On Demand Advertising Solutions Blog

On Demand Advertising Solutions Video Podcast #94, The Future Gig Is Freelance, Optimizing Independent Worker Output

On Demand Advertising Solutions

A recent Upwork study found that about 47 percent of millennials engage in freelance work, compared to 36 percent of the entire workforcewith more than half expected to do so by 2027.

This work force impact demands a discussion whether you are a freelancer trying to build a business, or an employer wanting to cut costs and hire a freelancer.

What should be expected in this new relationship and how can freelancers more forward in creating a more secure working environment?

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #94, host John D. Verlin discusses The Future Gig Is Freelance, Optimizing Independent Worker Output.

He comments a post by Michael Burdick, Paro CEO in Entrepreneur.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your…

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On Demand Advertising Solutions Video Podcast #92, Protecting And Growing A Service Business Brand

Have an original brand? Learn who had the first in this podcast!

On Demand Advertising Solutions

If you own a service business like mine–selling and branding yourself needs to focus on a different tack than just selling a product.

While word of mouth is always the best form of credibility–online searches provide a whole new venue for prospects to learn about you, and in may cases–are more believed.

The question is what is your business doing to protect your brand and develop it to get new customers?

ubrecht sword total image The famed Ubrecht swordsmith logo from Viking fame. Known as the earliest found “logo”.

Above is an example of an early method a Viking-era sword smith used in defining his or her brand in the service of sword making (stamping a “logo” on the blade).

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #92, host John D. Verlin discusses Protecting And Growing A Service Business Brand.

He comments a post by

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On Demand Advertising Solutions, Video Podcast #71; 7 Powerful Value-Adding Ideas To Get More Customers

On Demand Advertising Solutions

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; continually providing value to your customers can help solidify your value proposition against the competition.

This fight is even evident among giants, McDonalds, Burger King and Wendy’s. Between Wal-Mart and Amazon–it’s the little things that add up to take market share.

Making sure your business does the same will keep you in the game of via your marketing efforts.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #71, host John D. Verlin discusses 7 Powerful Value-Adding Ideas To Get More Customers.

He discusses points made by training guru, Brian Tracy in this great Entrepreneur post.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds…

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On Demand Advertising Video Podcast #93, Business Need To Expand? Powerful Strategies To Enter A New Market!

On Demand Advertising Solutions

Your business has been growing to the point that you’ve decided to expand or move into other markets.

What information do you or your team need to gather to make profitable decisions?

Similar tactics are typically used when you set up your original marketing plan for your business.

This is a crucial step as unless a foundation is laid with marketing/competitive data–the venture may fail.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #92, host John D. Verlin discusses Business Need To Expand? Powerful Strategies To Enter A New Market!

He comments a post by Jeremy Diamond in Entrepreneur.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an…

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From the Blog: How do we know Social Media works for small business? It’s all Relative!

On Demand Advertising Solutions

Our Small Business Market Background, Strategy, Services and Pricing 

For many small business owners, understanding and utilizing digital elements and social media can be time consuming and frustrating.

More importantly, we want results and we want them now!

This post will demonstrate how we can measure results via the analytics of both Facebook and Twitter.

Both of these digital platforms–in addition to perhaps Linkedin are the current social media drivers to promote your marketing brand platform.

These posts of content will allow your business to engage customers and prospects, direct them to your website and provide a brand perception online and in your other marketing efforts.

But it will take time to develop these engagements as will they grow organically for search engines to discover.

light-coffee-pen-working

When you review options for marketing today–it is really a layered combination of marketing platform (website) image and function, social media outreach (which engages…

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On Demand Advertising Solutions Video Podcast #96, Seven Signs Your Client Won’t Pay Your Invoice!

Getting the differences upfront can help make all the difference at payment time.

On Demand Advertising Solutions

As more people start new businesses or sidegigs and their clients are new and/or out of market, getting paid for your work can be a tricky proposition.

Gone are the days when businesses knew each other and their bond was trust. With online services and electronic payments–getting paid should be easier. However, there are definite signs to look for when deciding to take on a project or not.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #96, host John D. Verlin discusses Seven Signs Your Client Won’t Pay Your Invoice!

He comments a post by JT Ripton in Manta.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an…

View original post 384 more words

On Demand Advertising Solutions Video Podcast #95, Getting A First Page Listing In Spite of “60 Minutes” Google Interview About Control Of The Internet

On Demand Advertising Solutions

In a war of words and growing concern by small businesses about their place on the internet search giant, Google, 60 Minutes latest report gives pause as accusations fly over their control of the internet–and favoring businesses they control.

It’s not the first time Google has come up in anti-trust charges by Congress of being too big to fairly allow competition with small businesses they don’t control.  The staggering amount of businesses they own (like YouTube, Android, etc) provides leveraging lobbying representation in Congress to virtually provide nothing to happen.

In order to get first page exposure in a Google search of business–virtually all businesses are forced to pay-to-play in the online game.

This illustrates the importance of an online presence for every business to be seen as a “real” business, since nobody goes to page 4 of listings to do business with those companies listed (according to Yelp CEO…

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On Demand Advertising Solutions, Video Podcast #87, 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising

On Demand Advertising Solutions

More and more businesses today are caught between traditional media and the new digital sources in reaching new customers; utilizing social media marketing is becoming a mainstay of businesses in hopes of promoting unique content and prospect engagement and end result sales.

Social media can no longer be viewed as the teen’s messenger of choice. From customer service to answering questions–even brand image–it’s here for now in all it’s morphing glory.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #87, host John D. Verlin discusses 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising.

He comments on a post by Jonathan Long on Manta.

Social media has gone beyond personal use to transform customer service and engagement for all types of businesses.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic…

View original post 199 more words

On Demand Advertising Solutions Video Podcast #63; Marketing Your Business, 4 Ways To Get The Best Search Results On Google.

On Demand Advertising Solutions

When it comes to marketing your small business to consumers, promoting business to business to get new clients or using social media marketing to advance engagement; taking the proper steps to being recognized online by prospects is crucial for future growth as mobile platforms and voice-search usage increases.

This is more than just looking good online. Rather, it’s having a complete marketing platform that is optimized with what search engines and customers are looking for when they search for your business category.

A bit like looking for a needle in a hay field of options.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #63, host John D. Verlin discusses 4 Ways To Get Top Search Results On Google.

He responds to a listener named Emily from south Kansas City, Missouri’s comment on  his animated video (Caught You Looking) on the website.

Rich content like animated videos and…

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On Demand Advertising Solutions Video Podcast #97, Why Should I Use Podcasting To Build My Business?

Due to popular demand–we’re reblog this video podcast. Enjoy!

On Demand Advertising Solutions

From a recent email I received, this businesswoman wants to know why I recommend podcasting to build a business.

Very good question. Doesn’t seem to be too many businesses utilizing this below the radar marketing method (at least at the time of this recording).

More media are giving time to discuss podcasting as seen from this recent post in Entrepreneur:

podcasting marketing frontier

Mr. Agrawal makes some great points in answering this question. As marketing and social media platforms are changing up their services and methods–their focus on favoring rich media content (such as podcasts and videos) are making further inroads into the marketing terrain.

No longer are email marketing, direct mailing marketing–even social media marketing infallible.

This shift requires marketers to adapt in order to compete for prospects and customers in an online world.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #97, host…

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