On Demand Advertising Solutions Video Podcast #82, Eight Reasons Why Businesses Fail And How To Minimize The Risk

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; learning from others mistakes can help you minimize the risks of failing.

This is one reason having a mentor–someone experienced with running a business and knows the way around building and sustaining it is so important at the beginning.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #82, host John D. Verlin discusses Four Reasons Why Businesses Fail And How To Minimize The Risk.

He comments on a post by writer Matt Ruley with wereallpoorhere.com.

We can be fooled into thinking critically about our new idea or product but getting another set of eyes upfront can offer ways to maneuver growth and pitfalls along the way.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • You have to look long-term and be consistent with your marketing.
  • Establish a business and marketing plan and work your plan, making minor adjustments along the way.
  • Consistently strive to get feedback from prospects and customers. They see your business for what it is.
  • Invest the majority of your time marketing and networking to grow your business.
  • Amazon has set the bar on great customer service and customers will expect the same from your business. Stay on top of it.
  • While it might seem too early to see your idea or hobby as a business early on (prior to getting any real customers), take it seriously and believe in yourself.
  • Give your self a time frame to succeed–and then fold up rather than repeating something that’s not working.
  • Realize that getting your online marketing platform is just the first step in establishing your brand image–networking, farmer’s markets, traditional and digital media all work TOGETHER to create success. One isn’t inclusive of the other.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #79, Six Compelling Reasons Why Creating Your Own Content Can Explode Your Brand

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; content creation should be practiced by more businesses to build their credibility and brand.

As competition increases day to day–a businesses’ perceived reputation and expertise can many times be summed up in what they say about themselves and how others’ reviews and testimonials agree with that.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #79, host John D. Verlin discusses Six Compelling Reasons Why Creating Your Own Content Can Explode Your Brand.

The whole notion of song writers and performers stealing others works is well-known in the music industry.

From Quincy Jones recently saying that Michael Jackson stole the Billie Jean riff from Donna Summers Independence Day to Steve Jobs accusing Bill Gates of stealing the Apple software that became Windows, there is nothing new under the sun.

Taking what existed before and changing it, tweaking it or creating a whole new idea, the end results is how your brand will be viewed and perceived by customers and prospects.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Creating your own content can simply be commenting on what other’s say or offering your perspective on it.
  • Raising common issues your customers may have and answering them indicates your expertise in solving their problems.
  • Providing your own answers and advice on a regular basis demonstrates your brand relevance and currency.
  • Featuring your customers or industry guests in your content promotes goodwill and credibility to prospects and customers. (How bad is that?)
  • Content is at the heart and soul of your online experience that can be promoted and shared.
  • Original content may be the “hit” song that will cause others to check out the whole “album” (website/blog).
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #78, Recent Changes In SEO That Can Make Your Business Better

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how search engine optimization works and how you can custom-form your site and content to take advantage of it to your businesses benefit.

This can help in establishing higher relevant listings and rankings which will impact your online brand and reputation with your prospects.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #78, host John D. Verlin discusses Recent Changes In SEO That Can Make Your Business Better.

John’s comments are from a Manta post by entrepreneur, Joshua Althauser.

As social media platforms change their algorithm’s and ranking of relevant content, every small business owner needs to get on board with factors they can control, namely their content.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Utilize the power of original content to build the base of your marketing platform.
  • Target content that engages and activates the prospects imagination and drive to learn more.
  • Promote your expertise vs. your competition.
  • Invite clients, customers and other experts to “guest” interview or post on your blog.
  • Pay attention to the overall “image” or aesthetics of your posts and website. This is part of the brand image.
  • Check out new content tools like IdeaFlip which helps in brainstorming new ideas and maintain a consistent “voice” to build your brand.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #83, Six Questions All Entrepreneurs Need To Answer Prior To Launch

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; answering these basic questions prior to launching your venture are critical to success.

Too many of us jump into starting a side-gig or business without thoroughly answering key questions about what you’ll be offering and who will be buying–and how they’ll do it.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #83, host John D. Verlin discusses Six Questions All Entrepreneurs Need To Answer Prior To Launch.

He comments on a post by Brian Roberts in Entrepreneur.

Finding a niche (like making home-baked pastries and selling at farmers markets, etc) and having enough cash to see you through hard times are sometimes an afterthought that can put the venture in peril.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • First and foremost–determine who will be buying your product/service and why will they want it.
  • Determine your market size and price points.
  • Break down your marketing demographic (men, women, age, etc)
  • What is the need of the market? (Critical. Survey’s, customer/prospect feedback, talking to people, etc)
  • Where are the market communities? (Facebook groups, flower clubs, farmers markets, etc)
  • Who are your market competitors? 
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #77, Key Reasons To Keep Separate Business And Personal Social Media Accounts

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; while social media can help build your business and your online brand–keeping personal and business accounts separate can help you focus on key customers and content.

Separating your personal life and business life is important in establishing an online brand as prospects may make judgement calls if it is not clearly defined and established.

Keeping personal views separate from the business may prevent future issues if they’re controversial.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #77, host John D. Verlin discusses Key Reasons To Keep Separate Business And Personal Social Media Accounts.

As your business brand continues to grow–having the ability (for example) to advertise on Facebook requires a separate business page in order to do so. Other social media platforms may soon require separation as well to produce better content for their customers.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Personal views on social media may not agree with your prospects views and beliefs. This could prove damaging to your business, as others may hold you accountable.
  • Facebook requires a separate business page in order to offer paid advertising. This is becoming more crucial in their pay to play offerings.
  • Keeping separate business and personal accounts can help you focus on your customers and target audience with relevant content. This produces and non-fuzzy online brand image.
  • Search engines will not read personal accounts as business pages–and therefore could affect your ranking results.
  • Separating your personal pages from business pages allows you to use the analytics and metrics of your business followers and rankings. You’ll be able to notice what content interests them.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #74; 3-Steps To Increasing Your Online Business Listings And Rankings, Bigly

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; building out your marketing platform towards more listings and rankings becomes imperative for your online presence.

As more prospects turn to the web seeking out information about your business–it will affect your credibility, expertise and relevance.

All other advertising directs prospects to this platform that showcases your brand currency.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #74, host John D. Verlin discusses 3-Steps To Increasing Your Online Business Listings And Rankings, Bigly

Choosing to either pay to play with Google, Facebook, Instagram, etc or creating your own relevant brand via content and posts–the fact remains that the ownership of your content keeps you in charge of your platform.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • All small business owners must weigh investment in advertising vs. content and posting costs.
  • Regardless of “how” you get prospects to your site–relevance and value will be psychologically determined by your brand image and supportive content.
  • Invest in “stuff” people really want (Thomas Euler).
  • Increasing your online search listings will also increase your rank in search engines.
  • Rich media content is favored in search and social media engagement.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions Video Podcast #75, Is Your Business Marketing All-In For Growth This Year?

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; staying focused and committed to your marketing plan will reap rewards as you move forward this year.

In staying ahead of your competition–too many businesses cut back or change plans in the middle of the stream which affects brand image and currency with prospects.

Testing messaging, platforms and ads should have a predetermined time frame without knee jerk changes.

You never know when a prospect is in the market for your product or service–and that’s a major reason why allowing enough time to build trust and consistency is important.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #75, host John D. Verlin discusses Is Your Business Marketing All-In For Growth This Year?

Getting everyone on-board can help as you pursue your marketing objectives moving forward.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Getting all members involved in signing off on the marketing plans is crucial.
  • Marketing strategies and goals should be researched and thought out in advance–same with financial goals.
  • Predetermined test time frames should be a part of the overall plan.
  • Utilizing rich media content should be an critical part of the plan with on-going promotion.
  • Content gives you something of value to promote to customers and prospects on a regular basis.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions, Video Podcast #76, Valuable Life Lessons Business Owners Should Emulate For Success

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; applying basic life lessons to your business can help you make wiser decisions and enhances your well-being for future successes.

Most businesses will fail.

In fact, USA Today says that 20% survive their first year. Fifty percent after five years and only 30% survive ten years.

This is a fact of life that as entrepreneurs we must accept in order to mentally and emotionally move forward.

With that being said, it also helps us focus more realistically on our dreams in working to achieve them.

There is no success without risk–your goal is to understand this and minimize the risks.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #76, host John D. Verlin discusses 6 Valuable Life Lessons Business Owners Should Emulate For Success.

Applying these lessons may go counter to popular advice–but in doing so may guarantee a rewarding spiritual and life balance entrepreneurial experience.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Regardless of how you earn income, saving at least 10% in a vehicle on a regular basis (index mutual fund, etc) will insure some form of retirement income when you can’t work.
  • Set a personal budget and track monthly expenses. The majority of people have no clue where their money is going or how much they need.
  • Listening to customers’ concerns will help you not only produce a better resolution experience but prevent future hardships down the road.
  • Pride, arrogance and greed almost always lead to hardship, failure and misery.
  • Be wary of loaning or borrowing money from friends and family. The relationships will change at that point.
  • In a disagreement, as the Apostle Paul says in his letter to the Corinthian church, (I Corinthians 6:7-8): You are already totally defeated because you have lawsuits against each other. Why don’t you accept the fact that you have been wronged? Why don’t you accept that you have been cheated? Why not suffer loss? We may not be able to control events–but our reaction to them says much about our beliefs and character.
  • Always keep the Golden Rule front and center in your dealings: Do to others what you would have them do to you.
  • Remember the Law Of The Harvest: “you reap what you sow, you reap more than you sow and you reap later than you sow.”
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth