When it comes to marketing a small business, there’s a new reality. It’s getting incredibly more expensive and difficult for small business owners to make their brand standout from the competition.
This challenge dates back to my earlier days in radio, when I would consult with small business owners about how they can exceed the exposure of their competitors.
In many cases–the idea of sponsored radio show or :60 radio vignette featuring the owner hit a nerve.
I had many clients love the idea–but were mic shy. But we persisted and they soon began being known for their business.
This was a unique branding situation–because never before had a prospect commented on their ads, their voice or recognize them in grocery stores (after hearing them talking to someone–which actually happened) etc.
Today, with online streaming and podcasting–hosting your own weekly radio show is a brilliant idea whose time has come.
In today’s Digital Marketing Update, podcast #50, host John D. Verlin discusses why doing a weekly podcast show is no different than the old radio shows of bygone years. With his focus on rich content and engaging interview questions–customers get quick answers and get to know the business owner like in a dive deep reality!
It’s all a part of our three-part strategy to drive SEO and web traffic and to make your business exceed the profile and exposure of your competitors!
We do this through an extended marketing platform–the perfect compliment to current advertising campaigns!
You may learn more about us and get our risk-free offer!
- On the go and in the know–successful entrepreneurs use the latest business and maketing information to further their business pursuits.
- Now, On Demand Advertising Solutions is making available our Digital Marketing Update newsletter for you to follow, sent to your inbox each month!
- Get all the latest entrepreneurial tips, business trends and marketing information tailored to the small business owner as our gift to you!
Now, enjoy the video podcast!
(To read closed-caption transcript, please click on the “gear” icon, then turn on “CC” in the above Youtube player)
All podcasts are recorded by Verlin Studios / Gardner, Kansas
Copyright, John D. Verlin 2017