Not every new product or service is rocket science. Apple, Inc. under Steve Jobs was very innovative in design and launch of new products. But as of late–their creativity and innovation has stalled and they have relied on new markets to launch older iphone models (ok–who am I to criticize Apple, lol).
Many ideas for innovation maybe doing something a little better or different–not re-inventing the wheel (unless you’re Henry Ford and create a whole new way of assembly).
At On Demand Advertising Solutions–we were determined to innovate ways in which many marketing firms worked with small business–which also played into our strengths.
By creating animated video’s and podcasts for ourselves and clients–in addition to utilizing them as content for blogs and social media, we hoped to put a “twist” on the typical small business marketing practice featuring a three-point strategy.
The following cartoon video #4 kind of summarizes our approach and method of innovation. Plus–it was fun to create!
Enjoy the video!