On Demand Advertising Solutions Video Podcast #96, Seven Signs Your Client Won’t Pay Your Invoice!

As more people start new businesses or sidegigs and their clients are new and/or out of market, getting paid for your work can be a tricky proposition.

Gone are the days when businesses knew each other and their bond was trust. With online services and electronic payments–getting paid should be easier. However, there are definite signs to look for when deciding to take on a project or not.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #96, host John D. Verlin discusses Seven Signs Your Client Won’t Pay Your Invoice!

He comments a post by JT Ripton in Manta.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Freelancers now have a variety of platforms to operate sidegigs–from Airbnb, Uber, Lyft, Taskrabbit, Fiverr, etc that provide billing and payment protections.
  • These types of platforms make it easier to offer a service and get paid in real-time.
  • If not using a platform like the above, be wary of clients who refuse to sign an agreement or contract (which acts much like a trial close).
  • Haggling over rates or becoming aggressive in discussing rates could be an indicator of problems to come.
  • Using dismissive language or undervaluing your work is a red flag as well. A client is hiring you as a specialist and should be willing to pay a fair price.
  • Be wary of clients that aren’t responsive to emails, phone calls, etc. This again could be a sign of wasting your time.
  • Not being respectful of your time is an indicator–whether they nitpick or are constantly calling you complaining. They need to respect your time and efforts and not badger you.
  • They won’t pay online. Most business use Paypal, Square, etc for payments and in today’s digital age are becoming a normal method of payments. Explaining up front how to be paid is crucial that they understand and expect this.
  • They demand upfront delivery before they pay. This can be tricky as many freelance workers need to balance trusting the client with the realities of getting paid. Agree to provide part of your work upfront with the balance of it when full payment is received. Again, this is something that needs to be discussed upfront to get as much in writing as possible.
  • Again, using an established platform like Fiverr, etc that manages services, payments and ratings is a great way to prevent client abuse. 
  • Offering a bonus or incentive for advance payment is always appreciated by clients.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #94, The Future Gig Is Freelance, Optimizing Independent Worker Output

A recent Upwork study found that about 47 percent of millennials engage in freelance work, compared to 36 percent of the entire workforcewith more than half expected to do so by 2027.

This work force impact demands a discussion whether you are a freelancer trying to build a business, or an employer wanting to cut costs and hire a freelancer.

What should be expected in this new relationship and how can freelancers more forward in creating a more secure working environment?

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #94, host John D. Verlin discusses The Future Gig Is Freelance, Optimizing Independent Worker Output.

He comments a post by Michael Burdick, Paro CEO in Entrepreneur.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Freelancers choose this lifestyle to have more autonomy and independence.
  • As much as they want to take a break from corporate culture–they want a steady income.
  • Freelancers withdraw savings 3x more than corporate workers.
  • Businesses hiring freelancers much demonstrate they value their contributions and offer bigger opportunities to prove themselves.
  • Determine how many hours they want to work and when–then find a middle ground.
  • In a PayPal survey, 38% of freelancers desire a steady work stream. Provide that for them to retain them.
  • Build relationships between freelancers and staff to optimize output and long-term turnover.
  • Provide regular feedback as the project moves forward to give the freelancer clarifications of expectations.
  • 44 percent of business leaders indicate that the changing nature of work is the driving force in their companies. Treat freelancer like a part of the team.
  • In marketing your freelance business–reach out to past customers or clients to offer your services. Expect to start small and cheap to grow it.
  • Begin a website and consistent content as this will build your online professional brand identity.
  • Promote your business and content via networking, social media, traditional advertising and speaking/PR.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Video Podcast #93, Business Need To Expand? Powerful Strategies To Enter A New Market!

Your business has been growing to the point that you’ve decided to expand or move into other markets.

What information do you or your team need to gather to make profitable decisions?

Similar tactics are typically used when you set up your original marketing plan for your business.

This is a crucial step as unless a foundation is laid with marketing/competitive data–the venture may fail.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #92, host John D. Verlin discusses Business Need To Expand? Powerful Strategies To Enter A New Market!

He comments a post by Jeremy Diamond in Entrepreneur.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Spend time and money in research and development. This is a crucial step to determine what market, if any you have vs. competitors.
  • Perform market research. Learn about consumers, competitors and the effectiveness of your marketing programs. You can gauge interest in your product as well as industry and economic trends.
  • Conduct customer surveys (via Survey Monkey) , interviews and phone calls. 
  • Query your customers to get their opinions about your products’ strengths and weaknesses.
  • This research will give you an idea about how you may perform in this new market.
  • Evaluate your competitors strengths and weaknesses. You can make offerings to improve upon or counter what they’re doing.
  • Determine the market share you’ll achieve once you enter the new market. This is an important step to get an idea of how successful you may be. Your goal may not only be to increase sales but to reach or take from the competition some share points.
  • Once you’ve evaluate your chances of success–determine how much you’re willing to risk by talking to specialists and attorney’s to find out if the risk is worth taking.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #92, Protecting And Growing A Service Business Brand

If you own a service business like mine–selling and branding yourself needs to focus on a different tack than just selling a product.

While word of mouth is always the best form of credibility–online searches provide a whole new venue for prospects to learn about you, and in may cases–are more believed.

The question is what is your business doing to protect your brand and develop it to get new customers?

ubrecht sword total image
The famed Ubrecht swordsmith logo from Viking fame. Known as the earliest found “logo”.

Above is an example of an early method a Viking-era sword smith used in defining his or her brand in the service of sword making (stamping a “logo” on the blade).

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #92, host John D. Verlin discusses Protecting And Growing A Service Business Brand.

He comments a post by Chidike Samuelson in Entrepreneur.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Service businesses can be open to legal and customer complaints and requirement consistent monitoring of customer behavior (think social media posts, etc)
  • Since you don’t have a product involved–you become the product/brand and reputation in the eyes of prospects becomes crucial (word of mouth, reviews, perceived image).
  • Because of online venues to provide good or bad feedback–consistently seeking followup customer response is imperative to stay on top of their opinions.
  • Setting up a system of gauging this response may help in future purchases, litigation, etc.
  • Treat data like gold. Your customers trust you to keep their data private (Yahoo data breach, Facebook, etc) and will be angered if not respected.
  • Focus your efforts on personal branding rather than corporate branding. People want to do business with people they trust–not a company image.
  • Humanize your brand (podcasting is one way to do this) as prospects want to know you are real.
  • Understanding the rules of customer attraction and retention (traditional advertising, social media advertising on content marketing).
  • Consistency of your efforts build online brand awareness, image and trust.
  • How you say something is more important than “what” you say (pay attention to tone and method of communication–the presentation).
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #86, How Is Your Business Building Ratings And Shares?

With changes in algorithms and credibility with consumers–social media changes affect how small business will build new prospects and leads.

The burden is shifting more to the small business owner to be seen in an online world; getting customers to provide positive ratings and reviews as well as shareable content is booming in online branding.

What we use to do with testimonials and word of mouth is now front and center in prospects minds in making decisions.

Small business owners need to have a grasp of how to make this shift and enhance their brand to get more customers and reviews of their experience.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #86, host John D. Verlin discusses How Is Your Business Building Ratings And Shares?

He comments on a ratings post by Nellie Akalp in Forbes Magazine.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Make sure your content is targeted to what users will expect to find when they get to your site.
  • With algorithms getting smarter, make sure you hire ethical SEO’s to help you. Gaming the system will no longer work.
  • Improve your site speed and limit errors.
  • Focus on highly researched, rich media content expertise that provides great value to your prospects.
  • Establish customer review sites (Yelp, Angie’s List, Google Local, Yahoo Local, etc).
  • Ask customers to provide reviews and consider a gift card in exchange.
  • Thank your reviewers.
  • Make reviews a part of your process to build your online brand and gain valuable customer feedback.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #79, Six Compelling Reasons Why Creating Your Own Content Can Explode Your Brand

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; content creation should be practiced by more businesses to build their credibility and brand.

As competition increases day to day–a businesses’ perceived reputation and expertise can many times be summed up in what they say about themselves and how others’ reviews and testimonials agree with that.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #79, host John D. Verlin discusses Six Compelling Reasons Why Creating Your Own Content Can Explode Your Brand.

The whole notion of song writers and performers stealing others works is well-known in the music industry.

From Quincy Jones recently saying that Michael Jackson stole the Billie Jean riff from Donna Summers Independence Day to Steve Jobs accusing Bill Gates of stealing the Apple software that became Windows, there is nothing new under the sun.

Taking what existed before and changing it, tweaking it or creating a whole new idea, the end results is how your brand will be viewed and perceived by customers and prospects.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Creating your own content can simply be commenting on what other’s say or offering your perspective on it.
  • Raising common issues your customers may have and answering them indicates your expertise in solving their problems.
  • Providing your own answers and advice on a regular basis demonstrates your brand relevance and currency.
  • Featuring your customers or industry guests in your content promotes goodwill and credibility to prospects and customers. (How bad is that?)
  • Content is at the heart and soul of your online experience that can be promoted and shared.
  • Original content may be the “hit” song that will cause others to check out the whole “album” (website/blog).
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #83, Six Questions All Entrepreneurs Need To Answer Prior To Launch

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; answering these basic questions prior to launching your venture are critical to success.

Too many of us jump into starting a side-gig or business without thoroughly answering key questions about what you’ll be offering and who will be buying–and how they’ll do it.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #83, host John D. Verlin discusses Six Questions All Entrepreneurs Need To Answer Prior To Launch.

He comments on a post by Brian Roberts in Entrepreneur.

Finding a niche (like making home-baked pastries and selling at farmers markets, etc) and having enough cash to see you through hard times are sometimes an afterthought that can put the venture in peril.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • First and foremost–determine who will be buying your product/service and why will they want it.
  • Determine your market size and price points.
  • Break down your marketing demographic (men, women, age, etc)
  • What is the need of the market? (Critical. Survey’s, customer/prospect feedback, talking to people, etc)
  • Where are the market communities? (Facebook groups, flower clubs, farmers markets, etc)
  • Who are your market competitors? 
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #63; Marketing Your Business, 4 Ways To Get The Best Search Results On Google.

When it comes to marketing your small business to consumers, promoting business to business to get new clients or using social media marketing to advance engagement; taking the proper steps to being recognized online by prospects is crucial for future growth as mobile platforms and voice-search usage increases.

This is more than just looking good online. Rather, it’s having a complete marketing platform that is optimized with what search engines and customers are looking for when they search for your business category.

A bit like looking for a needle in a hay field of options.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #63, host John D. Verlin discusses 4 Ways To Get Top Search Results On Google.

He responds to a listener named Emily from south Kansas City, Missouri’s comment on  his animated video (Caught You Looking) on the website.

Rich content like animated videos and video podcasts are being ranked higher by Google and test well with prospects.

man with stats

This is from Manta Marketing Pro, from a recent post by Savannah Paver.

It combines synergies needed to be found, with bold marketing and a proven strategy.

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast

 (To see transcript, click on CC in “gear” above in player)

podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Blog: Marketing Your Small Business; When Will My Ads Begin To Work? Every Business Owners Nightmare! Part 1, Podcast #53

When Will My Ads Begin To Work? Every Business Owners Nightmare! Part 1, Podcast #53

Marketing your small business. You’ve worked hard setting up your new side-gig business. You’ve researched, borrowed, purchased product, discussed distribution channels.

Everything is in place–except the marketing. Confusion. Questions remain. Too many notes! The nightmare begins!

Everyone is a genius marketer! $400 per month for this social media….$2000 per month for PR, web design–or at least $500 off our “normal” summertime advertising package special!

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Podcast #53, host John D. Verlin discusses When Will My Ads Begin To Work? Every Business Owners Nightmare!

He’ll attempt to answer that question and more as business owners struggle to get clients, customers and make profitable sales.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform dynamics infograph smoothed
The business engine that could.
The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

 

Enjoy The Video Podcast
(To read closed-caption transcript, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
 

podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Blog: How To Drive Small Business Traffic Using The Latest Search Engine Change, Podcast #48

Once again, we go down that magical entrepreneurial road into the Emerald Forest. Only to discover, lurking behind the trees are more changes in how Google analyze’s relevant search content.

Regardless of how much marketing investment you’ve made–these changes affect how your business listing will show up in the search engines.

What do you do?

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In today’s Digital Marketing Update, podcast #48, host John D. Verlin discusses the latest changes that Google has made to focus on “voice-requested”, rich-content methods in achieving favorable rankings for small business owners.

business couple

It’s all a part of our three-part strategy to drive SEO and web traffic and to make your business exceed the profile and exposure of your competitors!

We do this through an extended marketing platform–the perfect compliment to current marketing campaigns!

You may learn more about us and get our risk-free offer!

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

Now, enjoy the video podcast!

(To read closed-caption transcript, please click on the “gear” icon, then turn on “CC” for in the above Youtube player)

podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth