From the Blog: On Demand Advertising Solutions Promotional Video #14

Our latest promotional video shared on social media is about our Storytelling Formats to boost small business advertising.

Our concepts begin with a three-part strategy to gauge customer need and response.

You can also take advantage of our free offer for first time clients! Learn more about us here!

Enjoy our video!

From the Blog: Digital Marketing Update Podcast #14, The Power of Storytelling.

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We all love to hear a good story. So does your prospects and customers!

Storytelling is one of the best marketing tools we have in our small business toolkit.

On Demand Advertising Solutions uses a three-point strategy to develop customer-based content that targets key issues they may be having and your answers/solutions to them.

Learn more about how our small business three-point strategy and services can grow your business–by scheduling a FREE CONSULTATION!

Now, enjoy the video podcast!

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The Power of Storytelling.
Podcast #14

Host: John D. Verlin

Transcript:

Good afternoon, John Verlin with you with On Demand Advertising Solutions, Digital Marketing Update, podcast #14.

Boy, I tell you—I’ve had a lot of stuff going on this past week. I want to talk about four main things today, I wan to talk to you today about something…you remember when your grandfather used to say, “you know, I remember when I was a boy…your dad and I used to go down to the pond and blah, blah…”?

You’d sit there…you know, bedtime story…you’d listen to him and get enthralled when he’d talk about the frogs they heard, or catching a fish…or whatever it was they did, grandpa’s storytelling really stood out and you remember those things even as a grown up years later.

You recall back when your grandfather would tell you things. Storytelling is what I want to talk about today.

It’s kind of a culmination of a lot of things I picked up in my radio career. We would find as announcer’s or whatever, when you would interview people. Or when you’d personally share your experience.

With radio, people just like in the 1930s would huddle around that speaker—listening to every word that announcer was saying, that personality was saying.

And they would tell a story many times. And that story captivated the audience. They would tune in every day to listen to that program or whatever it is.

Well, these are some of the things we need to do as entrepreneurs with small businesses. To tell your story.

Storytelling is a really powerful technique that works across the board. But with podcasts like I’m doing now it’s even more intense because you get the emotion. You get the feeling, the nuances. So the power of a good story is really big in your marketing of your small business. And particularly when you’re brand new.

That’s what I’ve tried to share in a number of my podcasts, some of my experiences. One of the big things you need to do is talk about your “why”. Why are you in business? Why did you start your business? Maybe you made sweet rolls that you sold at state fairs. You may have had a lot of people buy them…well tell us about that.

Tell us about behind the scenes. Of what it was about your business or idea that got you going.

People love to hear a good story. I mentioned this in an earlier podcast about the “Harley and the Davidsons” feature that I watched on Amazon prime. I learned a lot about Harley in that six part series.

As a matter of fact—I was almost tempted to go out and buy one, although I didn’t. But I could see how someone might. Because I learned about their background. I even went online to read and watch some of the shows afterwards about how they made it. How they created early model of the Harley. They actually rebuilt them. That engaged me to want to learn more.

That’s what you want to do when you tell a good story about your business, is to talk about why you got into the business.

And be really honest about it too. And that’s what I found out as an announcer, a DJ on the air. If I messed up the info…people would call in…tease me, laugh. They enjoyed that. For some reason we identify with people when they mess up. The bloopers, that kind of thing. So be honest in your storytelling.

People want to know. We want to know what happened. We want to know what you went through. Everybody does and they identify with that. Really display this story…however you want to do it.

I do these on podcasts, it’s what we do for our clients. We encourage them to do podcast interviews. We bring these stories up and put them on their blog. That is content that we can drive traffic to through social media. Radio advertising, TV, magazine advertising, direct mail. Find out about how we did this or so and so. But all of this is content being picked up by the Google search engine. These podcasts…and then we promote it through these video’s through social media, Facebook, Twitter.

That combination is a one two punch…on top of the fact you’ve got the Google search engine. So, all of this works together. These marketing things work together. But if you tell a good story, and do this to show your expertise in various areas of your business…

Maybe it’s all about your first hire. You first produced that first product that fizzled. Of course we all love to hear the story of Apple and Steve Jobs going out there and getting his first sale. And have to fake that fact that he was working out of a garage. Having to get some of these computer guys to start selling his little circuit board.

Those are really engaging. We love to hear those. Storytelling can be a big part of your marketing. And it should be really because that’s the heart of what you’re all about.

Doing it with a podcast like this, to me is even more powerful because you get the emotion. It’s like doing a radio show as I’ve mentioned before.

So, the power of a good story, you can’t leave that out. It’s part of the DNA of your business. Customers need to know this. All of this good content will increase your ratings in the search engine. Allows you a platform as I’ve mentioned before..a marketing platform through your blog.

Think of it as your website is your storefront. Your blog are the sales people in the store. And the social media promotion are the sales people going out and grabbing customers and prospects in bringing them in.

And so, by bringing them into this blog…people are seeing this content and getting to hear these podcast stories so to speak, and they become believers in you.

They learn about you. They become emboldened to the brand. This is how you do it step by step. Bit by bit is telling a really good story and make sure as I’ve said before, you tell why you got in the business.

Deal in the various aspects of how you got started. Be honest about it. Put it up front and center. Let them know this is who you really are.

Because people today in social media, they demand transparency. This is one way of doing it. Even when you screw up, let them know what that is. “Yeah, I did such and such…I was so embarrassed. I ran out of inventory. We had to re-order. It shut us down.”

People want to know these things because they’re going through them. They want to know what you did to overcome them.

You should captivate your followers, your audience. People that come in on the social media to hear these podcasts. I’ve had a number of people retweet tweets I’ve put out about my podcasts. And I’m thankful for it. So if you have…I really appreciate that.

And you build an audience out. I don’t know how many people I’ve seen from other countries go to my podcast page, or my blog to listen to some podcasts. I had someone from Australia actually call me the other day.

So, you never know who you’re going to reach. This is how you can build your brand using podcasts for your content. Put them on your blog as I have done on my website and then promote them through social media.

Four killer ways to promote storytelling and really make it work for promoting your business.

jverlin1@yahoo.com is my email and you can visit www.OnDemandAdvertisingSolutions.com.

If I can help you with your business. If you have questions or comments. My phone number is 816-223-2105 if you’d like to contact me. I’ll be glad to answer any questions.

This stuff is evolving. Just this past week, Facebook had their big annual meeting and they’re talking about virtual realty. Wearing glasses. We’ll no longer need a video monitor. Just look on the wall in 3-D or whatever.

As a matter of fact, they just announced Elon Musk has a new company…Neuro something…I can’t remember the exact name where they’ll have chips in your brain to do things telepathically. I made a joke about it about a month ago, and said, “yeah, one day we’ll be telecommuting…telepathy…whatever.

And here we go…there’s already a chip now. Elon Musk, apparently is doing this to help with brain malfunctions. At any rate, it’s exciting but a little scary. Welcome to a new world.

It’s great to talk with you. We’ll talk to you next week on another podcast from On Demand Advertising Solutions. Have a great day!

All podcasts recorded at Verlin Studios, Gardner, Kansas.

Copyright John D. Verlin, 2017

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From the Blog: On Demand Advertising Solutions, Promotional Video #9 TOO!

One thing we love to do is record podcasts for our blog content, then promote them with videos. The preceding link is to our podcast page (which is another searchable platform) but you may find our podcasts throughout this blog.

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This is allows prospects to learn about our services effectively via social media in :30 with an engaging video.

We drive them to our blog podcasts–which in turn, they can share with others. More traffic comes to our website via our blog and social media posts.

We can do the same for our clients–which is why we’re in business! Here’s a revision of one of our favorite promotional videos!

You can learn more about our three-point strategy using these tools here. You may also learn more about our free offer, here!

 

From the Blog: Digital Marketing Update Podcast #13, How To Advertise Your Small Business In Times of Uncertainty.

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With recent activity against Syria and unknown’s about tax reform and healthcare, small business owners may be facing anxiety about how to market their businesses going forward.

To that end, today’s podcast, How To Advertise Your Small Business In Times of Uncertainty will help address those issues.

While we can’t always know the future–knowing our history can help us adjust to current situations.

At On Demand Advertising Solutions–we specialize in innovative content that can take your advertising to the next level. But it all starts with our three-point strategy in forming and targeting that content.

Learn more about how our small business three-point strategy and services can grow your business–by signing up for our monthly newsletter and scheduling a FREE CONSULTATION!

You can listen to all of our strictly audio podcasts here!

Now, enjoy the video podcast!

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 All podcasts recorded and produced at Verlin Studios / Gardner, Kansas

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Advertising Your Small Business During Times of Uncertainty:
Podcast #3

Host: John D. Verlin

TRANSCRIPT:

Good afternoon, John Verlin of On Demand Advertising Solutions, Digital Marketing Update, this is podcast #13.

I was going to talk with you today about another subject, but due to recent events, I want to go ahead and share this with you as a point of knowledge, and education but also comfort.

This past week, the U.S. Bombed Syria. I know that’s caused a lot of unsettling feelings as well as worry if the President can pass tax reform. It affects small businesses. A lot of small business owners are sitting tight, not knowing what taxes may come down or not come down.

Let me give you some pointers here that actually come from Hartford Insurance. It’s a blogpost they have that’s very helpful.

I will also tell you some of my thoughts as well. It’s the idea of what to do…how can you market your business or advertise it during times of uncertainty.

Small business consistently has to be marketing themselves, as do most businesses because we rely so much on growth on a monthly basis.

And this can be affected by war, you lose a key employee, a disaster…all of these are kinds of uncertainty. Things that small businesses need to plan for.

During times like this—refine your small business plan. Take a look at your value proposition.

During times of uncertainty, it can give you a good opportunity to review everything. Research competitors, talk to your customers…make an inventory of your positives, your strengths and weaknesses…opportunities…

Update your business plan during a time of uncertainty helps you navigate and switch, refocus your goals to prioritize.

Prioritize your expense. Cut what you can. Expand programs that will gain business growth. Years ago, I had a client when the Gulf War started, who was nervous. We talked about this. The Wall Street Journal published an article that I quoted him.

It said that in times of uncertainty, like a war… Continue doing what you’re doing marketing-wise—and maybe expand on it!

And that’s what Harford is talking about in their blogpost. The reason for that is, most people are creatures of habit and will not cut back their spending unless there are prolonged times of uncertainty and fear.

We’re not just going to cut back automatically. People are creatures of habit. We have weathered storms before. We have weathered wars, recession…and it didn’t dramatically change the economy.

Yeah, there were some painful months. In essence, with your competitors, there first knee jerk reaction is to cut back. Quit spending. Stop the advertising. Cancel the insurance. Whatever.

You can step in and ramp it up some. And buy market share so to speak. When this crisis passes. You’ll be picking up market share and ramping it up

So competitors may drop off and you can just move right in. Anyway, consistently keep doing your plan in marketing. Cut your expenses. They actually say to focus on marketing. Get rid of expenses that are not business critical.

Improve your cash flow. Try to get payments as soon as possible. Delay making payments as long as you can. Invoice immediately. Let customers know you expect to get paid immediately.

Prospect for new clients. It can be a challenge. Promote your expertise, your service. Go where the customers are.

Join business associations, attend local or regional trade shows…speak at events. Start a newsletter. That’s what we do for our clients. This is one reason why. Write articles for industry publications. One reason that we do podcasts is to expand your expertise—it’s why we do these for our clients.

Getting your name out there consistently in front of your prospects by demonstrating that expertise and projecting that professional polish. That will set you apart. That’s another reason why we recommend doing things like these podcasts for our clients because you can showcase your expertise.

Consistently build relationships with your customers. Really important. Keeping them happy. Add value to your products or services.

Stay in touch. One reason we recommend monthly email blasts for your newsletter…consistently being in touch. Consistent with posting.

Consistently doing these things for social media. And of course if they have a brick and mortar store, going by and visit.

Keep yourself top of mind. That’s why these little reminders, the social media. The regular drip, drip, drip of a raindrop eventually can form a big puddle.

That’s what you want to do with your customers.

Build an online presence and i’m still amazed at how many businesses don’t have websites or blogs. It’s really economical now.

We help out with our clients but we really do the blog part of it because that’s consistent content on a regular basis.

Which will build a presence. And build a presence on social media. Like Facebook, Linkedin, Twitter.

You need to hire a professional to do these services. But these are critical things that you should be doing, keep in mind, on-going anyway—but particularly in times of slowdown, war or anything really.

Look at your internal operations. Streamline the processes. Take a step back. Look for opportunities to do better.

Tap employees for their ideas. A lot of times we may forget that they could be our best idea generators.

And take care of your employees. This is really…let them know their value. Give them training opportunities for new skills to bring new value. Be honest with them. Let them know the finances.

Let them know what’s going on. They’ll reward you by including them in the decision-making processes.

And finally, plan for emergencies. If it’s a disaster—obviously you can get insurance for disasters and things like that…but plan for the unexpected.

The final point is to protect your investment. In some cases it may be to buy an insurance policy. Some sort of back up for your data for the unexpected.

Those are some of the thoughts I had during times of uncertainty.

Just remember what, 27 years ago when the Gulf War started…to the client I talked to then.

He was worried. You could see the fear in his face. Because we had just started bombing Iraq. He ended up doing extremely well in his business years later. He didn’t change his course of marketing. He kept doing it.

I had another client that sold high-end homes and typically wanted to cut off their advertising in the fall. This is radio advertising.

I told him no…keep it going year round. He said, “well no one is going to want to buy a home in the winter…” I said to him, you don’t know that. The problem is—you don’t know when your customer is in the market.

And this is true of anything. Find that niche…target it and be relentless. Consistent…within your budget of course.

Well, guess what? They said let’s go ahead and continue for this year through December.

On December 13th I got a phone call, and the client told me he had just sold a million dollar home to a customer and it was twenty below zero!

The customer had been thinking about it…heard their messages a month or two earlier. Finally decided to pull the switch.

This is why that consistency in marketing, regardless of what’s going on out there…that consistency is just like investing. Long term investing. Dollar cost averaging. You do the same thing with your marketing. Why?

Because you don’t know when your customer is in the market. You keep reminding your customers that you’re there and top of mind on a regular basis.

More importantly, and you see this over time…your competition may pull back. You get in there and you buy market share.

So…bit’s of wisdom here. I want to thank Hartford for that info from their blog. It’s very helpful.

We’ll see you next week…if you need to email me, jverlin1@yahoo.com. Website is www.OnDemandAdvertisingSolutions.com. Learn more about what we do if I can help you.

My number by the way is 816-223-2105…if you have questions/comments. Feel free to call. Have a great day and we’ll do another podcast next week!

From the Blog: Digital Marketing Update Podcast #12, Using Human Behaviors In Your Marketing.

For years marketers have always wanted to know what their customers want, need or think they need.

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In today’s marketing world, artificial intelligence is expanding what we know about our customers (think Netflix or Amazon recommendations based on past purchases).

But it all boils down to understanding basic human needs. Today’s podcast discusses these psychological needs and how they may be applied to small business marketing.

At On Demand Advertising Solutions–we specialize in innovative content that can take your advertising to the next level. But it all starts with our three-point strategy in forming and targeting that content.

Learn more about how our small business three-point strategy and services can grow your business–by signing up for our monthly newsletter and scheduling a FREE CONSULTATION!

You can listen to all of our strictly audio podcasts here!

Now, enjoy the video podcast!

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All podcast services recorded and produced at Verlin Studios / Gardner, Kansas

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Using Human Behaviors In Your Marketing:

Podcast #12

Host: John D. Verlin

TRANSCRIPT:

Good afternoon, John Verlin here with On Demand Advertising Solutions, with another Digital Marketing Update, this is podcast #12.

Behavioral psychology…when you think of that you kind of go back to Psych 101. I wanted to talk today about that, because this is something that helps us understand what our customers want. Providing that need, product or service—to fill that need.

But I’m just wanting to talk about the psychology behind what motivates consumers. What motivates all of us is really important.

John Rampton had a really good post in Entrepreneur magazine a week or so ago…he said that according to the American Psychological Association, behavioral psychology or “behaviorism” is the scientific study of psychology to measurable or observable behaviors.

And that’s really, when you think about it, how to use behaviors in your small business marketing. It’s really important to understand this so we can better tailor our marketing campaign. To see what will motivate our customers to buy.

This kind of goes back to Skinner, Watson, Pavlov…the Psych 101 class. The concept has been around a long time.

Darrell Kaplan, he’s the co- founder and CEO of HiQ, he says that when you understand human behavior, you improve your chances of making your business succeed. And that’s what this is all about.

He says there are six ways to do this. Tony Robbins also talks about whatever emotion you’re after, whatever vehicle you pursue—whether it’s running a business, getting married, etc. There are these six basic, universal needs that all of us have.

1. Certainty and comfort, is the assurance that you can avoid pain and have pleasure. Uncertainty of the unknown and fear of change and new stimuli.
2. Uncertainty and variety.
3. Significance—feeling unique and important, special and needed.
4. Love and connection—a strong feeling of closeness or union with someone.
5. Growth, an expansion or capacity and capability of understanding.
6. Contribution—a sense of service and healthy giving. Helping to support others.

Understanding these needs can lead to a lasting fulfillment. What motivates all of us.

Personalisation it makes people happy. These was a really neat study on this that involved waiters and mints. It was measuring the use of mints to increase restaurant tipping.

There were three control groups monitored.
The first group of waiters handed out mints with the check with no mention of the mints—just gave it to people when they got the check. The tips were increased by about 3% from the control group.

The second group, the waiters brought out two mints, separate from the check and pointed them out. The tips went up 13%.

The last group had waiters bring out mints after the check, then shortly afterwards, brought out another set up mints…and let the customers know they had brought out another set up mints just in case…and the tips were up 23%.

They concluded that this personalization aspect was what really set off the increased tips.

We’ve all heard about do unto others as you would have them do unto you…the Golden Rule. This whole idea of reciprocity is important too.

When you do for them…they will feel a response to want to do for you. According to Robert Caldini in his book, Psychology and the Art of Persuasion, he says that if you do something for another person, they will likely return the favor.

This idea of reciprocity of course can be employed in business. If you give away a branded mug or free 30 day trial, even saying thank you—can do a little bit towards keeping a customer. If you produce a novel experience.

People have a need for the unknown. According to research—the ability to predict rewards by inducing dopamine in the front and temporal lobes of the brain has shown that novelty activates the brain.

So being novel in our approach..is kind of like people who line up for an iphone who already have a perfectly good phone, they just want the latest features. A novel experience.

If we can give them that unique experience, people will want that.

You can’t always get what you want…if you limit supplies…They’ve done studies on this—different control groups and found that one group had a limited supply of something, that people wanted it more.

So really, it activates parts of the brain, these different needs that we have.

If we can find a way to tie our marketing into stimulating one of those six areas. That can help lead you to success.

Just wanted to point out these things, tell you about these six areas of what to be looking for as far as our basic human needs.

Certainty and comfort.
Uncertainty and variety—things we crave or want.
Significance.
Love or connection.
Growth
Contribution.

Those are the six areas that if we can tap into those universal needs, we can positively affect consumer behavior. To have them do business with us.

It’s nothing brain-storming…it’s something to be reminded about. Because, when we do test advertising…test different types of advertising and the pitches we have. We need to remember what drives our emotions.

How can I tap into that and stimulate that dopemine to cause a desire? Or bring up a fear. A love connection or whatever. To build a customer loyalty base.

John Verlin, On Demand Advertising Solutions…email is jverlin1@yahoo.com.

Website: www.OnDemandAdvertisingSolutions.com.

To learn more about our services…providing cartoon video and podcast content services to our customers, to help promote them and reach out in unique ways with their customer base and new prospects.

Be back again next week, have a great day!