facebook video shot.JPG
Animated videos can be pinned to the top of social media sites for visitors to view as an audience is built from paid boosts, posts and tweets.

In essence–small businesses have the power of Hollywood and Radio star imaging (granted on a smaller scale) to use in promoting their brand. 

By combining both podcast and video usage, small business owners can tell their story in short time spans and make a series out of it–all the while being promoted on a daily basis.

Part of the reason clients hire us is that creative content can be difficult to create on a weekly if not daily basis. This aspect of idea creation plus the amount of time in which to create, produce and promote is what we specialize in and offer to our clients in a very cost-effective manner. 

Why We Recommend Video, Our Testing On Facebook.
Podcast #20

Host: John D. Verlin

TRANSCRIPT:

Good afternoon, John Verlin with On Demand Advertising Solutions and another Digital Marketing Update, Podcast #20.

For a number of months now, we’ve been talking about various content that we can run for your small business. One of the things that we really like…actually, we stumbled across it, is videos.

And not just any video as you and I might think, but animated videos. They’re, I saw a new one on this, on a different platform, it’s more like real-life humans dancing around and that kind of thing.

For a fairly sizable fee, they’ll put your logo, and things like that on it. One reason we like them to recommend to our clients to help build their business, is several things—and today’s podcast I’m actually going to be including on our blogpost where you’re listening to this.

A couple of the videos we actually tested on Facebook, and we boosted those. We tested them over a three day period, and I have some data to share with you.

I’ve also got a couple of screenshots to show you, of costs and things like that. Keep in mind, all of this, whether it’s podcasting, social media promotion, blogging, everything you do…TV ads, radio ads, print ads, email marketing. All that you do works together.

One of them doesn’t just hang out there and do everything. It all works together as a part of the marketing bridge for your business.

Everything from your business cards, to uniforms, the look you have, the style. All of this should be symmetric and work together.

So, when I share information with you about podcasting or videos—I’m trying to zero in on some of the most effective things your small business can do.

What we’re trying to do to not only build traffic to your website, engaging your customers with creative content. But it all works together on an on-going basis.

It doesn’t just happen and you forget about it in six months. It has to be consistent and relentless. And the reason is you’ve got competitors out there doing what you’re doing, coming up with ideas…watching you.

I put some posts out there showing a lion stalking almost in wait. And that’s really kind of what it’s like.

Competitors are nipping at the heels. You have to be proactive and relentless with a lot of this to keep ahead. Be on top of your industry. Constantly seeking new information. I just recently had some information I gave to a client last week.

It was a great infographic of the clients’ clientele. Somebody did a lot of work to put together. I was out there doing my thing for the client on social media and promotion and I came across this.

Those are the kinds of things, and I know a lot of owners don’t have a lot of time to do this…but that’s where the marketing people can step in to do research and keep you informed.

And really, with social media, I found it’s really cool…you’re getting a lot of the latest stuff sent to you. When you’re tracking everything for a client, for example to do promotion. So you’re seeing a lot of cutting edge stuff.

Articles, and things like that. It’s really important that you stay on top of that, because you can bet your competitors will be. You’ve got to stay a step ahead of them all the way.

That’s why I kind of zero in on what I feel is the most effective for small businesses that they can use. It’s sort of new. I’m finding that a lot of small business owners may be intimidated by Facebook, Twitter, Pinterest, Instagram, social media promotion. Creating podcasts, videos, all of this.

Getting back to the Facebook testing we recently did. A couple of videos we tested are on this blogpost that you can look at. And what we found was, over three days, we found that the average video post, was about two to four cents per view.

Now Facebook has three-second views that they count as a view. Keep in mind, the shorter you can make a video, I usually try to make mine in thirty seconds, the better. It’s hard to do that.

I try to do mine between thirty to forty to fifty seconds. But the shorter you can do it, the better. Because when people are checking their feed, that video will automatically start—unless people have set their settings to prevent videos from running.

But it will just start going, and guess what—how many videos do you see out there on your Facebook page? Not a whole lot. So that’s why I feel this is very effective because you can target this.

Now I targeted CEO’s, small business owners, presidents—within a thirty-mile radius of my zip code area.

Knowing that these are the kind of people seeing this content—that’s all I cared about. So over three days, 332 people were reached, according to Facebook. About one-third, 132 viewed it for three-seconds or more. Now how many actually saw the whole video, I don’t know. They don’t tell you that. They just want your money. So they charge you for a view.

It was a $15 investment. But, on the back end of this thing—tracking on my website, I got 22 referrals over three days from Facebook. I’m going to say—there were some posts I put out there on Facebook as well. But I’m going to say just rounding numbers out-let’s say twenty percent, according to Facebook 132 that responded or did see it for at least three seconds. 22 of those who viewed it went to a page on my website. Which is what this is all about.

This is in addition to, in this case it was the videos as I didn’t do too many posts on Facebook on purpose. This is in addition to the posts that you or a marketing person does on a regular basis constantly. Because you’re gradually going to be building traffic.

So, how effective are these videos for Facebook in this case? Well, figure twenty percent of the people who viewed it—about $.68 per referral is what it costs to get those 22 people over three days. Guess what? I know that this is a building process. This whole branding/marketing thing doesn’t just happen.

The same thing when I was in radio. It takes time to build your brand. You need to be patient and you have to commit to it. Is it going to happen in two weeks? Six months? A year? You don’t know.

But I know based on the average cost of referral, that those videos were pretty darn good. In comparison to a typical boosted post, that I tested, they could be anywhere from $.50 to $2 or $3 if they didn’t score very well. People didn’t respond as well.

So you can kind of see the difference there. The effectiveness of video. Would you recommend them?

And this is a bonus folks! This is stuff that if you’re paying for it that’s great. But you can use these videos on your Facebook page. Pin them to the top of your Facebook feed. You have them on your blog. Each time we’ve done videos, we’ve put them on the clients blog, which again is more content for the search engines to see.

The animated videos have written content in them, and that is content that the Google search engine sees. That’s why we like the animated versions versus normal video. The place for “real” videos in my opinion is one or two things. They’re great for “how to” videos. You can post them on Vimeo and link them to your blog or Facebook page or your home page of your website.

However you want to do that. Keep in mind, those can be thirty minute videos. “How to Clean A Cat’s Teeth”, by a veterinarian which I actually did watch. It was fifteen or twenty minutes. It can be longer.

The good side is you can share your expertise with a real person doing it speaking directly to the customer. And they’re great. They all work together. The only difference I say…if you’re not attractive, that may be not a good thing! Whereas, an animated video doesn’t matter. They’re going to watch it.

But they will make suppositions. So if you’re a business owner that may not be attractive, I hate to be this blunt, it may not work well psychologically for customers or prospects first engagement with your website. If you are attractive, great. More power to you—that might work well.

I guess, the animated versions can be told shortly, quickly..not as much perceptional issues compared with actual customers, or owners talking. But, you can include that too. You can use them all—it’s your discretion as to how you want to use them.

But the animated—we grew up with cartoons. You think about all the little cartoon commercials you’ve seen over the years. I remember one for a heating and cooling company—in Kansas City that dates back to the ’50’s. I still remember the jingle and the little animated bird flying. They’re very memorable.

That’s pretty much what I wanted to share with you today. The test on Facebook, you can see the videos we tested here on the blogpost. You can try them yourself. But, when you create these—you can target key benefits, one at a time. Do a video on each one. It doesn’t have to be a big summary thing of all your benefits.

You can just break them down into little segments. A little minute or thirty second video. Animated videos. Test them on Facebook and constantly test with everything. Good marketers do. One thing may work great and you hate it. And the other one you thought would work well doesn’t. You just have to test.

Facebook posts, videos, testing. I had great results. I encourage you to consider to do that because they’re different. That’s one reason we recommend what we do and how we do it.

John Verlin is my name. jverlin1@yahoo.com is my email. Website: www.OnDemandAdvertisingSolutions.com.

We’ll see you next week when we’ll discuss some techniques I have found work well in not only promoting your videos, but podcasts and your website as well. Have a great day!

All podcasts produced by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin, 2017

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