On Demand Advertising Solutions Video Podcast #68; 6 Main Challenges Every Business Owner Faces And How To Prepare

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; recognizing issues you may face in advance can help prepare you with backup plans to stay competitive.

This is a critical review as you continue to move forward building your business.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #68, host John D. Verlin discusses 6 Main Challenges Every Business Owner Faces And How To Prepare.

He comments on a post from LeavingWorkBehind.com,  by Tom Ever of Hiveage.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

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The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Use software or online platforms to manage cashflow (Quickbooks, Hiveage, etc)
  • Delegate or freelance tasks to set time aside for yourself. 
  • Focus on your most profitable customers to maximize profits.
  • Work to keep employees happy to prevent turnover and boost output.
  • Trim excess costs consistently.
  • Stay on top of your industry or sector to keep competitive.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #67; Key Ingredients For Sizzling Content And Engagement

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; using authentic content on your website and blog are critical elements to the success of promoting your expertise and value.

This will help separate your business from competitors and give prospects a reason to learn more about your business. It also promotes your brand and brand image in your industry.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #67, host John D. Verlin discusses Key Ingredients For Sizzling Content And Engagement.

Something every business needs to stay fresh and relative.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • The website and blog combo are a prime part of the extended marketing platform.
  • Focusing the content and keeping it simple are a must.
  • Utilizing a blog with regular content updates says you’re engaged, alive and responsive.
  • Provide a reason for prospects to pay attention and engage your content, offering a value that your competition isn’t.
  • Rich media and a blog provide optimal source for you to promote your expertise and value.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #66; Small Business Marketing Trends for 2018

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; understanding how tools and technology that can boost your online engagement is vital.

This becomes more apparent as media companies merge to offer new content and engagement options for it’s customers.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #66, host John D. Verlin discusses Small Business Marketing Trends for 2018.

Implementing the latest digital tools into traditional media options continue to fuel small business growth for prospect engagement and is not going away anytime soon.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Rich media content continues to be at the heart of a good marketing strategy, as more searches and rankings will be based on it.
  • Pricing for Facebook, Google and Twitter will continue to increase as usage of their platforms grow.
  • Social media engagement and promotion continues to build as relevant content is shared.
  • Websites, blogs, social media exposure are becoming a must-have for businesses to compete online for attention.
  • Emotional engagement continues to drive prospect response.
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

 

On Demand Advertising Solutions, Video Podcast #72; How Does Your Business Adapt When Facebook Changes The User Experience?

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; adapting to changes made at Facebook or any other social platform can be challenging.

For small businesses who rely for day to day exposure on social media channels–this can impact their results and advertising budget.

Just as in other media–changes in their format and demographic are sure to disrupt marketing and advertising plans for businesses who struggle to maintain customer relationships and user experience.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #72, host John D. Verlin discusses How Does Your Business Adapt When Facebook Changes The User Experience?

Comments are his take on Manta’s article by Brian Lindamood.

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns.

Check out our strictly audio podcasts here.

woman with phone shake

Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
Key Podcast Take Aways
  • Providing on-going relevant content is key to “owning” your expertise and marketing platform in the event of future marketing channels.
  • Engage and interact with your current followers and customers. Facebook Insights can help discover what content your followers enjoy.
  • Join or create a Facebook Group that always you to connect with others in your industry, neighborhood or community.
  • Use Facebook Events to schedule open houses, festivals, specials, etc to your followers to stay top of mind.
  • Go over your ad budget and remain keenly aware of results in Facebook’s new “pay to play” advertising. 
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions; Marketing Your Business, Video Podcast #65, The 5 Most Important Marketing Tips To Know When Starting A New Business

When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; the need to learn more about your prospects needs, wants, buying habits and purchase cycles is critical to the success of any new business.

Marketing is probably the most important aspect of the business plan as it determines the demand, market size, competition and pricing.

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Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #65, host John D. Verlin discusses  The 5 Most Important Marketing Tips To Know When Starting A New Business.

It’s in response to an email he received from Robert, a new business owner in Lee’s Summit, Missouri, asking about advice for marketing his new business.

search engine

He’s following up on an earlier video podcast answering most asked questions from small business owners, compiled from the Association of Specialized And Cooperative Library Agencies.

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

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Enjoy The Video Podcast
(To read closed-caption transcription, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
 podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth

On Demand Advertising Solutions Video Podcast #64; Marketing Your Business, How AI Will Impact The Future of Retail

When it comes to marketing your small business to consumers, promoting business to business to get new clients or using social media marketing to advance engagement; understanding and planning for how future technology will revolutionize the customer experience is critical.

As mentioned in previous video podcasts, machine learning and artificial intelligence partnering with the Cloud will have a sizable impact on managing business in general.

And it may be happening sooner than we think (UPS just purchased 150 self-driving semi’s from Elon Musk this week.

But with over 6700 retail stores closing in 2017 (up from 6300 a year earlier)–this will leave a huge impact on retail.

On Demand Advertising Solutions newsletter card image1 cropped

Today’s Digital Marketing Update

In today’s Digital Marketing Update, Video Podcast #64, host John D. Verlin discusses his take on How AI Will Impact The Future of Retail.

little girls

This is from a great post by Veronika Sonsev at Women At Forbes

It gives us an idea of how important knowing the customer and their needs, wants, purchases, etc will be crucial.

And engaging them early on with your business vs. the competition will be more urgent (as lines blur where a product comes from, in the race to get it to the customer the same day).

On Demand Euler shot

On Demand Advertising Solutions Three-Part Strategy

It’s all a part of our services and  three-part strategy to drive SEO and web traffic so your business exceeds the profile and exposure of the competition!

marketing platform infographic cropped

The Extended Marketing Platform

We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!

Learn more about On Demand Advertising Solutions and get our risk-free offer!

Check out our strictly audio podcasts here.

woman with phone shake

  • On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
  • Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
  • Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!

Digital Marketing Update Tan Cover

Enjoy The Video Podcast

(To see transcript, click on “CC” in the “gear” in above player)

podcast cover

All podcasts are recorded by Verlin Studios / Gardner, Kansas

Copyright, John D. Verlin 2017

Verlin Studios mock up sharp and smooth