Thanks to digital marketing platforms and capabilities–today’s professionals and small business owners have the tools to create effective and measurable online marketing campaigns.
However, many small business owners are limited in time and budget to effectively and efficiently market their businesses.
They need affordable marketing services that will help them exceed the profile and exposure of their competitors, drive web traffic, engage prospects and customers.
That’s where a marketing firm like On Demand Advertising Solutions can help.
UNDERSTANDING TODAY’S BUSINESS MARKETING CLIMATE
- Prospects and customers are gradually moving from traditional brick and mortar stores to online experiences.
- Prospects research and engage rich media products and services online, with over half using mobile devices.
- Prospects are increasingly placing more value and trust on reviews, influencers and social media comments.
Why focus on rich media content and social media marketing? Recent algorithm changes at Google and Facebook place greater value on rich content such as video, streaming, pictures and audio. The search engines find content on websites, blogs, social media posts, etc.
Please read the following excerpt regarding the importance of content (stuff):
Combining rich content with social media promotion produces greater search rankings, organic web traffic and brand currency.
It is a perfect compliment to traditional media and current marketing efforts.
Think Youtube stars, millionaire entrepreneurs and social media influencers–always promoting their latest video, seminar, audiobook or webinar on Facebook, Twitter, Instagram, etc.
The services I offer your business are designed to work together to increase relevant content, web traffic, trust and engagement of your prospects.
My services may be used independently for growing your business, or as a part of a strategy to turn your business into a Hollywood studio!
WEB SITE & GRAPHIC DESIGN
Need a website optimized with original content?
- I’ll be happy to create a WordPress website designed for the small business owner complete with Blog, audio/video ready and mobile optimized.
- Besides a professional brand image for your marketing platform your Blog becomes the active agent of content for prospect searches and promotion.
- Who better than a creative content marketer to design and optimize your website with integrated robust content?
SOCIAL MEDIA MANAGEMENT
- An on-going presence on Facebook & Twitter business pages as they are the primary drivers of customer traffic and replicated impressions (we also may use Linkedin, Instagram, Pinterest, etc as needed).
- Social media management with 5-7 daily posts to platforms best-suited to your business clientele (Facebook, Twitter, Instagram, Pinterest, etc) including social media best-practices, monitoring and feedback.
- Monthly analytic reports of your social media posts, engagements and on-going suggestions.
VIDEO CONTENT CREATION & PROMOTION
- Simplified messaging that allows prospects to “get” what your business is all about in less than one minute.
- Custom-create animated video’s for your business in 1080p resolution, mp4 format for use on your blog, website or Youtube post.
- “How to” or presenter video’s featuring you, your staff or customers to place on Youtube and Vimeo.
VIDEO PODCAST CONTENT CREATION & PROMOTION
This rich media content is no different than “original” content Netfix or Amazon create for their “targeted” audiences on streaming devices–just on a smaller scale for your audience. (In the case of Amazon, it’s also a core part of their platform business model).
- Great way to showcase expertise and information in a very “personal” way.
- Excellent way to post on website or email to customers on a regular basis with your own “radio show”. Sells the Hollywood “sizzle”.
- We feature your business expertise and experiences in video podcasts–-seen as original transcribed rich content that may be shared among targeted prospects.
“Podcasts have intrigued us for a while; we know it’s a format that resonates with many of our customers with expertise in an exciting manner adding to brand currency and perception…especially our business travelers, and one that would allow us to dive deep into intriguing pioneers and explore what we can all learn from their stories.”
This dive deep brand experience helps your message stand out against your competition as Apple, Virgin, GE and a number of businesses are recognizing by venturing into podcasting.
- Excellent way to “feature” your content. Promoting your customers via a blog insures links, referrals and repeat traffic.
- Adds consistent organic rich media content to Google search engines ranking your website higher in their realm of searches.
- Adds authoritative content highlighting your business expertise.
CUSTOMER SURVEYS / NEWSLETTERS / EMAIL MARKETING
We also offer customer surveys, newsletters & email marketing as a part of the overall marketing platform to promote content to clients with established databases.
Customer surveys may be done with established email databases and are sent out via SurveyMonkey with established spam best practices. The survey results will help glean prospect/customer interests for relevant voice-based search, “how to” podcast content.
Newsletters may be posted each month on the blog featuring new products, services, relevant industry info and a message from the business owner. They’re a great way to stay in touch each month with your clients.
Email marketing may be done on a monthly basis providing a link to your blog newsletter, special offer/coupon or business information.
WHY CHOOSE ON DEMAND ADVERTISING SOLUTIONS?
Knowledge–sales, marketing, copywriting, editing, production, social media
Tools–web-based surveys, email marketing, audio software, graphic design/elements, video production
Experience–seasoned marketing experience with thousands of small business owners offer a unique perspective in solving your marketing issues
Understanding–knowing what techniques are most effective to produce results
Creativity–utilizing the eye of an artist with the mind of a poet, producing entertaining, informative and educational messaging
Effective Content–not just measurable–but memorable content that moves prospects to action
What services are right for your business?
Take advantage of my Risk-Free Offer for first time prospects!
Contact: 816-223-2105 / email@example.com
Podcasts recorded and produced at Verlin Studios / Gardner, Kansas