When it comes to marketing your small business, it’s always good this time of year to review areas where you can find cost savings in planning for next year.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Video Podcast #57, host John D. Verlin discusses 6 Tips For Cutting Costs in 2018.
John reads comments from the president of a small manufacturing concern from Fairway, Kansas about their struggles with using Google pay per click several years ago when they changed their algorithms.
A business can only control their responses and costs no matter what a platform does to change (such as a radio station changing formats, etc.).
He discusses points that Rhonda Abrams brings up in a USA Today post from December, 2017 about ways businesses can save in 2018.
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Copyright, John D. Verlin 2017