On Demand Advertising Solutions Video Podcast #81, Seven Critical Steps To Achieving A Successful Startup Or New Venture

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; there are seven critical steps you need to keep in mind when launching a startup or new venture.

Back in 1983, I had the opportunity to start a new publishing business called Christendom Publishing.

I recruited my brother to assist as we put together a new product called Listen & Color Bible Stories for Children. 

We felt there was a clear market for 110 Bible stories 3-5 minutes in length and re-created with coloring pictures and over 22 actor voices on stereo cassette tapes.

As a Bible teacher at my church–and coming from a radio background–I remembered my mother reading me Bible stories as a child–and knew that combining the audio with tactile functions was a great way to help children learn the Bible stories.

We began from scratch and wrote the scripts, recruited the talent and secured a recording facility.

Next up was getting the funding.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #81, host John D. Verlin discusses Seven Critical Steps To Achieving A Successful Startup Or New Venture. 

As an original startup, this venture was originally narrated by William Conrad (the actor who played TV’s Cannon).

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On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy And Share The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Do as much test-market research as you can afford prior to sinking money into the funding aspect.
  • The results of this market research should be included in your business plan to convince investors you’ve discovered a niche or market.
  • While even large companies mess up their market research and launch a failed product–it will help you minimize risks.
  • Include in your business and marketing plans several Plan B or C options that will show investors you’ve thought through the concept and plan.
  • Include visual steps and even renderings (architectural drawings, etc) to demonstrate a long-term vision of growth.
  • Put your initial personal money and sweat equity into market research, sample product and prospect feedback.
  • Don’t short-cut funding upfront–as you may need more money than you think to give it a fair shot.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

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