You’re the CEO or President of your company. You know you need to be active in the business or trade community you belong to to build your business to business brand.
You can’t motivate or expect your sales force to attend on a regular basis.
Who Ya Gonna Call? Your recently hired Brand Ambassador.
Today’s podcast discusses 4 Ways A Brand Ambassador Can Help Your Business.
More than a sales person–a lifeline to your prospects beginning the customer experience.
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Marketing Your Business; 4 Ways A Brand Ambassador Can Help Your Business, Podcast #37!
Host: John D. Verlin
Good afternoon. John Verlin once again with On Demand Advertising Solutions and another Digital Marketing Update. This is our 37th podcast.
Today I want to talk about something that we just recently introduced into our marketing—and it’s the idea of a brand ambassador.
If you’re talking about a sales person—a brand ambassador as I see it is more than just a salesperson. They are the person that can fill in the blanks that the sales person can or won’t do.
So four ways a brand ambassador can help your business if you have not even thought about it. Obviously you’d probably want a seasoned sales person. Or somebody that has experience talking to people.
Enjoys going to things, events—trade shows, chamber coffees and luncheons. They have to enjoy this and they’re good with people. Because you can’t force people to like people!
In my experience, there are businesses—and they could be small businesses, they could be fairly large.
They can’t get the salespeople to go to things, to be honest.
How many salespeople want to get up at six in the morning to go to a 7:30am chamber breakfast? And they’re on commission.
Or go after hours to an event? Yeah, they may offer food and drinks and stuff—but it’s at 6 o’clock and they want to get home.
These are some dilemma’s I’ve seen over the years that might cause your business to maybe want to consider a brand ambassador.
But having a marketer on top of that can really enhance things. So, what four ways can a brand ambassador help your business?
First of all—they’re a visible prescense at business events.
For your company, your industry. Chamber events. Fund-raisers. Whatever that is—typically CEO’s and presidents should be going to these things.
Because the other people who are in attendance at these things are going to be management and above.
And you would want to hob-knob with them you think to build relationships.
But unfortunately, a lot of them don’t have time or take the time or can’t take the time to go to these things.
So, a brand ambassador can fill in—fill the shoes so to speak. To do the things that people can’t do or won’t do or don’t want to do.
So they have a physical presence at important events on a regular basis.
OK, fifty-two weeks a year, the chamber breakfast, they attend. Or an after hours. Or multiple chamber events. Think about that.
The brand ambassador now is filling in your shoes.
Constantly to get to the events you’d like to but don’t have time.
Suddenly, somebody is there with a presence, with a logo on a shirt perhaps. Possibly handing out items, brochures, whatever.
And that is a physical connection with guess what, your prospects. And who are the prospects? The people you’re having the brand ambassador go visit, or meet with or engage with on a regular basis.
Now doesn’t that make sense?
Otherwise, that group of people, whatever it is…a chamber, a trade or industry event or group, you need to be in front of them all of the time.
Besides taking out an ad in a program. This is an engagement that starts the customer relationship, number one.
And number two—and this is above and beyond the relationship.
They will engage these prospects. Hob-knobing, whatever you want to call it and they do it on a regular basis. And they become friends.
In my experience, this can be really powerful.
Just had an example the other day with the mayor of the town I live in. I started chatting him up about some things. He recommended somebody I should talk to.
How did I do that? Well, I have known him for several years. Why? Because I belong to the chamber.
I would go to the chamber events and I saw him all of the time. Connected with him on Facebook. Suddenly, now we have a prospect or a connection to other businesses.
So it’s engaging the prospects that a brand ambassador can help your business start a warm market so to speak with people. On a regular basis.
The third thing—and I mentioned this earlier—handing out a brochure or a business card. Or any kind of fun, promotional items when they go to these events.
Maybe you have ten thousand key chains made and they’re just sitting in a box.
Well, they give them out. As a matter of fact, they can work with the chamber or whatever group they’re going to.
Say, hey—I’ve got some stuff, some mugs—could we put things in the things that we give away for a drawing?
So they can use promotional items. brochures, to further tell your story at these special events, on a regular basis.
I keep throwing that in because this is so important, for businesses to have a presence on a regular basis.
Not just for the brand ambassador—but this ties in to all the media that you’re doing.
Your social media, your digital ads—your tv, radio, print, email marketing. Everything ties together. And this is one more element a lot of businesses may not have thought about or just don’t have the luxury of having.
And this is why considering hiring a brand ambassador maybe a good idea.
And finally, the fouth reason—the fourth way it can help your business, they can take pictures, videos, audio recordings.
Whatever that is, and then bring it back and post it on your social media. Your website. Send it out on an email blast to customers, prospects—on your Facebook page.
That says, today you were at this business luncheon, for the chamber—thrilled with guest speaker so and so. With a picture of the guest speaker at the luncheon.
They’re highlighted and the chambers’ highlighted from your company that the brand ambassador did on your behalf.
And now they, meaning the chamber and the people that you mentioned in that post that were at the event, begin to see that, because you highlighted them in your Facebook post.
They see it and they forward it to people they know and they like it.
And now other people through the chamber and everywhere else knows that your business was at that event.
You’re using the social media to further that image and impression. Four reasons why a brand ambassador can help.
And you know what? It’s fun. It’s fun to engage prospects.
A lot of people go to these things occasionally, but if you have a client party—or a customer party,and they are at it—and known by a number of prospects and customers.
Why, because they have a face of your business for people who don’t take the time or have the time to engage them on a regular basis.
So four reasons a brand ambassador can help your business. I’ll be happy to take any questions if you want to email: firstname.lastname@example.org.
Visit: www.OnDemandAdvertisingSolutions.com website and we’ll talk to you again next week!
All podcasts are recorded by Verlin Studios / Gardner, Kansas
Copyright, John D. Verlin 2017