More and more businesses today are caught between traditional media and the new digital sources in reaching new customers; utilizing social media marketing is becoming a mainstay of businesses in hopes of promoting unique content and prospect engagement and end result sales.
Social media can no longer be viewed as the teen’s messenger of choice. From customer service to answering questions–even brand image–it’s here for now in all it’s morphing glory.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Video Podcast #87, host John D. Verlin discusses 6 Ways Social Media Marketing Can Compliment B2B and B2C Advertising.
He comments on a post by Jonathan Long on Manta.
Social media has gone beyond personal use to transform customer service and engagement for all types of businesses.
On Demand Advertising Solutions Three-Part Strategy
The Extended Marketing Platform
We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.
Check out our strictly audio podcasts here.
Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
- In choosing which platforms to use–be careful to match the right platform with your target audience.
- Make it a habit to consistently engage with your followers. This demonstrates availability, being connected and stability in your brand.
- Test organic posts with paid (promoted/boosted) posts. This is the kind of tracking and targeting capabilities advertisers have wanted for years.
- Stand out from competitors with your brand personality. Adding humor or attitude may help further define your niche.
- Optimize your social profiles with a focus on sales. The whole of the marketing platform is promote your expertise and personality to gain customers to trust and do business with you.
- Always test and review all post and demographic data to further scale your campaigns.
All podcasts are recorded by Verlin Studios / Gardner, Kansas
Copyright, John D. Verlin 2017