When it comes to marketing your small business to consumers, promoting business to business to get new clients or using social media marketing to advance engagement; taking the proper steps to being recognized online by prospects is crucial for future growth as mobile platforms and voice-search usage increases.
This is more than just looking good online. Rather, it’s having a complete marketing platform that is optimized with what search engines and customers are looking for when they search for your business category.
A bit like looking for a needle in a hay field of options.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Video Podcast #63, host John D. Verlin discusses 4 Ways To Get Top Search Results On Google.
He responds to a listener named Emily from south Kansas City, Missouri’s comment on his animated video (Caught You Looking) on the website.
From a recent email I received, this businesswoman wants to know why I recommend podcasting to build a business.
Very good question. Doesn’t seem to be too many businesses utilizing this below the radar marketing method (at least at the time of this recording).
More media are giving time to discuss podcasting as seen from this recent post in Entrepreneur:
Mr. Agrawal makes some great points in answering this question. As marketing and social media platforms are changing up their services and methods–their focus on favoring rich media content (such as podcasts and videos) are making further inroads into the marketing terrain.
No longer are email marketing, direct mailing marketing–even social media marketing infallible.
This shift requires marketers to adapt in order to compete for prospects and customers in an online world.
Today’s Digital Marketing Update
In today’s On Demand Advertising Solutions, Digital Marketing Update Video Podcast #97, host…
When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; there are seven critical steps you need to keep in mind when launching a startup or new venture.
Back in 1983, I had the opportunity to start a new publishing business called Christendom Publishing.
I recruited my brother to assist as we put together a new product called Listen & Color Bible Stories for Children.
We felt there was a clear market for 110 Bible stories 3-5 minutes in length and re-created with coloring pictures and over 22 actor voices on stereo cassette tapes.
As a Bible teacher at my church–and coming from a radio background–I remembered my mother reading me Bible stories as a child–and knew that combining the audio with tactile functions was a great way to help children learn the Bible stories.
Just like minimizing stock market risk by dollar cost averaging a reliable balanced mutual fund–similar strategies may be used to minimize your business market risk.
When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; learning from others mistakes can help you minimize the risks of failing.
This is one reason having a mentor–someone experienced with running a business and knows the way around building and sustaining it is so important at the beginning.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Video Podcast #82, host John D. Verlin discusses Four Reasons Why Businesses Fail And How To Minimize The Risk.
We can be fooled into thinking critically about our new idea or product but getting another set of eyes upfront can offer ways to maneuver growth and pitfalls along the way.
On Demand Advertising Solutions Three-Part Strategy
There have been media reports about Facebook using customer data and messing up many business owners organic strategies of digital advertising on their platform.
Now we have to pay to play to effectively reach targeted prospects.
In the whole scheme of marketing things, it’s important to understand the main dynamic of your business marketing. There are many roads to Rome, and all will get you to your destination.
Some roads may have construction going on. Some may have potholes. Some may be washed out. But the persistence and testing of methods to get your prospects to engage your brand is at the heart of the matter.
Today’s Digital Marketing Update
In today’s On Demand Advertising Solutions, Digital Marketing Update Video Podcast #88, host John D. Verlin discusses Forget The Facebook Fracas, Five Ways To Get Prospects To Engage With Your Brand.
When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; recognizing issues you may face in advance can help prepare you with backup plans to stay competitive.
This is a critical review as you continue to move forward building your business.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Video Podcast #68, host John D. Verlin discusses 6 Main Challenges Every Business Owner Faces And How To Prepare.
On Demand Advertising Solutions Three-Part Strategy
It’s all a part of our services and three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!
The Extended Marketing Platform
We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.
From a recent email I received, this businesswoman wants to know why I recommend podcasting to build a business.
Very good question. Doesn’t seem to be too many businesses utilizing this below the radar marketing method (at least at the time of this recording).
More media are giving time to discuss podcasting as seen from this recent post in Entrepreneur:
Mr. Agrawal makes some great points in answering this question. As marketing and social media platforms are changing up their services and methods–their focus on favoring rich media content (such as podcasts and videos) are making further inroads into the marketing terrain.
No longer are email marketing, direct mailing marketing–even social media marketing infallible.
This shift requires marketers to adapt in order to compete for prospects and customers in an online world.
Today’s Digital Marketing Update
In today’s On Demand Advertising Solutions, Digital Marketing Update Video Podcast #97, host John D. Verlin discusses Why Should I Use Podcasting To Build My Business?
On Demand Advertising Solutions Three-Part Strategy
It’s all a part of our services and three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!
The Extended Marketing Platform
We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
Understanding how the internet works is crucial for small business owners in making their marketing plans. Rich media content is the source of rankings and listings as it contains vital keywords/phrases.
Rich media content platforms such as Youtube are growing in leaps and bounds, offering small businesses enticing platforms to place their expertise. (Just explore the surge in Youtube stars).
Engagement with content is being used with video and podcasts as evidenced in Entrepreneurs post.
Traditionally, most business have fell short on consistent, relevant content. Podcasting is a simple, searchable way to master this. (Even Sir Paul McCartney commented on how the Beatles music is still relevant today–shows way relevant content rocks)!
Radio stations have used podcasting for years to promote shows, engagement and listener retention. Today, small businesses can use these same techniques.
Interview-style podcasting provides a short 15 minute (or shorter/longer) format for highlighting and promoting your expertise. Makes for ready and easy prospect consumption.
Podcasting your business offers a Hollywood-style image. This goes a long way towards building a brand presence with your fans/prospects.
In a digital world of quick links, shares and likes–podcasting fits right in to “spread the word”.
Numerous podcast hosting sites such as Podimatic, iTunes, etc allow prospects to search and listen to all sorts of content. They have their own built-in platforms.
As far as engagement goes for prospects; good content is entertaining, informative and educational.
Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?
When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; learning how to balance your social media/technology experiences with your life can put things in perspective and maintain your health.
I’ve read a number of recent reports of people becoming “addicted” to their smartphones and how this behavior may be affecting their relationships and health.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Video Podcast #84, host John D. Verlin discusses Tuning Out To Tune In, Balancing Social Media And Life.
He comments on a post by author Dr. Jaime Kulaga in WomenForbes.
While technology has it’s benefits–people can be self-absorbed and anxious with so much information at their fingertips.
On Demand Advertising Solutions Three-Part Strategy
As more people start new businesses or sidegigs and their clients are new and/or out of market, getting paid for your work can be a tricky proposition.
Gone are the days when businesses knew each other and their bond was trust. With online services and electronic payments–getting paid should be easier. However, there are definite signs to look for when deciding to take on a project or not.
Today’s Digital Marketing Update
In today’s On Demand Advertising Solutions, Digital Marketing Update Video Podcast #96, host John D. Verlin discusses Seven Signs Your Client Won’t Pay Your Invoice!
On Demand Advertising Solutions Three-Part Strategy
It’s all a part of our services and three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!
The Extended Marketing Platform
We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
Freelancers now have a variety of platforms to operate sidegigs–from Airbnb, Uber, Lyft, Taskrabbit, Fiverr, etc that provide billing and payment protections.
These types of platforms make it easier to offer a service and get paid in real-time.
If not using a platform like the above, be wary of clients who refuse to sign an agreement or contract (which acts much like a trial close).
Haggling over rates or becoming aggressive in discussing rates could be an indicator of problems to come.
Using dismissive language or undervaluing your work is a red flag as well. A client is hiring you as a specialist and should be willing to pay a fair price.
Be wary of clients that aren’t responsive to emails, phone calls, etc. This again could be a sign of wasting your time.
Not being respectful of your time is an indicator–whether they nitpick or are constantly calling you complaining. They need to respect your time and efforts and not badger you.
They won’t pay online. Most business use Paypal, Square, etc for payments and in today’s digital age are becoming a normal method of payments. Explaining up front how to be paid is crucial that they understand and expect this.
They demand upfront delivery before they pay. This can be tricky as many freelance workers need to balance trusting the client with the realities of getting paid. Agree to provide part of your work upfront with the balance of it when full payment is received. Again, this is something that needs to be discussed upfront to get as much in writing as possible.
Again, using an established platform like Fiverr, etc that manages services, payments and ratings is a great way to prevent client abuse.
Offering a bonus or incentive for advance payment is always appreciated by clients.
Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?
A recent Upwork study found that about 47 percent of millennials engage in freelance work, compared to 36 percent of the entire workforce, with more than half expected to do so by 2027.
This work force impact demands a discussion whether you are a freelancer trying to build a business, or an employer wanting to cut costs and hire a freelancer.
What should be expected in this new relationship and how can freelancers more forward in creating a more secure working environment?
Today’s Digital Marketing Update
In today’s On Demand Advertising Solutions, Digital Marketing Update Video Podcast #94, host John D. Verlin discusses The Future Gig Is Freelance, Optimizing Independent Worker Output.
He comments a post by Michael Burdick, Paro CEO in Entrepreneur.
On Demand Advertising Solutions Three-Part Strategy
It’s all a part of our services and three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!
The Extended Marketing Platform
We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
Freelancers choose this lifestyle to have more autonomy and independence.
As much as they want to take a break from corporate culture–they want a steady income.
Freelancers withdraw savings 3x more than corporate workers.
Businesses hiring freelancers much demonstrate they value their contributions and offer bigger opportunities to prove themselves.
Determine how many hours they want to work and when–then find a middle ground.
In a PayPal survey, 38% of freelancers desire a steady work stream. Provide that for them to retain them.
Build relationships between freelancers and staff to optimize output and long-term turnover.
Provide regular feedback as the project moves forward to give the freelancer clarifications of expectations.
44 percent of business leaders indicate that the changing nature of work is the driving force in their companies. Treat freelancer like a part of the team.
In marketing your freelance business–reach out to past customers or clients to offer your services. Expect to start small and cheap to grow it.
Begin a website and consistent content as this will build your online professional brand identity.
Promote your business and content via networking, social media, traditional advertising and speaking/PR.
Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?
