When it comes to marketing your small business, differentiating your business from the competition can be difficult with consumers’ short attention spans and online platform threats with low-cost options.
Today’s Digital Marketing Update
In today’s Digital Marketing Update, Podcast #56, host John D. Verlin discusses 5 Tips To Stand Out in 2018.
John responds to concerns from an accountant in Overland Park, Kansas about online services taking away his business prospects.
A very real concern with today’s digital app/online platforms. The Uberization/Upworking of service firms and freelancers.
He discusses points that Steve Strauss mentions in a USA Today post from December, 2017 about how to grab a prospects attention as a memorable brand as more content and media choices reduce attention from just several years ago.
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All podcasts are recorded by Verlin Studios / Gardner, Kansas
Copyright, John D. Verlin 2017