When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; it’s no longer just having a college degree that will help entrepreneurs survive the gig economy. It’s the skills we develop and use along the way.
This shift of economic reality moves the apprentice-like idea into more of an owner mindset.
Individuals wanting to build additional income streams are needing to be responsible for all aspects of building a business, as job security and loyalty are leaving.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Video Podcast #85, host John D. Verlin discusses Four Skills Necessary To Survive In The Gig Economy.
He comments on a post by Stephanie Vozza in FastCompany.
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Enjoy The Video Podcast
Key Podcast Take Aways
- Understand that today’s economy typically requires additional income streams for most younger workers to survive.
- Having the ability for critical thinking will be essential. Not just being able to answer questions (as our current education system focuses on) but being able to grasp the concept of experimentation and what that teaches you. Being comfortable with uncertainty.
- Since gig workers are independent contractors, understanding what a good employee looks like is imperative. Being on time, responsible for output, etc mindset to emulate.
- Gig workers need to understand finance and taxes. To be able to look at monthly capital and revenue statements to see if they’re profitable or not. Understanding personal burn rate and cash flow management.
- Freelancers need to be able to understand what their customers want and be able to communicate benefits to them. They have to not only develop their product or service but be in charge of sales, branding, marketing, and new product development.
- We need to adjust from an employee mindset to one who outsources professional development, sense of security and financial stability to the employer mind-set where you manage all that yourself.
All podcasts are recorded by Verlin Studios / Gardner, Kansas
Copyright, John D. Verlin 2017