On Demand Advertising Solutions Video Podcast #85, Six Skills & Truths Necessary To Survive In The Gig Economy

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; it’s no longer just having a college degree that will help entrepreneurs survive the gig economy. It’s the skills we develop and use along the way.

This shift of economic reality moves the apprentice-like idea into more of an owner mindset.

Individuals wanting to build additional income streams are needing to be responsible for all aspects of building a business, as job security and loyalty are leaving.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #85, host John D. Verlin discusses Four Skills Necessary To Survive In The Gig Economy.

He comments on a post by Stephanie Vozza in FastCompany.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Understand that today’s economy typically requires additional income streams for most younger workers to survive.
  • Having the ability for critical thinking will be essential. Not just being able to answer questions (as our current education system focuses on) but being able to grasp the concept of experimentation and what that teaches you. Being comfortable with uncertainty.
  • Since gig workers are independent contractors, understanding what a good employee looks like is imperative. Being on time, responsible for output, etc mindset to emulate.
  • Gig workers need to understand finance and taxes. To be able to look at monthly capital and revenue statements to see if they’re profitable or not. Understanding personal burn rate and cash flow management.
  • Freelancers need to be able to understand what their customers want and be able to communicate benefits to them. They have to not only develop their product or service but be in charge of sales, branding, marketing, and new product development.
  • We need to adjust from an employee mindset to one who outsources professional development, sense of security and financial stability to the employer mind-set where you manage all that yourself.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s