A recent Upwork study found that about 47 percent of millennials engage in freelance work, compared to 36 percent of the entire workforce, with more than half expected to do so by 2027.
This work force impact demands a discussion whether you are a freelancer trying to build a business, or an employer wanting to cut costs and hire a freelancer.
What should be expected in this new relationship and how can freelancers more forward in creating a more secure working environment?
Today’s Digital Marketing Update
In today’s On Demand Advertising Solutions, Digital Marketing Update Video Podcast #94, host John D. Verlin discusses The Future Gig Is Freelance, Optimizing Independent Worker Output.
He comments a post by Michael Burdick, Paro CEO in Entrepreneur.
On Demand Advertising Solutions Three-Part Strategy
The Extended Marketing Platform
We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.
Check out our strictly audio podcasts here.
Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
- Freelancers choose this lifestyle to have more autonomy and independence.
- As much as they want to take a break from corporate culture–they want a steady income.
- Freelancers withdraw savings 3x more than corporate workers.
- Businesses hiring freelancers much demonstrate they value their contributions and offer bigger opportunities to prove themselves.
- Determine how many hours they want to work and when–then find a middle ground.
- In a PayPal survey, 38% of freelancers desire a steady work stream. Provide that for them to retain them.
- Build relationships between freelancers and staff to optimize output and long-term turnover.
- Provide regular feedback as the project moves forward to give the freelancer clarifications of expectations.
- 44 percent of business leaders indicate that the changing nature of work is the driving force in their companies. Treat freelancer like a part of the team.
- In marketing your freelance business–reach out to past customers or clients to offer your services. Expect to start small and cheap to grow it.
- Begin a website and consistent content as this will build your online professional brand identity.
- Promote your business and content via networking, social media, traditional advertising and speaking/PR.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas
Copyright, John D. Verlin 2017