PI recently watched a neat Youtube video that i’m going to link to for you to watch at your leisure–because it’s the subject of my podcast today.
It is a series of interviews by Sir Paul McCartney of the Beatles fame about what they did to become successful.
It was put together by Evan Carmichael and promoted as “Sir Paul McCartney’s 10 Rules For Success”! Which I think is a great idea!
I’m going to comment from my experience on each one of them in this podcast–but I do encourage you to watch the video, as it captures Paul’s actual answers in context how how the Beatles did it at each stage of their careers.
We work with small businesses to achieve their success by offering unique and innovative ways to engage their prospects and customers. It begins with a three-point strategy for success.
Now, enjoy the video podcast!
What If The Beatles Had Failed? Sir Paul McCartney’s 10 Steps To Success:
Host: John D. Verlin
Good afternoon John Verlin, On Demand Advertising Solutions, with another podcast, number 15 Digital Marketing Update.
I was going to talk about something else today, but I saw a video that’s really cool. And it dawned on me, what if the Beatles had never made it and they had failed?
I’m sure this has been talked about in the past. I mean the timing, creativity–all the things that they influenced, hair styles clothing music poetry photography. Arts, everything. An entire culture. Even to this day we see the influence. Even the teenagers today are becoming Beatle fans to some degree.
So, but it dawned on me from a business standpoint what would the world be different if they would have failed? What would have happened? How would the world be different if they had failed?
I happened to catch on YouTube a really cool video, you’ll see on the blog a little video link by Evan Carmichael. He put together, he calls it, “Sir Paul McCartney’s 10 Rules For Success”. And I think it’s a great idea. He put together video clips of interviews throughout the years, with Paul McCartney about what the Beatles did to be successful.
And it stands to reason, maybe we could learn something for small businesses, if we could do similar things that Paul McCartney and the Beatles did to be successful. Now obviously, timing—he couldn’t really plan that. The beginning of the ’60’s, everything changed after Elvis Presley and that kind of thing.
But here are the things he basically touches on, what they did to be successful.
The first thing he said was to “do it because you can’t help it”. Whatever your hobby is..their songwriting actually started out, according to Paul, as a hobby.
They had covered Little Richard, Chuck Berry, a number of the American black artists and Rhythm and Blues artists when they played the clubs in Hamburg,Germany.
The problem was everybody else is playing those songs. So, to stand out and be different, they would do “b” sides of certain songs, or to stand out—starting writing their own. So when they got up to play, nobody would be copying them. It would be unique and different and people would stay and listen.
So, it was a hobby for them originally. And he just said, “do it because you can’t help it”.
Whatever that passion is, and that’s true with your business. Maybe you started doing something on the side, you’re good at it. You found your talents. And you just do it because you’re passionate about it.
The second thing Paul said, and this was Evan Carmichael’s favorite, was “to be different”. You know we hear about a unique selling proposition, what value do you bring and that kind of thing to small business.
But Paul was saying, the Beatles were always a little more artsy than a typical band. John and Paul had gone to grammar school. John had also gone to art school.
Actually, George and Paul went to grammar school. John had gone to art school. And so they were going to be a little different in the form of being a little more artsy than other bands. And that made them different.
The haircuts, the collarless jackets, the way they dressed. They way they kidded around. The fun they had. Made them different than typical bands. They weren’t boring.
The other thing he says is to “find your drive”. What’s that thing that drives you? Whatever that is. Is it to get a new car? A new home? They would think about these things. And that would be a motivation. Maybe it’s deeper seated. A fear you had growing up. Or whatever—but find the drive and something that will keep you motivated.
The fourth thing he said was to take it a “step at a time”. Step by step. When they started out, maybe they had a number one hit. They would just keep doing these things. Obviously, luck played a part in all of that. You begin to get a feeling for who you are. What your business is so to speak. They would take it a step at a time.
Create one it. Turn around, do another one. Keep in mind, they’re still plodding ahead doing really what you’ve always have done. As a matter of fact, George Harrison was quoted when they interviewed him about this.
Well you know, did you change after success happened? He said no, but everybody else did.
They have been doing the same thing step by step for years and nothing happened. And then suddenly, it all happened. And I think that’s something we can look at too for small businesses. You keep doing what you’re doing and you don’t know when the right thing is going to happen.
And it may take a while. The fifth thing he said is just “get out and do it”. Just do what that passion is. There are so many books I’ve read, posts I’ve read that talk about the fear of failure. You are never going to know until you try. Yeah, it is a little scary.
But if you just get out and do it, you may be surprised at what you can do. And if you’re running a business right now you know everything that Paul’s talking about most likely.
You’ve experienced this. But again, you have to be consistent. Don’t give up. Stay at it.
The next thing Paul talked about is “fighting for yourself”. They were in reference to this talking about when the Beatles broke up. Paul had to sue the other three to get rights to all of the songs.
Not just the manager they had, but the entity was the other three as well. So he had to fight for himself. Obviously it was a painful breakup with the band. But sometimes you got to hang in there, go for it and fight for yourself.
The next thing he said was “produce what you like” A lot of times we think you’ve got to do a formula. You got it go with your gut I guess it’s the best way to describe it. Something that you like. You can’t please everybody.
You can kind of try. But most successful people, artists, musicians, businesses. Yeah, you may do marketing research, product research…whatever. But it all comes down to what are you really–what are you happy with?
What can you live with that you enjoy? And that really is the extension of your passion. Your idea.You know you’ve heard countless stories of Steve Jobs who was relentless in pursuing an idea for the mac and that sort of thing.
Not all of them are going to hit. If you do what you like you can be proud of that. You can stand back and say, you know, this is my passion. I achieved it. Maybe I tested it a whole lot. But I finally found something that worked.
And that really is what he’s getting at is that you do what you enjoy. The next step, number eight, is to “find a creative process”. What is that?
Do you get up everyday and write lists of ideas? Or, ways to improve your business. Whatever that is, find that process. Discover that and stick with that.
With he and John, one of them would come up with an idea and then and then the other one might play off that—and then suddenly another idea popped out of the whole thing. That wasn’t there to begin with. Like a third person. Brain-storming is good for that. But find that creative process.
That will keep things fresh and moving and may allow you to build upon something you had already come up with.
He finally talks about, the ninth one is to “have integrity”. They talked about this when Michael Jackson bought the Beatles catalog—about how did Paul feel.
He felt bad, particularly because Michael Jackson had allowed Revolution to be on a commercial. Paul was like, that really bothered him. Because they never sold out. They never allowed commercialization. Even though it was tempting to get a huge bunch of cash, and he said they had a lot of offers.
But they felt like they’d be selling out. And he never did that. And that’s the idea of keeping their integrity. Keeping their catalog within themselves and not selling out. So having integrity.
Obviously you have to live with yourself. You wake up the next day and have buyers remorse. Sellers remorse for something you maybe shouldn’t have done. Looking back you can’t say I had integrity for doing that.
And the last point Paul says is to “have fun”. Have a good time. Enjoy your business. Enjoy doing what you’re doing. Really that’s what brings you pleasure. That’s what brings you a total reward. Particularly after you’ve achieved success, money, whatever you want to label that as.
The fact you’re having fun. And that really I guess is what the entrepreneurial journey comes down to. Enjoying what you’re doing. And if you make money at it. So much the better.
John Verlin, On Demand Advertising Solutions. Contact me at firstname.lastname@example.org. www.OnDemand AdvertisingSolutions.com is the website and if you have questions comment love to hear from you my number is 816-223-2105 and we’ll talk next week. Have a great day
All podcasts recorded at Verlin Studios, Gardner, Kansas.
Copyright John D. Verlin, 2017