When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; while social media can help build your business and your online brand–keeping personal and business accounts separate can help you focus on key customers and content.
Separating your personal life and business life is important in establishing an online brand as prospects may make judgement calls if it is not clearly defined and established.
Keeping personal views separate from the business may prevent future issues if they’re controversial.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Video Podcast #77, host John D. Verlin discusses Key Reasons To Keep Separate Business And Personal Social Media Accounts.
As your business brand continues to grow–having the ability (for example) to advertise on Facebook requires a separate business page in order to do so. Other social media platforms may soon require separation as well to produce better content for their customers.
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Enjoy The Video Podcast
Key Podcast Take Aways
- Personal views on social media may not agree with your prospects views and beliefs. This could prove damaging to your business, as others may hold you accountable.
- Facebook requires a separate business page in order to offer paid advertising. This is becoming more crucial in their pay to play offerings.
- Keeping separate business and personal accounts can help you focus on your customers and target audience with relevant content. This produces and non-fuzzy online brand image.
- Search engines will not read personal accounts as business pages–and therefore could affect your ranking results.
- Separating your personal pages from business pages allows you to use the analytics and metrics of your business followers and rankings. You’ll be able to notice what content interests them.
All podcasts are recorded by Verlin Studios / Gardner, Kansas
Copyright, John D. Verlin 2017