How your business can use Twitter
Twitter is a social media site that allows users to “connect” and communicate in “real-time” their opinions, ideas, thoughts, etc.
Most business-related users on Twitter are learning about and interested in new products, services, experiences, etc. They can get immediate recommendations, suggestions, pricing from other Twitter followers of the given business.
Businesses can reach out and connect/communicate with current or new customers promotions, pricing, events, etc. It’s Twitter’s “immediacy” in a given business category that makes it appealing to small business owners. Here are some ways your business can leverage Twitter.
- Discover what is going on in “real-time” in the Twittersphere.
Twitter gives you the ability to see happenings in your business trade, events and even worldwide communications. Use Twitter search to check out conversations that show relevance to your small business where you can contribute and add value.
- Small business can increase the “awareness” of their brand.
Elevate your business and increase the power of your marketing efforts by using Twitter to consistently message with those who “follow” you.
- Provide timely customer service
The immediacy of Twitter makes it a great platform for customer service. In fact, 85% of SMB Twitter users said that it’s important that businesses provide customer support on Twitter (Twitter) You can respond quickly to customer questions/concerns and build long-term relationships with your base.
- Connect with potential customers, brand advocates, and influencers
Twitter allows you to follow and interact with people that are not a part of your personal network. This can establish new conversations and build valuable connections.
Below is re-printed from Twitter outlining the proper methods and definitions of their terminology. Small businesses should allocate an in-house social media person or outsource to a professional to get the most out of their efforts:
The building blocks of Twitter
You’ll need to understand the language and terminology used so that you’re able to interact with customers and engage in conversations seamlessly. Here are some definitions to get you started:
A Tweet is a message posted on Twitter that can contain text, photos, links and videos.
Click ‘reply’ to respond to anyone’s Tweet. Replying to a Tweet is a way to show you’re listening and provide helpful answers.
A Retweet is sharing a Tweet from someone else with your followers. Click the Retweet button to share the Tweet as is, or quote the Tweet to add a comment of your own.
A like is a simple way to acknowledge a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again. Tap the heart icon to like a Tweet and the author will see that you appreciate it.
A hashtag is any word, or phrase without spaces, beginning with the # symbol. People use hashtags to organize conversations and make it easier to find all content related to a given topic. Click on a hashtag to go directly to the search results for that term. Hashtagged words that become very popular are often Trending Topics.
Bring a Tweet to another person’s attention by including their @username in your message. You could use it to ask someone a question, to thank them, or simply to highlight a piece of content.
Using Twitter in conjunction with other marketing platforms on a regular basis promoting your expertise will help your small business build a marketing platform that helps bring in prospects via your blog to your website.
As more and more consumers use social media–this traditional media and social media presence will continue to grow in importance for the small business owner.
We suggest a three-part strategy that combines the immediacy of Twitter to reach out to prospects on a regular basis.
Learn more about our strategy and how it can successfully build your business using creative content and social media by contacting us for a free consultation with a special offer!