On Demand Advertising Solutions Video Podcast #97, Why Should I Use Podcasting To Build My Business?

From a recent email I received, this businesswoman wants to know why I recommend podcasting to build a business.

Very good question. Doesn’t seem to be too many businesses utilizing this below the radar marketing method (at least at the time of this recording).

More media are giving time to discuss podcasting as seen from this recent post in Entrepreneur:

podcasting marketing frontier

Mr. Agrawal makes some great points in answering this question. As marketing and social media platforms are changing up their services and methods–their focus on favoring rich media content (such as podcasts and videos) are making further inroads into the marketing terrain.

No longer are email marketing, direct mailing marketing–even social media marketing infallible.

This shift requires marketers to adapt in order to compete for prospects and customers in an online world.

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Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #97, host John D. Verlin discusses Why Should I Use Podcasting To Build My Business?

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast!

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Understanding how the internet works is crucial for small business owners in making their marketing plans. Rich media content is the source of rankings and listings as it contains vital keywords/phrases.
  • Rich media content platforms such as Youtube are growing in leaps and bounds, offering small businesses enticing platforms to place their expertise. (Just explore the surge in Youtube stars).
  • Engagement with content is being used with video and podcasts as evidenced in Entrepreneurs post.
  • Traditionally, most business have fell short on consistent, relevant content. Podcasting is a simple, searchable way to master this. (Even Sir Paul McCartney commented on how the Beatles music is still relevant today–shows way relevant content rocks)!
  • Radio stations have used podcasting for years to promote shows, engagement and listener retention. Today, small businesses can use these same techniques.
  • Interview-style podcasting provides a short 15 minute (or shorter/longer) format for highlighting and promoting your expertise. Makes for ready and easy prospect consumption.
  • Podcasting your business offers a Hollywood-style image. This goes a long way towards building a brand presence with your fans/prospects.
  • In a digital world of quick links, shares and likes–podcasting fits right in to “spread the word”.
  • Numerous podcast hosting sites such as Podimatic, iTunes, etc allow prospects to search and listen to all sorts of content. They have their own built-in platforms.
  • As far as engagement goes for prospects; good content is entertaining, informative and educational. 
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #84, Tuning Out To Tune In, Balancing Social Media And Life

Why finding the right balance can make a difference in building your online presence!

On Demand Advertising Solutions

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; learning how to balance your social media/technology experiences with your life can put things in perspective and maintain your health.

I’ve read a number of recent reports of people becoming “addicted” to their smartphones and how this behavior may be affecting their relationships and health.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #84, host John D. Verlin discusses Tuning Out To Tune In, Balancing Social Media And Life.

He comments on a post by author Dr. Jaime Kulaga in WomenForbes.

While technology has it’s benefits–people can be self-absorbed and anxious with so much information at their fingertips.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic…

View original post 255 more words

On Demand Advertising Solutions Video Podcast #96, Seven Signs Your Client Won’t Pay Your Invoice!

As more people start new businesses or sidegigs and their clients are new and/or out of market, getting paid for your work can be a tricky proposition.

Gone are the days when businesses knew each other and their bond was trust. With online services and electronic payments–getting paid should be easier. However, there are definite signs to look for when deciding to take on a project or not.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #96, host John D. Verlin discusses Seven Signs Your Client Won’t Pay Your Invoice!

He comments a post by JT Ripton in Manta.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Freelancers now have a variety of platforms to operate sidegigs–from Airbnb, Uber, Lyft, Taskrabbit, Fiverr, etc that provide billing and payment protections.
  • These types of platforms make it easier to offer a service and get paid in real-time.
  • If not using a platform like the above, be wary of clients who refuse to sign an agreement or contract (which acts much like a trial close).
  • Haggling over rates or becoming aggressive in discussing rates could be an indicator of problems to come.
  • Using dismissive language or undervaluing your work is a red flag as well. A client is hiring you as a specialist and should be willing to pay a fair price.
  • Be wary of clients that aren’t responsive to emails, phone calls, etc. This again could be a sign of wasting your time.
  • Not being respectful of your time is an indicator–whether they nitpick or are constantly calling you complaining. They need to respect your time and efforts and not badger you.
  • They won’t pay online. Most business use Paypal, Square, etc for payments and in today’s digital age are becoming a normal method of payments. Explaining up front how to be paid is crucial that they understand and expect this.
  • They demand upfront delivery before they pay. This can be tricky as many freelance workers need to balance trusting the client with the realities of getting paid. Agree to provide part of your work upfront with the balance of it when full payment is received. Again, this is something that needs to be discussed upfront to get as much in writing as possible.
  • Again, using an established platform like Fiverr, etc that manages services, payments and ratings is a great way to prevent client abuse. 
  • Offering a bonus or incentive for advance payment is always appreciated by clients.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #94, The Future Gig Is Freelance, Optimizing Independent Worker Output

A recent Upwork study found that about 47 percent of millennials engage in freelance work, compared to 36 percent of the entire workforcewith more than half expected to do so by 2027.

This work force impact demands a discussion whether you are a freelancer trying to build a business, or an employer wanting to cut costs and hire a freelancer.

What should be expected in this new relationship and how can freelancers more forward in creating a more secure working environment?

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #94, host John D. Verlin discusses The Future Gig Is Freelance, Optimizing Independent Worker Output.

He comments a post by Michael Burdick, Paro CEO in Entrepreneur.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Freelancers choose this lifestyle to have more autonomy and independence.
  • As much as they want to take a break from corporate culture–they want a steady income.
  • Freelancers withdraw savings 3x more than corporate workers.
  • Businesses hiring freelancers much demonstrate they value their contributions and offer bigger opportunities to prove themselves.
  • Determine how many hours they want to work and when–then find a middle ground.
  • In a PayPal survey, 38% of freelancers desire a steady work stream. Provide that for them to retain them.
  • Build relationships between freelancers and staff to optimize output and long-term turnover.
  • Provide regular feedback as the project moves forward to give the freelancer clarifications of expectations.
  • 44 percent of business leaders indicate that the changing nature of work is the driving force in their companies. Treat freelancer like a part of the team.
  • In marketing your freelance business–reach out to past customers or clients to offer your services. Expect to start small and cheap to grow it.
  • Begin a website and consistent content as this will build your online professional brand identity.
  • Promote your business and content via networking, social media, traditional advertising and speaking/PR.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Video Podcast #93, Business Need To Expand? Powerful Strategies To Enter A New Market!

Your business has been growing to the point that you’ve decided to expand or move into other markets.

What information do you or your team need to gather to make profitable decisions?

Similar tactics are typically used when you set up your original marketing plan for your business.

This is a crucial step as unless a foundation is laid with marketing/competitive data–the venture may fail.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s On Demand Advertising SolutionsDigital Marketing Update Video Podcast #92, host John D. Verlin discusses Business Need To Expand? Powerful Strategies To Enter A New Market!

He comments a post by Jeremy Diamond in Entrepreneur.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Spend time and money in research and development. This is a crucial step to determine what market, if any you have vs. competitors.
  • Perform market research. Learn about consumers, competitors and the effectiveness of your marketing programs. You can gauge interest in your product as well as industry and economic trends.
  • Conduct customer surveys (via Survey Monkey) , interviews and phone calls. 
  • Query your customers to get their opinions about your products’ strengths and weaknesses.
  • This research will give you an idea about how you may perform in this new market.
  • Evaluate your competitors strengths and weaknesses. You can make offerings to improve upon or counter what they’re doing.
  • Determine the market share you’ll achieve once you enter the new market. This is an important step to get an idea of how successful you may be. Your goal may not only be to increase sales but to reach or take from the competition some share points.
  • Once you’ve evaluate your chances of success–determine how much you’re willing to risk by talking to specialists and attorney’s to find out if the risk is worth taking.
podcast cover

Need a 15-minute podcast, male voice narration for video, voice impersonation or weekly social media post creation/promotion?

Visit my Fiverr platform to purchase services NOW!

fiverr gig screenshot

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth