On Demand Advertising Solutions Blog

On Demand Advertising Solutions Video Podcast #86, How Is Your Business Building Ratings And Shares?

Posted on by jverlin

With changes in algorithms and credibility with consumers–social media changes affect how small business will build new prospects and leads.

The burden is shifting more to the small business owner to be seen in an online world; getting customers to provide positive ratings and reviews as well as shareable content is booming in online branding.

What we use to do with testimonials and word of mouth is now front and center in prospects minds in making decisions.

Small business owners need to have a grasp of how to make this shift and enhance their brand to get more customers and reviews of their experience.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #86, host John D. Verlin discusses How Is Your Business Building Ratings And Shares?

He comments on a ratings post by Nellie Akalp in Forbes Magazine.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Make sure your content is targeted to what users will expect to find when they get to your site.
  • With algorithms getting smarter, make sure you hire ethical SEO’s to help you. Gaming the system will no longer work.
  • Improve your site speed and limit errors.
  • Focus on highly researched, rich media content expertise that provides great value to your prospects.
  • Establish customer review sites (Yelp, Angie’s List, Google Local, Yahoo Local, etc).
  • Ask customers to provide reviews and consider a gift card in exchange.
  • Thank your reviewers.
  • Make reviews a part of your process to build your online brand and gain valuable customer feedback.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

Digital Marketing Update; Marketing Your Business, As In Boxing–Can Your Business Go The Distance To Defeat The Competition? Podcast #29

Posted on by jverlin

On Demand Advertising Solutions

When it comes to marketing your business, as in boxing–can it go the distance to defeat the competition? (on the aftermath of Mayweather vs. McGregor bout)

Today’s podcast discusses 3 questions you need to answer in planning for your victory:

  1. Do you have a game strategy to defeat or upend your competitors, or are you winging it month to month?  (Mayweather’s–use defensive tactics with jabs to wear out opponent then attack in later rounds)
  2. If price isn’t a valid differentiator–what will you do differently to stand out from the competition?
  3. Are you relentless in promoting your business with your value proposition?

on-demand-advertising-solutions-newsletter-card-image1It underscores the need to provide regular updated content, monitoring and engagement.

It’s all a part of our three-part strategy to drive SEO and web traffic and make your business exceed the profile and exposure of your competitors.

You may learn more about us and schedule a free appointment

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On Demand Advertising Solutions Video Podcast #85, Six Skills & Truths Necessary To Survive In The Gig Economy

Posted on by jverlin

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; it’s no longer just having a college degree that will help entrepreneurs survive the gig economy. It’s the skills we develop and use along the way.

This shift of economic reality moves the apprentice-like idea into more of an owner mindset.

Individuals wanting to build additional income streams are needing to be responsible for all aspects of building a business, as job security and loyalty are leaving.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #85, host John D. Verlin discusses Four Skills Necessary To Survive In The Gig Economy.

He comments on a post by Stephanie Vozza in FastCompany.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Understand that today’s economy typically requires additional income streams for most younger workers to survive.
  • Having the ability for critical thinking will be essential. Not just being able to answer questions (as our current education system focuses on) but being able to grasp the concept of experimentation and what that teaches you. Being comfortable with uncertainty.
  • Since gig workers are independent contractors, understanding what a good employee looks like is imperative. Being on time, responsible for output, etc mindset to emulate.
  • Gig workers need to understand finance and taxes. To be able to look at monthly capital and revenue statements to see if they’re profitable or not. Understanding personal burn rate and cash flow management.
  • Freelancers need to be able to understand what their customers want and be able to communicate benefits to them. They have to not only develop their product or service but be in charge of sales, branding, marketing, and new product development.
  • We need to adjust from an employee mindset to one who outsources professional development, sense of security and financial stability to the employer mind-set where you manage all that yourself.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #82, Eight Reasons Why Businesses Fail And How To Minimize The Risk

Posted on by jverlin

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; learning from others mistakes can help you minimize the risks of failing.

This is one reason having a mentor–someone experienced with running a business and knows the way around building and sustaining it is so important at the beginning.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #82, host John D. Verlin discusses Four Reasons Why Businesses Fail And How To Minimize The Risk.

He comments on a post by writer Matt Ruley with wereallpoorhere.com.

We can be fooled into thinking critically about our new idea or product but getting another set of eyes upfront can offer ways to maneuver growth and pitfalls along the way.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • You have to look long-term and be consistent with your marketing.
  • Establish a business and marketing plan and work your plan, making minor adjustments along the way.
  • Consistently strive to get feedback from prospects and customers. They see your business for what it is.
  • Invest the majority of your time marketing and networking to grow your business.
  • Amazon has set the bar on great customer service and customers will expect the same from your business. Stay on top of it.
  • While it might seem too early to see your idea or hobby as a business early on (prior to getting any real customers), take it seriously and believe in yourself.
  • Give your self a time frame to succeed–and then fold up rather than repeating something that’s not working.
  • Realize that getting your online marketing platform is just the first step in establishing your brand image–networking, farmer’s markets, traditional and digital media all work TOGETHER to create success. One isn’t inclusive of the other.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #79, Six Compelling Reasons Why Creating Your Own Content Can Explode Your Brand

Posted on by jverlin

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; content creation should be practiced by more businesses to build their credibility and brand.

As competition increases day to day–a businesses’ perceived reputation and expertise can many times be summed up in what they say about themselves and how others’ reviews and testimonials agree with that.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #79, host John D. Verlin discusses Six Compelling Reasons Why Creating Your Own Content Can Explode Your Brand.

The whole notion of song writers and performers stealing others works is well-known in the music industry.

From Quincy Jones recently saying that Michael Jackson stole the Billie Jean riff from Donna Summers Independence Day to Steve Jobs accusing Bill Gates of stealing the Apple software that became Windows, there is nothing new under the sun.

Taking what existed before and changing it, tweaking it or creating a whole new idea, the end results is how your brand will be viewed and perceived by customers and prospects.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Creating your own content can simply be commenting on what other’s say or offering your perspective on it.
  • Raising common issues your customers may have and answering them indicates your expertise in solving their problems.
  • Providing your own answers and advice on a regular basis demonstrates your brand relevance and currency.
  • Featuring your customers or industry guests in your content promotes goodwill and credibility to prospects and customers. (How bad is that?)
  • Content is at the heart and soul of your online experience that can be promoted and shared.
  • Original content may be the “hit” song that will cause others to check out the whole “album” (website/blog).
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #78, Recent Changes In SEO That Can Make Your Business Better

Posted on by jverlin

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how search engine optimization works and how you can custom-form your site and content to take advantage of it to your businesses benefit.

This can help in establishing higher relevant listings and rankings which will impact your online brand and reputation with your prospects.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #78, host John D. Verlin discusses Recent Changes In SEO That Can Make Your Business Better.

John’s comments are from a Manta post by entrepreneur, Joshua Althauser.

As social media platforms change their algorithm’s and ranking of relevant content, every small business owner needs to get on board with factors they can control, namely their content.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Utilize the power of original content to build the base of your marketing platform.
  • Target content that engages and activates the prospects imagination and drive to learn more.
  • Promote your expertise vs. your competition.
  • Invite clients, customers and other experts to “guest” interview or post on your blog.
  • Pay attention to the overall “image” or aesthetics of your posts and website. This is part of the brand image.
  • Check out new content tools like IdeaFlip which helps in brainstorming new ideas and maintain a consistent “voice” to build your brand.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #83, Six Questions All Entrepreneurs Need To Answer Prior To Launch

Posted on by jverlin

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; answering these basic questions prior to launching your venture are critical to success.

Too many of us jump into starting a side-gig or business without thoroughly answering key questions about what you’ll be offering and who will be buying–and how they’ll do it.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #83, host John D. Verlin discusses Six Questions All Entrepreneurs Need To Answer Prior To Launch.

He comments on a post by Brian Roberts in Entrepreneur.

Finding a niche (like making home-baked pastries and selling at farmers markets, etc) and having enough cash to see you through hard times are sometimes an afterthought that can put the venture in peril.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • First and foremost–determine who will be buying your product/service and why will they want it.
  • Determine your market size and price points.
  • Break down your marketing demographic (men, women, age, etc)
  • What is the need of the market? (Critical. Survey’s, customer/prospect feedback, talking to people, etc)
  • Where are the market communities? (Facebook groups, flower clubs, farmers markets, etc)
  • Who are your market competitors? 
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #77, Key Reasons To Keep Separate Business And Personal Social Media Accounts

Posted on by jverlin

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; while social media can help build your business and your online brand–keeping personal and business accounts separate can help you focus on key customers and content.

Separating your personal life and business life is important in establishing an online brand as prospects may make judgement calls if it is not clearly defined and established.

Keeping personal views separate from the business may prevent future issues if they’re controversial.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #77, host John D. Verlin discusses Key Reasons To Keep Separate Business And Personal Social Media Accounts.

As your business brand continues to grow–having the ability (for example) to advertise on Facebook requires a separate business page in order to do so. Other social media platforms may soon require separation as well to produce better content for their customers.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Personal views on social media may not agree with your prospects views and beliefs. This could prove damaging to your business, as others may hold you accountable.
  • Facebook requires a separate business page in order to offer paid advertising. This is becoming more crucial in their pay to play offerings.
  • Keeping separate business and personal accounts can help you focus on your customers and target audience with relevant content. This produces and non-fuzzy online brand image.
  • Search engines will not read personal accounts as business pages–and therefore could affect your ranking results.
  • Separating your personal pages from business pages allows you to use the analytics and metrics of your business followers and rankings. You’ll be able to notice what content interests them.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #74; 3-Steps To Increasing Your Online Business Listings And Rankings, Bigly

Posted on by jverlin

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; building out your marketing platform towards more listings and rankings becomes imperative for your online presence.

As more prospects turn to the web seeking out information about your business–it will affect your credibility, expertise and relevance.

All other advertising directs prospects to this platform that showcases your brand currency.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #74, host John D. Verlin discusses 3-Steps To Increasing Your Online Business Listings And Rankings, Bigly

Choosing to either pay to play with Google, Facebook, Instagram, etc or creating your own relevant brand via content and posts–the fact remains that the ownership of your content keeps you in charge of your platform.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • All small business owners must weigh investment in advertising vs. content and posting costs.
  • Regardless of “how” you get prospects to your site–relevance and value will be psychologically determined by your brand image and supportive content.
  • Invest in “stuff” people really want (Thomas Euler).
  • Increasing your online search listings will also increase your rank in search engines.
  • Rich media content is favored in search and social media engagement.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #75, Is Your Business Marketing All-In For Growth This Year?

Posted on by jverlin

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; staying focused and committed to your marketing plan will reap rewards as you move forward this year.

In staying ahead of your competition–too many businesses cut back or change plans in the middle of the stream which affects brand image and currency with prospects.

Testing messaging, platforms and ads should have a predetermined time frame without knee jerk changes.

You never know when a prospect is in the market for your product or service–and that’s a major reason why allowing enough time to build trust and consistency is important.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #75, host John D. Verlin discusses Is Your Business Marketing All-In For Growth This Year?

Getting everyone on-board can help as you pursue your marketing objectives moving forward.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Getting all members involved in signing off on the marketing plans is crucial.
  • Marketing strategies and goals should be researched and thought out in advance–same with financial goals.
  • Predetermined test time frames should be a part of the overall plan.
  • Utilizing rich media content should be an critical part of the plan with on-going promotion.
  • Content gives you something of value to promote to customers and prospects on a regular basis.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth