When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; adapting to changes made at Facebook or any other social platform can be challenging.
For small businesses who rely for day to day exposure on social media channels–this can impact their results and advertising budget.
Just as in other media–changes in their format and demographic are sure to disrupt marketing and advertising plans for businesses who struggle to maintain customer relationships and user experience.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Video Podcast #72, host John D. Verlin discusses How Does Your Business Adapt When Facebook Changes The User Experience?
Comments are his take on Manta’s article by Brian Lindamood.
On Demand Advertising Solutions Three-Part Strategy
It’s all a part of our services and three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!
The Extended Marketing Platform
We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.
Check out our strictly audio podcasts here.
Enjoy The Video Podcast
Key Podcast Take Aways
- Providing on-going relevant content is key to “owning” your expertise and marketing platform in the event of future marketing channels.
- Engage and interact with your current followers and customers. Facebook Insights can help discover what content your followers enjoy.
- Join or create a Facebook Group that always you to connect with others in your industry, neighborhood or community.
- Use Facebook Events to schedule open houses, festivals, specials, etc to your followers to stay top of mind.
- Go over your ad budget and remain keenly aware of results in Facebook’s new “pay to play” advertising.
All podcasts are recorded by Verlin Studios / Gardner, Kansas
Copyright, John D. Verlin 2017
You actually make it appear really easy together with your presentation however I in finding this topic to be actually something which I think I’d never understand. It kind of feels too complicated and very vast for me. I am taking a look ahead in your subsequent post, I will attempt to get the dangle of it!
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Alex, thanks for your comment! I know it is overwhelming to keep on top of these changes. I’ll discuss this more in an upcoming podcast that should go live in about four weeks! Focus on what you can control–that’s all any marketer can hope to do.
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I do trust all the concepts you’ve offered in your post. They are really convincing and can certainly work. Nonetheless, the posts are very short for newbies. Could you please extend them a little from next time? Thank you for the post.
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Thank you Angelina for your comment! I will respond in my next podcast that should go live in about four weeks.
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Great site. A lot of useful information here. I am sending it to some friends ans additionally sharing in delicious. And obviously, thanks for your sweat!
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Liza, thanks so much for your comments! Appreciate your observations. Stay tuned!
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