When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; there are seven critical steps you need to keep in mind when launching a startup or new venture.
Back in 1983, I had the opportunity to start a new publishing business called Christendom Publishing.
I recruited my brother to assist as we put together a new product called Listen & Color Bible Stories for Children.
We felt there was a clear market for 110 Bible stories 3-5 minutes in length and re-created with coloring pictures and over 22 actor voices on stereo cassette tapes.
As a Bible teacher at my church–and coming from a radio background–I remembered my mother reading me Bible stories as a child–and knew that combining the audio with tactile functions was a great way to help children learn the Bible stories.
We began from scratch and wrote the scripts, recruited the talent and secured a recording facility.
Next up was getting the funding.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Video Podcast #81, host John D. Verlin discusses Seven Critical Steps To Achieving A Successful Startup Or New Venture.
As an original startup, this venture was originally narrated by William Conrad (the actor who played TV’s Cannon).
On Demand Advertising Solutions Three-Part Strategy
The Extended Marketing Platform
We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.
Check out our strictly audio podcasts here.
Enjoy And Share The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
- Do as much test-market research as you can afford prior to sinking money into the funding aspect.
- The results of this market research should be included in your business plan to convince investors you’ve discovered a niche or market.
- While even large companies mess up their market research and launch a failed product–it will help you minimize risks.
- Include in your business and marketing plans several Plan B or C options that will show investors you’ve thought through the concept and plan.
- Include visual steps and even renderings (architectural drawings, etc) to demonstrate a long-term vision of growth.
- Put your initial personal money and sweat equity into market research, sample product and prospect feedback.
- Don’t short-cut funding upfront–as you may need more money than you think to give it a fair shot.
All podcasts are recorded by Verlin Studios / Gardner, Kansas
Copyright, John D. Verlin 2017