On Demand Advertising Solutions Video Podcast #84, Tuning Out To Tune In, Balancing Social Media And Life

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; learning how to balance your social media/technology experiences with your life can put things in perspective and maintain your health.

I’ve read a number of recent reports of people becoming “addicted” to their smartphones and how this behavior may be affecting their relationships and health.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #84, host John D. Verlin discusses Tuning Out To Tune In, Balancing Social Media And Life.

He comments on a post by author Dr. Jaime Kulaga in WomenForbes.

While technology has it’s benefits–people can be self-absorbed and anxious with so much information at their fingertips.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Realize that what you see on social media is a moment in time for someone. Don’t compare your life to theirs.
  • Become for aware of how much time you spend on social media (tech in general). Track for say a month, how much you use your time each day. Then cut it in half.
  • Avoid distractions. Turn off your phone when you need to accomplish something (including talking to friends, family, etc.). These are quick distractions for your mind that can add up.
  • Not happy when you’re not “liked”? Forget about it! Beware if you’re tying in your confidence and approval from these messages. This can be a negative game for your psyche if that is what you’re using it for. 
  • Focus on your main life roles first. Be in the moment with your family and friends. Put your phone away in these moments as they flash by quickly. If you take a picture, take it then put the phone away.
  • When you’re by yourself, put the phone away for at least fifteen minutes to reflect.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions, Video Podcast #71; 7 Powerful Value-Adding Ideas To Get More Customers

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; continually providing value to your customers can help solidify your value proposition against the competition.

This fight is even evident among giants, McDonalds, Burger King and Wendy’s. Between Wal-Mart and Amazon–it’s the little things that add up to take market share.

Making sure your business does the same will keep you in the game of via your marketing efforts.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #71, host John D. Verlin discusses 7 Powerful Value-Adding Ideas To Get More Customers.

He discusses points made by training guru, Brian Tracy in this great Entrepreneur post.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Providing your products or service faster to customers bests competitors.
  • Offering higher or better quality than the competition.
  • Consistently look for ways to add more value.
  • Make it ever more convenient for customers to do business with you.
  • Continually improve customer service always adds to the customer experience.
  • Recognize changing lifestyles and demographics of your prospects to customize your products or services.
  • Offer discounts or bonuses vs. the competition.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #81, Seven Critical Steps To Achieving A Successful Startup Or New Venture

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; there are seven critical steps you need to keep in mind when launching a startup or new venture.

Back in 1983, I had the opportunity to start a new publishing business called Christendom Publishing.

I recruited my brother to assist as we put together a new product called Listen & Color Bible Stories for Children. 

We felt there was a clear market for 110 Bible stories 3-5 minutes in length and re-created with coloring pictures and over 22 actor voices on stereo cassette tapes.

As a Bible teacher at my church–and coming from a radio background–I remembered my mother reading me Bible stories as a child–and knew that combining the audio with tactile functions was a great way to help children learn the Bible stories.

We began from scratch and wrote the scripts, recruited the talent and secured a recording facility.

Next up was getting the funding.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #81, host John D. Verlin discusses Seven Critical Steps To Achieving A Successful Startup Or New Venture. 

As an original startup, this venture was originally narrated by William Conrad (the actor who played TV’s Cannon).

bible pic.jpg

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy And Share The Video Podcast

(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Do as much test-market research as you can afford prior to sinking money into the funding aspect.
  • The results of this market research should be included in your business plan to convince investors you’ve discovered a niche or market.
  • While even large companies mess up their market research and launch a failed product–it will help you minimize risks.
  • Include in your business and marketing plans several Plan B or C options that will show investors you’ve thought through the concept and plan.
  • Include visual steps and even renderings (architectural drawings, etc) to demonstrate a long-term vision of growth.
  • Put your initial personal money and sweat equity into market research, sample product and prospect feedback.
  • Don’t short-cut funding upfront–as you may need more money than you think to give it a fair shot.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #70; The Critical Importance Of Content Link Search Results In An Online World

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; gaining content link listings in search results becomes critical every month in defeating the competition online. 

Content links result from regular blog posting that is the nuclear fuel driving your marketing platform.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #70, host John D. Verlin discusses The Critical Importance Of Content Link Search Results In An Online World.

He points out why small businesses need to take these link results seriously as prospects value these brand image results more and more.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Search engine results and listings have replaced Yellow Page listings.
  • Credibility is tied to brand image formed from a prospect searching for business information.
  • Greater links and listings make for curious prospects who may subconsciously place your business above competitors.
  • No online presence is psychologically no longer an excuse for smartphone-savvy shoppers and prospects.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #80, SpaceX And Elon Musk Showed Us How To Do Marketing Right

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; using out of this world content, engaging prospects and customers is what great marketing is all about–and Elon Musk just showed us how to do a stellar job.

Creating great content is half the challenge in the battle for the mind. The rest of it is getting repetitive media coverage and PR for your brand.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #80, host John D. Verlin discusses SpaceX And Elon Musk Showed Us How To Do Marketing Right.

When we thought we had seen an epic launch of his Falcon Heavy test rocket blast off and two booster rocket re-landings, Elon Musk pulled a Steve Jobs, “one more thing” and showed us eye-popping shots of Starman in his Tesla in space.

This is textbook (and one for the record books) marketing at it’s best.

Talk about enhancing his SpaceX and Tesla brands, his use of rich media content and social media were the talk of news organizations and social media platforms.

starman

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast


(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)

Key Podcast Take Aways
  • Create unique content highlighting your expertise. In the case of SpaceX, their ability to create a huge rocket and have re-usable booster rockets.
  • The use of rich media content allows for prospects to watch and share video over and over. This increases eyeball visits. 
  • Allows use of social media and website to promote event and engagement.
  • Content placed on blog or website allow backlinks for others to view from different news organization sites, blogs (like this) and other formats.
  • Images and video enhances cross-brand currency online and word of mouth. Viewers of SpaceX launch may become interested in buying a Tesla.
  • This unique expertise can become a beacon of future promotions that is also searchable on search engines.
podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #73, Will Smith’s Advice On Failure Made Me See My Business Differently, And It Might Help You Too

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; putting a perspective on how we deal with failure in our journey can motivate us forward towards success.

This learning process is necessary to not only show us what isn’t working–but building fortitude and character to better deal with what the future holds.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #73, host John D. Verlin discusses Will Smith’s Advice On Failure Made Me See My Business Differently, And It Might Help You Too.

Failure is something we all face and getting a handle on perspective can make all the difference.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Will Smith’s advice: Fail Often, Fail Fast, Fail Forward.
  • With each failure we learn to adapt–and adapting to change leads to survival.
  • Many times we see failure as an end–rather than a step to the next beginning.
  • Success doesn’t equal happiness or more success. Perspective is the key.
  • Enjoying the “experiences” along the journey are what makes it memorable.
  • Pursuing what you’re led to or called to do is what makes your journey worthwhile.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #69; Keys To Getting ROI With Social Media

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; many businesses use social media as an add-on to other advertising, rather than tracking it’s own return on investment.

While social media is a part of the marketing platform–there are some ways to help measure it’s effectiveness other than, likes, follows and shares.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #69, host John D. Verlin discusses Keys To Getting ROI With Social Media.

He references an article in the Harvard Business Review by Keith Quesenberry.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Target most likely social media platforms that your customers will be using–not a broad reach.
  • Create a social media strategy that is in line with your business goals, not just measurement of follows, shares and likes.
  • Utilize other measurement platforms like Google Analytics to measure “conversion” rates and cost per conversion.
  • Track web traffic flow from social media posts/ads to further factor ROI.
  • Create a value for social media customer interaction that may lead to sales.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth