Lessons learned from my first entrepreneurial encounter.
When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; there are seven critical steps you need to keep in mind when launching a startup or new venture.
Back in 1983, I had the opportunity to start a new publishing business called Christendom Publishing.
I recruited my brother to assist as we put together a new product called Listen & Color Bible Stories for Children.
We felt there was a clear market for 110 Bible stories 3-5 minutes in length and re-created with coloring pictures and over 22 actor voices on stereo cassette tapes.
As a Bible teacher at my church–and coming from a radio background–I remembered my mother reading me Bible stories as a child–and knew that combining the audio with tactile functions was a great way to help children learn the Bible stories.
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