On Demand Advertising Solutions Blog

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; continually providing value to your customers can help solidify your value proposition against the competition.

Your business has been growing to the point that you’ve decided to expand or move into other markets.

What information do you or your team need to gather to make profitable decisions?

Similar tactics are typically used when you set up your original marketing plan for your business.

This is a crucial step as unless a foundation is laid with marketing/competitive data–the venture may fail.

Our Small Business Market Background, Strategy, Services and Pricing 

For many small business owners, understanding and utilizing digital elements and social media can be time consuming and frustrating.

More importantly, we want results and we want them now!

This post will demonstrate how we can measure results via the analytics of both Facebook and Twitter.

Both of these digital platforms–in addition to perhaps Linkedin are the current social media drivers to promote your marketing brand platform.

These posts of content will allow your business to engage customers and prospects, direct them to your website and provide a brand perception online and in your other marketing efforts.

But it will take time to develop these engagements as will they grow organically for search engines to discover.

When you review options for marketing today–it is really a layered combination of marketing platform (website) image and function, social media outreach (which engages…

As more people start new businesses or sidegigs and their clients are new and/or out of market, getting paid for your work can be a tricky proposition.

Gone are the days when businesses knew each other and their bond was trust. With online services and electronic payments–getting paid should be easier. However, there are definite signs to look for when deciding to take on a project or not.

In a war of words and growing concern by small businesses about their place on the internet search giant, Google, 60 Minutes latest report gives pause as accusations fly over their control of the internet–and favoring businesses they control.

It’s not the first time Google has come up in anti-trust charges by Congress of being too big to fairly allow competition with small businesses they don’t control.  The staggering amount of businesses they own (like YouTube, Android, etc) provides leveraging lobbying representation in Congress to virtually provide nothing to happen.

In order to get first page exposure in a Google search of business–virtually all businesses are forced to pay-to-play in the online game.

This illustrates the importance of an online presence for every business to be seen as a “real” business, since nobody goes to page 4 of listings to do business with those companies listed (according to Yelp CEO…

More and more businesses today are caught between traditional media and the new digital sources in reaching new customers; utilizing social media marketing is becoming a mainstay of businesses in hopes of promoting unique content and prospect engagement and end result sales.

Social media can no longer be viewed as the teen’s messenger of choice. From customer service to answering questions–even brand image–it’s here for now in all it’s morphing glory.

When it comes to marketing your small business to consumers, promoting business to business to get new clients or using social media marketing to advance engagement; taking the proper steps to being recognized online by prospects is crucial for future growth as mobile platforms and voice-search usage increases.

This is more than just looking good online. Rather, it’s having a complete marketing platform that is optimized with what search engines and customers are looking for when they search for your business category.

A bit like looking for a needle in a hay field of options.

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #63, host John D. Verlin discusses 4 Ways To Get Top Search Results On Google.

He responds to a listener named Emily from south Kansas City, Missouri’s comment on  his animated video (Caught You Looking) on the website.

Rich content like animated videos and…

From a recent email I received, this businesswoman wants to know why I recommend podcasting to build a business.

Very good question. Doesn’t seem to be too many businesses utilizing this below the radar marketing method (at least at the time of this recording).

More media are giving time to discuss podcasting as seen from this recent post in Entrepreneur:

Mr. Agrawal makes some great points in answering this question. As marketing and social media platforms are changing up their services and methods–their focus on favoring rich media content (such as podcasts and videos) are making further inroads into the marketing terrain.

No longer are email marketing, direct mailing marketing–even social media marketing infallible.

This shift requires marketers to adapt in order to compete for prospects and customers in an online world.

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; there are seven critical steps you need to keep in mind when launching a startup or new venture.

Back in 1983, I had the opportunity to start a new publishing business called Christendom Publishing.

I recruited my brother to assist as we put together a new product called Listen & Color Bible Stories for Children. 

We felt there was a clear market for 110 Bible stories 3-5 minutes in length and re-created with coloring pictures and over 22 actor voices on stereo cassette tapes.

As a Bible teacher at my church–and coming from a radio background–I remembered my mother reading me Bible stories as a child–and knew that combining the audio with tactile functions was a great way to help children learn the Bible stories.

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; learning from others mistakes can help you minimize the risks of failing.

This is one reason having a mentor–someone experienced with running a business and knows the way around building and sustaining it is so important at the beginning.